July 2021 Issue, Identity Magazine by Identity Magazine

JULY 2021 - 20LE, IDENTITY-MAG.COM

FRESH MAKEUP TRENDS!

BEACH TOTE BAG ESSENTIALS! Summer 2021 Must-Reads!

YOUSSRIA MOUSTAFA A Model On The Rise

Planning The Perfect Road-Trip!

Summer Flings Turning Serious!

identity LETTER

LETTER FROM

THE EDITOR If you haven’t already heard, let us be the first to break the exciting news to you! In July 2021, Egyptians will get 16 days of paid holiday; quite unbelievable we know. So what does that mean folks? It’s time to escape the concrete jungle, pack all your beach essentials and hit the road to one of Egypt’s countless mesmerizing summer destinations. Our editorial team left nothing to chance really. The latest hair, beauty and fashion trends, perfect summer beach reads, invaluable relationship & travel advice; it’s all in there for your reading pleasure. P.S. Global pandemic is far from over; don’t party too hard! Happy holidays & stay safe! 

Rola Kamel

Identity Magazine was founded in 2005 by Rola Kamel to enhance every aspect of a woman’s lifestyle, helping our female readers to discover and improve their own identities. Published by Beezarre Publishing Ltd. Themistokli Dervi, 6 Papyros Building, 4th Floor, Flat/Office D5 – P.c 1066, Nicosia, Cyprus. The subscription rate is 240 L.E./year (12 issues) through Al Ahram, Tel: 02-27703190 Distribution by AL AHRAM, Website: QPIX SOLUTIONS Printing House: SAHARA PRINTING COMPANY Contact us at: 26A Montazah St., Zamalek, Cairo-Egypt. Tel: 02-27361187 Mobile: 0122-9401071 Email: sendus@identity-mag.com, identity-mag.com

IDENTITYMAGEG

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identity MASTHEAD

JULY Founder & Managing Editor Rola Kamel Editor-in-Chief Nawal Ismail Senior Graphic Designer Sandy Saied Copy-Editor Amina El Fayoumy Senior Staff Writer Aya Aboshady Staff Writers Nanise Mohamed Nada Abd ElKader Marketing & Advertising Manager Riham Yehia Digital Marketing Manager Youssef Ali Social Media Specialists Shady Hany Marawan Ahmed Video Editor Ahmed Mostafa Identity Magazine Distributor Ashraf Fouad

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identity CONTENTS

YOUSSRIA MOUSTAFA A Model On The Rise

A SLICE OF SUMMER

SEASONS IN THE SUN

8 Editor’s Picks 10 Summer 2021 Picks 11 How to Plan the Perfect Road Trip 12 5th Edition of the Printemps des Artistes Supported by TAMEER

36 Your Guide to a Calm Stressfree Summer 38 Spend Your Summer Vacation at One of Egypt’s Hidden Gems! 40 How to Turn Your Summer Fling into a Real Thing 42 The Do’s and Don’ts of Travelling with Friends 44 Which Summer Destination in Egypt Suits your Personality? 46 Eight Different Ways to Exercise This Summer 48 “BILHANA” Whole Food Recipes from Egypt, Lebanon, and Morocco 50 Make it Fancy but Comfortable, Perfect Your Summer Home! 52 Summer Reads

STYLE 14 According to your Hairstyle, Here’s the Braid you Should Rock! 16 the 2021 Summer Makeup Trends 18 What Should Your Beach Tote Have? 20 Maison Molak’s Sensational Summer Collection 24 Nuances of Nature 26 Clandestino 28 Youssria Moustafa: A Model On The Rise

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PROMOTIONS 54 Advertorial 56 Press Releases 60 Horoscopes

the 2021

Summer

MAKEUP TRENDS

identity A SLICE OF SUMMER Oysho Watercolour Bikini This watercolour bikini from Oysho will definitely catch everyone’s eye at the beach. And without a doubt, it’ll also make you stand out in the best way possible!

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Bershka Beaded Dangle Earrings Whether heading to the beach or on a night out; those colourful earrings are here to make you look so fashionable!

4 Pull & Bear Ruffled Crossover Dress Make the most of your summer with this perfect summer dress! Pull & Bear offers you a short sleeve wrap dress with ruffle trims and a V-neckline to still look stylish in the heat. 10 IDENTITY • July 2021

Gucci Embellished Leather Belt Dress yourself in this trendy Gucci belt that touches your outfit with classy sparkle!

EDITOR’S

Picks

Bio-Oil’s Liquid Purcellin Worrying about summer scars is no longer a thing. Keep your skin hydrated, evened out, and full of life with this Bio-oil.

