STORY

Whether you are looking for the perfect summer hat or trying to shop for more sustainable brands, HerStory’s online format makes it easy to find exactly what you are looking for while empowering artisans and supporting small businesses worldwide. Enjoy this thoughtful summer roundup by none other than HerStory cofounder and CEO Tinsley Merrill Paul!

As a longtime visitor of Florida’s Scenic Highway 30-A and its charming beach communities, Paul fell in love with the area, and HerStory recently hosted a popup at Indigo boutique in WaterColor Town Center with fashion and lifestyle blogger Jessica Fay of Lipstick, Heels, and a Baby. Although HerStory is an online boutique, Fay and Indigo owner Catherine Walega came together to introduce shoppers to its brands and the stories behind them during this fun two-day popup experience.

As Paul explains, “HerStory was created to celebrate the uniqueness of women-led, ethical brands around the globe and to highlight the story behind each piece. All products that HerStory curates are wearable pieces of art that transport you to where they were handmade. From Mexico to Colombia, Brazil, or Africa, women have dignified employment through traditional art forms that otherwise could be forgotten.”

Paul has a special connection with the 30-A area that made it the ideal place to feature her summer collection. She states, “I grew up traveling from Atlanta to 30-A, and I have many memories of falling in love with the pastel-painted homes and Disney-like neighborhoods. My summer essentials showcase the one-of-a-kind artisanal techniques behind each HerStory brand and the watercolor palette that makes 30-A so special.”

Check out the following list of Paul’s top summer essential brands and styles for 2023: