High-End Technologies by realme & their Dare to Leap philosophy realme, a global trendsetting smartphone brand, has been breaking records since 2018. The company strives to provide practical and cost-efficient smart solutions for young smartphone users everywhere. realme’s position has grown exponentially to reach 61 markets and 50 million users worldwide. It has quickly become a preferred option for young Egyptian smartphone users, as they aim to diversify its range of products, target wider market segments and become the number one choice for youth. Starting with the entry-level C series, striking the balance between high-quality and affordable prices, the more advanced X series with its quadcamera Xpert, in addition to other mesmerizing features such as the Flash charge and the FHD+ Amoled Display. Moving onto the number series, this aforementioned category has caused quite the stir in the Egyptian
Under the auspices of the Ministry of Environment: PepsiCo Egypt launches “Recycle for Tomorrow” platform for Waste Management PepsiCo Egypt has successfully launched its waste management platform; “Recycle for tomorrow” under the auspices of the Ministry of Environment, and in collaboration with Dorna initiative “Reverse credit system” designed and implemented by CID Consulting, with investments of EGP 10 million, to collect and recycle the equivalent of 8 million Kgs of our plastic production in 2021 as a first step.
52 IDENTITY • April 2021
market, with the latest addition, the realme 7 and 7 pro, achieving remarkable selling records on online stores. Driven by a ‘Dare to Leap’ philosophy, realme excels at pulling off extra miles to produce pioneering smartphones and products. The company has taken camera innovation to novel levels. It has recently admitted 108MP cameras for the first time ever in the mid-range price category. Formerly, realme’s camera journey started with its 5 series quad-camera populizer, then onto a quadcamera later in 2019, and XT’s ground-breaking 64MP camera phone released in the same year as well.