Celine Eyewear D-Frame Sunglasses It’s summer! Which means that you’ll need to protect your eyes from the sun. And we brought you those light blue D-Frame sunnies to do it in the most stylish way!

LATEST ON YOUTUBE

#BetterNotSkip S2 x Eman Elassi / Ep 2

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Check out identity-mag.com for more! IDENTITYMAGEG

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3 1 5

SUMMER 2021 PICKS 7

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1. Loewe 2. Tohum 3. Alexander Mcqueen 4. Zara 5. Chanel 6. Chanel 7. Chloe 8. Laura Biagiotti 9. Louis Vuitton 10. Bershka 11. Bershka 12. Christian Louboutin

HOW TO PLAN

THE PERFECT ROAD TRIP by Amina Moustapha

There’s a special romance and fun attached to hitting the open road with loved ones on board, carrying high hopes for a journey rich with vivid sights, tasty food, and bonding with pals. Planning road trips, where you take a long car ride and hit many stops on the way, present their own set of challenges (and opportunities). Here are a few things you should keep in mind to plan yourself and your friends the perfect road trip. MAKE SURE YOUR RIDE IS READY First things first, right? You don’t want to ruin it all and end up with a flat tire in the middle of nowhere. Make sure that your vehicle is in primo condition. Check your vehicle’s vital fluids. Pack jumper cables to jump-start your battery in case it dies. Last but not least, make sure you have all the proper tools you need to change a flat tire in your trunk, and that your spare tire is ready to rumble. PACK SMARTLY Don’t ruin the pleasure of the road by loading the car with unneeded stuff, and then sit all jammed up the whole trip! Pack smartly. And don’t forget snacks, what’s a road trip without food? Bring a cooler of finger foods, cheese sticks, roasted nuts, and indulgent treats like a bar of your favourite chocolate. BRING ALONG ANY ENTERTAINMENT THAT YOU’LL NEED If you’re the type of person who likes to spend hours in the car simply talking, sharing thoughts, listening to the radio, and watching the scenery, then you don’t need to bring much. All you need is a good playlist, and an auxiliary jack to play music. If you will be a passenger for part of the trip, bring something to occupy yourself with when the conversation dies down: a book, a journal, a game or a puzzle. PICK THE RIGHT COMPANION The tip that can make or break your trip! The thing about road trips is that they lack the luxury of

airplanes and the speed of trains. So after a few hours, even if the scenery is breathtaking, you will get used to it! Your back will start to ache, and all what will matter then is the company. Pick the kind of people who click with you, who never allow boredom to crack through their happy mood, who don’t nag, or complain. Pick someone who has your same adventurous spirit. DESIGNATE ROLES Now that we have established who should be on the road with you, let’s put them to work. To stay organized, designate together roles to each person. One person in charge of the playlist, one person in charge of snacks, one in charge of the direction, etc.; this way you’ll be able to share responsibilities and ensure the trip goes as smoothly as possible. ALLOW FOR SPONTANEITY You’re on this trip to have fun, right? So allow it! Keep in mind that being spontaneous is part of the fun, so allow time for freedom into the route. Stop to have lunch in a place you’ve never heard of but looks fun. Stop at the roadside attraction. If you drive alongside the sea, stop to breathe in the salty air. A road trip is all about the road, not the destination. So make each moment count. July 2021 • IDENTITY 13

Anne-Claire SAMOËL, Fatima AIT-SALAH, Karen WEICK, Isabelle GILISTRO

5TH EDITION OF THE PRINTEMPS DES ARTISTES SUPPORTED BY TAMEER From May 27 to 29, the 5th edition of LE PRINTEMPS DES ARTISTES CAIRO (PDA) took place at Darb 1718 gallery, under the patronage of the French Ambassador to Egypt. This 5th edition was supported by a number of Egyptian and multinational sponsors, including TAMEER, the real estate developer that “builds around people”. We met Mrs. Isabelle GILISTRO, President of the Organizing Committee of PDA, and Mr. Antoine EL KHOURY, Managing Director of TAMEER, and had a casual conversation about the shared values of both PDA and TAMEER. Isabelle, can you tell us the story of LE PRINTEMPS DES ARTISTES? How did it start and what are its objectives?

Can you tell us more about the artists you are featuring and the charity project you are supporting?

