The Ideal Bathroom Magazine Issue 34

THE IDEAL BATHROOM

Essential

•

•

•

•

•

•

WHAT’S INSIDE…

SUSTAINABLE INDUSTRY

Welcome to 2022’s final edition of The Ideal Bathroom magazine. It’s been a bumpy couple of months, with the loss of our beloved Queen, two new prime minister’s and the cloud of a cost of living crisis looming over us all. However, despite prices rising, the bathroom industry looks set to remain buoyant. On pages 13-14 we discuss why, with a big push on sustainability and the trends we’re likely to see next year making an appearance.

We’re taking a deep dive into the striking Montana collection on pages 10-11. This range, part of our Essential offering, gives customers an affordable yet stylish choice that’s built to last.

This edition’s showroom focus takes a trip across the water to Jaren Bathrooms on the Isle of Wight. Read what Showroom Manager Reece has to say about island life on pages 36-37.

Hot off the press, and central to Roca’s future plans, is its stunning Mediterranean-inspired Ona collection. You can read all about it on pages 30-31

We’ve also had the pleasure of chatting with the new Managing Director of Roca, Rashpal Sidhu, in our ‘Who Is’ feature on pages 38-39. Rashpal is a bathroom industry heavyweight, having worked in the business for many years. He spoke to us about how it feels to be stepping into the shoes of Alan Dodds as Managing Director after 15 years, as UK Finance and Service Director. Roca’s new retail strategy and what three things he would want with him if he was shipwrecked on a desert island.

Until next time!

Danielle Lillis Sales & Commercial Director

If you would like to contribute to The Ideal Bathroom please email Hayley.Acres@idealbathrooms.com

CERAPLAN

The redesign of a legend.

THE BUZZ LATEST NEWS

Ideal Standard’s Navigo®: Showering made simple

New to Ideal Standard’s Bathroom Collections is Navigo®, a range of built-in shower valves which, due to Navigo technology, provide ultimate precision at the touch of a button.

With this innovative shower mixer, pushing the control knob starts and stops the flow of water at a preselected temperature, meaning no off-putting trial and error process or quick burst of freezing water. The same precision also extends to adjusting the flow intensity.

Ultimately, with Navigo®, temperature control is intuitive and precise, and a FirmaFlow® Therm thermostatic cartridge assures that the temperature selected is the exact one delivered, and that it’s consistent. What’s more, an innovative safety button at 40°C prevents water from ever becoming too hot, while easy-grip grooves make the operation easier than ever.

Within Bathroom Collections Navigo® showering products are offered in chrome, with a range of options and one and two-outlet variants available, a choice no longer needs to be made between hand-spray and overhead rain showers, as both can be used simultaneously. A slim 10-mm metal faceplate offers minimal intrusion and long-term durability, while the Easybox built-in unit adapts to any project to simplify installation. To find out more visit idealbathrooms.com

Ideal Standard’s Ceratherm bundles

– Shower upgrades made simple

New to Ideal Standard’s Bathroom Collections are Ceratherm built-in shower bundles.

Removing the hassle from the shower specifying process, these new bundles cover a range of requirements, and include everything required for a complete shower in one convenient box.

Available in both Ceratherm T100 round and C100 square designs, there is a choice of one and two-outlet variants with complementing Idealrain Evo shower kits or fixed rainshower heads and stick handsets. All models are offered in chrome, and one in daring Silk Black finish, meaning almost limitless options for customers.

The bundles include the Ceratherm built-in shower mixer with Firmaflow®. Therm thermostatic cartridge for ultimate efficiency and durability, and cool body technology. Easy to install they can be suitable for every project due to the Easy-box kit housing the valve. Sitting behind the wall, it’s plastic sealing box offers increased strength and durability as well as being 100% waterproof. By being in one box there is also a 10% saving on the price compared to purchasing the individual components. To find out more visit idealbathrooms.com

Ceralook – Practical and elegant kitchen mixer taps from Ideal Standard

Kitchen taps are one of the most intensely used fittings in any home, therefore, versatility, durability and usability are key.

These elements are at the core of Ideal Standard’s Ceralook kitchen mixer range, combining long-lasting practicality with an elegant, clean design that makes them a key focal point in any design-led kitchen.

Available in three carefully crafted designs, the low mounted spout, L-shaped spout and semi-pro options cater to all tastes and budgets – giving retailers options across the board. An L-shaped mixer with a pull-out spout is also available, offering extra versatility. The new 38mm FirmaFlow® cartridge responds quickly and consistently to the varying temperatures demanded in a kitchen, while BlueStart® technology makes users positively select the hot water option before turning it on, helping to mitigate any scalds or burns. To find out more visit idealbathrooms.com

THE BUZZ LATEST NEWS

Roca Launches The Gap D-Trit

Roca introduces a new easy-install macerator WC, The Gap D-Trit, a complete toilet with a powerful, integrated sanitary disposal with three additional water inlets for bathroom connections.

The Gap D-Trit is a complete pan, cistern, seat and macerator that all together make for a more streamlined installation with just the need for a water inlet, electricity supply and WB pipe outlet. The functional yet stylish design makes The Gap D-Trit ideal for smaller or unconventional spaces. Additionally, The Gap D-Trit comes with a 25-year ceramic guarantee, 2-year macerator guarantee and features Roca’s Supralit® antibacterial seat and rimless WC, which allows for more efficient cleaning and maximum hygiene. One of the benefits of the unit includes its water saving dual flush 4.5/3 litres. To find out more visit idealbathrooms.com

Range extentions from Aquadart

Inline

Introducing the exciting new range of Inline enclosures, a contemporary range which is both beautiful and functional. Using premium materials; 8mm glass with Clean & Clear protection system, solid brass hinges and 1950mm height, these are expertly designed for a lifetime of luxurious showering. Available in Matt Black or Brushed Brass. The Inline range can be installed within a recess, as a striking 2 sided enclosure or as a beautifully designed 3 sided enclosure which creates the illusion of light and space.

Venturi 10

Elegantly minimalist, our new Venturi 10 range combines innovative design with quality materials. Meticulously designed to the highest specification, premium 10mm glass with Clean & Clear protection system, solid stainless steel hinges and 2000mm glass height. A contemporary enclosure which is both stylish and functional, available in Silver, Matt Black or Brushed Brass.

The Venturi 10 range has a solution for all bathrooms from a single door recess, a spacious fixed panel recess and a stunning 2 sided enclosure. To find out more visit idealbathrooms.com

AQ Collection from Aqualisa

Offering exceptional value and choice, the AQ collection from Aqualisa includes an extensive range of mixer showers that will complement any modern bathroom environment.

From the popular bar valve models, to the sleek, low profile concealed valves, the AQ collection provides a host of stylish options, backed by the Aqualisa guarantee of performance, quality and reliability.

Choose from a range of round and square bar valves with single and dual outlets, featuring separate flow and temperature controls and a temperature override button. Each is equipped with cool touch technology for added safety.

Alternatively, select from the round or square concealed mixers with slimline wall control panel and slick smooth-turn dials, or the AQ solid brass single or dual lever valves for a sophisticated finish. All AQ models come with an array of installation options that make fitting simple and flexible in any bathroom, wet room or ensuite. To find out more visit idealbathrooms.com

GROHE supports users with energy efficient basin mixers in popular ranges

GROHE’s cold-start taps facilitate users to reduce their energy usage, resulting in reduced bills and improved energy efficiency within the home.

