Senior Living Experiences Increased Occupancy Levels

Liberty Senior Living operates independent living, assisted living, memory care, and also skilled nursing facilities in North Carolina, South Carolina, and Florida. Director of Marketing and Sales, Dean Dellaria, says, “After the initial wave of COVID-19 and variants, we have seen a steady occupancy growth. Studies began to show that residents living in a community were faring better than those not living in a community. When you layer in isolation, suddenly, good communities started to see an increase in occupancy. Occupancy rates were 60% higher than in 2020. And higher than in 2019. We were able to see a nice rebound to occupancy. It’s been nice growth all around, and we are continuing to see that in 2022. Older adults are embracing the potential in senior living as much or more so than in years past. The majority of our communities operate under a rental financial model. In our model, they do not have a hefty entrance fee, which means their asset portfolio remains under the control of the resident. The rental model provides true flexibility for our residents.”

Liberty sees the need for additional active adult communities without the varying degrees of care. Dellaria says, “Not everyone wants a full-retirement community. We are filling these communities as well. Last year, we opened our active adult community first in Myrtle Beach. Later this year, we will open another in Matthews, NC, and another active adult community in Leland, NC, in 2023.”