LE PRINTEMPS DES ARTISTES is an initiative that combines art and charity and takes place in two countries so far. This initiative was created in 2006 in Istanbul for the Peace Hospital in partnership with the Lycée Sainte Pulchérie. Thereafter it was taken up in Cairo in 2015 by two French expatriate ladies. It aims to promote Egyptian art through showcasing Egyptian artists. Funds collected from the sale of the artworks as well as the sponsors are allocated to financially support a charity cause in Egypt. The exhibition couldn’t take place in 2020 due to the pandemic. We have decided this year, with a new organizing committee, to take over the initiative and bring it back to life. This is a beautiful legacy that we would like to preserve and pass down to generations of expatriates, so we can give back to the Egyptian society some of the love and friendship that the warm people of Egypt are showing us in our expat life.

This year, we have exhibited around 250 artworks created by 35 Egyptian artists. Some of the artists are internationally renowned and others are young talents. This combination of contemporary paintings and sculptures meets the expectations of a wide audience of simple art lovers as well as informed collectors, and gives the opportunity to young artists to promote their work and talent. It also offers a wide range of prices that encourages visitors to buy art and support the charity project. This year again, we have dedicated our exhibition to the “Samu Social International”, a French NGO that takes care of street children in Cairo since 2008.

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I would like to take this opportunity to express our gratitude to His Excellency, Monsieur Stéphane ROMATET, Ambassador of France to Egypt, who has placed our initiative under his patronage, and to our sponsors, who have shown us again their usual generosity and their constant support for our cause.

Antoine, what makes a real estate developer want to be part of an art and humanitarian initiative such as LE PRINTEMPS DES ARTISTES? There are many values that TAMEER shares with LE PRINTEMPS DES ARTISTES which attracted us to join hands with the ladies of PDA and fellow sponsors to make this initiative successful. This initiative was launched and managed by four ladies who have demonstrated the crucial role of women in building a better and more humane society. This is very much aligned with the values of TAMEER, where women empowerment and gender equality have been practiced naturally and organically over the decades, and are still promoted today in the day-to-day management of the company. Moreover, as a listed company with a majority of foreign shareholders and many foreign directors, we acknowledge our role towards building a better Egypt and our responsibility to give back to the Egyptian society. Together with the PDA ladies, who also are expatriates, we acknowledge the talent of Egyptian artists and admire how deep art and culture are anchored in the history of this country. Most importantly, we believe in the human values that stand behind the artistic side of this initiative. LE PRINTEMPS DES ARTISTES is not an empty event that only exhibits the esthetics of artworks. It’s also not an initiative that aims to generate revenues only for the sake of money. This is art for a cause. Behind art, stand human values, a noble initiative that aims to promote artists and offer a better life to Egyptian children. As TAMEER celebrates its 67th anniversary, we reflect on what gives meaning to our work, in this real world that is made of humans and communities. Some would say that we build walls. Behind those walls, life actually takes place every day; people’s lives, family stories, love and happiness, dreams and hopes. And in the middle of our daily tasks, beyond organization and discipline, we also invest ourselves, our values and our passion, for people and for life, for beauty and for architecture, for sustainability, to deliver spaces where people can

live, love, dream and create. This is the main value that we share with LE PRINTEMPS DES ARTISTES. What are the benefits that TAMEER has received from its collaboration with LE PRINTEMPS DES ARTISTES? This project reminded us what we are and who we are. We are “Business People” and, while we dedicate our talents and hard work to achieve business success, we remember that we are people, with our own values and responsibilities toward the society. We remember that behind facts and figures, there should be passion; there should be a cause, a purpose. This is how we contribute to building a society that is human and fair. I was amazed to see how our team engaged with this project; how the staff members adopted the cause of LE PRINTEMPS DES ARTISTES and offered passion and dedication in helping and supporting, before and during the exhibition. This project gave us the opportunity to promote TAMEER values within the team, naturally and by example. I hope this collaboration will become a tradition and we will be able to do more projects with PDA. Isabelle, what would be your last word? What are the future plans of LE PRINTEMPS DES ARTISTES? The feedback we have received from our sponsors and from the visitors of the exhibition is very encouraging. We feel that LE PRINTEMPS DES ARTISTES brings something new to the Egyptian society through the combination of our two objectives, the promotion of art and the support of a humanitarian cause. In the years to come, we will let the PDA concept evolve based on the experiences and feedback received so far. We will definitely make sure that the event always fulfills the expectations of our generous donors and art lovers, the standards of our supportive sponsors and partners as well as the needs of the underprivileged communities in our beloved host country.

