Social Media Facts
85% of all businesses that have a dedicated social media platform as part of their
increase in their market exposure marketing strategy reported an
58% of businesses that have used social media marketing for over 3 years reported
increase in sales over that
an period
1
Role of Facebook
get found by visitors searching for company products or services
create a community to connect and engage with current and potential followers
promote marketing offers to convert followers into leads and customers
Tactical Role of Facebook #1
Create Engaging Content
#2
Engage with Fans
#3
Don’t Oversell The Product
#4
Create Custom Tabs
#5
Connect Other Channels
#6
Use Questions/Polls for Fan Feedback
#7
Launch Contests
#8
Use Hashtags
#9
Facebook Insights
2
Role of Twitter
interact and support fan base
monitor what people are saying about the company and brand
create buzz around upcoming promotions and events
promote thought leadership and industry expertise
Tactical Role of Twitter
share expertise drive traffic new content direct attention to special offers market the products
release news
3
Role of LinkedIn
grow reach
spread product awareness
generate more leads
Tactical Role of LinkedIn
C
B A
A Posting relevant content B Monitoring C Respond to comments
Website
Role of Website
Increase customer confidence
Reason why a customer should choose us over competitors
Generate leads
Offer Support
Tactical Role of Website
1
Integrate Social Media
2
Mechanics, structure and content of the website are optimised for SEO
3
Credible and Informative
4
Organize Webinars
5
Insert on website CTA and redirect them to a landing page
content
Mobile Sites
Mobile Site Facts
1 in 4 users expect to access the web from their devices at least once per
of
Role of Mobile Websites
Mobile friendly website also helps in SEO
Mobile Usage is on the rise
Mobile Optimization boosts Engagement Don’t get beaten by competition
Tactical Role of Mobile Websites
!
Easy and fast to use mobile website
Mobile Apps
Role of Mobile Apps
Increase and Reinforce brand visibility
Position as an expert
Offer support
2
Website
Insert on website CTA and redirect them to a landing page with information regarding the new features of the winter tires
Visuals with the new winter tires
3
Mobile App
Safety App, why you should use the best winter tires
FAQ regarding the new winter tires
Project Management Methodology – Gantt Chart Task
Resources
Steakholders Month 1
Design Stock Images Photoshop Site Structure
Extern Agency Extern Agency & IT team
Simple Message
IT Team Extern Agency & IT team
CMS
Copywriting Development
Extern Agency & IT team Testing Extern Agency & IT team Launching Business Stakeholders
Timing Month 2
Month 3
Migration Solution
Step 1 Break the project (development & design) into phases Step 2 Contract freelancers to help the agency with parts of the development & design Step 3 Push to launch in time a functional Beta version of the website, approved by business stakeholders