Press Releases

High-End Technologies by realme & their Dare to Leap philosophy

realme, a global trendsetting smartphone brand, has been breaking records since 2018. The company strives to provide practical and cost-efficient smart solutions for young smartphone users everywhere.

realme’s position has grown exponentially to reach 61 markets and 50 million users worldwide. It has quickly become a preferred option for young Egyptian smartphone users, as they aim to diversify its range of products, target wider market segments and become the number one choice for youth.

Starting with the entry-level C series, striking the balance between high-quality and affordable prices, the more advanced X series with its quadcamera Xpert, in addition to other mesmerizing features such as the Flash charge and the FHD+ Amoled Display.

Moving onto the number series, this aforementioned category has caused quite the stir in the Egyptian market, with the latest addition, the realme 7 and 7 pro, achieving remarkable selling records on online stores.

Driven by a ‘Dare to Leap’ philosophy, realme excels at pulling off extra miles to produce pioneering smartphones and products. The company has taken camera innovation to novel levels. It has recently admitted 108MP cameras for the first time ever in the mid-range price category.

Formerly, realme’s camera journey started with its 5 series quad-camera populizer, then onto a quadcamera later in 2019, and XT’s ground-breaking 64MP camera phone released in the same year as well.

Under the auspices of the Ministry of Environment: PepsiCo Egypt launches “Recycle for Tomorrow” platform for Waste Management

PepsiCo Egypt has successfully launched its waste management platform; “Recycle for tomorrow” under the auspices of the Ministry of Environment, and in collaboration with Dorna initiative “Reverse credit system” designed and implemented by CID Consulting, with investments of EGP 10 million, to collect and recycle the equivalent of 8 million Kgs of our plastic production in 2021 as a first step.

LANCÔME Egypt brings Makeup Master Fady Kataya for a 3 Day Live Online Masterclass! For the very first time in Egypt, Lancôme brings Lebanese celebrity makeup artist Fady Kataya for a 3 day live online masterclass! During the 3 days that took place on March 29th,30th,31st, makeup lovers got to learn Fady’s flawless natural look, his ultimate bridal look, & his signature dark skin look! Once they purchased the ticket, they received a complementary Lancôme kit that included 4 full size products including the famous Genifique serum, 2 Teint Idole Ultra Wear foundations, and the one and only Monsieur Big mascara.

A New Method of Treatment Through Pain Management Elaraby Hospital in Menoufia signed a cooperation protocol with the American Columbia Clinic Group for physical medicine. The protocol introduces pain management strategies besides physical medicine based on the physical diagnosis of Columbia Clinic in order to treat patients suffering from spinal and joint pain and neuritis. The aim is to enable patients to resume a normal lifestyle without surgical intervention. The treatment focuses on proper diagnosis in treating particular diseases, including musculoskeletal disorders, herniated disc, osteoarthritis, and sciatica. Master Maserati Driving Experiences 2021: The new edition of Maserati driving courses. Now also with MC20 There are many new elements for the 22nd season of the Master Maserati driving courses: the full range of the Brand’s most powerful models and “MC20 Master”, the first exclusive driving experience for new owners of the MC20 supercar. Master Maserati courses offer a rich, customised, unconventional array of driving experiences: four different formats (Engine Start, GT, Sport and MC20 Master) and 10 dates (depending on the course) from May 27 to October 14 at the Varano de’ Melegari circuit (Parma, Italy).

MARAKEZ Opens First In-mall Notary Public and Civil Registry Offices in 6th of October at Mall of Arabia and another Civil Registry Office at Mall of Tanta • The Notary Public Office is now open at Mall of Arabia, MARAKEZ’s flagship mall and West Cairo’s favorite shopping destination, provides hassle-free In-mall Governmental Services for Mall of Arabia visitors • The Civil Registry office opened recently in Mall of Tanta operates 7 days a week • Wide range of important governmental services are now available to visitors in an efficient and accessible environment. Mall of Arabia, MARAKEZ’s flagship shopping destination located at the heart of Sheikh Zayed and 6th of October, is the first mall to host key government service offices in the area: the Civil Registry Office and Notary Public Office at Mall of Arabia.