LE PRINTEMPS DES ARTISTE 2021 was sponsored by: Official Partner: French Embassy in Egypt. Gold sponsors: TAMEER, Schneider Electric, Matouk Bassiouny, SEB, SOLAR TURBINES, Best Cheese Lactalis, BEL. Silver and bronze sponsors: Credit Agricole, Air Liquide, Dassault Aviation, Engie, ETF, L’Oréal, Premium Card, Total, Veolia, Carrefour, Arcelor Mittal, Al Ahram Beverages, Egybev Jardin du Ni, GG & GRACE. Charity Project: Samu Social International Egypt.

identity BEAUTY

According to your Hairstyle, HERE’S the Braid YOU SHOULD Rock! by Aya Aboshady

Braids add a really fun twist to everyday mundane hairstyles, but not all braids suit all the different hair types and styles. From the short soft curls to the long waves, the straight and the really curly hair; braid styles varry according to the hair type. Therefore; we’re here to guide you through all that and tell you which braid you should go for based on your original hairstyle.

DOUBLE DUTCH BRAID Want to go a little fancy with your long or mid-length hair? Then, there’s nothing better than creating the Double Dutch Braid the Kim Kardashian way, and it doesn’t matter what your hair type is! From university to the club and even the beach; the best thing about this hairstyle is that you could go anywhere with it and look like the fanciest fierce queen ever!

WATERFALL BRAID This one is definitely made for the REALLY long-haired women out there. Because if you want to keep it down and straighten it with a twist, you’ve got to try side-braiding a chunk of it in order to make your hair look like an actual waterfall!

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TUCKED-AWAY HEADBAND BRAID

The Headband Braid looks beautiful on curly-haired women! It’s so chic and laid-back at the same time. All you have to do is section a side-part of your hair in the front along your hairline, braid it and show off your curls!

BOHO WAVES AND BRAID

FISHTAIL

For all the stunning wavyhaired women, whether it’s long or short; the Boho Waves and Braid is a very pretty hairstyle. All you need to do is create a messy loose braid on the side and you’re good to go!

REVERSE BRAID BUN

Who said short-haired women can’t rock a Fishtail Braid? Whether your hair is straight, wavy or even curly; you could easily pull up a chunk in the middle of your hair, right behind your ear, and turn it into a half up-half down fishtail!

Having a boring day at home and want to play a little with your mid-length hair? A Reverse Braid Bun is the answer! And it’s easy to do. Just flip your hair upside-down and braid it as you normally would but in that direction, and pull it up in a bun!

FRENCH BRAID If you have long straight hair, then a French Braid is definitely what you’re going to rock! And the best thing about this braid type is that it works for a normal outing, a college morning or even a night out with friends.

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the

2021

Summer

MAKEUP TRENDS by Omnia Essawy

Makeup is more than just pretty colours and glittery looks. It is a statement. And in preparation for the summer season, you have to choose the statement that will best express who you are through sunny beach days and wild summer nights. To help you choose the statement that suits you best, we gathered for you the best and most glamorous makeup trends of the year to choose from.

Dewy & Glowy This year, matte is out and glow is back in. The look of the year this year -and hopefully every year- is the healthy ultra-natural glow that highlights all your best features without looking dolled up. To achieve this look, you’ll want to stay away from powder highlighters and stick to liquid or cream luminizers on your cheekbones, brow bone, forehead and Cupid’s bow.

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Artistic Liner If you can’t give up your signature “black eyeliner” look, but still want to revamp your look for the summer, this makeup trend is the answer to all your beauty prayers. Playing artistically with your usual black eyeliner will give your look a whole new mystical pop and will help you feel runwayready all summer long.

Glittery and Bejeweled Eyes Stained Lips This originally SouthKorean makeup trend is taking over EVERYWHERE this year, and we are very thankful for it. The stained or tainted lips, or “bitten lips” as some like to refer to it, has managed to combine the playfulness of the lip gloss, the mystery of the matte lipstick, and the effortlessness of the bare lips. And as a bonus, it is the easiest look to achieve because you’d be literally smudging up your lipstick on purpose.

Nothing says “ready for a beach/ pool party” on a summer night better than a hint of glitter, or in that case, a lot of it. Applying glittery or extra shimmery eye shadow to your eyelids, or just dressing your eyes with some jewels, gives your eyes a touch of starlight, while adding some playfulness and sheer joy to your whole makeup look.

Sun -kissed

So, bronzers are back in the game. And it looks as though they’re here to take over. This year the go-to look for summer outings or beach days will be the sun-kissed warm look. I.e. LOADS of bronzer. To capture the “slightly tanned” look, use your favourite shade of warm-coloured bronzer liberally on your cheeks, nose, and eyelids. For an extra pop, you can mix your bronzer with an orangey-brown or a peachy blush and eye shadow for your cheeks and eyes.

