Microbe Formulas

MICROBE FORMULAS

6 of 7 family members involved in business By Mackenzie Hendricks

It all started in one family’s backyard in Meridian, Idaho, From there, they operated out of the Riley backyard: and has grown into a multi-million dollar company. creating a website, setting up a manufacturing process, taking

In 2017, two doctors met, after each was battling calls from customers, and so on. with personal health challenges. Dr. Jay Davidson and Riley’s wife, Christina Riley, joined the company soon after. Dr. Todd Watts decided to create the supplement company She helped handle many of the logistics of a start-up. Now, Microbe Formulas to help others overcome chronic illness. she works as the Director of Events. And she’s not the only But they needed a CEO to launch the company off the Riley family member to join the Microbe team. ground. A family of seven, six of the Rileys work at Microbe

Then Ryan Riley literally came knocking on the door. Since Formulas. Brayden Riley, 21, is the Customer Care Manager. they attended the same church, Riley came to introduce He started out taking phone calls and now manages the himself to Dr. Watts. Dr. Watts proceeded to explain their Support Team. new supplement company and their products. “I’ve been part of this company since the beginning,” says

Riley admits from the get-go he was skeptical. “I’ve worked Brayden Riley. “Starting off in our backyard, then moving for every health and supplement company under the sun,” he into a new warehouse, and then moving to our current bigger says. “I’ve developed the back-end for tons of them. So when location. It’s been incredible to see the company’s growth, I heard about these ‘revolutionary new products,’ I rolled my and how many lives we’ve touched in the process.” eyes a little.” Conor Riley, 20, is currently interning with the media

But then Dr. Watts gave him access to the store and reports. department to cultivate his love for photography. His younger Riley did his own analysis and noted their potential for brothers, Davis and Dallan, are still in high school. But success, as well as saw the positive responses from customers. that hasn’t stopped them from helping out outside school

“I am all in,” Riley decided. and lacrosse practice. Davis, 17, works in shipping during the offseason. Dallan, 14, assists the Support Team in the summer and is also interning at the Microbe lab. Hattie Riley, age 6, is too busy bossing around her older brothers and loving all things Disney. But she is the up-andcoming Riley team member. “Working as a family, it’s rad,” Ryan Riley explains. “But it’s also important to take time outside of work to be together.

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TheMagicTeam.com The Riley family stands in the Meridian warehouse of Microbe Formulas. They include, from left, Davis Riley, Dallan Riley, Ryan Riley (CEO/owner), Christina Riley, Hattie Riley and Conor Riley. (Photo by Jed Davis)

get caught up in talking shop, which is why we make an effort to set aside family time.”

Outside of work, Ryan Riley is an avid skateboarder and enjoys doing that with his kids. As a family, they love to travel, try new foods, and spend time outdoors.

“Microbe is family-centered, even as we keep growing,” Christina Riley adds. “That’s why we put so much focus on our core values as a company. We don’t want to lose that identity and what makes us different.”

Two of their core values are ‘People First’ and ‘Excellence and Integrity.’

Microbe Formulas aims to put ‘People First,’ including its customers and team members. The company wants to lead from a place of love – and this starts with the people behind the brand.

The company also centers on ‘Excellence and Integrity.’ Ryan Riley explains, “We are looking to better our customers’ lives. To do so, we need to create solutions that work. By being 1% better each day, as a team and individually, we get closer to our mission of changing the world.”

Microbe Formulas started out in a suburban backyard with only a few team members (including three Rileys). Now, the company has over 100 team members and an astounding 2794.60% revenue growth from 2017 to today. They also have 20 different immune- and gut-support products, including their flagship product, Mimosa Pudica Seed.

Besides their rapid growth, they look at another number to measure their success: lives touched.

“In our monthly company meeting, we look at ‘lives touched,’” says Brayden Riley. “How many people we have helped with our coaching services, education, outreach programs, products, etc. It doesn’t capture everyone, but it shows some of the difference we’ve made in people’s health journeys.”

To date, in 2020 the company touched over 2,484,278 lives. But Ryan Riley explains this level of impact is hard to pin down. Like a ripple effect, the company and its values have influenced far more than they can ever track.

Ryan Riley adds, “Our mission statement is, ‘Creating solutions that work is what we do. Restoring hope and health is who we are.’ And that isn’t only limited to our customers. I’ve seen this company bless the lives of team members, including my family.”

For more information on Microbe Formulas, visit the conpany website at microbeformulas.com or contact Shawnda Huffman, Director of PR, at shawnda.huffman@microbeformulas.com.

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