Huawei releases its 2020 Annual Report Huawei reaffirms commitment to creating greater value for customers and society in the face of adversity. Huawei released its 2020 Annual Report today. Growth slowed, but the company’s business performance was largely in line with forecast. Huawei’s sales revenue in 2020 rounded off at approximately US$136.7 billion, up 3.8% year-on-year, and its net profit reached US$9.9 billion, up 3.2% year-on-year.

Recognizing its contributions in transition towards digital economy despite the challenges of the pandemic, NBK-Egypt Wins the BT100 Award for 2020 National Bank of Kuwait - Egypt (NBK- Egypt) received the BT100 Award as “Best bank providing digital Ecosystem” for 2020, during the ceremony hosted, for the fourth year in a row, by Business Today Magazine, one of the powerful media arms of Egyptian Media Group (EMG) in cooperation with POD Egypt, the leading public relations and media company as well as Youm7 media institution, to honor the 100 key influential entities and individuals in Egypt for 2020 under the patronage of HE Dr. Mostafa Madbouly – the Prime Minister. April 2021 • IDENTITY 53

vivo announces the launch of vivo Y51 for the Egyptian market

New phone features exciting specifications and comes at a great price. vivo announced the launch of its new addition to the successful Y-Series in Egypt, vivo Y51, that combines innovative technology and amazing design, and is available at a competitive price. The new device comes with massive battery, triple rear cameras and runs on Funtouch OS 11. “The midrange phones witnesses a fierce competition in the Egyptian market, that is why we at vivo always care to go beyond the expectations of Egyptian users especially the young generation who always look for the best,” said Alex Zhan, CEO of vivo Egypt.

VOX Cinemas launches Sensory Friendly Screenings

VOX Cinemas in Egypt has introduced Sensory Friendly Screenings, a unique cinema experience which has been designed to make moviegoing more inclusive and accessible. The weekly screenings, which were launched across the United Arab Emirates in January, are adapted in a variety of ways so children with sensory sensitivities can enjoy the latest releases with their family and friends in a comfortable and welcoming environment. ASUS ZenBook Flip 13 (UX363) is now available in Egyptian stores!

ZenBook Flip 13 is the world’s thinnest 13.3” convertible with full I/O ports.

ASUS announces the launch of the ZenBook Flip 13 (UX363) in Egyptian stores, it is now available for purchase. The new ZenBook 13 is designed with portability in mind, while offering a comprehensive and versatile connectivity.

The distinctively elegant ZenBook Flip 13 has an all-new design that combines ultimate portability with supreme versatility. It’s surprisingly light at just 1.3 kg, and it’s a mere 13.9 mm thin, making it perfect for on-the-go productivity and creativity. Featuring full-size HDMI and USB Type-A ports, plus two Thunderbolt 3 USB-C® ports, ZenBook Flip 13 is the world’s thinnest 13.3-inch convertible laptop with such an impressive list of full-size ports.

Baheya Foundation honors Ideal Mothers to the tunes of Al Nour Wal Amal Orchestra at the Cairo Opera House As part of its celebrations of International Women Month, Baheya Foundation for Early Detection and Treatment of Women’s Breast Cancer organized a ceremony to honour ideal mothers of the year. At the Egyptian Opera House, the ceremony was attended by celebrities and public figures including Producer Hesham Suleiman, journalist Amani Dergham, media figure Abeer Al Sheikh, tennis player captain Anwar Al Kamouni, blogger Mohamed Hesham, and Chef Sarah Abdel Salam.