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WHAT SHOULD YOUR Beach Tote HAVE ?

SUNSCREEN

If sunscreen isn’t the first thing to hit your mind whenever you read the word “beach”, we seriously don’t know what is! This is a small reminder so you don’t forget adding it to your tote.

by Rawda Hisham

Nothing beats a relaxing day at the beach with a cool refreshing summer cocktail, right? Now that it’s July, everyone is heading directly to the beach to enjoy the luminous climate and soak up the sunny rays. However, a tote with missing items is capable of spoiling the splashy day you’ve been preparing for. So whether you’re staying until sunset or just for a couple of hours, we made sure we’ve rounded up all the tote essentials you may need. Just be ready because you’re about to set the beach on fire!

La Roche Posay

JBL

PORTABLE SPEAKER SYSTEM

Beau

tycou

nter

Along with beach bites and skin protection goods, music is indispensable. A portable Bluetooth speaker would be great for keeping the party going.

Arrive Well

A SMALL POUCH

This would be useful if you want to go for a quick swim but don’t know where to leave your phone, keys, wallet and beach accessories, or are afraid they’d get lost in your extrasized beach bag. A small cute pouch will keep them safe and accessible.

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SUN-SAFE LIP BALM

Lips can be very sensitive to direct sunrays, so do your lips a favour and protect them by using a water-resistant lip balm. Sunburned lips were never a good thing, make sure you keep them moisturized and all-day glossy!

Muun

GOOD-SIZED BEACH TOWEL

Victoria’s Secret

This can safely be considered as the most indispensible item in your beach tote. You’ll always need a beach towel whether you got a single splash on your skin or dipped yourself in water. We surely know it can’t be left behind or forgotten but this is just a quick reminder.

CUTE COVER-UP

There’s no better way to hit the beach than wearing a lovable cover-up or already having one in your tote. It will give you the beach charm you’re looking for and could also work as a cute dress at local beach side nights.

Prada Lila Eugénie

SUNNIES

What’s a beach without voguish summer sunnies? Double-check you packed them in your summer carry and don’t forget to get the beach lit all around you.

AFTER SUN MILK

This is a must-have if you’re willing to embrace a longlasting glowing tan. Apply it right after sun exposure to immediately nourish your skin and cool it down for an everlasting bronze look. Vichy

SPF HAIR SPRAY

A must-have that works effectively on protecting and coating hair against sea salt kinkiness, especially if you have highlighted hair. This sun protecting formula will let you embrace the beach-y curls freely with no regrets later. New Look Kerastase

HOLOGRAPHIC VISOR

Because we want to make sure you stay in-style, we highly recommend having this trendiest beach accessory. It keeps you safe and sets the unicorn vibes in the air.

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identity STYLE

MAISON MOLAK’S SENSATIONAL SUMMER COLLECTION

aison Molak is a local fashion brand founded by design pioneers Ahmed Mossallamy & Malak Adel with the aim of empowering women. Making sure every piece caters to a variety of women so that wearing Maison Molak means wearing confidence and elegance. Malak has had a passion for fashion from a young age and her passion only grew when she saw how fashion can be used as a tool for women empowerment as well as developing her own innovation and creativity. With her signature designs, Malak will continue to push forward her message. “I just noticed how for a lot of people their self-confidence is tied to simply feeling good, so I wanted to create pieces that speak confidence. It’s all about being comfortable in your own skin and wearing pieces that help you achieve that.” Ahmed, a businessman by nature, wanted to venture in the fashion industry with a clear message. “Fashion is a very interesting industry, I’ve discovered it’s not merely about the garments…...it’s a statement. Experimenting in different industries has always interested me; this time around I believe in the Maison Molak message and it has been rewarding seeing the feedback from our Maison Molak family.”

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With these partners Maison Molak was birthed in order to cater to women’s different needs, especially the woman on the go who has to be at different events during her day and needs the outfit for all. This is why every piece is made with a character in mind and this makes the pieces both unique and adaptable. “I’ve had a busy work life and I often found that I didn’t have time to go home to change so I needed an outfit I can dress up and dress down according to what the day needs,” Malak added. Following their dreams and passion, the two partners took the opportunity seeing that it was time for talented local designers to hit the fashion scene.

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Maison Molak has now released their summer collection offering a variety of items that are both a mood and a statement. The collection includes a wide variety of beachwear, tops, pants, t-shirts and dresses that suit a wide range of different tastes and fulfills the daily needs of every woman. The launch of the new summer collection coincides with the opening of Maison Molak’s first flagship store at The First Mall, Giza. The store will start welcoming customers by the beginning of July, and it will be followed by a series of other exclusive events for its valued Maison Molak customers. Maison Molak aspires to become one of the global fashion brands and compete with the biggest players in the industry, locally and internationally, offering its customers the latest trends in terms of designs and quality.

