PROTEX RANGE TRADE PRESENTATION NOVEMBER 2010
Consumer insights Protex design Protex washing machine Protex dryer Timing
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AGENDA
Retailer benefits
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HIGH PRIORITY Low satisfaction, high importance Energy consumption
MAINTAIN High satisfaction, high importance Washing performance
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IMPORTANCE
Water consumption
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Feedback on energy and water consumption on cycle selection
Reliability Clothes care
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Length of cycle
8
Load capacity Choice of programmes and options
9
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IMPORTANCE OF FACTORS VS SATISFACTION WITH CURRENT WASHING MACHINE (Total market)
Ease of dosing detergent 7
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LOW PRIORITY Low satisfaction, low importance
STATISFACTION 5
MONITOR High satisfaction, low importance
QB9 How important would the following factors be if you were considering buying a washing machine?; QB11 And how satisfied are you with the following FEATURES of your washing machine? Base: All respondents: 1834
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90% INTELLIGENT WASH
87%
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CONSUMER INSIGHT* The attractiveness of 11 proposed user benefits
CARE WASH
79% WEIGHT SENSOR * Research done by Holden Pearmain in October 2009. A total of 1,800 people were interviewed, 300 in each country (Germany, France, Spain, Denmark, the Netherlands and the Czech Republic). The results are based on the median (similar to average) perception.
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The consumerâ&#x20AC;&#x;s perception of the ideal cycle duration is very far from what he will get in practice.
So quick I would doubt the effectiveness of the wash
Ideal wash cycle
Long, but just about acceptable
Average load
29 min
59 min
89 min
Full, dirty load
41 min
75 min
113 min
Small, slightly soiled load
20 min
43 min
60 min
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CONSUMER INSIGHT The ideal cycle duration in the eyes of the consumer
* Research done by Holden Pearmain in October 2009. A total of 1,800 people were interviewed, 300 in each country (Germany, France, Spain, Denmark, the Netherlands and the Czech Republic). The results are based on the median (similar to average) perception.
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By comparing the first time reduction, “Daily” (shortened washing phase, full rinsing), we see how closely we match what consumers would be satisfied And our washing machines are a lot closer to this ideal than just about any washing machine you will find We have more than 50 years of expertise in manufacturing front loaded washing machines
LONG, BUT JUST ABOUT ACCEPTABLE
OPTISENSE, 40 °C “DAILY”
Average load
89 min
94 min/4 kg
Full, dirty load
113 min
115 min/7 kg
Small, slightly soiled load
60 min
60 min/2 kg
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NEW LOGICONTROL USER INTERFACES With just one step of Time Save – giving the consumers the washing times they want
AND WITH “EXTRA QUICK” (PRESS TIME SAVE TWICE):
A small, slightly soiled load will take only 45 min, just 2 min more than the “Ideal wash cycle”
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PROTEX DESIGN
CONSISTENCY IN DESIGN
A TRULY PREMIUM FINISH
Perfect matching between the washing machines and dryers, important whether they be placed side-by-side or stacked on top of each other.
With a unique brushed stainless steel control panel with anti-fingerprint finish.
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PROTEX DESIGN
ADVANCED USER INTERFACE
NEW XXL DOORS
NEW CABINET
Hi-fi programme selector and new large red-on-black LCDs.
With „double glass‟ and optional silver finish.
With horizontal side panel profiles (good against noise and resonances too).
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PROTEX WASHING MACHINE
PROTEX WASHING MACHINE Gentle and precise treatment of any load.
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THE USP
Keeps your wardrobe looking like new for longer.
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The Optisense washing system – adjust duration and washing efficiency whatever the load size or type DURATION [min]
WASHING EFFICIENCY
160 140 120
Overwashing
100
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PROTEX USP OptiSense
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A
60 40 20 0
8 kg
6 kg
Normal Washing machine
4 kg
2 kg
OptiSense
The cycle time, as well as the water and energy consumption, is automatically adjusted to precisely treat each load differently; small loads are not „overwashed‟.
8 kg
6 kg
Normal Washing machine
4 kg
2 kg
OptiSense
In fact, any size of load is washed to a perfect A-class, no more, no less. ProTex means outstanding clothes care that will keep your wardrobe looking like new for longer.
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PROTEX DRUM The special patterned drum in our new front loader generation is designed to gently wash up to a full 9 kg load. The combination of small holes and a large total perforated area ensures exceptional gentleness.
