Issue 25 | July 2018
THE IDEAL BATHROOM Essential information for bathroom retailers
EXCLUSIVELY AT
An outstanding collection of bathroom wall panels now available from Ideal Bathrooms
nuance
Nuance is different. This unique wall-panelling system is transforming bathroom design and beyond as the smart alternative to tiles.
Don’t miss out, contact us today to showcase Nuance in your showroom. Our unrivalled marketing and point-of-sale package is available today. Call 01933 232 272
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www.bushboard.co.uk/become-retailer
A WILSONART COMPANY
WHAT’S INSIDE…
WHAT’S NEW FOR JULY 2018?
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JOHN BAGSHAW’S INDUSTRY VIEW Our Managing Director discusses the industry.
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THE BUZZ All the latest industry news in one place
8 ROCA CARMEN & BEYOND
Taking inspiration from the past as well as the future
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A DAY IN THE LIFE OF... Introducing Ideal Bathrooms marketing team
Welcome to the summer edition of The Ideal Bathroom magazine. In this issue we’ve got lots of things to tell you about including several new product ranges.
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STUDIO ECHO Ideal Standard’s evolution of a design classic
In his Industry View, John Bagshaw gives us a picture of how Ideal Bathrooms plans to help customers rise to the challenge of Brexit. We also ask him how the new website is performing, talk about the new distribution hub in Glasgow and get his views on whether digital is changing the way people buy bathrooms.
14 NEW ESSENTIAL WEBSITE
The big topic for this issue is displays. Our main article takes a more detailed look at whether displays are still a powerful selling tool in today’s bathroom sector. We’ve looked at it through the lens of the Ideal Industry Report and consider if Brexit has had an effect, with an average 10% drop in confidence being reported by our industry over the last year. We head north to Glasgow on pages 22-23, the home of our new distribution hub. Situated in the centre of the city, it has twice the stockholding capacity of our previous warehouse and is already bringing faster delivery to customers throughout Scotland. The importance of displays is also a key feature in our article on VitrA’s newly launched Signature Collection. This exclusive collection of bathroom products is only available to showrooms who can commit to having the product on display, in return for which they will get additional benefits and a close working partnership with this respected brand. Finally, our regular Who is… article, puts John Schofield of Just Trays in the spotlight and, among other things, finds out what an ordinary day in the office involves for him, what he’d be doing now if he wasn’t in the bathroom industry and how he thinks his colleagues would describe him. I hope you enjoy reading this issue and, as ever, on behalf of everyone at Ideal Bathrooms I’d like to take this chance to say a big thank you for your ongoing support.
Danielle Lillis Commercial Director Cover image - Bayswater Pembridge bath. See pages 34-35
Essential launch their interactive website
16 ‘RACE TO’ CELEBRATIONS A look at what ‘went down’ in Cape Town
22 GATEWAY TO SCOTLAND Ideal Bathrooms new Glasgow depot
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APRIL ENCLOSURES It’s been a year of innovation for April
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VITRA SIGNATURE COLLECTION Why the new brand has got retailers excited
28 INDUSTRY REPORT
The latest insight into our industry
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SHOWROOM EXCELLENCE Our Displays Coordinator highlights some of the best offers currently available
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BEUATIFUL DESIGN IS EVERLASTING The traditional Bayswater range
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WHO IS... John Schofield
If you would like to contribute to The Ideal Bathroom please email lyndsey.bailey@idealbathrooms.com
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The latest marketplace news | THE IDEAL BATHROOM
JOHN BAGSHAW’S INDUSTRY VIEW Our Managing Director shares his thoughts on maximising business opportunities, Ideal Bathroom’s website turning one year old, our move to a larger distribution hub in the North, and the importance of displays in showrooms. Q. As the leading bathroom Q. It’s now been a year distributor in the UK, what since the launch of Ideal is Ideal Bathrooms doing to Bathroom’s new website, help customers maximise which currently has over business opportunities during 1,000 registered users. How these somewhat challenging do you think the improved financial times under the website has enhanced looming cloud of Brexit? customers’ experience in what remains a very We’re not doing anything particularly different to what we normally do. We traditional industry? always do our very best to be an easy company to do business with. We’re committed to our manufacturing partners, which means we have more stock available in more locations than ever before. We’ve invested in e-commerce solutions to make it easy for customers to look at our offering online – it’s updated in real time, so customers can save time with a reliable and accurate service. It means that customers who deal with us can provide their customers with a good service. Really, we’re just doing the same things that we’ve done over the last 10 years – it’s about always improving.
We’ve had overwhelmingly positive feedback from everyone who’s signed up. The investment from our point of view was substantial, but it means that our customers can do everything without having to leave their desk or make a telephone call. From that point of view, it provides flexibility. While it’s always a pleasant experience to talk to our team, the website puts information at their fingertips.
Q. In this issue’s feature article, Q. Following Ideal Bathroom’s move to a new, larger we look at what the display distribution hub in Glasgow, lifecycle can tell us about how do you see this move the bathroom industry. As improving service to consumers’ shopping habits northern customers, and to become more digital, why the business as a whole? do you think it’s important Having a larger distribution hub enables for showrooms to still us to redefine the stock across the whole have displays? business. Clearly, we are able to stock
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like the opportunity to go and see what a big ticket item really looks and feels like. It’s also a great chance to go and talk to someone and receive personal advice. Let’s face it, bathrooms are big investments for people. Seeing and handling products helps customers to make a better informed decision. I think displays are very important and it’s more of an advantage than it used to be for retailers. As other businesses remove displays it becomes a differentiator.
My own personal take on that is that I feel a reputable showroom with good modern displays is a very inviting place for people to go. People will research online and look at different style, price points and brands, but there’s nothing
far more product closer to our Northern customers. Internally, that makes us far more efficient. Having stock available across multiple locations really allows us to offer far better logistics across the business as a whole.
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THE IDEAL BATHROOM | The latest marketplace news
THE BUZZ LATEST NEWS
Stunning new range launched by Showerwall
Specialist version of Blue Book Launched
Showerwall game-changing new product range now available
Introducing Armitage Shanks’ new and improved Blue Book
Showerwall has officially launched its new branding and comprehensive new product range of ‘naturally inspired surfaces delivered through a smart waterproof system’ and delivered the industry’s first synchronised texture, and Proclick installation technology for a seamless finish.
Acting as a comprehensive guide to every product produced by Armitage Shanks, the famous Blue Book has been designed to make finding the optimum product as simple as possible for every application in sectors such as education, healthcare, commercial property and more.
