BRAND MANUAL
BHARTI INFRATEL
Bharti Infratel
Bharti Infratel
Brand Identity Manual
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MAKING OUR BRAND STAND OUT BRAND IDENTITY GUIDELINES FOR BHARTI INFRATEL
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Bharti Infratel
BHARTI INFRATEL BRAND GUIDELINES
This manual defines the corporate design identity for Bharti Infratel and determines various areas of its application. Please refer to these guidelines to ensure the correct and consistent use of the brand identity system. Along with the brand mark, typography, colour palette and other visual elements, specific directions are included to help you manage your visual communication materials. By accurately implementing this brand identity system, you protect the equity of the Bharti Infratel brand and better support its positioning. All rights reserved to Bharti Infratel Limited.
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Table of Contents 1. About Infratel 6 1.1 About the Organisation 6
1.2 Mission Statement 8 1.3 Brand Values 11
2. Logo 12
2.1 2.2 2.3 2.4 2.5 2.6 2.5
Logo 12 Logo Usage 14 Monochrome Logo Usage 16 Logo Usage 18 Free Space 20 Logo Usage with Partners 22 Logo Usage with Internal Units 23
3. Colours 24
3.1 Primary Colours 26 3.2 Secondary Colours 27
4. Typefaces 28
4.1 Typefaces 28
5. Stationery 30
5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8
Business Card 32 Letterhead 33 Envelope 34 Identity Card 36 CD Cover 37 T-Shirts 38 Mug and Sticker 39 Powerpoint Templates 40
1.1
ABOUT BHARTI INFRATEL
Bharti Infratel is one of the world’s largest telecom passive infrastructure providers, that deploys, owns and manages telecom towers and communication structures for all wireless operators. As one of the pioneers of Shared Telecom Infrastructure services, Infratel’s incessant endeavour is to be known for achieving and maintaining the highest service uptime, speed & quality of deployment, cost & energy efficiencies and environment friendliness. We have a strong telecom heritage, with an unparalleled Industry experience in setting-up and running passive telecom infrastructure, while providing compelling cost and operational efficiencies to our Operator Customers, with proven Operations & Maintenance and service uptime capabilities in some of the toughest terrains and regions.
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1.2
MISSION STATEMENT
Bharti Infratel
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The Bharti Group has always believed in leading businesses which make a positive impact to the community we live in. This, we believe, can only be achieved by fostering innovation and continuously striving for the pinnacle. Which is why Infratel’s mission is:
“TO BE THE BEST AND MOST INNOVATIVE PASSIVE COMMUNICATIONS INFRASTRUCTURE PROVIDER GLOBALLY”
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Bharti Infratel
DRIVEN BY OUR VALUES
Bharti Infratel
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1.3
BRAND VALUES
Energy Positive, Passionate, Involved Committed to exceed business expectations by demonstrating ownership, passion, speed and quality
Pioneering To do path breaking initiatives leading to major sustainable benefits for the organization and give it a competitive edge expectations at all times
Respect & Fairness to All Stakeholders We will treat all our stakeholders with respect and be fair in all our transactions
Service Orientation Mindset to act with a positive attitude with an intent to exceed stakeholders / customer expectations at all times
Continuous Improvement To set new benchmarks in all our business processes and parameters and improve them at regular intervals
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2.1
BHARTI INFRATEL LOGO
A stylisation of two network towers, the Bharti Infratel Logo stands for connectivity, reach, transparency, growth and environment consciousness. The Bharti Infratel logo is the flagship of our brand identity. It is our signature. It marks Bharti Infratel’s ownership over the products and services we develop and provide. It will carry on the overall brand halo: recognition, credibility, authority and trust in our company. It is important to use the Bharti Infratel logo correctly and consistently across all applications. Please always use it in accordance with our brand guidelines and make sure you do not alter the logo in any way.
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2.1
BHARTI INFRATEL LOGO
The Bharti Infratel Logo is made up of two parts: - The Type - Bharti Infratel Limited - The Symbol - Two Towers
^ Logo with type in two lines
The preferred usage is the Logo with type in two lines, however depending on the application, the logo can also be used with the type in one line. Only in special circumstances, should the logo symbol be used as a stand-alone unit. The logo must always appear as shown in the colour variations described in the guidelines.
^ Logo with type in one line
Never attempt to redraw or scale the logo or add other graphic elements to its presentation.