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PROTEX USP ProTex drum
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ADVANCED WASHING TECHNOLOGY (AWT) A unique shower system that quickly wets the clothes and prevents bleach stains that could occur from over-concentration of detergent at the start of the washing. The continuous shower guarantees that the water is sprayed right into the heart of the wash, so that even a full load is washed and rinsed evenly and efficiently.
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PROTEX USP Advanced Washing Technology
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40% Less energy consumption WEIGHT SENSOR
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SECONDARY BENEFITS Front loaders
40% better energy efficiency than limit of A-class
Our weight sensor gives a very good and highly accurate Superior results owing to the use of the AWT shower, indication of the cycle duration, even while you are loading inverter motor and high precision flow meter. the machine. Washing machines with time proportionality will otherwise need up to 15 min. to estimate the load and calculate the corresponding duration, meanwhile showing maximum duration.
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SECONDARY BENEFITS Front loaders
SPECIAL STEAM PROGRAMMES
SILENT SYSTEM PLUS
LOGICONTROL USER INTERFACE
There are two Steam programmes, Anti-crease to minimize ironing and Refresh. As a further refinement, in the 9-series the amount of steam may be adjusted in three steps according to the load.
Has now been taken to a completely new level through the introduction of a totally new, XXL washing group and the use of three new, advanced shock absorbers. There are also many other refinements to help us reach the record low 47 dB(A).
This intuitive concept is literally selfexplanatory. An empty bar graph shows that the option is available. A bar graph that is not (yet) full encourages the user to explore the remaining possibilities. Up to 5 extra rinses. 9-series with text line and 24 h clock.
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MODEL
9-SERIES PROTEX PLUS
8-SERIES PROTEX PLUS
Energy labelling
A-40%, with Auto-Off
A-40%, with Auto-Off
Capacity
9 kg
9 kg
Drum
ProTex, XXL, 340 mm opening, drum light
ProTex, XXL, 340 mm opening
Panel design
Stainless steel, touch control
Stainless steel
AWT Shower
Yes
Yes
Inverter motor
Yes
Yes
Display type
LogiControl LCD, text line and 24 h clock
LogiControl LCD
Weight sensor
Yes, giving correct duration and dosage
Yes, giving correct duration and dosage
Steam programmes
Yes, two with three steam levels each
Yes, two with one preset steam level each
Noise level
47 dB(A)
49 dB(A)
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THE RANGE Front loaded washing machines
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MODEL
7-SERIES PROTEX
6-SERIES (Q3-2011)/ 7-SERIES (Q3-2011)
Energy labelling
A-30%
tbc
Capacity
7-8 kg
6-7 kg / 7 kg
Drum
ProTex, XXL, 340 mm opening
300 mm opening
Panel design
White
White
AWT Shower
No
No
Inverter motor
Yes
No
Display type
Large LCD
LED digits / Large LCD
Weight sensor
No
No
Steam programmes
Yes, two with one preset steam level each
No
Noise level
51 dB(A)
tbc
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THE RANGE Front loaded washing machines
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SECONDARY BENEFITS Top loaders
SOFT OPENING SYSTEM
SMOOTH INCLINED HOPPER
DRUM SELF POSITIONING
DRUM SOFT OPENING
Touch the lid opening button and the lid will swing open, gently and elegantly.
Perfect cleanliness Easy to load and unload (Frame around the opening)
The drum opening is always in the right position.
One finger opening Gentle opening, no risk for fingers Silent opening
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MODEL
8-SERIES PROTEX PLUS
7-SERIES PROTEX PLUS
Energy labelling
A-20% or A-30%, both with Auto-Off
A-20%
Capacity
6 kg (A-20%) or 5 kg (A-30%)
6 kg
Drum
Standard
Standard
Panel design
Stainless steel
White
AWT Shower
Yes
No
Inverter motor
Yes
Yes
Display type
LogiControl LCD
Large LCD
Steam programmes
Yes, two with one preset steam level each
Yes, two with one preset steam level each
Soft opening
Yes
Yes
Noise level
50 dB(A) at 1500 rpm, 51 dB(A) at 1400 rpm
52 dB(A)
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THE RANGE Top loaded washing machines
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MODEL
7-SERIES PROTEX
6-SERIES PROTEX
Energy labelling
A-10%
A-10%
Capacity
6 kg
6 kg
Drum
Standard
Standard
Panel design
White
White
AWT Shower
No
No
Inverter motor
No
No
Display type
Large LCD
LED digits
Steam programmes
No
No
Soft opening
Yes
Yes
Noise level
56 dB(A)
56 dB(A)
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THE RANGE Top loaded washing machines
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PROTEX DRYER
PROTEX DRYER Gentle and more uniform drying whatever the load size or type.
