The Idea Boutique Is challenging the Publishing Industry

“Shortly after we began publishing VIE, clients became interested in having us represent them as publishers of what I had coined at the time ‘vanity books,’ namely one-off memoirs and beautifully designed coffee-table books,” says The Idea Boutique/VIE founder and creative director Lisa Marie Burwell. “Sister Schubert Barnes—of the famous Sister Schubert dinner rolls—was our first book publishing client, and we created her substantial coffee-table cookbook, Cast YourBreadUpontheWaters . It was an organic progression toward the journey of publishing that led to dozens of books and magazines becoming part of our boutique publishing house.”

The Idea Boutique’s team of professionals delivers a complete publishing experience, from the initial review of an idea or manuscript to distribution. Services include outline development, writing, editing, proofreading, interior layout and design, cover design, registering in the official ISBN database and Library of Congress, printing, distribution, and marketing. From artistically bound books to paperless digital publications, The Idea Boutique has the unique capability and professional expertise to take the dreams of authors, creators, and businesses and turn them into stories that can be shared with the world.

“Storytelling is such an inherent human desire, and it’s a pleasure and honor to help so many people tell their stories through the pages of VIE, the other magazines we have published, and books of all shapes and sizes,” says The Idea Boutique/VIE editor and communications director Jordan Staggs. “We love telling stories—through words and visually—to help our clients and subjects connect with their audiences, whether from a business vantage or just to share their hearts and souls with others.” In addition to heading up the new VIE Book Club, Staggs is the author of books HOMEbyVIE , TheSeasideStyle® coffeetable book, and COOKbyVIE , and editor of JanieBlueand EverythingINever LearnedinSchool

We can’t wait to share more words, pictures, and designs through printed and digital pages as The Idea Boutique grows and evolves its publishing arm. Look out for its first novel, JanieBlue by Suzy Accola, now available, and take a look back at its other projects to date!

CastYour Bread Upon the Waters

From concept to completion (all within nine months), The Idea Boutique published Sister Schubert’s CastYourBreadUpontheWaters:RecipesforSuccess, Cooking,andLiving . A dream that started as a bake sale and turned into a fortymillion-dollar enterprise was a story that needed to be told. Sister Schubert met with the team at The Idea Boutique and entrusted them to bring her work to life. After the editing, photo shoots, copywriting, and graphic design for the book were finished and the publication was available for purchase, The Idea Boutique created a website for the book and embarked on a book tour with the author, which included a stop at the FoodNetworkSouth Beach Wine and Food Festival in Miami.

Facade

In this memoir, Facade , author Bill Wade shares his struggle with faith during the long illness and death of his son, John. The Idea Boutique had the honor of editing, designing, and publishing this touching book that speaks to the heart of grief. By working closely with Wade, The Idea Boutique ensured his vision and message were expressed in a touching way. In addition to securing copyright and ISBN registration from the Library of Congress, The Idea Boutique also created a website to promote the book, held author signings, and performed other mar keting duties. The author’s proceeds from the sales of Facade went to the Cystic Fibrosis Foundation.

Everything I Never Learned in School: AGuide toSuccess

The Idea Boutique had the opportunity to create branding and publish a book for author, motivational speaker, and attorney Darin Colucci. The design for Darin’s brand and logo, with a subtle arrow in the “a” of his name, reflects his message of moving forward and rising to success. EverythingINeverLearnedin School:AGuidetoSuccesswon a 2017 Eric Hoffer Book Award in the self-help category. Following the production process and publication, The Idea Boutique team arranged signings and speaking events for Colucci’s book tour. To purchase this guide or to learn more about Darin Colucci, visit DarinColucci.com.

A love letter to the Northwest Florida Gulf Coast...

HOME: Inspirations for Home and Life byVIE

A love letter to the Northwest Florida Gulf Coast community and the people who make the area beautiful, HOMEis the first volume in a planned series of VIEluxury coffee-table books. The Idea Boutique worked for over a year outlining and refining the book’s contents, planning and executing photo shoots, researching, writing stories, gathering photography, and working with local businesses. This publication captures the area’s blend of Southern hospitality, an easygoing beach mentality, and sophisticated taste. For more information or to buy a copy, visit VIEmagazine.com/shop.