Trends, textures and technology are key words behind the expansive new collection which elevates bathroom panelling to another level as a surfacing material that’s ideal for use in shower enclosures, around baths, behind basins and to create statement feature walls in domestic and commercial environments. The new range offers a spectrum of 66 designs; the largest choice on the market, which are grouped into five main collections: Marble (14), Quarry (14), Mineral (15), Acrylic (8) and Custom standard or bespoke digital printed options (15). Overall, there are 33 brand new designs. For more information, visit www.showerwall.co.uk
New additions to the Blue Book include healthcare ranges Contour 21+ and Markwik 21+. These collections, which span ceramics and fittings respectively, work to actively battle bacteria in healthcare washrooms using innovative microfilms amongst many other revolutionary features. Also included in the book is an updated summary of the brand’s Doc M packs, which make it simple for specifiers to ensure the washrooms they purchase for are fully compliant with Part M of the building regulations For more information on Armitage Shanks and to download or request a printed copy of the new Blue Book supplement, please visit: www.idealspec.co.uk
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The latest marketplace news | THE IDEAL BATHROOM
Eliminate limescale once and for all New range of Water Conditioners launched by Stuart Turner Stuart Turner offer an alternative method of treating water which has been used in commercial and industrial systems for many years. This tried and tested technology is now available to everyone with the new Stuart range of Water Conditioners. These highly effective, WRAS approved Water Conditioners are designed to prevent limescale from building up throughout a property and have an added bonus, that water remains drinkable straight from the tap! Unlike traditional water softeners which require space, bags of salt and the added expense of installing a drinking water tap, the Stuart range of Water Conditioners offer a cost effective and environmentally friendly solution which are simply installed in-line with the existing incoming pipework and don’t take up valuable space…that’s it. Simple, cost effective, environmentally friendly, maintenance free and guaranteed for 10 years. Stuart Turner; engineered to excel. www.stuart-turner.co.uk
A year of innovation for Geberit
New Studio Echo
Design meets function is the ethos behind Geberit, making its bathroom collection a must for any modern bathroom design
The evolution of a design classic
The latest addition to the collection is Acanto Black furniture, a new colour option in the premium quality range. Acanto’s furniture collection offers flexible storage space and a design based upon ergonomic consumer research by Geberit. The range of cabinets includes drawers, compartments and shelving, with the Acanto mirror cabinet also incorporating a USB charging point and integrated shaving point. Geberit has also recently launched the Tuma Classic toilet, a new product in its AquaClean shower toilet range. Tuma Classic offers all the key functions of a signature Geberit shower toilet, including gentle WhirlSpray shower technology and oscillating spray. These are enhanced with additional comfort features such as personal shower spray and temperature settings via the new Geberit app. For more information visit www.geberitcollection.co.uk/home
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Ideal Standard is launching its new Studio Echo ceramics range this summer. In creating Studio Echo, highly regarded product designer Robin Levien has taken the original Studio that was launched in 1986 and updated it for the modern family home. Technological advances in production mean that Studio Echo is more refined; the shape is pure and organic, tanks are smaller and seats are thinner. It is completely up-todate, while echoing the simple lines and affordability that made Studio part of our design heritage. Features include softly spoken design that will easily blend with most interior styles, three sizes of washbasin to suit every installation, semi-countertop, hand rinse and corner hand rinse basin options for en-suite and cloakroom projects and a compact close coupled WC for smaller spaces. Studio Echo products benefit from Ideal Standard’s lifetime guarantee on ceramics. For more information, visit www.ideal-standard.co.uk
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THE IDEAL BATHROOM | The latest marketplace news
Twyford Realign List Pricing The new pricing restructure is set to improve sales for retailers, bringing a competitive edge and consistency across all products. Bathroom manufacturer, Twyford, has launched a new pricing structure for retailers. The move, which saw prices drop by an average of 9%, will come into effect from 1st July 2018. The new structure will give Twyford more consistent pricing across its range of products. For retailers, the news also means that Twyford products will become even more competitive at list price level, helping retailers boost sales. The price realignment applies across all categories of the Twyford portfolio, including the modern and versatile E100 bathroom range. For more information on Twyford products, visit www.twyfordbathrooms.com
John Waugh Retires
Ideal Standard extends Concept range
After 26 years of running his own PR Company and 13 years as Ideal Bathrooms’ PR agent, John Waugh has decided to step down and have a well-earned rest.
Following increasing demand, Ideal Standard has added four new baths to its Concept Air and Concept collections
John started his PR career at Crown Paints in their publicity department and later moved on to work as Armitage Shanks’ Group Publicity Manager. He then set up his own PR agency WNA PR Ltd and has worked for many bathroom clients including Roca and Geberit as well as other HI product manufacturers. John sums up his time with Ideal Bathrooms, “I have really loved working with Ideal Bathrooms and being part of the company’s growth over the years. I have enjoyed publicising your many industry innovations and working with such an enthusiastic team.” Commercial Director, Danielle Lillis, comments “I would like to thank John on behalf of all at Ideal Bathrooms for his hard work and dedication over the past 13 years. It has been a pleasure to work with him and he will be greatly missed by our marketing team. We would all like to wish John a very happy and healthy retirement and all the best for the future”
All the baths are available in Idealform and Idealform Plus+, a material unique to Ideal Standard which has double the reinforcement for extra strength and rigidity. Concept Air: The first addition is the new 150cm x 80cm Concept Air Shower Bath, which joins the line’s existing range of super slim ceramics. This new shower bath is beautifully light but still sturdy and practical. Its soft arching back rest provides the ultimate in bathing comfort while the sleek screen comes complete with a handy access panel. Concept: Three new baths also join Ideal Standard’s ever popular Concept range. The first is a double ended, asymmetrical bath that allows homeowners to create a style statement while still having a practical product. Furthermore, there are two variations of the Concept 180cm bath. Both measure 180cm in length but with widths of 70cm or 80cm. For more information on Ideal Standard and its products visit www.idealstandard.co.uk
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The latest marketplace news | THE IDEAL BATHROOM
TAKING INSPIRATION FROM THE PAST The new Carmen collection from Roca speaks to the past as well as the future.Its beautiful nostalgic design is based on a classic Roca collection from the 1940’s and has been launched to celebrate the company’s centenary. “Over the last few years, the trend for vintage and classical design has continued to grow,” comments Alan Dodds, Managing Director of Roca UK. “From the research we have conducted, vintage means more than just antiques, it is about classic and timeless design that is still relevant today. That is why we have introduced Carmen, it is a collection that is routed in the past but has all the attributes to complement a modern bathroom.” Carmen may be vintage looking in design, but it features the latest in technology and material innovations. For example, the WC is rimless for greater hygiene and easier cleaning as well as being fitted with a water distributor that provides an improved flushing performance.
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The seat cover has been manufactured with SUPRALIT®, a new exclusive resin registered by Roca. This is more durable (offering greater resistance to chemical agents and to discolouration), more hygienic (four times less porous material) and easier to clean (surface with soft and rounded angles) The collection includes a close coupled WC, basin and pedestal, with a complementary furniture range and mirror also available. Roca has also developed a range of Carmen brassware to complete the product family. Just like the bathroom suite, the brassware has an authentic period design whilst incorporating innovative technology. The Carmen brassware collection features the latest generation of flow limiters that guarantee a 5l/m flow, regardless of the system pressure. As well as its ceramic disc operation, the Carmen taps has the Roca Evershine electroplating process applied for anticorrosion, lifetime brightness and anti-scratching. Along with its authentic Roca design and the latest innovations built into the ceramics and furniture, Carmen gives real value for money.