^ Logo without type
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2.2
LOGO USAGE DO’S
Correct Usage against colour
99On White
99Reverse on Background
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99Light Colour Background
2.2
LOGO USAGE DON’TS
ďƒť Incorrect Usage against colour
88 Do not place the logo on background colors that conflict with logo colours / undermine the logo
88 Do not reverse the logo on lighter backgrounds
88 Do not add any effects like drop-shadow or glow to the logo
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2.3
LOGO USAGE DO’S
ďƒźCorrect Monochrome Colour Usage
In case of logo usage on multiple types of materials, fabrics and products, the monochrome colour usage for the logo is acceptable. In such cases, always maintain the suggested monochrome colors - Bharti Infratel Blue, White, and Dark Gray. Always use the monochrome logo according to the usage guidelines given in this document. The monochrome logo should never appear on a website, a polychrome brochure or any other application where a fullcolour logo is possible.
99Single Color
99Single Color
99Double Color
99Reverse
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MONOCHROME USAGE
2.3
ďƒť Incorrect Monochrome Colour Usage
88 Do not reverse the logo on lighter backgrounds
88 Do not use the logo in any single color apart from the given palette
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LOGO USAGE DON’TS
2.4
LOGO USAGE DON’TS
not tamper with the logo in any ďƒť Do of these ways
Do not alter the proportions of the logo.
Do not rotate the rays in any way other than prescribed.
The logo should always be sharp and clear.
Do not attempt to change Bharti Infratel in any typeface no matter how similar.
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LOGO USAGE DON’TS
88 Do not use the logo in any orientation other than the prescribed horizontal version.
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FREE SPIRITED AND FLUID LIKE AIR.
2.5
LOGO USAGE FREE SPACE
It is essential that a certain amount of free space is always maintained around the Bharti Infratel logo. This ensures that the Bharti Infratel logo is always clearly visible. The exclusion zone must be maintained around the logo as prescribed unless specified otherwise under exceptional circumstances.
Bhar x
The empty space on all sides of the logo should be a minimum of the cap height of the type (marked as ‘x’)
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LOGO PROPORTIONS WITH EXTERNAL PARTNERS Case 1 Whenever, Bharti Infratel logo is used in conjunction with a partner logo in any communications, the Bharti Infratel logo should be 1.5 times bigger than the partner logo.
x
3x The “secondary” logo should always be placed on the right of the “primary” logo.
PARTNER LOGO
Case 1
Case 1 Primary - Bharti Infratel Secondary - Partner
PARTNER LOGO
Case 2 Primary - Partner Secondary - Bharti Infratel
x
6x
Case 3 Both partners are equal Case 1
PARTNER LOGO x
3x
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2.7
LOGO PROPORTIONS WITH INTERNAL UNITS
Whenever, the Bharti Infratel logo is used in conjunction with an internal business unit / event / sub-identity name, the proportions and layout of the combination should follow the guidelines given here.
x
0.5 x
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3.0
COLOURS
COLOURS It is important to always maintain a consistent appearance of the brand on all visual communications across various media types and materials. Using colour consistently will strengthen brand recognition, create impact and differentiate our brand.
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2.1
COLOURS
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3.1
PRIMARY COLOURS
The primary colours of our brand identity represent our brand and should be used as the mainstay in all visual communications. Colour Usage For all printed materials always use the CMYK or Pantone given values. For all the office documents (letterheads, contracts, invoices, faxes, presentations etc.) please use RGB given values. For web, please use the web safe values.
PANTONE 2925C
C 85 M 24 Y 0 K 0
R0 G 150 B 215
Blue
PANTONE 376C
C 50 M0 Y 100 K 0
R 140 G 198 B 63
Green
PANTONE 2905C
C 41 M2 Y 0 K 0
R 139 G 210 B 244
Light Blue
PANTONE COOL GREY
C0 M0 Y 0 K 30
R 198 G 198 B 198
Cool Grey
PANTONE 424C
C0 M0 Y 0 K 60
R 135 G 135 B 135
Grey
PROCESS BLACK
C0 M0 Y 0 K 100
R0 G0 B0
Black
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3.2
SECONDARY COLOURS
PANTONE 032C
C0 M 90 Y 86 K 0
R 227 G 39 B 39
Red
PANTONE 021C
C0 M 53 Y 100 K 0
R 239 G 121 B 12
Orange
PANTONE YELLOW 012C
C0 M4 Y 100 K 0
R 255 G 228 B0
Yellow
PANTONE 576C
C 49 M0 Y 100 K 39
R 107 G 138 B 22
Olive Green
PANTONE 648C
C 100 M 62 Y 0 K 52
R0 G 39 B 86
Dark Blue
The secondary colours are to be used to complement or contrast our primary colours. By combining the two groups a large range of associations can be achieved.
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4
TYPEFACES
DEFINING
CHARACTER Along with logo and colours, the typography assures the brand’s distinction and uniqueness. Consistency in the use of typography enhances communications effectiveness, builds customer familiarity, and strengthens the Bharti Infratel identity.