Janie Blue

A high-stakes romantic thriller by Suzy Accola, JanieBlue takes readers through a tangled web of excitement and mystery. The Idea Boutique worked with Suzy to proofread her novel and bring her story to the finish line. Its team of graphic designers and editors worked to promote this publication in every professional sense. Janie Blue’s cover art was designed by art director Sally Neal of The Idea Boutique and is a clever and creative take on a key component in the story. Visit Amazon.com to purchase your copy.

COOK:Cocktails.Cuisine.Culture. byVIE

The second volume in VIE’s series of luxury coffee-table books, COOK, is a culinary collection of everything delightful in the kitchen. The Idea Boutique worked with world-renowned chefs and restaurants, expert interior designers and architects, and luxury developments in the Northwest Florida area to serve a fresh presentation of food and beverages. By hosting photo shoots and maintaining correspondences and relationships, COOK is a masterpiece culmination of taste and is almost ready to join its sister publication HOME on the shelves.

The Seaside Style ®

Capturing the history of a town and the power of a retail empire, The Seaside Style® tells the untold story of the pioneering of Seaside, Florida’s cofounder and visionary Daryl Rose Davis. The Idea Boutique conducted extensive research into the history of Seaside and worked with The Seaside Style® team and Daryl Rose Davis to compose the story of “how a T-shirt built a town.” Each chapter explores the foundational characteristics that built Seaside from the ground up. The Idea Boutique designed two covers for this publication, a navy blue and white cover of Seaside’s iconic “Bud the Dachshund” and a Seaside lifestyle image cover. This marketing strategy was designed to capture the eye of every shopper, no matter their style. To purchase this book, visit TheSeasideStyle.com or head to The Seaside Style® and Cabana in Seaside, Florida.

For more information on the publications of The Idea Boutique or to see the full portfolio, visit TheIdeaBoutique.com or follow us on Instagram @theideaboutique.

Le Bon Ton Digital Graffiti Awards Party By Vie

Dearest Reader, the VIE team thoroughly enjoyed celebrating the intersection between past and future and the winners of this year’s Digital Graffiti festival at Le Bon Ton, an Artistic Garden Affair in Alys Beach, Florida, on May 19, 2023. We donned our best Bridgerton-inspired frocks and partook in sips from Gulf Water Wines and Coastal Coffee Bar Co., savory and sweet treats from The Salty Butcher and On The Fly PCB, and the musical stylings of Top Hat Live, aka The Whistledowns. Fisher’s Flowers transformed the Gulf Green with event design, and Rose & Co. added pops of color with their stunning florals. Thank you to the artists who turned the green into an al fresco gallery: Andy Saczynski, Lindsay Tobias, Julia Kate Mace San Juan, ADARO, Brendan Parker, and Sally Neal. And thank you to Marie Nguyen of Marie Leoni Jewelry & Gifts for styling the VIE team with her stunning jewelry designs! Visit VIE’s Facebook to see the full photo gallery from the evening.

SINFONIA GOES POPS, FEATURING MORGAN JAMES

VIE’s editor-in-chief Lisa Marie Burwell joined longtime friends, singer-songwriter/Broadway star Morgan James and Sinfonia Gulf Coast music and artistic director Demetrius Fuller, in the stunning Alys Beach home of Bryan and Tina Corr for a meet and greet on May 28. James and Fuller then took center stage for a patriotic summer kick-off concert at the Alys Beach Amphitheater. Kudos to Alys Beach events director Alexis Miller and the entire Alys Beach team for another gorgeous fête under the palm trees!

Destin Charity Wine Auction Foundation Weekend 2023

The 18th Annual Destin Charity Wine Auction, presented by the Jumonville Family, raised $3.5 million for children in need in Northwest Florida. The auction weekend began Friday, April 28, with eleven patron dinners hosted in private homes and restaurants spanning from Gulf Breeze to Rosemary Beach, collectively raising more than $560,000. Hosted April 29 to a sold-out crowd of more than six hundred guests, proceeds from the live auction at Grand Boulevard Town Center benefited DCWAF’s sixteen partner children’s charities in Northwest Florida.