Hisham Mahdy Unveils His Latest Art Creation at Art D’Egypte Exhibition Hisham Mahdy, one of Egypt’s top art directors and founder of Mental Flame Interiors & architecture, has showcased his latest art creation “The Welcome Swallow” as part of the “When Art Meets Design” Exhibition organized by Art D’Egypte at the O West compound. The exhibition is the first of its kind in Egypt combining design, photography and graffiti in one activation as the creative art scene is rapidly evolving.

Flat6Labs and DisruptAD launch EGP 500m ‘Ignite’ accelerator program to further entrepreneurship opportunities in Abu Dhabi Flat6Labs, MENA’s leading seed investor and the largest manager of startup programs in the region, has partnered with DisruptAD, one of the region’s largest venture platforms, to launch Ignite, a new start-up accelerator in Abu Dhabi that will support early stage companies with EGP 500 million in funding and other benefits including office space and mentorship.

Popular Chinese Video Streaming Platform, iQiyi Launches in the Middle East Region iQiyi International is excited to announce its launch in the Middle East, offering its streaming services to the United Arab Emirates, Saudi Arabia and Egypt. Headquartered in Singapore, iQiyi International is an on-demand video streaming service providing beloved pan-Asian entertainment to international viewers. Offering subscription services from just AED 17.99, SAR 17.99 and EGP 64.99, offering 1-month free iQiyi International delivers premium drama series, movies, variety shows and anime with up to 12 localised interfaces and 10 subtitles to select from, including Arabic and English. iQiyi is currently one of the largest online video sites in the world, with over 100 million active paying subscribers worldwide.

BEBA and the Egyptian British Chamber of Commerce holds a virtual conference discussing Egypt as an Intra-African Trade & Investment Gateway The British Egyptian Business Association and the Egyptian British Chamber of Commerce held a virtual conference in 2021 which contained a series of sessions, discussing several ways to enhance regional trade through new trade agreements such as the African Continental Free Trade Agreement (AfCFTA) and the new UK-Egypt Association Agreement. OPPO Reno5 series named the official designated smartphone of PUBG MOBILE Esports in the MEA region 2021

Global technology brand, OPPO today announced that its Reno5 Series, OPPO Reno5 5G and OPPO Reno5 smartphones have been selected as the designated smartphones for PUBG MOBILE Middle East and Africa Esports 2021. The latest variants of OPPO’s Reno5 series were selected for their extraordinary gaming hardware and software that deliver an exceptionally immersive and fluid gaming experience.

beIN launches new packages and TV channels ahead of Ramadan and 2021’s scintillating summer of sport

In a milestone moment for the global sports and entertainment broadcaster, beIN MEDIA GROUP has announced a host of upgraded packages for its millions of subscribers across the Middle East and North Africa (MENA); combining brand new content and family favourites to suit every viewer’s needs – as well as an exciting facelift to the User Interface (UI) on its set-top-box (STB).

Egypt’s unrivalled passion to football and sports in general is inspiring to see – as beIN MEDIA The Abu Dhabi Tourism and Data Analytics Forum Returns for Second Edition The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced the second edition of the Abu Dhabi Tourism and Data Analytics Forum taking place as a virtual event. Established in 2019, the forum is a gathering for the tourism industry in Abu Dhabi to exchange data and insights on the latest trends impacting travel and tourism, presenting a unique opportunity for industry experts, analysts, and researchers to share key data, findings, and developments with tourism industry stakeholders in a bid to create industry-specific initiatives.