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THE IDEAL BATHROOM | The latest marketplace news
ROCA GOES ABOVE AND BEYOND Roca is bringing a touch of glamour and sophistication to the bathroom with its new, cutting-edge Beyond collection. Its elegant curves and soft lines ensure this range embodies contemporary design and creates a visually stunning and forward-looking bathroom. “Beyond is a beautifully designed collection and has a unique appeal, which I think is important,” comments Alan Dodds, Managing Director for Roca UK. “The bathroom is a very personal space and people want it to reflect their own design style, their lifestyle and for it to be a place they can relax in comfort. Beyond’s design is perfect for those looking for something a bit different.” The Beyond collection includes WC’s, basins, furniture and baths all manufactured from Roca’s latest and most sophisticated materials. When it comes to basins, customers can choose from ceramic or solid surface materials. All ceramic basins are manufactured in FINECERAMIC®, a high-quality ceramic material exclusive to Roca which facilitates precision and sophisticated design details previously not possible, with the added benefits of being 40% lighter and 30% more resistant to abrasives than conventional basins. A choice of floor standing, wall-hung or countertop basins are available. Solid surface basins are manufactured in SURFEX®, a malleable solid surface material formulated from a combination of minerals and resins, allowing for the creation of shapes that were unthinkable until now. SURFEX has also been used to manufacture the baths within the Beyond range to ensure the elegant shaping is continued throughout the collection. The Beyond WC’s all feature rimless technology and are fitted with a water distributor that maximises flushing performance. The fully shrouded close coupled Beyond WC is fixed to the wall ensuring the smooth line design is carried on throughout. All the WC’s within the range flush at 4.5/3 litres and the soft close seats are manufactured from SUPRALIT®.
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The latest marketplace news | THE IDEAL BATHROOM
A DAY IN THE LIFE OF MARKETING The marketing team at Bathrooms Chris the annual Ideal tmas party!
It’s safe to say that the Ideal Bathrooms marketing department has come a long way since it began with just two employees ten years ago. The team now consists of seven passionate, creative (and extremely busy!) members who strive to continually evolve the Ideal Bathrooms brand to its best potential.
Emma, D an new PR a i and Stewart wit gency, H arvey & h our Hugo!
No day is the same within the fast paced department as more often than not each member of the team work on several projects at one time. Whether it is producing the numerous in-house publications, working on the award-winning Race To campaigns, creating digital content or liaising with suppliers, the team work collaboratively to ensure that “things get done”!
working ner, Liam rature! ig s e d r u e O arious lit on the v
Marketing Category M Executive, Lyndsey , and anager, An drew w the Trade Offers bro orking on chure!
Stewart ma with k! m E e v ti u Exec arwic Marketing isiting Geberit in W - out v
Shhh!!! To Events M p secret plannin g anageme nt Agen with our cy, Pulse
EXAMPLES OF THE CAMPAIGNS & PROMOTIONS MARKETING DELIVER
Race to...
Website
Brochures
Essential
Emarketing
The website, functionality, graphics and of course the opportunity for a trip of a lifetime are all assembled by the Marketing team.
Checking stock, viewing products at Nett cost and managing your account. Sign up for your free account at register. idealbathrooms.com
Price Guides, Trade Offers, glossy magazines, display booklets We see your kept up to date with the latest literature at your fingertips.
Our own brand label features a huge range of bathroom products. All managed from within the department.
Keeping you up to date with all the latest offers and new products. If you would like to sign up to our notifications e-marketing@ idealbathrooms.com
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THE ICON OF ELEGANCE AND PRECISION GROHE ATRIO
Consider the circle. A staple of natural geometry. A pure form at once soothing and dynamic. A visual metaphor for both completeness and eternity. For its new Atrio collection GROHE draws on this most elemental and elegant form to create an iconic object that is built to last. grohe.co.uk
The latest marketplace news | THE IDEAL BATHROOM
NEW STUDIO ECHO The evolution of a design classic
“Thirty-two years ago bathroom trends were still largely focused on colour, and I remember every year the biggest issue was deciding which shade we were going to use for the bathroom suites. The most popular choices in the 1980s were a range called Whisper, which had very pale tints of colour. However, previous to that customers wanted very strong colours, such as blues, greens, pinks, and yellows.
It was the year Top Gun came to cinema screens and Mr Muscle cleaning products first appeared on supermarket shelves. In the 32 years since 1986 - the year the iconic Studio bathroom range was launched - so much has changed in popular culture, society and, of course, product design. Here, Ideal Standard designer Robin Levien looks back at the changes in design over recent decades, and how trends and consumer interests have influenced the creation of the new Studio Echo collection.
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“When myself and a team of designers first approached Ideal Standard with the idea to create a trend-led white collection, which became the famous Studio range, they weren’t so sure. White used to be associated with cheap and budget bathrooms, and so they were resistant to focus on this colour due to the connotations. Obviously now there has been a design revolution and it’s a completely different story, as 99% of bathrooms that are designed, sold and fitted are white and neutral shades. Let’s not mention Avocado! “As well as colour, a lot has changed in terms of shape and style in bathroom design, and this is influenced by a number of factors, including the economy. In a recession people tend to look back and reminisce, and in the early 1990s this led to a period when the market was dominated by Victoriana style. During this time, more than half - around 60% of bathrooms sold, were of traditional Victorian style. The interesting thing is that these suites were all white, and that’s also when the freestanding bath came into fashion. Essentially, a combination of consumer nostalgia and designer inspiration changed bathroom products to white over recent decades. “Another factor that has had a strong influence on design and consumer preferences is television. With the likes of big designers including Kevin McCloud and Laurence Llewelyn-Bowen on TV shows since the mid-to-late 90s, the public are having their eyes opened to a whole new world of design,
colour, and style. Both have had a very big influence on people, leading to consumers changing the way that they make interior design decisions in the home. Consumers have become more design aware and brave in what is possible to create within different rooms of the home. “Following this attitude change, we started designing to give the consumer more choice. We began by creating three different shapes of basin in the Create collection, the customer could pick their preferred style rather than just having one choice, meaning that the home became more personal in style. “One big change in design that actually goes back a bit further is the number of items in a range. The original Studio collection had 15 items and that was a big story. Between starting and finishing, the Studio collection became a design award winner, and was on the front covers of design magazines. There was a growing awareness of design over this period. “Back to 2018, we find ourselves revisiting Studio, our design classic and bestselling range, in a world where consumers are once again looking to the past for design inspiration. When the 2008 Great Recession hit, consumers and the public looked back for design inspiration. This time, however, people have gone back to vintage style from the middle of the last century. This led us to revisit Studio, and develop Studio Echo. We were originally briefed on Studio back in 1981, 37 years ago. It took us five years to develop and perfect, and was launched to the public in 1986. Studio Echo has some of the same DNA as the original Studio collection; it is simple, restrained, and under-styled, but with warmth. If you look through interiors and style magazines, you’ll notice that there is a very strong vintage style
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THE IDEAL BATHROOM | The latest marketplace news
running through, and our new Studio Echo range has a touch of that. Further, an important philosophy for me is that a design is easy to live with, not over-stated or over-expressive, and easily becomes part of the home. For me it’s a good sign when someone’s buying a flat, they look in the bathroom and they think yes, I can live with that. Studio Echo has been designed to be popular on a mass level; it’s completely refreshed and up to date, whilst echoing the simple curves and tapered lines that made Studio part of our design heritage. What’s interesting now, redesigning Studio, is that this time it does have to be more trendled and make a design statement. “It is rooted in the beautifully understated shapes of the past, with a friendly, easy to live with personality. The design means that it will
survive decades of family life and blend in with just about any interior fashion. It echoes the life we have today and the one we hope to have tomorrow. Studio Echo remains true to the idea that good design is about bringing the very best qualities of form and function to everyday products.” The new Studio Echo collection is being launched in June 2018, and is included in the latest 2018 Bathroom Collection brochure. Special Display Offers - The New Spring 2018 Display the Ideal brochure includes a selection of Studio Echo display settings at enhanced terms of list less 85% - Ask your Ideal Standard or Ideal Bathrooms ASM for a copy.