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NUANCES OF NATURE Double A’s sister duo Ayah Aboutera and Aliaa Aboutera launch their SS’21 collection, labelled Nuances of Nature. Inspired by nature and its boundless colors, this collection continues to emulate Double A’s masterful pieces that highlight the use of leather as both a winter and summer fabric. With the pandemic bringing forward a global lockdown, the environment set out on a journey of self-healing. As humanity confined, nature began to flourish and thrive, subsequently, people experienced a newfound appreciation for the beauty and peace it brought about, this was the precise inspiration for Nuances of Nature. An amalgam between bold, vibrant colors and playful geometric cutouts, Double A’s designs are both youthful and fearless. Leather being the family business, Double A has a firm grasp on its potential, using the finest natural leather to debunk and revolutionize the notion that leather is a winter fabric. Double A uses innovative techniques to ensure their garments are both edgy and elegant, while still remaining practical and comfortable. This SS’21 collection is designed with no inner lining, making the pieces more lightweight and summer appropriate.

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Believing that leather is the embodiment of a powerful and independent woman, Double A designs garments that exude effortless femininity and confidence. The latest collection utilizes key archival pieces that are reinterpreted using rich colors, like imperial gold, oranges, blues, greens, and a variation of pinks. Nuances of Nature is inspired by the uneven motions of nature, palm tree leaflets, waves, and elements that create twisted yet sophisticated curves and patterns, it is a testament to Double A’s innovativity and aptitude. Resembling a gladiator’s armour, the Ayla vest is strikingly unique and empowering, where the Chrome vest fuses between edgy punk and feminine grace. Each Double A design is made to be a statement piece.

With nature in mind, Double A aims to prioritize the environment in its production course, creating a waste minimization initiative by using leftover leather cutouts and giving them a second life. Through the ‘Chrome Bag’, available in this collection, Double A works to be a zerowaste brand. Double A not merely designs and produces spectacular garments but they are a 100% Egyptian handmade brand. From their leather cutting, studs, insertions and leatherfringe shredding; Double A works to tell a story of pride and uniqueness. The Nuances of Nature are translated through Double A’s SS’21 editorial shoot. Surrounded by trees, water, and other aspects of nature, this shoot embodies the inspiration behind the collection, while complementing the bold and daring colors and patterns evident throughout.

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CLANDESTINO Scarabaeus Sacer is an ethical sustainable streetwear fashion brand that advocates for social & environmental issues. Their clothes are made out of 100% organic Egyptian cotton, are GOTS certified, with no plastic used in their supply chain, and packaging that is made from recycled materials. With advocacy at its core, the brand uses bold & vibrant designs to bring a mental health angle to social issues people shy away from looking at. Clandestino is the current collection the brand has released that raises awareness for how people tend to discriminate, judge and criticize “the other”. Shedding light on the ‘clandestino’ that defines the person without papers or an identity, the person on the fringes of society. The collection aims to promote empathy, understanding and acceptance of ALL people. Their most recent campaign, called Awaken the Streets, is raising awareness for mental health and the struggles everyone goes through. It’s a movement that will take the individual on a journey to the unexpected and to the undiscovered. Each week features a person or a group of people that struggle to live their truth. To overcome obstacles and put-downs, to pursue what they love. Sacer is also featuring real people from the community who are joining the campaign to talk about their own mental health struggles or are mental

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health professionals that are talking about the importance of seeking help when needed. They want everyone to be a part of the movement! Scarabaeus Sacer advocates for the disenfranchised, the hidden, the “other”....and isn’t that all of us sometimes? This is how fashion is used as a tool for social transformation. It’s time to get inspired. It’s time to start the conversation. Fashion for Healing.