CorporateStack Launches New Design House CorporateStack, a fast-growing software company that digitally transforms businesses through its diverse solutions, announced today that the company has diversified its business with the launch of a new creative design house: Pixels Tree. With the world moving towards a digital economy and various companies embracing digitalization, Pixels Tree marks the first step of pushing CorporateStack to be part of the digital economy, as the company identifies itself with a mission to create a refined digital world by offering unique and innovative solutions in the digital world. April 2021 • IDENTITY 55

Sky Abu Dhabi inaugurates “Residence Eight” project in the New Administrative Capital

Sky Abu Dhabi Real Estate Development, a subsidiary of the UAE-based Emirati Diamond Group, has announced the inauguration of its first project “Residence Eight” in the New Administrative Capital, with investment worth EGP 4 billion. Sky Abu Dhabi aims at supporting Egypt’s urban development to accommodate the rapid increase in population, which falls in line with the state’s sustainable development strategy - Egypt’s Vision 2030 as well as establishing integrated communities that provide quality of life for Egyptians.

Steigenberger Egypt Reveals Steigenberger Resort Ras Soma, a New Level of Opulence by the Red Sea Steigenberger Hotels & Resorts brings the German hospitality this time to Ras Soma with its latest masterpiece due to open 1 April 2021, Steigenberger Resort Ras Soma, a resort unveiling new level of opulence to Red Sea travellers. Nestled amid pristine environs on the East shores of Egypt, the resort promises its guests an extravagant accommodation with 409 elegantly appointed guestrooms varying between Superior, Family Deluxe, Swim-up Suites and prestigious Villas with pools. Capitalizing on its Success: Tatweer Misr launches its latest D-Bay project in the North Coast with EGP 7 Billion worth of investments

Ahmed Shalaby: Following the success of Fouka Bay, a second destination for Tatweer Misr in the North Coast was necessary to build on our unique value proposition. As part of its strategy to increase its geographical footprint across the country, “Tatweer Misr”, the leading Egyptian Real Estate company, announced its expansions in the North Coast, following its success in the area. The company aims to develop a 200-acres land in partnership with “Kayan for Real Estate Development”, under the name of “D-Bay”, on the Mediterranean with initial investments exceeding EGP 7 Billion.

The St. Regis Cairo Introduces A New Benchmark Of Luxury Overlooking The Nile River

The hotel brings iconic designs and the signature butler service to the best address at the bustling metropolis. This year, St. Regis Hotels & Resorts, part of Marriott International, marked its Egyptian debut by the opening of The St. Regis Cairo in the most coveted address overlooking the Nile River in Cairo. The hotel is set to elevate the benchmark of luxury hospitality. How Uber Bus is navigating the COVID-19 Pandemic Uber shared for the first time how its mass transport product - Bus - responded to the COVID-19 pandemic, having to temporarily alter its business strategies to scale down its operations during the outbreak. The company revealed that, despite the challenges, it was able to grow its routes network 4x in one year by connecting central Cairo with outskirts like Helwan, Al Shorouk, Sheikh Zayed, and Hadayek El Ahram, and by optimizing existing routes to become less deviating.

Viu debuts new Arabic original series Wadi Al Jinn The mythical series boasts a leading Pan Arab cast from across the region. Viu, PCCW’s leading pan-regional OTT video streaming service, has aired its latest Arabic Viu Original, Wadi Al Jinn. An original concept by the Viu production team executed by iProductions, the fictional series follows the story of four college students who explore the mysterious caves of Wadi Al Jinn and find themselves in a hidden underworld dominated by evil forces. Boasting a leading cast from Egypt, Lebanon, Saudi Arabia, Iraq, and Syria, the series features rising stars Youssef Othman, Layla Ahmed Zaher, Roa Channouha and Mohsen Mansour supported by prominent actors including Khaled Kamal, Firas Sa’id, Cynthia Khalifeh, and special appearances for Bushra Rozza and Reham Saeed.

GoDaddy to participate in SHE CAN 2021 Supporting Women Entrepreneurship in Egypt and MENA Enhanced Labs, Premium Sports Supplement Brand, Signs Mr. Olympia 2020 “Big Ramy” And His Trainer Dennis James

GoDaddy Inc., (NYSE: GDDY), the company that empowers everyday entrepreneurs, announces that the company will be participating in SHE CAN 2021 event that will be held on March 5th, in honor of International Women’s Day. The participation is derived from the alignment of both entities’ visions, which strive to inspire and empower women entrepreneurs in Egypt and the MENA region into discovering their capabilities and establishing their own businesses, as Egyptian women play a pivotal role in various social and economic levels.