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THE USP
Outstanding clothes care to keep your wardrobe looking like new for longer.
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PROTEX DRUM The key to the ProTex concept in our dryers lies in our new XXL soft pattern drum in combination with the efficient air flow circuit, drum reversing and three rather than the more common two lifters. The volume, at 118 litres, combined with the lift of the more efficient air flow, means that a given load will be able to stretch out that much more, reducing creasing and also giving a more uniform drying result.
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PROTEX USP ProTex drum
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HEAT PUMP TECHNOLOGY Lower drying temperature and shorter programs gives the most gentler drying.
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PROTEX USP Heat Pump technology
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50% Less energy consumption SILENT SYSTEM PLUS All dryers, even the standard ones, have sound insulation mats inside the side panels and under the worktop as well as a base cover. Additional special measures to reduce the fan noise in the top traditional models.
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SECONDARY BENEFITS Tumble dryers
50% BETTER ENERGY EFFICIENCY THAN LIMIT OF A-CLASS Totally new tumble dryer generation makes this possible.
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SECONDARY BENEFITS Tumble dryers
EXCELLENT LOAD PROPORTIONALITY
LOGICONTROL USER INTERFACE
LARGE DRUM OPENING WITH ROUND GLASS DOOR
The drying time and energy consumption are almost proportional to the load, so drying a small load means an almost corresponding saving.
9-series with 24 h clock and text line. Bar graphs show the options and settings available and lead the user to explore the possibilities. Spin speed adjustment to give correct drying time indication (all HP).
Extremely easy loading and unloading. The ability to see the laundry during the drying is generally much appreciated.
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MODEL
9-SERIES PROTEX PLUS
8-SERIES PROTEX
Energy labelling
A-50%
A-50%
Capacity
8-9 kg
8 kg
Drum
ProTex, XXL, drum light
ProTex, XXL, drum light
Panel design
Stainless steel
Stainless steel
Inverter motor
Yes
Yes
Display type
LogiControl LCD, text line and 24 h clock
LogiControl LCD
Reversible door
Yes, by user
Yes, by user
Direct water drain
Yes, drain hose included
Yes, drain hose included
Noise level
65 dB(A)
65 dB(A)
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THE RANGE Heat pump tumble dryers
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MODEL
7-SERIES
6-SERIES
Energy labelling
A-40%
A-40%
Capacity
7-8 kg
7 kg
Drum
ProTex, XXL, drum light (with glass door)
ProTex, XXL
Panel design
White
White
Inverter motor
No
No
Display type
Large LCD
LED digits
Reversible door
Yes, by user
Yes, by user
Direct water drain
Yes
Yes
Noise level
65 dB(A)
65 dB(A)
(SWITZERLAND ONLY, NO B-CLASS IN 2012)
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THE RANGE Heat pump tumble dryers
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MODEL
8-SERIES
7-SERIES
6-SERIES
Energy labelling
B
B
B
Capacity
9-8 kg
8 kg
8-7 kg
Drum
ProTex, XXL, drum light
ProTex, XXL, drum light
ProTex, XXL
Panel design
Stainless steel
White
White
Inverter motor
Yes
No
No
Display type
LogiControl LCD
Large LCD
LED digits
Reversible door
Yes, by user
Yes, by user
Yes, by user
Direct water drain
Yes, drain hose included
Yes
Yes
Noise level
62 dB(A)
64 dB(A)
64 dB(A)
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THE RANGE Standard condense tumble dryers
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2010
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TIMING*
2011
European Launch Free-Standing Neue Kollektion
AUG
SEP
OCT NOV DEC
JAN
FEB
MAR APR MAY JUN
JUL
AUG
* to be adapted by country according to local market plan
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Designed based on consumer insight to ensure they are innovative, relevant and desirable.
The ovens consistent design with other products gives you higher flexibility when building your product mix, and is a strong driver for cross selling.
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RETAILER BENEFITS*
New functions, features and high-end accessories. Increased installation flexibility in our dryer range - free-standing, built-under or stacked, with reversible doors - for a differentiated consumer offer. AEG will drive a strong communication campaign through multiple consumer touchpoints to support sell-out efforts. * Please adjust to your local retailer benefits
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