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YOUSSRIA MOUSTAFA A Model On The Rise Written by Aya Aboshady

Photographer: AHMED ASHKOR Makeup Artist: ABDALLA REFAEI Fashion Designer: INAS ALI Headpiece and Bouquet Designer: NOUR ALI PR: DALIAH GALAL - CAROUSEL MEDIA & PR

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The modeling industry is on the rise in Egypt, with so many new and talented faces taking over the scene day by day. One of those faces is Youssria Mostafa, a 24-year-old model who’s been in the business for three years now after chasing after her dream of becoming a professional model ever since she was a 16-yearold. We chatted with her about the field and how the modeling industry is flourishing right now, how she’s trying to make a name for herself, her most significant collaborations, and her future plans! WHEN DID YOU KNOW YOU WANTED TO PURSUE A MODELING CAREER? I was only sixteen years old when I started discovering my passion and love for modeling, dressing up and posing in front of the camera. I realized then and as I grew up that it’s one of the things I would love to continue doing and pursue as a career. HOW DID YOU START? I started in Egypt as a plus size model for small local brands before I decided to make the move to Dubai. When I got there, I started losing weight drastically and later decided to take on the modeling career professionally. That’s when I started building my portfolio and reaching out to agencies. HOW DO YOU FEEL ABOUT THE MODELING CAREER RECENTLY TAKING OFF IN EGYPT WITH MANY MODELING AGENCIES OPENING UP? Actually, modeling in Egypt is a lot harder than anybody would like to think. It’s really challenging due to the fierce competition between models, photographers, and even art directors. You have to be extremely professional and very aware of all the new fashion trends. Now with all these modeling agencies opening up, having the confidence and being on top of the game is very crucial to stand out among all the new faces.

TALK TO US ABOUT YOUR MOST MEMORABLE PROJECTS IN EGYPT AND ABROAD! Wady El Rayan photoshoot was totally outstanding. The dress was made in less than 24 hours and all the shots were taken in exactly 18 minutes, all thanks to the brilliant idea of photographer Ahmed Ashkor whom I’d like to really thank from the bottom of my heart. WHO ARE YOUR ROLE MODELS IN THE FIELD? I have to say Ashley Graham; she’s an American plus size model. She was the one who inspired me and gave me the confidence to start modeling in my early beginnings as a plus size model in Egypt. WHAT ARE YOUR FUTURE PLANS? I’m currently working and gaining more experience in the modeling field and my plan is to have my own self-titled fashion brand one day. WHAT WOULD YOU TELL YOUNG EGYPTIAN AND ARAB GIRLS WHO WISH TO PURSUE THE SAME CAREER? Confidence is key; you have to love yourself and love your body. Also, being up to date with all the international fashion trends is the essence of this field. If you have the chance to learn more about modeling, go for it. Take classes and challenge yourself to step out of your comfort zone. HOW DO YOU SEE THE WAY BODY IMAGE IS BEING PERCEIVED IN EGYPT AND THE MIDDLE EAST? Well, I think people in Egypt and the Middle East have recently become more open to the idea of a modeling career, and the fact that there are many influencers in different sizes and shapes who promote a healthy body image, made a lot of people feel much more comfortable in their own skin.

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identity SEASONS IN THE SUN

YOUR GUIDE TO

a Calm,

Stress-free SUMMER by Neamat Eltouby

editation is key for a stressfree summer. Although some may perceive it as a pointless activity that only involves sitting and rhythmic breathing, it’s probably those who haven’t given it a proper and fair try. Not only does meditation calm us down, but it imposes many health and mental benefits as well. For your body, meditation is a rejuvenator, it acts like a restart button to your health. For your mind, meditation is your little happy pill, an advantageous drug we should all be taking.

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When taking the step to begin meditation, typically, there are many obstacles that will bind your exercise. With meditation, comes the physical obstacle of sitting still and clearing your mind. Taking one position to begin your activity is possibly the most challenging issue you will face. You will want to toss and turn and itch, and then the mind games will roll in. As you start to meditate and attempt to clear your mind, doubts about the activity will surely find their way to you. You will most probably ask yourself why you’re not doing something else that is more productive, like being with family, making money or doing some extra work. However, all of this, is in fact, the reason you need to be meditating. So, keep it in mind to block out all the other whispers you will hear.

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Sit/Lie Comfortably. With your hands on your lap and your body absolutely still, place yourself in a comfortable position to begin your meditative technique. Ignore rumours about the most efficient positions, as you need to take a comfortable position that takes injuries, aching areas and bodily issues into consideration.

the many other benefits you will be experiencing as well. The short term goals of meditation are primarily the main focus of those who meditate, yet, meditation vastly affects our hearts, brains, thoughts, emotions, and in many cases our brain’s capacity. PHYSICALLY Physically, meditation lowers your blood pressure and your heart rate, improves your blood circulation, and slows your respiratory rate. Not only that, but it boosts your immune system and energy levels as well as curb asthma and other inflammatory disorders. Meditation can also be an effective cure for feminine disorders like PMS and a useful regulator for menopausal symptoms. When feeling menstrual cramps, make sure to try meditating to regulate the cramps and calm your stomach down. As a whole, meditation helps you live longer and healthier.