Novo Nordisk announces EGP 50 bn annually to treat comorbidities caused by obesity

An unprecedented study on the economic and epidemiological burdens in Egypt

Novo Nordisk Egypt announced a new study on the economic burden & cost of obesity in Egypt, through a unique collaboration with Ministry of Health & “100 Million Healthy lives” campaign, as well as the diabetes and obesity associations in Egypt. A press conference was held to announce the results of the study in participation of members of diabetes and obesity associations, international research firms, and prominent professors from medical associations and university hospitals with a goal to quantify the epidemiological and financial burden of obesity in Egypt.

The Nile Ritz-Carlton Celebrates Travel & Leisure, World’s Best Awards

The Nile Ritz-Carlton iconic hotel on the shores of the Nile, celebrates being honored for World’s Best Awards as one of the top ten city hotels in the Middle East and North Africa by the renowned Travel and Leisure magazine. The results reflect guests’ experiences before the pandemic, in the hope that honorees will inspire traveler’s trips to come. The property was rated on facilities, location, service, food, and overall value.

It is no wonder, that the landmark property has made it to the top ten of such a prestigious magazine; the hotel offers a gateway to Egyptian luxury lifestyle in a legendary setting, which reopened under the stewardship of The Ritz-Carlton Hotel Company, L.L.C. The hotel offers leisure and business travelers an opulent retreat in the heart of Cairo that is rich in history and intuitive in service. Enhanced Labs aims to position Egypt as a top bodybuilding hub and is in search of new local talents to further support and grow the local bodybuilding community International high-end sports supplements manufacturer, Enhanced Labs, chose Egypt to host the signing ceremony of a three-year partnership deal with their newest brand ambassadors Mamdouh “Big Ramy” Elssbiay, Mr. Olympia 2020 champion, and bodybuilding legend Dennis “The Menace” James.

Lake’s Restaurant Opening Dinner In a sparkling night Radisson Blu Hotel, Alexandria held on the 24th of February, a marvelous opening dinner for the “Lake’s restaurant”. “Lake’s Restaurant” is the all-day dining outlet offering daily open buffet breakfast & dinner and a la carte lunch. The restaurant is 700 m² with seating capacity up to 350 persons. Moreover, it is overlooking Mariout lake and the fanar garden. The opening dinner program featured fantastic colorful fireworks display, violin show and enormous dinner buffet presenting a wide variety of culinary delights. April 2021 • IDENTITY 57

Netflix Announces Start Of Production For “Finding Ola” Hend Sabry’s Upcoming Series

Netflix, the world’s leading internet entertainment service, announced the start of production for its new Arabic original series “Finding Ola” (Working title). Joining Hend Sabry’s confirmed cast includes Sawsan Badr, Hany Adel, Nada Mousa, Mahmoud El Leithy, and Dalia Shawky. The series features special appearances of Arab talents such as iconic actor Khaled El Nabawy, and others. The series portrays the beloved character “Ola Abd ElSabour’’, and her adventures after her first appearance in the groundbreaking social drama series “I want to get married - Ayza Atgawez” ten years ago.

OPPO Eyes Android Top Spot as New Smartphone Stakes Claim on High-End Market

The world-leading smart device brand OPPO, launches its latest smartphone in China, the Find X3 Pro, as it continues its expansion into the high-end Android market. The new addition to the Find X Series includes a futuristic high-end design, industryleading display and excellent allround camera system, all aimed at providing the best possible user experience. The Find X3 Pro is the world’s first Android phone to capture, process and display one-billion color images, thanks to OPPO’s Full-path Color Management System. This innovation highlights the brand’s commitment to becoming the top Android phone manufacturer in the world.