Available across their most popular designs, GROHE’s SilkMove ES technology provides users with a user-friendly energy-saving solution. SilkMove ES technology, where ES stands for Energy Saving, equips basin mixers with a cold-start function, meaning the tap will only supply cold water when the lever is in the middle position. This results in making running warm water a conscious decision, helping to reduce the use of warm water unnecessarily, thus saving on energy.

Alongside GROHE’s cold-start technology, many of the tap models include GROHE’s EcoJoy technology, which further supports with conscious consumption. GROHE Ecojoy provides a reduced water flow, with up to 50% less water consumption without compromising on performance, providing households with the added bonus of saving on water, alongside energy.

GROHE supports with resource-efficiency and conscious consumption throughout its product portfolio and brand initiatives, with sustainability as a core value. GROHE and LIXIL most recently announced the inauguration of a solar park at Albergaria production site, which will provide 8% of the production site’s energy requirements. Furthermore, GROHE has succeeded in their initiative to drastically reduce the use of plastic packaging and has removed all unnecessary plastics from their packaging as of January 2022. To find out more visit idealbathrooms.com

Visualise your new Showerwall bathroom

The ability for customers to visualise their new bathroom has become an integral part of selling to the consumer.

Showerwall is pleased to announce that not only can you access the Showerwall Visualiser online, but its panels are now available on both Virtual Worlds and 2020 spaces.

The new partnerships make it simple for retailers to showcase the latest trends in the market such as Terrazzo, minimalistic prints, and classic tile designs into their bathroom design. Visually appealing and a waterproof system, Showerwall wall panelling also allows for grout-free installation and these high-performance surfaces are easy to clean and maintain. Having no grout lines means that there is no space for dirt, mould, or bacteria to linger, making this a popular choice for consumers looking for a hygienic and long lasting solution.

In addition, the large format panels are flexible for use around the home, from the shower to behind basins and to create feature walls with a wow factor. To find out more visit idealbathrooms.com

A NOD TO TRADITION WITH BAYSWATER VICTRION

Traditional bathrooms are trending, and the new range from Bayswater offers the best pieces to complement a classic bathroom setting.

Ideal Bathrooms is proud to extend its collection of Bayswater products, providing customers with a mid-end, affordable range that caters for the growing desire for traditional bathrooms.

Traditional design

The latest range comprises a capsule collection of four classic basin units, which are available in four shades – Nimbus White, Forest Green, Earl’s Grey and Dark Lead – and boasts ceramic and natural marble tops, all with high-scratch resistance.

Victrion sanitaryware, which is made from high-quality Vitreous China and superior Nano Glaze, is available in two basin sizes along with matching pedestals and stands, as well as a selection of high, low or close-coupled WCs with soft-close lids.

Traditional bathrooms are at the forefront of a global industry of bathroom design. The Victrion range is full of character, remaining true to the Victorian and Edwardian styles they emulate and leading the revival of this by-gone era.

The Victrion furniture is foil-wrapped and offers a matt effect featuring lacquered technology. It’s been designed to stand the test of time while staying true to the classic shapes and colours it’s inspired by.

Allison, Managing Director of Bayswater

Darren

•

•

•

•

•

Andrew Cotterill, Category Manager at Ideal Bathrooms, said: “We’re thrilled to be expanding our portfolio once again with Bayswater to offer this collection to our customers. This stunning range, which consists of furniture and sanitaryware, has been inspired by Art Deco lines and modern colour palettes which we know will appeal to our customers.”

Managing Director of Bayswater Darren Allison added: “The traditional bathroom look is now considered transitional, giving consumers an option to combine modern design with the warming character of classic interior style.

“Our experienced design team have worked tirelessly to recreate the characteristics, shapes and standards expected of traditional products, which complement the Bayswater brand effortlessly.

“The Victrion furniture is foil-wrapped and offers a matt effect featuring lacquered technology. It’s been designed to stand the test of time while staying true to the classic shapes and colours it’s inspired by.”

Strengthening the partnership

Ideal Bathroom’s partnership with Bayswater goes back to 2017 when Managing Director Darren Allison was looking for a UK-wide distributor. Since then, the partnership has grown year-on-year.

Darren said: “Our relationship with Ideal has gone from strength to strength, so they were the obvious choice when looking for a distribution partner for this latest range of bathroom furniture. We can always rely on them to deliver excellent results, having been in partnership for a number of years now.”

On being a Bayswater distributor, Andrew added: “We look forward to continuing our relationship with this Victrion collection. The Bayswater team are known for their skilled craftsmanship, attention to detail and high quality. This range is no different, bringing a timeless elegance to bathroom design.

“Being a distributor of the brand further enhances our standing on the global stage of bathroom design excellence, especially in the traditional bathroom market.”

The collection is available now from Ideal Bathrooms and offers customers a touch of serenity and elegance for those looking for something unique.

ESSENTIAL’S PORTFOLIO EXPANDS WITH NEW ON-TREND MONTANA COLLECTION

Following the success of the Montana L range, Essential has launched the Montana collection.

The affordable new range, which comprises six products, is stylish without compromising on quality. Meeting customers’ demand for high-quality, dependable and durable products, the collection comes pre-assembled and is fitted with built-in overflows for ease of installation.

Available in three subtle, yet striking, colours - Gloss White, Light Grey and Forest Green – the range enables customers to stay on trend and offers units which include soft-close doors and drawers.

The new Montana collection comprises of two wall-hung basin units with drawers in two sizes, 500mm and 600mm, two floor standing units with doors and shelves, a 400mm cloakroom unit which is ideal for small spaces and a WC unit. The units are finished with a high-gloss polyurethane paint, which is made to withstand daily use and comes with a 10-year guarantee.

Floorstanding Unit with Doors in Light Grey

WC Unit in Forest Green

Cloakroom Unit in White

Essential Montana 500mm Wall-Hung Basin Unit in Forest Green

Key facts about the new Montana additions:

• Available in 3 gloss polyurethane painted finishes; Gloss White, Light Grey and Forest Green

• Soft-close doors and drawers

• Wall hung and floor standing units available in sizes 500 and 600mm

• Cloakroom unit 400mm

• UKCA labelled and certified ceramic basins

• 10 year guarantee

Andrew Cotterill, Category Manager of Essential, said: “We are incredibly passionate about giving our retailers a variety of choices which meet their customers’ demands for on-trend styles and colours.

“The Montana range offers impressive durability for a budget-friendly price. It boasts superior polyurethane painted products, which are less susceptible to water ingress and built to last.”

This latest collection adds to Essential’s growing portfolio, joining the recent industrial look matt black bath screens and steel baths.

The stylish bath screens are both hard-wearing and easy to clean, having been treated with a 3M™ easy clean coating. The innovative coating allows water to simply roll off the glass, taking any residue from soap or dirt with it, helping to retain that immaculate, just-bought finish for longer and significantly reducing cleaning time.

The range is made up of five striking designs, each in either 5mm or 6mm thickness with a height of 1400mm and a 90-degree fold direction.

Andrew said: “These on-trend matt black bath screens have proven to be a hit over the past few years, and we are excited to have them in our collection of products. They tap into a continuing industrial trend and add a contemporary, modern edge to any style of bathroom.”

The steel bath collection, which comprises 10 models, is perfect for customers who enjoy a long soak in a tub while demanding a high-quality, stylish finish. It combines the strength of steel construction with clean, crisp lines and edges, while also providing greater heat conductivity compared with modern acrylic models, meaning water stays hotter for longer – better for the environment, and customers’ wallets.