For more information on Ideal Standard bathrooms, visit www.idealstandard.co.uk
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The latest marketplace news | THE IDEAL BATHROOM
INVESTMENT FLOWS AS ESSENTIAL BATHROOMS LAUNCHES NEW ENHANCED WEBSITE Essential Bathrooms, has more than 10 years’ experience in premium bathroom design and accessories and has now created a bespoke, mobile-compatible and user-friendly website to provide an enriched experience for bathroom retailers. Essential’s customers will have access to a wealth of information specific to their professional needs, ranging from in-depth product data, including specification sheets and dimensions, to a showroom locator, which will allow users to find their nearest Essential retailer. The improved website, along with the brand’s new social media accounts, will help to increase awareness of Essential’s extensive product range and boost sales leads and traffic to its retail clients’ websites.
Speaking about the investment, Andrew Cotterill, category manager for Essential, said: “The new exclusive site gives us a platform to be able to adapt as we continue to grow, and the needs of our customers evolve. “Our continued attention to detail and commitment to listening to and trying to meet our customers’ wants and needs is the reason behind our continued growth. “Both our product and customer portfolio are evolving constantly, and this is why it was incredibly important for us to develop a website, which can be easily accessible to all of our customers.”
For more information about Essential Bathrooms, visit:
essentialfromideal.co.uk
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@ess_bathrooms
www.essentialfacebook.co.uk
@ess_bathrooms1
THE IDEAL BATHROOM | The latest marketplace news
NEW FOR SPRING 2018
STUDIO ECHO: EVOLUTION OF A CLASSIC
Simple, understated and elegant. Three decades after the launch of the original Studio range, Studio Echo is destined to become another design classic.
Visit ideal-standard.co.uk for more information
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The latest marketplace news | THE IDEAL BATHROOM
CONGRATULATIONS AND CELEBRATIONS IN CAPE TOWN Those who were there say it was the trip of dreams, and with the help of these photos, we are going to bring that incredible week back to life.
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THE IDEAL BATHROOM | The latest marketplace news
For companies from across the length and breadth of the UK, 2017 was set out with a goal of reaching personal sales targets and successfully completing the Race to The Cape. In March this year, our 200 victorious winners were welcomed to the beautiful Belmond Mount Nelson Hotel in Cape Town to celebrate their achievements in spectacular style. John Bagshaw reveals all about how our winners enjoyed living the champagne lifestyle during their week in the Mother City… Stepping off the plane to blue skies and South African sunshine, the expectancy and excitement of the guests, for what we were going to experience together in the coming days, was almost tangible. The afternoon gave us a chance to acclimatise; after escaping the snow back home, the warm temperatures came as quite a shock to some! That evening we gathered in the hotel reception, ready to walk to our mystery welcome dinner venue. We were amazed to be greeted by the marvellous singing and dancing Cape Minstrels to help guide
the way to… The Stack! An eclectic, designed bar and restaurant complete with wild zebra print carpet, a sensational jazz singer, fantastic food and trays of colourful, designer cocktails. It was a cracking night that kick-started the week and left guests wondering what other astonishing treats were yet to be revealed! The next morning, there wasn’t a cloud in the sky and conditions were perfect for our trip up the iconic Table Mountain. The cable car with revolving floor was ideal for transporting us to the top, giving us magnificent 360° views over the city.
A huge thanks to our sponsors
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The latest marketplace news | THE IDEAL BATHROOM
WOW was the word on everybody’s lips once we reached the summit and it wasn’t only because of the breath-taking views. Our winners were stunned when they were led to an exclusive Champagne reception on the Twelve Apostles Terrace. Our races always promise a taste of the high life and here, we certainly were living it! The following day, we were all up and at ‘em! The hotel reception was a hive of activity with guests departing for their chosen days out: the adrenaline junkies headed out early doors to dive in with the sharks (I know, crazy!); some travelled back in time, revelling in history on the famous Robben Island; others had a full day of adventure, exploring landmarks such as Chapman’s Peak, Boulders Beach and Cape Point and some took things at a more leisurely pace, such as myself, competing out on the golf course. Our second group of thrill-seekers, who opted to abseil down Table Mountain, had their activity cancelled due to adverse conditions. We tried again later in the week but again, it wasn’t to be (luckily or unluckily – I’m not sure how they view it!). With no rest for the winners, the story swapping at the South African braai on the hotel lawns later that evening was the cause of much hilarity. It was terrific for the group to be together again, savouring a magnificent feast and enjoying the fabulous cocktails at the Just Trays Gin Bar. It was a casual, laid back affair until, the volume rose and the sound of Shakira’s ‘Waka Waka’ was pumped through the air. Out of nowhere, a group of South African dancers appeared; they were so quick, colourful and full of energy! They certainly
Designer cocktails
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got the party started and the floor was soon filled with people up moving (some better than others, but I won’t comment on who!). The guests really got into the spirit of Africa and it was wonderful to experience, everyone was on a high and couldn’t wait to see if there were any other hidden surprises waiting to be launched. The next day was the day I was most looking forward to. The weather was glorious yet again and as we set off to Boschendal I knew we were in for a treat! The setting was spectacular, the scenery, stunning. The wine, cheese and chocolate (yes, chocolate!) tasting could not have been in a more perfect place. Afterwards, we were led through to the rose garden for a picnic lunch and my word, what a picnic it was! We all settled down to eat, looking through our picnic boxes and marvelling at the fabulous food, to the distant sounds of operatic music. Then, as if by magic, the volume increased and through the entrance to the garden came 4 tenor singers, in full tux, belting out ‘Nessun Dorma’! It was phenomenal. Guests stopped eating and watched in silence, speechless at the surprise performers. I’ve never seen so many grown men and women cry! It was a truly emotional and captivating experience.
Living the high life
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THE IDEAL BATHROOM | The latest marketplace news
Champagne on ice!
“Nessun Dorma”
Traditional South African Braai
Enjoying the sunshine with the penguins
Gin with Just Trays
Cheers to The Cape
Feel the energy
Scenic Boschendal
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The The latest latest marketplace news | THE IDEAL BATHROOM
Getting the rub of the green Joining the South African tribe
Shark watch!
Party on down
Tempo rising
Kings and Queens of The Cape
We always have our glass half full!