Under the auspices of the Ministry of Youth and Sports

“O West” hosts the world’s leading obstacle course challenge “Tough Mudder” organized by “The TriFactory”

O West, a fully integrated town by Orascom Development Egypt, situated in the heart of 6th of October, will host the leading obstacle course challenge “Tough Mudder” on the 5th & 6th of March. Tough Mudder is organized by “The TriFactory”under the auspices of the Ministry of Youth and Sports. Hundreds of participants will take part in Tough Mudder that will include two obstacle course challenges. TM5K course featuring 13 obstacles over 5 kilometres long that should take 1-2 hours to complete. The Tough Mudder Classic course, which will be organised for the very first time at O West. The Classic version is the longer and tougher version of Tough Mudder, featuring 25 industry-leading obstacles spread across 12 kilometres, and is typically more challenging than the TM5K course. Tough Mudder 5K is suitable from ages 14+, while Tough Mudder Classic welcomes participants ages 16 and older. OPPO launches its latest additions to the Reno family: Reno5 5G and Reno5 The Reno5 series offers an advanced portrait video experience with AI Highlight Video and Portrait Beautification Video. OPPO announced the launch of the latest handsets in its Reno series, Reno5 5G and Reno5, in Egypt. With its industry-leading video performance, Reno5 5G is the AI portrait expert that enables you to express your best self and inspires you to “Picture Life Together.” Also, it is an icon for trendsetters with its ultra-sleek, ultra-light design and bold colors that will make you stand out. Moreover, its ultra-fast charging and 5G connectivity allows you to enjoy what you love with ease and speed.

BEBA’s 4th Webinar Analyses Economic Benefits of Sukuk

The British-Egyptian Business Association (BEBA) held its 4th webinar discussing the role of Sukuk in supporting investments in Egypt, which was the case around the world including the UAE, Saudi Arabia, Kuwait and Malaysia. Sukuk serves as a tool to attract various types of investors seeking to conduct investments, and preserve their finances in line with the Islamic Sharia Law. In light of this, the Ministry of Finance is currently looking to apply the principle to government projects through offering sovereign Sukuks.

Second large format IKEA Store in Egypt now open at Mall of Arabia

IKEA, the region’s leading Swedish home furnishing retailer, and a member of Al-Futtaim Group of companies, has successfully opened doors to its second large format store in Egypt at Mall of Arabia expecting to receive up to three million visitors in the first year. Spread across 19,500 square meters and located in 6th of October city, the store targets the communities of West Cairo and its nearby neighborhood such as Sheikh Zayed, Dokki, Mohandesin, Zamalek, Haram, Giza, and more.

A Breathtaking Getaway in the Heart of Abu Soma Bay: Solymar Soma Beach Hotel Reopens

Jaz Hotel Group is delighted to announce the reopening of Solymar Soma Beach Hotel and welcomes the guests to enjoy an unrivalled experience of pleasure and hospitality. The four-star hotel is a marvelous gem in the heart of Abu Soma Bay, stretching over the pristine shores of the Red Sea. With its prime location and wide array of facilities, the magnificent hotel marks an ideal destination to unwind and relish spellbinding scenery. The hotel provides its guests with an exceptional experience of indulgence wrapped up with warm hospitality and world-class services. Jardin Prive A 3-day star-studded event sponsored by a lot of fashion scene in Egypt main of them was Iram Jewelry was held at Garden 8 last week Lavish decorations and floral arrangements surrounded over 80 regional designers from haute couture to homeware; the event was nothing short of a lifestyle heaven. Among the visitors were mega stars like Amr Diab and Maya Diab, who gave an empowering speech to women. Audience were all A-lists, socialites and of course, more celebrities like Jihan Allama, Cedric Haddad, Dr. Roy Moutran, to name just a few. All of which enjoyed shopping and supporting arab designers. They also had fun with live entertainment by the country’s best singers and musicians and workshops by top designers and artists like Farida Temraz and Shariff Tanyous.