Andrew added: “Constantly topping up hot water can make an otherwise relaxing bath a chore, so a steel bath is a great choice for those who like a long hot soak. They’re also hard-wearing and durable, making them perfect for all sorts of customers.

“The growing Essential collection offers stylish yet practical bathroom solutions at budget-friendly prices. We are sure customers will appreciate the stunning, modern designs and competitive price point.”

For more information about the Essential Montana additions, visit idealbathrooms.com or call 0800 634 2600.

Essential

Essential Steel Bath

THE FUTURE OF BATHROOMS IS SUSTAINABLE

What does the future hold for the home improvement sector?

As we approach winter and the cost of living and rising inflation bite, you may be wondering what the future holds for the home improvement sector.

While every business and individual will need to ride the price increase storm over the coming months, fortunately, the business-to-consumer outlook is predicted to remain buoyant according to some experts. In fact, the cost of living crisis is thought to be behind the rise in the number of households deciding to make home improvements within the next year. According to research conducted by the Mortgage Advice Bureau, of the improvements, 26% said they planned to install a new bathroom, which should give confidence to suppliers, retailers and fitters alike.

So why are consumers looking to make home improvements when the cost of living is set to increase? The Mortgage Advice Bureau found that for 50%, it is to improve the look of their property, but for nearly the same number again (43%), it is to improve their home’s efficiency and EPC ratings to mitigate the soaring energy bills.

Indeed, the Kitchen Bathroom Buying Group (KBBG) is optimistic about the coming months, despite the economic uncertainty, citing householders’ desire to future-proof their homes for the long-term by investing in sustainable technology as a reason to remain positive.

Enter the sustainable bathroom

This is a timely reminder of the government’s plan to achieve net-zero gas emissions by 2050; an ambitious target that will take a committed and sustained effort from all reaches of society. In addition to cutting greenhouse gas emissions to as close to zero as possible, it is recognised that if water efficiency action is not increased, the UK could be hit by water shortages by 2050.

Water is a precious resource and it can’t be taken for granted. The UK is a typically rainy country, which often distracts from the issue. However, due to climate change, we are seeing increasingly hot

Geberit AquaClean Toilet Mera

summers, meaning the water supply will become more unpredictable. In fact, many areas of the country are already subject to water stress, with 12 out of the 23 water companies rated as being under ‘serious’ stress by the Environment Agency.

Bathroom technology is continuously changing, no more so than with ways to increase water efficiency, helping to save the planet at the same time. The average amount of water used per person in the UK is 150 litres a day; to be sustainable, this needs to be reduced to 110 litres.

As bathroom suppliers and retailers, we have a part to play in educating our customers on how this can be achieved. Low-flow and aerated showerheads reduce water flow without compromising on pressure, and a dual-flush toilet typically saves around six litres of water per flush compared to old-style flush systems. Simply replacing a leaking toilet can save between 200 to 400 litres of water a day while upgrading a dripping tap can save around 5,500 litres per year. Using water limiting products, such as the GROHE Ecojoy taps, could save up to 50% of water compared to a standard tap.

GROHE cold-start taps are another way of improving energy efficiency in bathrooms. By only providing cold water when the tap lever is in the middle position, it makes running warm water a conscious decision and thus prevents unnecessary heating.

Bathroom retailers also need to play their part in building a more sustainable planet by investing in eco-friendly manufacturing activities. Focusing on sustainability makes good business sense, especially when energy prices are high. By implementing automated and progressive technology, applying eco-design principles to products and ensuring goods are made to last for many years, we can all do our bit to save the planet.

Looking ahead to 2023

Amid the backdrop of growing economic and environmental uncertainty, the call from consumers is clear – sustainable, energyefficient products. As we look to next year, there are a number of stand-out trends customers will be investing in, one of which is products that aid hygiene.

Perhaps hastened by the pandemic, hygiene products such as the Geberit AquaClean are growing in popularity. The toilet, which offers cleaning with water rather than paper, boasts energy savings and a lower environmental impact while guaranteeing a more hygienic way to clean. Meanwhile, the GROHE Sensia Arena smart shower toilet takes hygiene to the next level. As well as providing water cleaning, it is also equipped with precise motion-activated sensors which prompt the lid to automatically open and close when you approach the toilet and when you move away from it. An optional automatic flush system makes it completely touch-free.

The hygiene credentials don’t stop there. Touchless activation flushing and taps, such as the GROHE BAU Cosmo E infra-red tap, remove the need for all points of contact. Water is only dispensed when the sensor is activated, meaning less water wastage and less chance of lingering germs.

Wall-hung toilets are another product that are anticipated to increase in popularity. A wall-hung toilet hides all technical components, where dirt can gather, behind a wall, which means easier and faster cleaning and less opportunity for dirt to accumulate.

The next few months may be a bumpy ride for businesses and consumers as the impact of the cost of living hits homes, but the long-term outlook remains positive, with many still planning to invest in high-ticket items like bathrooms. Whatever happens, Ideal will be there to support its customers wherever possible.

GROHE Sensia Shower Toilet

GROHE Bau Cosmo E Infra-red Electronic Basin Mixer with mixing device and temperature limiter

Howarth Black

Digital technology has continued to thrive since 2020 during the COVID 19 pandemic. The Ideal Bathrooms website, is updated on a daily basis to ensure we have the best product information available to you at the click of a button.

It’s so important to us, that you have as much information as possible to make an informed purchase. We have some fantastic new features coming later this year and early in 2023 so keep a look out for all of these!

MEETING INDIVIDUAL DESIGN WISHES IN THE BATHROOM

New

The Geberit ONE bathroom series has been expanded, offering a wide range of options for designing bathrooms that impress both aesthetically and functionally.

Washbasins, bathroom furniture and mirror cabinets in various designs are perfectly coordinated with one another and can be combined to suit individual requirements.

Geberit ONE innovative wastes

The washbasin designs are fitted with a new, innovative, or classic space saving waste system. Washbasins with a classic waste have a ceramic cover and those with an innovative waste have a die cast zinc integrated comb insert which can be removed with ease to clean. The innovative waste has been tailored to the design of the washbasins and is cleverly positioned at the back edge of the bowl reducing water and limescale residue.

Thanks to space-saving technology, additional room is created in the upper drawer of the washbasin cabinet. The hidden overflow also allows the washbasin to be filled without the risk of water overflowing.

Geberit ONE washbasins

There are three new washbasin variants – a standard and slim washbasin in various sizes and a lay-on washbasin with two different designs. Geberit is thus expanding the product range of existing space-saving washbasins with a small projection of 40cm, adding washbasins for standard installation with a projection of 48cm. Another new feature is that the washbasins are now available with a classic waste. A major advantage of the innovative waste by Geberit is that its space-saving design means there is no longer any need for a trap recess. The middle of the drawer is therefore deeper, creating more storage space.

Geberit ONE washbasin with innovative waste

Geberit ONE lay-on washbasin

Geberit ONE washbasin cabinets and washtops

The new Geberit ONE washbasin cabinets and washtops have an impressive range of individual design options, allowing customers to plan the exact amount of storage space they require and create their dream bathroom. The cabinets are available in eight different colourways and finishes; including white matt or gloss, sand grey, griege and lava as well as two decors; oak and hickory wood textured melamine. The washbasin cabinets can be combined with various washtops to create the desired effect in any colour combination.

