“ BLACK TYPE ”
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I'm a designer and art director living in BKK Thailand. I design product , residence , visual identities in digital and print.
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[PORTFOLIO] NAME : PAKPOOM HARUTAIWARAKUL AGE : 33
CONTENT -PRODUCT DESIGN -INTERIOR DESIGN -EXHIBITION DESIGN
THE BONG SPEAKER PHONE Inspired by Aborigine’s traditional instrument due to its echo and resonance, BONG is a speaker designed based on the channel of sound and unique shape of Aborigine’s instrument. For conveniences, there is a control button to adjust volume and Bluetooth signal along with WIFI.
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THE 590 CHIARs The chair from wood with matt black metal leg “590” is the dimension from conceptural
THE SLING SHOT LAMP 201
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This task lamp is designed in a form of fork with two major functions, adjustable light intensity and light arm rotation 360 degrees. The LED light intensity is adjustable to low, medium and high by switch at the base. The LED light arm can be adjusted from low to high level with 360 degrees rotation to serve the user.The base of this lamp is made of wood, crafted in curved shape, join the base with stainless steel fork shape then connect the top part with LED light stick.
THE RICE FIELD The top of Thai people minds when we talk about the Thai working culture is the collaboration of harvesting in the golden rice field. There are benefits beside the collaborative of harvesting. It formed the strong Thai culture which are Art, Play and Tradition. So, desig ner would like to set Rice Field to be the direction of the design for the Co-Working space in the context of the present environment. Designer will bring the advantage of the traditional Thai working style to the design thinking process such as the collaboration until the work is done, playing in the working time to release the stress, simulate the diary using traditional space to apply to designing new Co-working space. The concept of “New form, Old function” will be applied to impact the user preference. Why’s the Rice Field? It’s because the collaboration that result quickly successful of harvesting within one or two days. The Rice Field can stand for the work place of Thai people since the past until now herewith the Co-Working space is the trend of the working space for the people in the pres ent and future. The rice field can also represent the successful of collaboration which is fast and sustain for the future working culture in Thailand.
“THE RICE FIELD BRING AUTHENTIC CULTURE TO THE FUTURE
DESIGN BRIEF The top of Thai people minds when we talk about the Thai working culture is the collaboration of harvesting in the golden rice field. There are benefits beside the collaborative of harvesting. It formed the strong Thai culture which are Art, Play and Tradition. So, desig ner would like to set Rice Field to be the direction of the design for the Co-Working space in the context of the present environment. Designer will bring the advantage of the traditional Thai working style to the design thinking process such as the collaboration until the work is done, playing in the working time to release the stress, simulate the diary using traditional space to apply to designing new Co-working space. The concept of “New form, Old function” will be applied to impact the user preference. Why’s the Rice Field? It’s because the collaboration that result quickly successful of harvesting within one or two days. The Rice Field can stand for the work place of Thai people since the past until now herewith the Co-Working space is the trend of the working space for the people in the pres ent and future. The rice field can also represent the successful of collaboration which is fast and sustain for the future working culture in Thailand.
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SITE ANALYSIS Starting business in Thailand takes about five days, according to world bank. That’s why US News which cooperate with Y&R’s BAV group and Wharton school, the university of Pennsylvania has ranked Thailand as the top number one country to start a business. Thailand has the good supporting for the creative people from the policy of the Government. The capital which is the Bangkok is the center of economy of Thailand. People around Thailand will come the Bangkok and start business because they can find customer, partner, knowledge and workforce easier than up-country. Bangkok also be the city that has high growth rate of the Co-Working space. Ladpraw area has been developed since 1990. Ladpraw district is one of the highest density of population in Bangkok.
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The transportation is very convenience through public transportation which are MRT, BTS, bus and boat. Ladpraw, the center of creative worker. According to the plenty of advertising agency and television production house, so it’s plenty of creative worker their too. The Chapter One Midtown Ladpraw 24, the high rise 37 floors building. Site located on Ladpraw in front of Ladpraw Soi 24 which transportation is very convenience. User can use MRT for time saving.The small road (Soi) which connect to Ratchadapisek road and Vibhavadee road also facilitate the personal car user too. There are many shopping malls which can facilitate the user lifestyle around that area. The selected site locates in front of the building It has three floors. The second floor has an entrance which located at lobby floor of the
PHIS
building. The exterior is construct by the big glass. The small area in floor of the selected site might be utilize to serve the user such as make outdoor meeting. As the front of the selected site direct to the north east so there are the shadow after 14:00 o’clock. The other factory that made the selected site more special is the spiral stair which connect from first floor to the third floor in the very less space. That make the designer can utilize the space more efficiency.