Crazy Makishi dancers
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THE IDEAL BATHROOM | The latest marketplace news
Then came the night we’d all been waiting for. After a day at leisure we were all ready and raring to go, excited for the night ahead. The venue was fantastic, overlooking the ocean and beautifully decked out as our own special Ideal Bathrooms safari lodge! We were welcome by crazy traditional Makishi dancers who kept us entertained before the ceremonious arrival of the mesmerising African Queen. She announced that the night was a night bathed in glory and celebration, and that now was the time for us all to shine like diamonds. Throughout the week we had been treated like Kings and Queens and that night, we certainly dined like them, enjoying being together as “The Ideal Family”, in the Mother City for one final time. As the dinner drew to a close and the Queen bid farewell, focus turned to the energetic African dancers and brilliant live band who whipped the crowd up into a frenzy. Tempo was reaching fever pitch, the dance floor was a sea of smiling, painted faces and it was evident that the party was going to continue well into the night! On the final day, our winners were still visibly buzzing from the dazzling gala dinner. It really had been the most incredible night! Softening the blow of having to head home, a delectable Afternoon Tea, sponsored by Bayswater, in the beautiful hotel lounge was the perfect way to round off our time in the Cape.
happy, positive atmosphere. Now for the thank yous! Firstly, to our sponsors, for their continued support of our races and more importantly, for the spirit, energy and exuberance they add to the trip. To all of our Race to The Cape winners, we thank you for uniting with us, your Ideal Team, to make our Race to The Cape, the best race yet! The memories that were made and the experiences that were shared have a place in our hearts forever. We’d also like to say a huge thank you to all of the guests who generously supported our charity, Barnados. We are proud to announce that thanks to you all, we raised over £4000 for them. Great achievement! Having brought Cape Town back to life, I now want to bring you Back to the Future – Race to The Orient. To all of you who have registered, you all have the chance to live the champagne lifestyle with us in Bangkok and Koh Samui and I really hope that you’ll be there to join us. Cape Town is going to take some beating but with two destinations we’re sure to have DOUBLE THE WOW, DOUBLE THE LUXURY AND DOUBLE THE FUN. I know we can do it! See you in the sunshine! John Bagshaw Managing Director, Ideal Bathrooms
What a week it was! It was spellbinding, exhilarating, a joy. An amazing few days spent with wonderful people in the most spectacular places. I felt proud to be a part of such an experience with them all, sharing stories and success, celebrating in the most
The mesmerising African Queen
Congratulations to our Winners from all at Ideal Bathrooms!
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The latest marketplace news | THE IDEAL BATHROOM
IDEAL’S GLASGOW GATEWAY TO SCOTLAND!
e er servic
tom the cus anning m , r e g od David R
2018 has been an exciting year so far across the whole business at Ideal Bathrooms. But one area we’ve really focused on in the first half of the year is Scotland. More customers and more orders meant it was time for a change.
desk
Everythin
g’s in ord er at ou r Glasgo w depot
Following growing demand from our expansive Scottish customer base, we’ve made a significant investment into our Scottish distribution channel by moving into a new 33,000ft² depot hub in the centre of Glasgow. The move more than doubles the capacity of the previous warehouse – allowing for over 1,500 pallet spaces. Having this improved volume of space has enabled the business to significantly increase stock holding which, in turn, has made quicker delivery times to customers throughout Scotland a reality. Not only does this venture highlight how the company values business within Scotland, it also exemplifies Ideal Bathrooms’ dedication to helping our customers grow.
ott entre) Sc elfridge (c t) S tt o c S e (righ ce with ie McGlad nsport offi In the tra ay (left) and Charl Torl
rehouse, ,000ft² wa 3 3 w e n The
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otland serving Sc
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THE IDEAL BATHROOM | The latest marketplace news
RUNNING HOT Roca New Ranges 2018 is set to be a very exciting year for Roca who have released two brand new, stunning ranges, Carmen and Beyond.
Race to The Cape Back in March, Ideal Bathrooms hosted their 3rd and most successful Race To trip in the beautiful city of Cape Town.
Ideal Standard
looking after rehouse Manager, Charlie McGlade, Wa Scotland depot the new
A change welcomed by all Craig Gillespie, has worked with Scottish retailers for almost 10 years in his role as our main Scottish contact. He welcomes the improved facility. “The increased investment in Glasgow shows Ideal Bathrooms’ commitment to helping our Scottish customers grow. Having the larger warehouse enables us to fulfil more orders and offer our next day delivery promise on a wider range of products. The customers I have spoken to are all thrilled we have moved, it means they can have products quicker allowing them to serve their customers better.” The further expenditure into Scotland mirrors additional improved facilities over recent years at our other distribution hubs in Milton Keynes, Hayes and Wakefield – bringing total warehousing space to over 190,000 square feet across the four sites.
New Range
Ideal Standard has once again led bathroom innovation with a brand new range, Studio Echo.
Bayswater Displays Following a fantastic start to 2018 and a strong market reaction, our traditional, exclusive brand Bayswater is now on display in over 100 retail showrooms.
Introducing Flo... ...Our Ideal Duck! Keep up to date with Flo’s adventures over on our social media pages.
RUNNING COLD Price Increases The tough climate of the economy has certainly had its impact on the bathroom industry, as proven by several price increases across the market.
Employee Retention
THE NEWS IN NUMBERS New 33,000ft² depot hub in Glasgow Room for over 1,500 pallet spaces Total warehouse space of over 190,000ft² across 4 sites. 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com
The last year has proved a tricky one for employee turnover. As recruitment figures soar, staff retention has in turn plummeted.
Farewell to Mr Waugh After almost 13 years of being Ideal Bathrooms’ PR guru, we wave goodbye and give huge thanks to John Waugh and wish him all the best in his retirement.
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The latest marketplace news | THE IDEAL BATHROOM
A YEAR OF INNOVATION FOR APRIL ENCLOSURES
April Products are delighted to announce that the comprehensive Identiti range of showering enclosures has seen a specification upgrade from 6mm to high quality 8mm glass thickness. This improved feature will benefit the entire Identiti range with the exception of the Bifold.
April Products New & Improved 8mm Identiti Range
April Products are continually developing established ranges with uncompromising attention to detail and quality, ensuring our products stand the test of time. We use feedback from our own sales team and customers, as well as market trends, when considering development. This, along with having our own experienced product designers, enables us to react quickly to market changes and needs. New features such as introducing 8mm toughened safety glass through-out Identiti represents incredible value for money as the RRP’s will, in many cases, be substantially lower than our competitors’ 6mm offering.
8mm GLASS
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8mm GLASS
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THE IDEAL BATHROOM | The latest marketplace news
The entire Identiti 8mm range is stocked by Ideal Bathrooms.
ALL enclosures now 8mm glass
Our Identiti enclosures also boast the following features: • Clean & Clear™ easy clean glass treatment • Generous adjustment for out of true walls • Concealed fixings • Profile covers • Quick release rollers (Quadrants and Sliding Doors) In addition, we are so confident in the quality of our ranges that we include a lifetime guarantee with our shower enclosures when installed with an April tray. April’s extensive range of contemporary shower trays are available in generous size options and finishes, ensuring you have the perfect fit for your enclosure or wetroom. We have recently introduced further options in our April Waifer tray collection, including a new Grey Slate Effect finish.
8mm GLASS
0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com
8mm GLASS
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The latest marketplace news | THE IDEAL BATHROOM
AN EXCLUSIVE SIGNATURE FOR DISPLAYS Darren Paxford, National Sales Manager at VitrA, talks about the brand’s new Signature collection and why it’s got retailers excited.
Integra Range Ecora Furniture in White
Q. VitrA has recently launched a new and exclusive range, the Signature Collection. With the existing Bathroom Collection being so popular, why have you made the decision to launch a protected showroom range? The Bathroom Collection has been, and will continue to be, extremely successful for VitrA. With products like S50 and S20, it will always be a collection in demand by retailers. The new Signature Collection provides an opportunity to work in partnership with retail showrooms who recognise the importance of having product on display.