Geberit ONE mirror cabinets

The Geberit ONE mirror cabinet is impressive thanks to its aesthetic and practical advantages and its barely visible projection, it disappears almost completely behind the wall and offers more freedom of movement at the washbasin giving the bathroom a spacious feel. The mirror cabinets are available in two versions, either with mirrored doors or with short doors which have an open, lit niche at the bottom, meaning regularly used items remain within easy reach even when the mirror doors are closed.

The Geberit ONE mirror cabinets with ComfortLight will give the perfect lighting at any time of the day: Standard light (bright and refreshing), Work light (fresh and clear), Candlelight (soft and flattering), Orientation light (discreet and calming). The simple operation via touch, switch or app makes it easy to find the ideal lighting to suit. For more information about the Geberit ONE range, visit idealbathrooms.com or call 0800 634 2600.

Geberit ONE cabinet with two drawers in white/high-gloss, washbasin and washtop

Geberit ONE cabinet with two drawers in sand grey/high-gloss, washbasin, washtop and mirror cabinet with ComfortLight

Geberit ONE low cabinet with two drawers in white/high-gloss, washbasin, washtop and mirror cabinet with ComfortLight

INTRODUCING GROHE PROFESSIONAL

GROHE Professional is a new sub-brand from GROHE, tailored to meet your customers’ needs for quality, choice, and complete bathroom solutions.

Grohe professional at a glance:

•

•

•

•

•

A Professional shower set-up

Showers are a daily safe haven for many, and the design and benefits of a great shower set-up are second to none. With the GROHE Professional range, consumers have an extensive choice to create their own perfect shower. From entry level thermostatic mixers to premium shower bundles, the range offers products and prices points for all.

GROHE

Grohtherm 1000 Performance

With the Grohtherm 1000 Performance thermostat, consumers are given a premium experience along with great value. The Grohe TurboStat thermostatic shower is a great option as it provides the desired temperature within a fraction of a second and maintains the temperature throughout usage - ideal for busy households. The Grohtherm 1000 Performance also provides additional user-friendly features, such as ProGrip handles with its knurled texture for extra grip and GROHE CoolTouch technology which ensures the body of the mixer never gets too hot to touch, preventing accidental scalding.

Tempesta 250 Shower System

If looking to upgrade, to a dual outlet system, the Tempesta 250 Shower System provides a generous full body spray. The Tempesta 250 shower system is available in two head shower designs - round or square. The head shower comes equipped with GROHE’s Ecojoy technology which reduces the water flow by up to 50%, providing a more sustainable shower experience without impacting performance.

Grohtherm SmartControl Perfect Shower Set

For a complete ready-made system, the Grohtherm SmartControl Perfect Shower Set provides consumers with everything needed for a quality system in one box. The set features the Rainshower SmartActive 310 Cube head shower and the concealed Grohtherm SmartControl thermostat for a sleek finish and easy functionality. The 310mm head shower delivers two unique GROHE spray patterns; PureRain and ActiveRain, while the intuitive SmartControl thermostat makes it easy to switch between the sprays, thanks to its push-turn buttons which can independently control water volume. Ideal for family homes, the thermostat features GROHE’s SafeStop temperature limiter which allows users to set a temperature limit of 38C to prevent the risk of scalding. The thermostat includes EcoJoy technology for a reduced water flow for those who are looking to make more sustainable choices. For end-users who want a bespoke offering, the Universal Rapido SmartBox can be used with a large choice of shower trim sets with up to 3 outlets.

GROHE Professional supports customers and the wider industry with its tailored approach with products and services, including its GIVE (GROHE Installer Vocational Training and Education) initiative that supports students in starting a successful career in plumbing with a dedicated training programme. The end user is also given peace of mind with GROHE Professional, with all showers and taps sold with a 5 year parts and labour guarantee.

To find out more about GROHE Professional and what it can offer, speak to your Area Sales Manager. All products mentioned in this article are represented in the Yellow Price Guide and can be purchased from Ideal Bathrooms.

For more information about GROHE, visit idealbathrooms.com or call 0800 634 2600.

GROHE Professional provides customers with a complete solution, offering choice, quality and added value.

GROHE Grohtherm 1000 Performance Thermostatic Shower Mixer

GROHE Grohtherm SmartControl Perfect Shower Set

GROHE Tempesta Cosmopolitan 250 Cube Shower

Wall&Water o ers a quick and easy solution to tiles without the need for grouting. Panels can be adhered directly onto a solid wall, or by using the unique Interlock system onto a timber subframe. The result is a smooth wall with no visible joints.

Featuring authentic designs such as white marble, natural slate, black velvet, concrete, cement and Santorini marble. Available in a contemporary range of designs and di erent tile sizes, the collection brings a versatile, durable and easy way to renew bathroom interiors. With fast installation and easy maintenance, the panels can withstand humid and moist environments, making them perfectly suited for bathroom and wet room use.

Complete solutions provider RAK Ceramics has every area of the bathroom covered when it comes to innovation, cutting-edge design and trend-setting style. Supported by a unique supply chain, with full UK warehousing, the leading brand is a one-stop shop for luxury bathroom design.

Streamlined design, well stored

An organised bathroom, no matter its size, relies on clever storage solutions. Functional, elegant, spacious and modular, RAK-Joy Uno furniture is designed to shift the style of the bathroom to a higher level. With a minimalist design that will enhance any bathroom, the range provides a simple, one-drawer only contemporary solution.

The furniture is also in five different finishes, including high gloss Pure White or Urban Grey. Plus, in the innovative TECHWOOD material with a textured, tactile finish that replicates real wood, RAK-Joy Uno comes in a choice of Grey Elm, Scandinavian Oak and Moka Walnut.

Tapping into the potential of quality brassware

With brassware being an integral part of any bathroom design and many consumers changing up their taps to give the room an instant update, as a major supplier in this market RAK Ceramics offers a comprehensive selection of styles.

With a solution for every installation and finishes to meet every design requirement, the brassware ranges offer the opportunity to bring individual flair to the most personal of spaces.

RAK-Sorrento has a timeless elegance, with a long body and spout combined with single lever control for a modern twist.

RAK-Portofino and RAK-Ischia both feature their own distinct styling to bring contemporary design to the bathroom with ease, while RAK-Positano is sleek and streamlined, making it the perfect choice for any minimal setting.

RAK-Amalfi is a brassware range that encourages creativity, with handles that can be combined in a number of ways with the tap body, mixing metals for an individual look throughout the bathroom. Meanwhile, RAK-Petit brassware, part of a sanitaryware collection designed with the smaller bathroom in mind, is available in stylish Round and Square options.

The choice of finishes across the RAK Ceramics brassware offering is varied too, including Matt Black, Brushed Nickel, Brushed Gold and Polished Chrome, with a market-leading 15-year warranty available across the ranges.

Accessorise in style

Giving consumers the opportunity to achieve a cohesive look across their bathroom, the RAK Ceramics accessories ranges can be chosen to match the brassware finishes. RAK-Petit, for example, features a full range of accessories in the same elegant style and choice of on-trend finishes as the brassware, enabling the look and feel of the bathroom to be changed up a gear even as part of a simple retrofit project.

On-trend looks and technology reflected

No bathroom is complete without a mirror or mirrored cabinet. Here too, RAK Ceramics enables a focal point to be created, with its range of 18 mirrors in an array of sizes. LED illumination, heated glass keeping your vision mist-free and soft-close hinges are just a few of the standard features the range has to offer. The collection has something for every bathroom, taking this must-have fixture and turning it into a statement piece that is as big on practical features as it is on style.