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LARDPRO 19
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LARDPRO 17 LARDPRO 24
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PIKKEN PASAMONTRI / THARNDTANAT SIREEKAHNOKRATH / PAKPOOM HARUTAIWARAKUL
H=3.50
COUNTER
MEETING ROOM
H=4.00 H=8.00
H=3.30
PANTRY
H=4.00
H=2.10 SLEEPING CELL x3
H=2.30
CIDI ATELIER CIDI Atelier design concept is focused on CIDI of display of new designer'sportfolio. CIDI design institute aim that the graduates would set up their own brand.To serve the client's essential purpose, the wave designed in the storefront is used as the symbol of CIDI that the institute committed to delivercapable, skilled and creative designer like gazing new wave come into the design world.The store is designed to be utilized into 2 major functions, the showcase and the atlier.The showcase,customers will experience and enjoy the new designed products once entering the store.Walking through the smallwall partition will lead to the atelier which is adjacent to the showcase.The three main material used for interior of the store are wood, concrete and steel. Color scheme is base on natural color of material just to give priority to the colors of products at the showcase and store front.
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CIDI ATELIER Site Analysis
FYI…For Your Inspiration Center is located on the corner of Rama IV and Ratchadapisek Road. Queen Sirikit National Convention Centre and Stock Exchange of Thailand are in the walking distance of 200 metres. Klong Toey market, big local market is on the opposite side of FYI Centre on Rama V Road. It is convenient to reach by all kinds of transportation. By MRT, Queen Sirikit Convention Centre Station is 200 metres from the building, by bus from Rama IV and Ratchadapisek Road. With two main roads by car, there are 746 parking spaces and it is easy to drive to and from express way entrance and exit on Rama IV. Parking for bike is also available.
HOTEL
GFA12,174 Sq.m. 14 Floors 1 Basement
LOCATION
OFFICE&RETAIL GFA89,337 Sq.m. NFA48,095 Sq.m. 12 Floors 3 Basement MOTOCYCLE PARKING
site here
CAR PARKING
TOILET
TOILET
Building Analysis
CAR PARKING
MRT EXIT1
ENTRANCE
STAIRWAY FROM PARKING
STORE ENTRANCE
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HUMAN LINE TO SHOP VEHICULAR CERCULATION
MRT EXIT2
RAM A IV
MAIN ENTRANCE
For Your Inspiration Centre is the property developed by Golden Land Property Development PLC. The compound is 9 rais, consists of 12 stories office buildings which are approximately 48,000 sq,m.,Modena Hotel with 239 rooms and retails area. The designed concepts emphasize on well designed workspace to suit new generation. There are green area on every floor, spacious public area between buildings. Moreover every detail of architecture and interior design are environment friendly.
OVER CROSSING
KLONGTOEY MARKET
Client Analysis
CIDI…Chanapatana International Design Institute is the international design school founded in 2000 by the Venerable Phra Thepjetiyjan in co-operation with the leading design school in Florence, Italy. CIDI offers 2 Italian curriculum diploma courses of Fashion Design and Interior and Product Design. The 2 years course perfectly include both theory and practical curriculum. The skilled and experienced lecturers from Italy, Spain, Germany and USA are selected to conduct classes for students at CIDI. For years students who graduated from CIDI are successful in both fashion business, interior design and create their own brand of furniture and products for local and international markets.
Statement of Intent
The main characteristic of CIDI represents education in the field of fashion design, interior and product design. It is a great opportunity to develop this particular space of 210 sq.m. at FYI Centre. Two concepts are schemed as CIDI showcase and knowledge centre which can be targeted into 2 groups of customers. The Showcase, this space is designed to exhibit CIDI students’ portfolio and it is also a well-planned space as an outlet for students to show and trade their products such as clothes, furniture and accessories. The main target customers are people who work in this building and also hotel’s guests. The Atelier, this space is designed to use for all kinds of workshop which organize by CIDI for invited artists and designers. To add up value to this space, CIDI can rent out the workshop space to freelance artists and designers who seek for a place to facilitate their creativity class. The monthly schedule of workshop will be launched to public through CIDI website and FB page. The main target is to facilitate CIDI creativity workshop and short courses. Moreover if the space is vacant during the day, it is a great venue for students to meet and plan school assignments and project discussion. Eye-catcher, this space for students' products are located along the window display. CIDI committee will select outstanding students' products to exhibit and sell in this store. The new collection of product will be rotated every three months. Showcase, the main display area for CIDI students' products. Once entering the store, the customers will be impressed by selected products display in the showcase area. Smart Bar, the main function is to designed as information center for CIDI diploma courses, short courses, art and craft workshop, student's product and to serve as cash register.
“The four well designed spaces are the” main characteristics of CIDI Atelier at FYI Centre.
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PANPRAPA TANTIVITHAYAPITAK / KOBTHONG HARNPONGTHUM / PAKPOOM HARUTAIWARAKUL
CASA BLANCA Suthida travels around the world and Casablanca, the city of white house in Morocco is her favourite city. The Main colour scheme of her residence is in white which inspired by Suthida’s favourite city.
THE DESERT The Desert concept is designed for CIDI students’exhibition. With Emptiness theme, we choose and focused on desert as it is empty vast space with long horizontal line and endless distance and we find that there are beauty of oasis and sand dunes in desert.The Bedouin Camp will be the symbol of the desert. Students profile, models and product prototypes will displayed in the camp.
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“ BLACK TYPE ” MAY 2018