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Q. Tell us what is different about the Signature collection and what will make it appealing to customers. It’s all about exclusivity. The Signature Collection will go into showrooms that commit to putting two settings from the collection on display. We want to work closely with showrooms that can commit to having the product on display. I believe strongly that a consumer wants to see the product before making a purchase, so it’s important to invest in showroom space. We have also extended the options by including mineralcast options with the Ecora Infinit range. We’ve also launched the new Integra range, which has an extensive choice of both square and round basin shapes along with a flexible range of furniture options.
Q. VitrA has enjoyed a successful partnership with Ideal Bathrooms spanning many years. What do you think the key factors are that have allowed this relationship to grow and develop over the years? Commitment to having stock available, well-designed and great quality product and both parties providing excellent service for our retail partners. Ideal Bathrooms gives us national coverage and, in doing so, allows any retailer within the UK to have access to our products.
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THE IDEAL BATHROOM | The latest marketplace news
VitrA is pleased to announce the launch of a new portfolio, Signature Collection. This will be available to a select number of retailers and will offer new and revamped products. Designed to provide a new commercial offer for existing retailers, Signature Collection, requires a minimum of two Signature displays in return for great terms. Described by VitrA as a portfolio of designs, the Signature Collection, which will have its own colour brochure, includes the new and all-encompassing Integra range. Integra is an appealing contemporary design that includes sanitaryware and furniture to meet commercial as well as domestic bathrooms. Also new is Ecora Infinit, a mineralcast basin option for the existing popular VitrA furniture range. A facelift for the best-selling Shift collection is included alongside an impressive choice of mirrors with shelves and illuminated mirror cabinets. V-care Essential is also included to ensure VitrA retailers have the option of accessing the popular shower toilet market. Margaret Talbot, marketing manager for VitrA says “The Signature Collection gives retailers of bathroom products the chance to enjoy success with products like Integra. The two basin designs (round and square) combined with the choice of furniture, in three different colour options, gives endless scope for creative design, and the ability to offer their customers choice. We feel that Integra is one of the most complete collections on the bathroom market. Its simple contemporary style has appeal for everyone from starter home customers to families and older householders looking to update.
Shift Wall-Hung WC
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Margaret adds that offering a mineralcast option gives the Ecora range an innovative update to a popular furniture range. “Mineralcast has a high shine with clean, precise edges. It is a popular alternative material for basin manufacture and is hard wearing and easy to clean.”
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The latest marketplace news | THE IDEAL BATHROOM
DISPLAYS: STILL A POWERFUL SELLING TOOL, OR JUST A BIG SHOW? For this issue, Lyndsey Bailey at Ideal Bathrooms, looks at bathroom displays through the lens of the Ideal Industry Report, and asks what displays can tell us about the wider bathroom industry.
Every year, the Consumer Price Index compares the prices of a variety of products in a notional shopping basket in order measure consumer price inflation. This virtual basket full of imagined items is designed to help demonstrate inflation figures in everyday terms we can all understand. While the above example is a much finer science, it got me thinking – could we find a similar way to assess the health of the bathroom industry?
The Ideal Industry Report 2018 For the second year, we have surveyed the UK’s bathroom retailers, merchants, online retailers and multichannel retailers about their various business sizes, offers and performance and views concerning our industry. We’ve then analysed and compiled the results to create the Ideal Industry Report 2018 – a leading report on the bathroom industry, brands and businesses.
Companies choosing displays based primarily on sales margin
£
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56%
It’s our hope that the report provides readers with industry insights and benchmarking that they can use to help their businesses in the coming year. For the first time, this year’s report included a section dedicated to displays. Respondents answered questions about how they choose displays, delivery times, return on investment and much more. The report found that an overwhelming number of respondents are still investing in displays within their business. On the surface, this seems to indicate that displays are still an overwhelmingly popular option for bathroom retailers and, in turn, a popular choice for consumers. But with the rise of digital platforms and retailers, consumers who shop more and more on phones and other mobile devices, and the looming Brexit implications – will the bathroom display continue to dominate? Or is this its last hurrah? Are retailers already seeing the demise of the display? Or is there a belief that physical displays will survive this new digital era? Let’s find out. On the surface, it looks like retailers still back the display as the best way to sell products. The vast majority of respondents to this year’s report said they have displays. This overwhelming support surely means that retailers’ confidence in displays remains firm.
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THE IDEAL BATHROOM | The latest marketplace news
Average life expectancy of a display in a showroom?
3-6 months 6-12 months
18-24 months 12-18 months
24+ months
Lack of sales/interest
Primary reason for choosing to remove a display?
Replace with newer brands/ ranges to market General display refresh Reduction in margin return Other
Downside of displays There are, and always will be, a number of factors that influence buying decisions in any industry. One such factor is Brexit, and the bathroom industry is no exception. The Ideal Industry Report 2018 revealed that respondents’ confidence in the market has decreased by an average of 10% over the last year. Pricing pressures are often likely to change businesses’ motivations for introducing new displays and removing old ones. Over half the companies surveyed (56%) said they chose brands for their respective showrooms primarily according to the sales margin they provided to the business. When it came to removing displays from a showroom, the number one driver quickly became apparent. The 2018 Ideal Industry Report showed that 55% of those surveyed said that lack of sales was their number one reason to get rid of a display. 21% cited introducing newer brands to replace old ranges as their primary motivator, while another 20% said they changed displays for a general refresh of their showroom. Display life expectancy proved to be a divisive subject. 31% of those surveyed said they keep their displays for, on average, 12 to 18 months. This was the most popular response but accounts for less
than a third of respondents which shows that various factors affect opinions on the subject. The second most popular response to the question was between 18 months and two years, with 29% choosing this response. What that tells us is that 60% of showrooms keep displays for a year to two. Compared to online offers which can be changed at the drop of a hat, this seems like a lifetime, so it’s crucially important for retailers to be confident that their choice of displays will turn prospects into customers. A reluctance to invest time and money in more regular display refreshes could hold back brick and mortar businesses. Another interesting finding of this year’s report was that some retailers, in the current financial climate, are removing brands and manufactures from their displays altogether due to pricing pressures. In light of the cost pressures businesses face, monitoring the return on investment of displays is more crucial than ever. Despite this, almost a third of respondents (31%) don’t monitor the sales generated from displays, and a further 13% do monitor ROI by manufacturer, but not by individual displays.
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The latest marketplace news | THE IDEAL BATHROOM
Does the display still dominate? You could be forgiven for thinking that the traditional display is losing ground to online shops and digital-savvy consumers. Despite the majority of respondents saying the biggest challenge their business faced was internet competition, the Ideal Industry Report 2018 revealed that retailers believe displays remain a crucial part of the sales journey for customers. When asked how significant displays are when it comes to customer ordering, 62% of respondents answered important or very important. This demonstrates that retailers still have confidence in the display and see it as a crucial sales tool. Looking beyond our own findings, consumer research from Push On suggests that 80% of customers are now combining online and in-store shopping when purchasing high value items like bathrooms. This makes perfect sense. We all know buying a new bathroom is a huge choice to make, so visiting a showroom with a display to physically see and touch the product is high on many shoppers’ priority list. Sandwiching this visit is online research and, perhaps, an online purchase. So how do retailers stop this showrooming behaviour (this year’s report showed showrooming to be the highest impact trend) and convert these window shoppers into customers? It’s always been important, but now it’s a must to provide a wholly positive and unforgettable experience to showroom visitors. When asked to rate the most important factors in customers ordering with them, respondents chose ‘customer service’, ‘aftersales service’ and ‘professional reputation’ as the most significant. Investing in a multichannel approach should also be high on the agenda for any retailer without an e-commerce website. Only 13% of survey respondents said they had a multichannel offering. And while 94% of those surveyed have a website, only 17% of those have a website that consumers can use to buy products. A combination of traditional showrooms and online purchasing gives retailers a catch-all approach and puts them in a really strong position.