Ramadan Kareem with Marriott Mena House, Cairo There is no place you would rather be this Ramadan than by the Pyramids. Experience a legendary month at the inspiring grounds of Marriott Mena House, Cairo. With Ramadan being the time of tranquility and reflection, escape from the hustle and bustle of Cairo into our mesmerizing views of the great Pyramids, reflecting as well on the clear waters of 139 restaurant. NBK-Egypt Launches Smart Membership Card for Heliopolis Sporting Club As part of the strategic partnership and close cooperation between National Bank of Kuwait - Egypt (NBKEgypt) and Heliopolis Sporting Club (HSC), and to give effect to the cooperation protocol and the framework agreement signed between them for supporting and optimizing “Heliopolis Smart Digital Club”, the bank launched a smart membership card for HSC members of both branches in Heliopolis and El Shorouk City. The new card will enable members to benefit from many features and services inside and outside the club, as the HSC Membership Card has become a smart payment card, offering a unique experience locally, using cutting-edge technology to integrate more than one application in one card.

Savour the Ramadan Culture at Le Meridien Cairo Airport

An enchanting experience awaits this Ramadan at EVOO

Experience the bliss of the holy month with family and friends at EVOO while breaking your fast on an extensive Iftar buffet featuring a lavish selection of culinary choices and traditional Ramadan favorites in addition to a delightful variety of oriental desserts for 399 ++ EGP.

Allianz Egypt Partnered with IGNITE to Equip Brand Ambassadors for 2021 Olympics

Allianz; the Official exclusive Insurance Partner of the Olympics & Paralympics committees worldwide and in Egypt, announced its partnership with the nation’s fitness experts; IGNITE EGYPT. The partnership aims at equipping Allianz Egypt’s Olympic & Paralympic brand ambassadors with a tailored program that features everything from recovery sessions to nutrition consultation and mental coaching to competently win top ranks at Tokyo Olympics & Paralympics 2021.

Bel Foundation, Bel Group’s philanthropic arm, Launches A New Call for Projects Concerning Egyptian Children’s Health and Welfare Bel Foundation, Bel Group’s philanthropic arm - the owner of La Vache Qui Rit, Kiri, Abu El Walad, and Mini Babybel announces in its global yearly call for Egyptian NGOs to participate to bring concrete and durable solutions for better nutrition for children. The global Call engages small, and big local NGOs, where NGOs submit their projects and the winner will be granted a financial award. Bora turns 50: Maserati’s most rock-and-roll model, by the hand of Giorgetto Giugiaro The Golden Year of rock, dominated by artists such as David Bowie, Led Zeppelin and Pink Floyd, was also the year the Maserati Bora was born. The car, characterized by sleek, tapered lines with a futuristic and profoundly “rock and roll” soul, debuted 50 years ago today at the Geneva Motor Show.

Castle Development and Fawry Sign A Protocol Castle Development continues to support its customers through employing Fawry’s services to serve their needs.

Castle Development, a company that focuses on developing highvalue real estate, and Fawry, the leading digital transformation & E-payment platform in Egypt signed a protocol where the latter is projected to help in collecting customer payments through their service. Eng. Ahmed Mansour, CEO of Castle Development, and Eng. Hossam Ezz El-Din, CCO of Fawry, along a lineup of representatives from both entities were present during the signing. The agreement allows for customers to pay installments through two different methods; heading to any of Fawry’s locations or paying online. “ Strategic Location... Integrated Services ... Modern Designs” New City Launches ECO West, Signaling New Era for Egyptian Real Estate Sector

New City Developments, one of the leading real estate companies in Egypt, launched their latest groundbreaking project “ECO West” to be the first real estate project in Egypt that aims to inspire contemporary lives of generations in fully integrated communities. The launch event took place on Monday at the Pyramids, with the attendance of Dr. Raouf Ghabbour, a main investor and member of the Board of Directors of New City Developments, Dr. Manal Hussein, Chairman of New City Developments, Mr. Rami Youssef, CEO of New City Developments and Mr. Nour Othman, Head of Sales Department at New City Developments.