RAK-Joy Uno Wall Hung Wash Basin Unit, RAK-Joy Wall Hung Tall Storage Unit in Moka Walnut & 600mm Double Door Mirror Cabinet

RAK-Cupid LED Illuminated Portrait Mirror

RAK-Petit Round Basin Mixer in Matt Black

IDEAL STANDARD’S TOTAL BATHROOM RANGE: I.LIFE

i.life - a step away from ordinary

WC options across the three ranges cover all the floor standing and wall-hung options and include quick release soft-close seats for easy cleaning and minimal disruption in busy family homes. The i.life S wall mounted pans also feature a unique hidden fixation system, EasyFix+ which allows for a one-person installation with a seamless connection to the wall that reduces the installation time by up to 10%.

The full i.life collection can also be paired with the Ceraplan range of mixers which have been redesigned to be slimmer, simpler and smoother than before.

i.life A

i.life A 600mm wall hung vanity unit and basin in matt greige

Recently launched, i.life sits within Ideal Standard’s Essentials Collection,

Offering a selection of basins, WCs and furniture, i.life A is characterised by soft, rounded ceramics and accessible design. Combining i.life’s practical and design-led aesthetics, i.life A is perfect for busy family spaces, where safety and functionality are paramount.

i.life A features hand rinse and washbasins from 35cm to 60cm widths, corner and semi-countertop basins. Vanity basins up to 124cm in width combine with dedicated units. Semi-countertop and WC units and column units within the range offer enhanced versatility,

The collection was created in collaboration with renowned Italian design studio, Palomba Serafini Associati (PS+A) and comprises three distinct ranges. Each with their own design character and technical features, but all with the same spirit and energy. Both i.life A and i.life S are available now and i.life B will be available soon. The i.life collection features simple geometric shapes combined with gentle curves across a varied range of products, all are built to last and engineered to perfection.

With a wide variety of design-led products available, in a range of sizes, including basins, WCs, baths, showers and furniture, the i.life ranges ensure design and practicality are perfectly balanced for those looking to create stand-out spaces at a smart price point.

What’s more, all the pieces in i.life benefit from Ideal Standard’s industry-leading engineering and technology. For instance, all the WCs within the collection feature RimLS+ technology, which with its powerful flush ensures the entire bowl is cleaned more thoroughly every time.

i.life A Ceramics & Furniture with i.life Enclosure and Tray

and encompasses a wide selection of products that offer a complete solution for any bathroom.

i.life S Compact CC WC & Seat

i.life S

i.life S has been designed specifically to complement smaller spaces. Its contemporary, space-saving, soft-square design, is seen throughout the variety of ceramics and furniture options – including basins, WCs and vanity units. Pieces are short in projection with washbasins and vanity basins projecting just 38cm, and close coupled and the BTW WCs 60cm and 48cm respectively.

The space-saving doesn’t just stop there, the vanity units also offer a number of storage options, with one and two-drawer vanity units available in widths of 50cm, 60cm and 80cm.

i.life furniture

The finishing touch to i.life is the extensive selection of stylish furniture all offered in a choice of seven finishes: matt white, sand beige matt, carbon grey matt, greige matt, quartz grey matt, coffee oak and natural oak. The option of brushed chrome or matt black handles adding further design possibilities. All of the furniture in the i.life collection features soft closing doors and drawers to give a more premium feel for busy bathrooms.

i.life bathing and showering

The i.life range also incorporates several baths, shower enclosures and trays which all feature a contemporary, style to match the wider range. The i.life bathing range is a comprehensive offering of Idealform and Idealform Plus+ rectangular acrylic baths. These single and double ended models cover a multitude of sizes, ranging from 150cm to 180cm.

As with all Ideal Standard Idealform and Idealform Plus+ acrylic baths they have the trusted 25 year guarantee for confidence in the quality and reliability of the products. Idealform Plus+ baths benefit from

double the reinforcement thanks to its four-layer structure which provides exceptional strength and rigidity.

A new panel fixing kit allows for a concealed installation without the need to drill all the way through the panel making them easy to remove for maintenance and aesthetically pleasing.

The new i.life 8mm semi-framed shower enclosure range embodies quality and performance. At two meters tall, the enclosures feature slim, polished, aluminium profiles and long solid handles, for an elegant, modern aesthetic. The products are also real time-savers, with features like ‘Click and Clean’ panels that can be thoroughly exposed for cleaning and ‘IdealClean’ glass treatment, which can reduce cleaning time by up to 90%, while soft-close slider options add an extra premium touch.

Completing the offering is the Ultra Flat S i.life shower tray range, which is available in 27 sizes, square and rectangular shaped, and four finishes: pure white, concrete grey, sand and jet black. The textured stone resin trays have a robust gel coat finish, which not only gives a quality ‘stone’ characteristic to its surface but also provides important anti-slip properties.

The Ultra Flat S trays can be installed either on the floor, or flush with the floor creating a seamless, luxury feel for a level access installation. They can also be ‘installer cut’ on site if the installation requires, making them work for any space. The trays come complete with a colour matched waste cover for a neat, harmonised look that further enhances the shower.

To find out more about the i.life collection visit idealstandard.co.uk or call 0800 634 2600. Contact your local Ideal Bathrooms ASM to discuss the display offers that are available.

i.life S Compact Wall Mounted WC, Bidet and 600mm Basin

i.life S Vanity Basin Unit and Tall Column Unit in White

DID YOU KNOW?

The

Tavistock demonstrates the breadth of its product offering with new furniture ranges that offer choice and personalisation for a wide range of tastes and practical requirements.

A nod to tradition

Joining the brand’s Vitoria and Lansdown ranges, the Marston furniture collection merges elements of traditional carpentry with simple styling and clean, unfussy lines.

Classic cabinetry with a modern sensibility, Marston is an affordable bathroom furniture collection with wide appeal. With traditional details and ample storage space, the range features curved, softened edges and a generous wash space. Available in either 500mm and 600mm widths, or a 400mm cloakroom unit, customers can choose from a versatile palette of paper white, matt dark grey or a timeless matt spruce. The furniture range is complemented by a choice of mirrored cabinets and back-to-wall units, which can be colour-matched to the furniture units. Consumers can also choose to create a complete bathroom suite by pairing Marston with one of our traditional sanitaryware ranges.

Sitting alongside Marston is the brand’s traditional fitted furniture option - Legacy. Ideal for consumers in search of a bespoke option on a budget, this Shaker inspired furniture is perfect for concealing unsightly pipework and maximising on storage space. Now available in two new finishes - Flax and Mineral Blue, Legacy can be coordinated with 17 handle options and multiple basin types for endless configurations. For those seeking an out-of-the-box solution, customers can also order Tavistock’s most popular fitted furniture runs batched for convenience.

For contemporary tastes

Rounding

Marston Freestanding Unit & Basin in Matt Spruce

Calm Basin Unit & BTW Unit in Mineral Blue

DID YOU KNOW?

Google searches for ‘fitted bathroom furniture’ have increased by 80% over the past 5 years.

DESIGNER’S PICKS

Our new collection of Aurora mirrors are contemporary circular LED mirrors that boast a super-slim design with a chic, powder-coated black frame and ambient backlighting to create an elegant floating effect. This mirror design is a great way to add instant impact to a bathroom, all the while concealing lots of very useful features such ascolour changing lighting and demisting technology.

in both gloss spruce and storm grey. Available in freestanding and wall-hung variations, this refined furniture is ideal for the busy modern home. Six size options give flexibility and choice, from a compact cloakroom unit to a statement double vanity. Available in six trend-led colours in gloss, matt, and textured finishes. Cadence can also be paired with colour-matched storage columns for added storage space.