Here for the long run
Yet, despite all this pressure, displays remain a crux in the customer journey. They are a tool that retailers believe is still their best weapon in the tussle with online competition. Displays give customers something tangible, something to interact with. That’s something that you can’t, or never will be able to, get online. We’re strong backers of displays and their benefits to your business because providing consumers with a product they can interact with is your biggest advantage over solely online retailers. Looking beyond displays, we’re very excited about the future of our industry. We’re always looking for ways to combine traditional values with modern technology to help our customers provide their customers with the best of both.
So what can these findings teach us about the display lifecycle? And how does that mirror the health of our industry? If the biggest bathroom retailers survey is anything to go by then it’s a mixed forecast.
Now more than ever, it’s critical that the showroom experience you offer is inspiring and positive because while people are drawn to the latest technologies, what they really want is a knowledgeable company, and staff, that they trust and ask for advice.
Respondents painted a picture of an industry influenced by widespread pressures from costs and the rise of internet shopping.
I don’t think we’ll see the end of displays any time soon. And I, for one, am very pleased about that.
Important factors when Important factors when ordering from a retailer ordering from a retailer
Other important factors include... Other important factors include...
Strong Strong Customer Customer Relationships/ Relationships/ Service Service
62% 62%
...regarded Showroom Displays ...regarded Showroom Displays as important or very important as important or very important
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Professional Professional Reputation Reputation
Offering a Offering DesignaService Design Service
Aftersales Aftersales Service Service
Lead Time Lead Time
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THE IDEAL BATHROOM | The latest marketplace news
60% MORE STOCK As Tavistock’s number 1 distributor, we have increased our stock holding by 60% across all 4 depots.
Coming up with the goods
More ‘Tavi’- stock available
The addition of a larger second warehouse and the recent move to a new 33,000ft2 depot in Scotland has allowed Ideal Bathrooms to hold more fast moving stock than ever before!
As Tavistock’s leading distributor, Ideal Bathrooms have increased their stock levels on some of the most popular ranges, including Micra, Q60 and Lansdown to name but a few, by 60% across all four depots ensuring greater access to the products customers love with next day delivery to 99% of the UK.
This new capacity means Ideal Bathrooms are increasing their stock holding of some of the world’s leading brands.
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Live stock check To check live stock levels by depot on all products, sign up for an online account at register.idealbathrooms.com
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The latest marketplace news | THE IDEAL BATHROOM
SHOWROOM EXCELLENCE As the UK’s leading bathroom distributor, Ideal Bathrooms endeavours to ensure that we always have the most up to date display offer information available. We recognise that displays are one of the key elements to a successful showroom and so our aim is to make updating your showroom as easy as possible. To help you in making those all important decisions, Lyndsey discusses some of the best displays available. Contact Lyndsey Bailey at displays@idealbathrooms.com or call 01908 276408 to discuss your display requirements.
Roca have recently launched Carmen, their new vintage collection. A tribute to one of their most iconic basins, this new range consists of 1940’s traditionally styled VC & Furniture combined with some of the best bathroom technology from the 21st Century. Display terms start from RRP less 62.5%
Ideal Standard’s latest display offering is the newest range, Studio Echo – a refreshed version of the iconic Studio range which was originally launched in 1986. This trend led range, by product designer Robin Levien, is intended to make a design statement! Display terms starting from RRP less 70%
Essential Bathrooms has added a new colour finish to its Vermont Furniture range - Gloss White – adding even more appeal to this already popular collection. Available in the same configurations as the Light & Dark Grey finishes, the addition of Gloss White means that the Vermont Furniture range now offers spacious contemporary storage for any bathroom, regardless of colour preference. Display terms are RRP less 70%
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CONCEPT: CREATE A STYLE STATEMENT
Indulgent bathing in smaller spaces: The CONCEPT asymmetric bath offers the luxury of double-ended bathing in more modest bathrooms.
Visit ideal-standard.co.uk for more information.
The latest marketplace news | THE IDEAL BATHROOM
EXCLUSIVELY AT
BEAUTIFUL DESIGN IS EVERLASTING Inspired by the traditional elegance of a trailblazing era, Bayswater London W2 has launched a carefully curated collection of premium and beautifully designed bathroom pieces. The complete range includes porcelain, furniture, brassware, radiators and fittings and is exclusively available through Ideal Bathrooms. In the spotlight for this feature is the popular Fitzroy suite, one of two ceramic ranges within the Bayswater collection. Complimented perfectly by luxurious furniture, showers and brassware, it is
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suitable for both cloakrooms and bathrooms, sitting elegantly alongside a selection of freestanding baths.
Inspiration for the traditional
Endearing elegance
Darren Allison, Managing Director of Bayswater London W2, explains the strength behind the brand’s success.
Bayswater provides total flexibility for bathroom and cloakroom. The Bayswater ‘patented flush cistern’ comes as both high level and low level variants which sit perfectly in any traditional setting.
“We’ve taken inspiration in those elements we know consumers love and created a timeless brand. Our focus has been on a luxury and premium feel to the collection. We wanted to engage the consumer in the story behind the brand, making it accessible to everyone. “The reaction from the showrooms has been spectacular, we have just signed up our 100th displayist showroom since the brand launch in January and I would like to put on record a big thank you to all of these showrooms for sharing our vision and passion for the Bayswater range.”
The close coupled WC and back to wall cabinet options round off the collection. These fit well with traditional ceramic bathrooms and spaces where furniture is more of a feature. Furniture comes in a choice of three Farrow & Ball colours and are a perfect complement for the Fitzroy suite. Our favourite is Stiffkey Blue, it looks stunning and adds a touch of elegance to any room.
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THE IDEAL BATHROOM | The latest marketplace news
Timeless luxury and an affection for Victorian and Edwardian style For more information on the collection visit www.bayswaterbathrooms.co.uk where a short film about the brand is now available to view.
Carefully curated and beautifully designed
Superior quality and reliability
The company have paid special attention to design features within the Fitzroy collection. The cloakroom basin has been elegantly designed to combine depth with classical proportions. The corner basin completes the collection.
Bayswater patented high level cistern
For those who have a keen eye for detail, remember to add the finishing touches with beautiful brassware. Bayswater taps come as both lever and crosshead variants in black and white. Within the range there are two variants of tap collar, catering for all styling tastes.