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TYPEFACES
Helvetica Neue Bold:
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 1234567890
Primary Typeface The font used should always be Helvetica Neue Bold for the company name, and Helvetica Neue Bold or Regular for any additional detail, body text or location marker. In some cases, where Helvetica Neue is not available, Helvetica may be used.
Helvetica Neue Regular:
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 1234567890 Arial:
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Secondary Typeface In cases where Helvetica Neue or Helvetica is not available, e.g. on the web, the font Arial can be used.
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5
STATIONERY
Stationery documents represent an important guideline for the brand presence inside the company and plays a powerful part in the unity and consistency through the Bharti Infratel entity. We have developed a set of templates covering the principal corporate stationery items for Bharti Infratel. These templates should be used for all internal and external communication requirements across Bharti Infratel departments.
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Bharti Infratel
5.1
BUSINESS CARD
Size: 5 cm x 9 cm
Firstname Lastname Designation Department
Paper: Magnostar Art Matt or Natural Evolution (White) GSM: 280 gsm
Brand Identity Manual
Bharti Infratel Limited 901, Park Centra, Sector 30 NH-8,Gurgaon, Haryana - 122001 Phone: +91 XXX XXXXXXX Fax: +91 XXX XXXXXXX Direct Line : +91 XXX XXXXXXX Mobile : +91 XXXXX XXXXX E-mail : email.id@bharti-infratel.in
5.2
LETTERHEAD
Size: A4 Paper: Magnostar Art Matt or Natural Evolution (White) GSM: 180 gsm
Bharti Infratel Limited 901, Park Centra, Sector 30 NH-8,Gurgaon, Haryana - 122001 Phone: +91 124 4132600 Fax: +91 124 4109580 www.bharti-infratel.com
Alternate Address Address Line 1 Address Line 2 Phone: +xx xxx xxxxxx Fax: +xx xxx xxxxxxx www.bharti-infratel.com/xxxxxxx
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5.3
ENVELOPES
10.48 cm
Size: 21.68 cm x 10.48 cm Paper: Magnostar Art Matt or Natural Evolution (White)
21.68 cm
GSM: 220 gsm
Bharti Infratel Limited 901, Park Centra, Sector 30 NH-8,Gurgaon, Haryana - 122001 Phone: +91 124 4132600 Fax: +91 124 4109580 www.bharti-infratel.com
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31 cm
5.3
ENVELOPES
25.5 cm
A4 Envelope: Size: 25.5 cm x 31 cm Paper: Magnostar Art Matt or Natural Evolution (White) GSM: 180 gsm
Bharti Infratel Limited 901, Park Centra, Sector 30 NH-8,Gurgaon, Haryana - 122001 Phone: +91 124 4132600 Fax: +91 124 4109580 www.bharti-infratel.com
21 cm
A4 Envelope
14.8 cm
A5 Envelope: Size: 14.8 cm x 21 cm Paper: Magnostar Art Matt or Natural Evolution (White) GSM: 180 gsm
Bharti Infratel Limited 901, Park Centra, Sector 30 NH-8,Gurgaon, Haryana - 122001 Phone: +91 124 4132600 Fax: +91 124 4109580 www.bharti-infratel.com
A5 Envelope
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5.4
IDENTITY CARD For Bharti Infratel Employees
Bharti Infratel Firstname Lastname
202
For Bharti Infratel Partners
PARTNER Firstname Lastname Organization
205
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5.5
CD COVER
CD Label: Size: 25.5 cm x 31 cm
Cover CD label
CD Cover: Size: 14.8 cm x 21 cm
Contents: Date : Time : Author :
Inside
Back
Bharti Infratel Limited
CD jacket
901, Park Centra, Sector 30 NH-8,Gurgaon, Haryana - 122001 Phone: +91 124 4132600 Fax: +91 124 4109580 www.bharti-infratel.com
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5.6
T-SHIRTS
Front
Front
Bharti Infratel Limited
Back
Back
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5.7
MUG AND STICKER
Mug
Infratel Lim i t i ar
d te
Bh
Sticker
PA R K I N G
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5.8
POWERPOINT TEMPLATE
General Purpose Powerpoint Template
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5.8
Network Health Report Powerpoint Templates - Corporate
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POWERPOINT TEMPLATE
5.8
POWERPOINT TEMPLATE
Network Health Report Powerpoint Templates - State
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POWERPOINT TEMPLATE
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For any questions on Bharti Infratel brand guidelines, contact: brand.queries@bharti-infratel.in
Download brand assets and guidelines from: http://www.bharti-infratel.com/web/downloadguidelines.html Corporate Head-Office Bharti Infratel Limited 901, Park Centra, Sector 30 NH-8,Gurgaon Haryana - 122001 Phone: +91 124 4132600 Fax: +91 124 4109580
Bharti Infratel
www.bharti-infratel.com