Meeting the demand for new and novel finishes, Tavistock’s Calm contemporary fitted furniture is now available in Mineral Blue, alongside Matt Dark Grey, Gloss Light Grey and Kona. Available in both standard and slim depth units, Calm also features the option of a full height unit, wall cupboards and matching bath panels- for a cohesive and contemporary bathroom look.

Bathrooms small and spacious

Responding to the continuous demand for clever, space-saving bathroom solutions, Tavistock’s new cloakroom additions include a wall-mounted version of their popular Compass furniture range. Easy to install, the Compass wall-hung cloakroom unit is designed with adjustable wall brackets, ample storage space and is available in four versatile finishes with multiple handle upgrade options.

Complementing their cloakroom furniture category is the newest addition to the brand’s sanitaryware offering - Micro Evo. A compact, 620mm short projection pan, Micro Evo has been designed specifically with the small UK bathroom in mind and features a rimless bowl for hygiene and ease of cleaning.

For more information about the NEW Tavistock ranges, visit idealbathrooms.com or call 0800 634 2600.

Merit Showers

When it comes to product development, we are strongly guided by consumer trends. The demand for matt black and black brassware finishes has grown considerably over the past five years, and continues to gain momentum. Our easy-to-install bar valve black Merit shower is a practical, stylish and cost effective way to introduce the trend to consumers.

Flushing Solutions

These days, consumers consider every detail of their bathroom design - from the furniture right down to the electrical fittings. With that in mind, we created new, on-trend flushing solutions that elevate this simple function & allow consumers to coordinate their brassware and create a cohesive bathroom look.

Rob Shean, Head of Product Development at Tavistock Bathrooms, chooses his favourite designs from the new collections.

Micro Evo Fully Enclosed CC WC

Aurora Mirrors

REIMAGINING BATHROOM DESIGN WITH ROCA

A handy bathroom furniture guide from Roca to help you design the perfect bathroom.

The bathroom can be a tricky place to design. It’s one of the most heavily used areas in a house and often has to fulfil different roles –a playground for children to enjoy with brightly coloured toys, a relaxing space for adults to enjoy a long soak and a place to get ready for the day.

Creating a space that does all that is no mean feat, and bathroom experts are often expected to have all the answers. With a bit of thought, bathroom woes can be solved easily and effectively. To help, Natalie Bird, Brand Manager for Roca, has compiled a handy bathroom furniture guide…

Identify opportunities

If a customer has approached you about bathroom furniture, chances are they are looking to improve their current set-up. Help to identify the areas that cause angst and make suggestions based on what they tell you. This is often the best place to start and gives you an idea of their project’s scope and budget.

Consider a variety of options

By understanding your customer’s pain points, you’ll be in a position to offer them a wide range of options to choose from.

For those looking to modernise the look of their bathroom, the timeless Mediterranean hues of the Roca Ona Collection are sure to appeal. With delicate shapes, high-quality brassware and eco credentials, the Ona collection is a beautiful bathroom upgrade.

For customers who desire more storage, vanity units with drawers offer more space for essential items like toiletries and toilet rolls without compromising on style.

And for those with trinkets to display, a storage unit with open shelves such as the Ona Delta column unit will allow just that.

Ona Vanity Unit 1 Drawer & Delta Column Unit in Matt White

Ona Accessory Trays in Matt Green

Ona Basin Mixer in Matt Black

Ona Round On Countertop Basin & Built-In Basin Mixer in Matt Black

Be space savy

Wall-hung furniture has several advantages over traditional floorstanding options. For one, it keeps the floor clear and makes cleaning easier. More of the floor on show also makes a small bathroom appear bigger.

The Ona collection has several wall-hung options, giving customers plenty of choices when redesigning their bathroom. Where you position the basin on furniture can also provide additional useful space. For example, countertop or asymmetric basins allow for handy space to either side of the bowl, which can be used to display toiletries, or for accessories such as the Ona collection soap dispenser, tray or tumbler.

Details that matter

Bathroom showrooms and fitters know how important the details are. From finishes that stand the test of time to neutral shades that will never go out of fashion, the vanity unit is often at the centre of the design.

Brassware is also as important as the big-ticket items - it’s not only stylish but also offers potential energy savings for the homeowner. Ona’s on trend cylindrical design combined with Roca’s Cold Start Technology helps to reduce hot water consumption by only delivering cold when operating from the basin mixers traditional start position. Hot water is only delivered when the user actively turns the lever to call for it.

Investing in other innovative features such as the Supraglaze® coating on Roca’s ceramic basins and the exclusive Stonex® material on Roca baths will ensure the bathroom will still look beautiful in years to come.

Ona

THE NEW ERA OF BATHROOM WALL PANELLING WITH SHOWERWALL

The new range of designs to the market

Showerwall has introduced a new range of designs to the market, bringing its stylish collection of wall panelling to over 100 vibrant designs.

Reflecting the latest interior trends into its popular Laminate and Acrylic collections, the full range draws inspiration from natural materials, nature, delicate tiling details and some fun, funky and quirky designs. Ideal for homeowners looking to create the perfect sanctuary in their bathrooms.

Wall panelling has seen significant growth, with homeowners opting for its unique benefits and stylish designs. Panelling is starting to take away share from the tile market due to the rise in consumer demand and awareness of its many benefits, and Showerwall is at the forefront of this growth with its continued investment in new designs and technologies.

NEW Deco Tile Mustard to Showerwall’s Acrylic collection

The stunning Plant Wall acrylic panel

Showerwall’s Breccia Marble Laminate

Key facts about Showerwall’s new Compact collection:

• The look and feel of tiles without the need for grout

• Embossed to create a tile effect

• Five contemporary decors available

• Easy to fit, waterproof system

• Hygenic and easy to clean

• 30 year guarantee

As part of its new collection, Showerwall has introduced a new range structure comprising new marble decors, tile, and pattern designs to replicate the look and feel of traditional tiles and new prints and images, all of which have created an unrivalled and stunning portfolio.

Showerwall’s popular Laminate range includes four new marble designs, with each decor created to replicate organic materials. Its Acrylic range provides a truly unique offering with colour customisation available in a variety of colourways and solid coloured panels, which can be matched to a colour of choice.

Also new for 2022 is the Compact Collection, with five decors available offering the real look and feel of tiles without the need for grout. Compact panels are made from a strong solid composite material, embossed to create a tile effect wall and include the stylish Dove Grey and Silver Grey, striking Midnight Blue, nature inspired Hunter Green and elegant Lily White.

In addition, the new Showerwall website offers further support, making it even easier for consumers to choose and envisage how the designs could look within their home. Social media has also played a huge role in the launch of its new designs, with significant investment in its Instagram page and working with high profile influencers to create brand loyalty amongst homeowners.

To support retailers, Showerwall has also launched a new trend guide providing inspiration and knowledge for retailers to share with consumers. In addition, Showerwall has also introduced new dedicated display stands for the laminate (including compact), and the acrylic collection, which began rolling out in showrooms earlier this year.

It’s not just the new designs that are leading the way, Showerwall has also invested significantly in its marketing to reach a wider consumer audience and grow its brand awareness. This includes a new brochure to reflect its range structure, highlighting how consumers can easily customise its Acrylic panels with different colourways, which is showcased through handy to distinguish icons.

For more information about the Showerwall wallpanelling range, visit idealbathrooms.com or call 0800 634 2600.