Fitzroy close coupled pan and cistern
800mm 2 door cabinet in Stiffkey Blue
Pembridge slipper bath shown with white lever taps and roll top bath pack
Fitzroy basins available in 5 widths with a ‘comfort height’ option
Soft close toilet lids in 4 colours compliment the collection
Choose between 3 tradition bath leg sets
To explore the full range, visit www.idealbathrooms.com/brands/bayswater
0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com
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The latest marketplace news | THE IDEAL BATHROOM
NEW Malmo™ Rigid 5G vinyl flooring... stunning style that’s fast and easy to fit. Greta Rigid Tile
Axel Rigid Narrow Plank
F
g
tur ea in
5G Click
Tuva Rigid Wide Plank
Now it’s easier than ever to install luxurious vinyl flooring with the new Malmo™ Rigid range, which features a smart 5G click system to make installation faster and simpler in every type of space. Malmo™ Rigid is available in a choice of great looking natural stone and wood effect finishes which offer outstanding options for all around the home, from kitchens and bathrooms, to bedrooms and lounges. It’s robust, durable and waterproof too - making it ideal for many commercial applications as well. From cool and comfortable tile effects in six organic finishes, to wide and narrow plank designs which capture all the natural beauty of wooden flooring across eleven designs, Malmo™ Rigid offers you impressive aesthetics and innovative versatility. RIGIDRIGID 5GC PVCPVC
Waterproof core
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Easy to cut
ANTI RIGID RIGID
5GC 5GC 15 7 *
PVC PVCSLIP Hard wearing & durable
Foam backed
Slip resistant
ANTI ANTI RIGID 5GC 151575GC 7 5GC SLIP SLIP PVC *
RIGID
PVC Lighter to carry
Stable rigid PVC core
*
5G end profile makes it easier to install
ANTI SLIP Reaction to fire tested
15 7ANTI 15 7 SLIP
ANTI SLIP
*
*
15 year domestic / 7 year commercial warranty
0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com
THE IDEAL BATHROOM | The latest marketplace news
Built-in underlay and simple click installation Malmo™ Rigid is great value, and incredibly convenient too - making it the perfect choice for professional RIGID installers and DIY enthusiasts alike. The whole range comes with 1mm underlay built in, eliminating the cost and fuss of having to buy it and install it separately. The click installation system is simplicity itself to use, even in the tightest and most awkward of areas. The push down end joints need less positioning space, so there’s no need to remove doors when fitting. 5G provides stronger and more stable end joints, helping you to create a longlasting perfect finish - without the need for any advanced technical skills.
PVC
5GC
The advanced Välinge 5G installation system makes Rigid fast and simple to fit.
When you consider the time and expense of installing traditional tiling or wooden floorboards there really is no comparison - Malmo™ Rigid wins all round. You get all the great looks, with a fraction of the cost and fuss! All 17 Malmo™ Rigid designs come in 5.5mm thickness with a 0.33mm wear layer and a stable, rigid PVC waterproof core, backed by a 15 year domestic warranty and seven years for commercial applications.
Malmo™ Stickdown for the professional contractor Visby
Alternatively, for the professional contractor working on commercial applications, the Malmo™ Stickdown installation method is the most popular option. Stickdown offers all the features and functionality the trade looks for in commercial buildings, high footfall areas and new builds, including R10 slip resistance and 0.55mm wear layer. It’s also suitable for conservatories and encased water-piped underfloor heating systems. Malmo™ Stickdown comes in three attractive styles - Plank, Tile and Herringbone, all backed by a 25 year domestic warranty and 10 year for commercial applications.
Otta
Style. Choice. Convenience. Tile
Plank
Narrow Plank
Wide Plank
Herringbone
Perfect for kitchens and bathrooms, the Tile ranges create the look and feel of real tiling across a versatile choice of colours to suit classic or contemporary environments.
The authentic appearance of natural wood flooring, with subtle grains and a whole host of hues and colourways to choose from.
Narrower planks cleverly create a sense of space in smaller areas - and they come in a range of smart shades, from light oak to darker hues.
Extra width makes for extra style, with more surface space to show off the natural variations of real wood, like knots and grain.
Make a fresh and fashionable style statement with smart looking, hard wearing herringbone stickdown vinyl.
(Rigid & Stickdown)
(Stickdown)
(Rigid)
(Rigid)
When you’re looking for the best way to create a fabulous flooring finish, look no further than Malmo™ *
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(Stickdown)
New brochure now available on request
CONTACT YOUR LOCAL IDEAL BATHROOMS ASM FOR FURTHER INFORMATION - RETAILER SUPPORT PACKAGES ALSO AVAILABLE 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com
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The latest marketplace news | THE IDEAL BATHROOM
WHO IS... JOHN SCHOFIELD John Schofield, Sales & Marketing Director, tells us about his “ordinary” days at Just Trays, the company’s growth and reminisces about his days as a market trader
Q. What one thing would you say is most important to Just Trays as a business? As a business we are underpinned by the desire to ensure that our product is high quality and is supported by exceptional customer service. This is an ethos that runs all the way through the company, not only culturally but also how we monitor and manage ourselves within the business.
Q. What does your role at Just Trays involve? As the Sales & Marketing Director the role is extremely varied from leading the sales team, helping and supporting our customers, developing brochures, planning exhibitions and trying to look forward so we can continue to develop the business.
Q. What bit of advice would you give to someone starting out in the bathroom industry? Play the long game - it is a wonderful industry with great people and relationships are hugely important. It’s not about getting the one order, it’s about getting the next order and the next order after that. Be honest and treat people as you would wish to be treated.
Q. If you could change one thing about your job what would it be? The driving of course is something that comes as part of the role, but the offset to that is face to face meetings are so important to develop and maintain relationships. And emails of course, everyone says it but we seemed to do ok before them!!
Q. What’s the one place in the world you wish you could visit? I have yet to go to Japan but the culture and country fascinates me a great deal.
Q. If you didn’t work in the bathroom industry what would you do? I graduated as a Civil Engineering Surveyor, so I guess I could well be building bridges or airports somewhere around the world.
Q. Tell us what an ordinary day Q. What was your first ever job and what skills did you learn Q. Describe yourself in involves for you? that you still use today? 3 words… It’s a cliché but there is no ‘ordinary’ days! Visiting customers, being in the factory and time at the desk all make up days that are never the same!
Q. How do you think you’ve helped Just Trays grow as a company? I have been at JT for 10 years as of June this year and although the sales team has changed over that period, we do have a long standing core team, Firstly, I believe this consistency really helps to build customer relationships and importantly, faith in the people they are dealing with. Secondly, the fact we have also launched innovative products to market, the first of which was the JTFusion and 9 years on it is still the best selling low level shower tray in the UK.
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I worked on a sweet stall in Northampton market and the cross section of people we dealt with was incredible; it’s no different to the great variety of people within our industry.
Honest, determined and fun!
Q. What’s your guilty pleasure? Binge watching Friends with my two girls!
Q. Name a colleague that’s inspired you in your career and how it changed your work? There are so many! I was taught very early in my career that you can always learn from people, both in respect of what you should do but just as importantly learning what you shouldn’t do. I have worked with some great people. Both colleagues and customers have taught me so much that I value a great deal. I have also worked with some who have taught me how things shouldn’t be done……no names!!!!
0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com
GEBERIT ACANTO
DESIGNED TO WORK FOR YOU
Illuminated mirror cabinets with intelligently adaptable interior and clever additional functions.
Washbasin cabinets with ergonomically optimised pull-outs and individual arrangement options.
Modular storage solutions that can be adapted to your lifestyle needs and bathroom habits.
Beautifully designed Rimfree® toilet with timeless ceramic contours
The Geberit Bathroom Collection combines exceptional design and innovation, offering a unique way to create a stunning bathroom with effortless functionality. The latest addition to the collection is Acanto Black furniture, a new colour option in the premium quality range. Acanto’s furniture collection offers flexible storage space, including drawers, compartments, shelving, along with a mirror cabinet incorporating a USB charging point and integrated shaving point. geberitcollection.co.uk