Emirates NBD – Egypt Ends its Mega Liabilities Campaign 2020 With the 2020 Liabilities Campaign’s final draws, Emirates NBD - Egypt announced that Mr. Maged Abdallah Ammar wins the grand prize worth EGP 2 million. The bank also announced Ms. Farida Khamis as the last winner of the monthly draw contest with a total prize of EGP 500,000. Ms. Farida Khamis announced that she will donate the full amount to Khair Zad charity organization.

Egytrans Board conditionally accepts HA Utilities bid

Egytrans, a leading provider of transport and logistics solutions, announced that the board of directors, in an extraordinary meeting, unanimously voted to proceed with the conditional acceptance of the non-binding offer for business integration presented by HA Utilities Holding BV, a leading Dutch utilities company jointly owned by Hassan Allam Holding and Tanmiya Energy BV. According to Abir Leheta, Chairman and CEO of Egytrans, the board “carefully reviewed the proposal and unanimously concluded that the proposal merits further review.”

Emaar Misr hosts Art and Deco exhibition for art and furniture at Uptown Cairo in the heart of Cairo

In the presence of a number of Ambassadors and celebrities, Emaar Misr has organized Art and Deco exhibition for art and furniture, in cooperation with Cleg Art Gallery and Madar Furniture and Decoration, at the Uptown Cairo Sales Center in the heart of Cairo. The exhibition comes as part of Emaar Misr’s framework in hosting and sponsoring cultural and artistic events, in order to support the art scene and in particular to promote Egyptian artists. The exhibition, held over four days through to March 7th, will be attended by 62 artists. The works of Egyptian artists such as Salah Taher, Youssef Francis, Abdel Aziz Darwish, and Kamel Mostafa will be exhibited.

Ford and Ford Fund Donate EGP600,000 For Vital Education and Healthcare Supplies for SWVL Captains’ Children as They Return to School for The Second Academic Period

Throughout the COVID-19 pandemic, Ford Motor Company has dedicated considerable resources to assist global communities and humanitarian organisations involved in helping the most vulnerable members of our society.

As part of its partnership with Cairo-based ridesharing service SWVL, Ford Motor Company Fund – the philanthropic arm of Ford – has extended its community support by donating EGP600,000 to the Egyptian Association for Educational Resources (E-ERA) – an organisation that promotes children’s education and provides a variety of programs and activities to develop the students’ characters and leadership skills. Huawei launches all-new neckband, the HUAWEI FreeLace Pro in Egypt Huawei Consumer Business Group (CBG) continued its strong start in the Egyptian market in 2021, as it recently launched its new noise cancelling neckband earphones, the HUAWEI FreeLace Pro. The HUAWEI FreeLace Pro is available on Huawei’s official website, HUAWEI Experience stores and across select retailers priced at EGP 2,299 in colour variants of Graphite Black and Spruce Green.

With “Imagine What Unfolds” as its slogan, Huawei announces HUAWEI Mate X2 as the new generation of its flagship foldable smartphones

Huawei Consumer Business Group today announced HUAWEI Mate X2, the new-generation foldable flagship smartphone that unfolds new and exciting experiences with a brand new Falcon Wing Design opening up new possibilities in the realm of mobile technology. Featuring an all-new compact design with a deliberately shifted point of balance, HUAWEI Mate X2 handles exceptionally whether folded or not. The unfolded display is one of the industry’s largest, offering a consistent user experience across the two forms. Engineered with precision, HUAWEI Mate X2 folds perfectly into a compact form factor, and unfolds beautifully into a flat display.