Calacatta Marble

Dove Grey

Breccia Marble

Hunter Green

Tacoma Marble Lily White

Veneto Marble

Midnight Blue Silver Grey

Compact Tile in Hunter Green, the latest collection from Showerwall

IDEAL BATHROOMS DISPLAYS

Being the UK’s leading Bathroom Distributor, Ideal Bathrooms understand that having up to date and attractive displays is the key to a successful showroom – generating footfall and therefore more potential customers! We endeavour to make updating your showroom, with some of the latest trends, a smooth and painless process.

Our Displays Co-Ordinator Maddie, can be contacted at displays@idealbathrooms.com or call 01908 276 408 to discuss your display queries and requirements.

Creating the Ideal display

Be Bold

Having a display that draws customers into the showroom is essentialhowever striking the right balance can be tricky. Using bold colours for setting but keeping furniture simple and sleek can be a way of enhancing the display without overloading the experience.

Showroom trends designed for you

BELOW

The NEW Victrion collection from Bayswater creates a stunning SoHo feel to any showroom. Featuring classic colours such as; nimbus white, forest green, earls grey and dark lead – paired with the marble top, this range will be an instant update for any showroom. Display Terms starting at less 80%.

Be Creative

Being creative with your space will influence your customers! Experiment with layout and design - creating a customer journey, through which they will take influence to into their own homes. No two bathrooms are the same, so why should your showrooms?

ABOVE

The NEW Montana range for Essential Bathrooms is sleek, stylish and clean. The range comes in three, stylish colours; light grey, gloss white and forest green – this range is so on trend, it will suit every showroom! Display Terms less 70%.

ABOVE

NEW from Roca, the Ona collection oozes versatility and comfort. Ona’s furniture is available in 5 colours; matt green, dark elm and light oak, matt white and matt grey – with design inspiration from the Mediterranean. With integrated handles, soft close and fully extractable drawers, Ona will be the centre of attention within the showroom. Display Terms starting at less 62.5%. To become a Roca Dealer, please contact your local Ideal Bathrooms ASM.

Area Sales Manager picks

Anthony Walker, North West

Area Sales Manager

Ideal Standard Bathroom Collection

The Ideal Standard Bathroom Collection has been a great success with customers since it launched last year. The collection comprises of a stylish and on trend range of WC’s, furniture, brassware and baths to suit any style bathroom.

The Tesi furniture and ceramics in Silk Black is a real wow factor product which is quite unique in the market place currently. This has led to 90% of new showrooms adding this to their display offering.

Another key factor is my joint work with Lee Thompson of Ideal Standard. We have a great relationship and are constantly looking for new opportunities within local showrooms. Our joint working days on the road have helped secure new dealers and given them confidence in the brand and using Ideal Bathrooms as their number one supplier.

BELOW

NEW from Ideal Standard, the i.life collection is both practical and beautiful. With accessible design, smooth, rounded ceramics –ensuring every space feels complete, with solutions for small and large spaces. Display Terms at less 80%.

Gary Pusey, North West London Area Sales Manager

Tavistock Cadence Furniture

I personally like the Cadence range from Tavistock due to its versatility. Tavistock’s Cadence furniture range is really popular this year and is almost completely customisable and has really allowed my customers to get creative within their showrooms. Adding to its existing colour range (Gloss White, Gloss Light Grey, Tundra Wood and Oxford Blue), the new finishes: Gloss Spruce and Storm Grey mean that this range can literally slot into any bay with ease.

Having 5 different handles in both Chrome and Matt Black finishes –Cadence can look completely different from one display to another. All of Tavistock’s WC’s are compatible with this range – when matched with either an isocast or ceramic basin. Every display has the opportunity to be different! You can now get a cadence LED mirror, to match the range, which includes a shaver socket and USB port – so keeping the display in the 21st century is really simple.

Ideal Standard Tesi Silk Black display in Pebbles Tile and Stone Ltd in Calveley, Cheshire

Tavistock Cadence Wall Hung Basin Unit in Bath Flo in Harrow, London and handle options

IN FOCUS... JAREN BATHROOMS

Jaren Bathrooms is a family-run bathroom designer, supplier and installer based on the Isle of Wight. We spoke to showroom manager Reece Moore about the cost of living crisis and Jaren’s plans for the future.

Q. Your family business, Jaren Bathrooms, is celebrating its third anniversary this year, what was the inspiration behind the company launch?

My dad has been in the industry for a long time, having run a bathroom fitting business for over 20 years. As a family, we saw the potential of having a shop designing and supplying bathrooms and made it a reality three years ago.

Q. Tell us about your career journey in the bathroom world.

I used to work for my dad when I was younger but decided to become a chef after school. When we opened the business, I left cheffing and came to work here. With it being a family business, it was a no brainer for me – the hours are much better too!

Q. You offer a variety of displays and brands in your showroom. How does this vast array of choice help you to cater for all your customers’ needs?

As we are based on the Isle of Wight, we have a large and varied customer base. Having all the different choices means we nearly always have something for everyone.

Q. How does your partnership with Ideal help you meet these needs?

Ideal supplies a large array of different products and brands which is brilliant for our customers. The variety means we can cater for everyone and every budget.

Q. The cost of living crisis is hanging over the heads of many across the UK, how is Jaren Bathrooms aiming to help customers through this difficult time?

We truly believe in helping out our customers as much as possible. For us that means providing great aftercare service, replacing parts as soon as we can and buying in bulk so we can pass any savings onto our customers.

Q. The Covid pandemic has forced many businesses to adapt. In this post-pandemic world, how do you see Jaren Bathrooms evolving further?

We actually opened the business three weeks before the first lockdown, which was bad timing! That first year was tough, and we are fortunate to have grown since then. We streamline as much as possible now by only ordering in what we need and not carrying thousands of pounds worth of stock. Suppliers like Ideal help because the team can deliver stock really quickly which means we don’t have to have it sitting in our shop.

Left to right: Reece Moore (Showroom Manager), Karen Moore (Owner) and James Manuel (Area Sales Manager)

Tavistock Calm BTW Unit, Three Drawer Floor Cupboard & Basin Unit in Mineral Blue

BC Designs Modica Bath, Francis Pegler Nine Xtreme Ext Thermostatic Shower and Paron Bath Filler in Matt Black and Essential Matrix Black Bath Screen

Q. As we’re sure you’ll agree, having a strong digital presence is essential for any bathroom business to thrive. Do you have plans to enhance your showroom’s online profile further over the next year?

It’s definitely one part of it and we do use social media for advertising our products. However, as a small company on an island, face-to-face interactions are crucial to us. Most of our customers come to the showroom to see and discuss the products, so our focus is on the instore customer experience.

Q. We have worked together for two years – how has Ideal’s support helped your business to grow?

Our area sales manager James is fantastic – he is always available, and the Ideal team are great at sorting any questions and issues we have very quickly.

Q. What do you believe are the ingredients for a successful bathroom retail business?

Exceptional customer care, carrying a wide variety of products and being organised!

Q. What bathroom trends do you see making the industry headlines in 2023?

Coloured units – the past few years have been all about minimalistic white and grey. I think we’ll see more colours in the coming year. My money is on light blue units with brass detailing.

Q. What’s the best piece of advice you would give for running a successful showroom?

Customer care is crucial. If you don’t get on with your customers, they won’t buy from you. Aftersales care is also important. We aim to do all we can for our customers and always have them at the heart of what we do.

Q. Which is your favourite, bath or shower?

Bath – there’s nothing better than a long soak at the end of the week!

Q. How do you unwind after a hard day at work?

I enjoy spending time with my family, chilling out on the sofa or heading to the pub with friends.

Q. If you could visit any location in the world, where would you go and why?

Devon and Cornwall – the countryside there is just beautiful with some great walking routes.

Q. Do you have any exciting plans for Jaren Bathrooms you’d be willing to share with us?

We’ve got a fantastic virtual reality headset at our showroom where customers can literally see our products in their bathrooms – it’s a brilliant way to visualise a new bathroom design.

RUNNING HOT

NEW Essential Montana

Essential expand their portfolio with a new affordable range comprising of 6 products, available in 3 subtle, yet striking colours.

Bayswater

Victrion

We are proud to extend our collection of Bayswater products with the NEW Victrion range, a capsule collection of classically inspired looks.

World Cup 2022

The World Cup 2022 is being help in Qatar this year and kicks off on 20th November. Let’s bring the nation together and support England and Wales.

RUNNING COLD

Rising cost of living

We are still experiencing a rise in energy prices and resources. With the drop in value of the £1 and rise in mortgage rates, we are all struggling. What effect will this have on our industry is still to be seen,

Essential Montana L-Shape Unit in Urban Grey

WHO IS... RASHPAL SIDHU

Q. Congratulations on your new role as MD of Roca! How does it feel to be stepping into the shoes of Alan Dodds as MD after 15 years as UK Finance and Service Director for Roca?

Thank you very much! I have always been heavily involved in all areas of the company so am confident that the change has and will continue to be seamless. As such, to describe the impact of my new role, I have used the phrase ‘evolutionary rather than revolutionary’.

Q. You’ve led a very successful career in the bathroom world driving the strategic direction of Roca, and overseeing the company’s finance, customer service and warehouse operations; how has the industry changed over the years in your eyes?

Roca Group now has a large market share and our ability to meet changing retail and consumer needs has been a huge help in achieving this. Some of the key changes are reflected in our exciting new collections that address consumer interest in hygiene, sustainability, and affordability without sacrificing good looks.

Q. Who have been the biggest influences in your career?

Several people have influenced my career, but none more so than former MD, Alan Dodds. Working with him for over 15 years has been hugely beneficial to me, and a fantastic learning curve. Alan allowed a great deal of autonomy, with just the right level of advice when needed.

Q. Describe a typical day in your life

Once I have my first coffee, I check emails on my phone, followed by Teams calls with my leadership teams, then maybe a customer call, and there are some calls with my European colleagues too. Before you know it, the day is over and it feels like all I’ve done is video meetings!

Q. We can imagine you’ve had many career highlights over the years, but which would you say is your favourite?

I am most proud of Roca’s stellar growth, which has been the making of many successful careers.

Q. Roca recently launched its new high-performance collection, Ona, which is inspired by the Mediterranean. Tell us more about the key features of the range and why you believe it will be popular with consumers.

Ona is a complete bathroom collection comprising of sanitaryware, brassware, furniture and accessories in a Mediterranean-inspired finish. All the pieces in the collection speak the same design language, to create a bathroom that has a coordinated look.

Q. You’ve incorporated several different innovations into the Ona collection, such as Fineceramic® and Stonex® materials, the Everlux finish, and Supraglaze® coating. Why is bath tech important to Roca?

It is important that our products are innovative and feature new technologies to improve the homeowner’s experience, as well as be kinder to the environment. As a group, all our brands are fully committed to manufacturing products that will stand the test of time. For instance, brassware with a quality finish – which doesn’t age or develop a patina – can only be good for the environment because consumers keep their brassware for longer, therefore reducing wastage.

Q. You recently developed a new retail strategy. Can you briefly tell us what this entails and how you hope the new strategy will benefit retailers, and their customers?

We understand the power of having our products on display, which is why we have developed our new Roca Retail Showroom programme. The retail strategy is designed to support all our loyal customers to ensure that we remain a desirable brand.

Q. The cost-of-living crisis is going to impact many across the UK. What would your advice be to retailers to support their customers?

Retailers should ensure that their customers buy the right product so they get value for their purchase – obviously I would say that this should be our brands! But for the reasons I’ve outlined above, our products offer a quality and longevity that many others don’t, particularly cheaper products that quickly need replacing.

Q. What are your plans for Roca in 2023?

We are all concerned about the economic outlook for 2023. However, this year we’ve made significant investments in new ranges like Ona, the expansion of our BDM sales team with a focus on specialists in their respective field, and a new retail strategy. I’m confident that we’ll start to see the benefits of these in 2023, resulting in another rewarding year.

Looking forward, we have further very exciting new product development in the pipeline that we will be showing at ISH 2023. We are also continuing to reduce our water consumption in manufacturing and the Roca Group aims to reach water neutrality within five years.

Q. If you were shipwrecked on a desert island, what three things would you want to have with you?

A Star Trek holodeck, a food replicator and – of course – Arsenal FC!

In this edition we caught up with the new Managing Director of Roca UK & Ireland, Rashpal Sidhu, to hear all about his career, thoughts on the cost of living crisis and Roca’s plans for next year.

BATHROOM WITH A VIEW

The perfect bathroom can be a sanctuary for many, and the perfect bathtub can make the stresses of daily life float away.

When booking a relaxing weekend getaway, a great view from the tub might be one of the things on your wish list (and we don’t blame you - it’s always at the top of our ‘must-have’ list).

We have found the following stunning bathroom scenes - do you have any? Tweet your photo of a bathroom with a breath-taking view to @idealbathrooms and you could win six bottles of prosecco!

Here are some of our favourite bathroom views we have found on Instagram…

DATE SPLASH

We’re flying through 2022 and it’s been great to see popular events being held once again for industry gurus to gather, network and share innovations.

Although we’re approaching the end of the year, there are still a number of key dates and shows which are due to take place and you don’t want to miss them.

Homebuilding & Renovating Show in Harrogate -

November 4 - 6

The Homebuilding & Renovating Show is the one-stop shop for expert advice, inspiration and product information for self-builders and renovators. Will you be attending the three-day event?

World Toilet Day

Toilet Day? Yes, you read that right! After all, toilets do a lot for us, from taking away our waste to protecting our health and dignity – so, it’s time to celebrate them. We want to see your showroom toilet selfie but keep it clean!

FIFA World Cup begins

The global football tournament begins in Qatar! Will the England men’s team bring it home to follow in the success of the women’s Euro championship win? We certainly hope so!

The Designer Awards

Celebrating residential and commercial kitchen, bathroom and architectural projects, The Design Awards attract leading designers, architects and manufacturers from the industry.

Christmas Jumper Day

In aid of the Save the Children charity, it is time to pop on your favourite Christmas jumper and accessories and have a team celebration. We want to see your jazzy jumpers –could you create a jumper which is bathroom themed?

FIFA World Cup Final

The final of the World Cup is sure to be a day to remember! The Ideal team want to see our retailers’ football skills, so share your videos with us on Twitter.

National Bath Safety Month - January

With the beginning of a new year, we want to raise awareness of the potential bath hazards and practice safety in the tub. One tip from the Ideal team is to install non-slip mats to avoid falls in the bath.

National Bubble Bath Day

On a cold winter’s day, there is nothing better than relaxing in a hot bubble bath with your favourite book, or magazine, and candles. Did you know the first liquid bubble bath, which we are all familiar with today, was invented in 1972?

Find out more about Tavistock’s fitted furniture on page 28