Meditation is painful in the beginning but it bestows immortal bliss and supreme joy in the end

Close your Eyes. Closing your eyes keeps you focused on the Swami process you’re about to begin, and keeps you from being distracted with your surroundings. Total darkness is the only thing you should be seeing. Do not visualize. Breathe. Focus on your breath, the movement of your chest and the air coming in and out. Notice the movement of your body as you breathe. Observe your chest, shoulders, ribcage and stomach. Centre your attention on that, and only that. Clear Your Mind. Rid your head from all thoughts to focus on absolutely nothing. For a few moments, pretend like nothing is around but you and your breathing. And, you’re all set. Meditating is more beneficial than you might have heard. Relaxation is mainly your goal and is usually the attainable result, but it is not the only one. Although, seeking relaxation is most probably the reason why you’ve begun this activity, but consider

MENTALLY

Meditation is a mean to relax, that’s a given result. However, considering your emotional and mental well-being, meditation is just a better chance for you to reduce your anxiety and impulsivity. With feeling stress, loneliness, and/ or depression, meditation is Sivananda also medication. It increases your self-awareness as you focus on your breathing and yourself more than anything else. As a result, it increases self-acceptance and acceptance of the world around you in general. It relieves you from harmful emotional impulses like eating away your feelings or smoking them off. As a whole, it improves your mood and focuses on your emotional and social connections, developing your intelligence on both. Surprisingly, meditation has also proven to strengthen and improve memory, as it increases memory retention and focus skills. It also helps with processing, creativity and critical thinking.

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THINGS YOU WILL EXPERIENCE BEFORE MEDITATING

Starting meditation is guaranteeing yourself a calmer, less nerve-wrecking lifestyle. After meditating, you will easily notice the obvious changes in your health, and you will feel a healthy, gorgeous glow. Your mind will clear and you will find the stressful things in life, less stressful. July 2021 • IDENTITY 39

SPEND YOUR SUMMER VACATION AT ONE OF EGYPT’S HIDDEN GEMS! by Aya Aboshady Let’s be honest, the Land of the Pharaohs is a wonderland. And spending the summer season in it is actually a privilege. But like many others, we are bored of the typical vacation spots in the North Coast or even Dahab by the Red Sea. Which is why we made sure to help you explore and travel to the hidden gems you might not know exist in Egypt. #1 EL-ZAAFARANA The Red Sea area is not all about Hurghada and El-Sokhna! El-Zaafarana is a road linking the both of them, actually. And other than the fact that there are many resorts around the area, there is also a place where there’s nothing but the beautiful sea where people park their cars and go for a swim. So, whenever you find yourself in need of a relaxing day by the sea in an unusual place, El-Zaafarana is where you should head to with no questions asked! #2 EL-OBAYED Marsa Matruh is a much underrated city, and even though people have started frequently visiting it in the past few years it still has some incredible areas that are yet to be explored. So, basically, people who don’t usually go to Marsa Matruh are missing out big time, specifically those who have never visited El-Obayed! It’s an incredible area with not so many hotels around, but frankly there isn’t a more beautiful beach in Matruh! #3 MAHMEYA ISLAND Mahmeya is hands down one of the most beautiful beaches in Hurghada! Or actually, scratch that; Mahmeya IS the most beautiful beach in the charming city! Maldives who? The stunning view and the incredible baby blue water are breathtaking. It’s located on the other side of the Giftun Island and one of its perks is that it’s not overly crowded because not many people know about it! And the best part is, you can spend part of your honeymoon there because it’s basically the Maldives. However, you could easily go and enjoy the atmosphere with your friends too!

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#4 NABQ Just like we brought you the best beach in Hurghada, we also have one of Sharm El-Sheikh’s finest! Nabq beach or Mangrove Beach is incredible for so many reasons. But the most important one goes back to how stunning the sunset there is! You really don’t want to miss this one. There are so many beaches in Egypt, but none like Nabq! What are you waiting for? Grab your group of friends and drive there if you have to! #5 SUNKEN CITY Well, Sahl Hasheesh itself isn’t an underrated area, since it has become very trendy in the past few years. However, not everyone knows about the wonders this place has to offer! And we’re here to tell you that going to the Sunken City beach there is something you can never miss out on! The beauty and even the color of the water there are indescribable! #6 RAS BANAS We’re really worried of not doing this one justice. Like Sahl Hasheesh, Marsa Alam has also become very trendy for some time now! But not everyone who went there has visited Ras Banas and enjoyed its wonders. Ras Banas isn’t for those who just want to enjoy a peaceful swim. On the contrary, this place is made for those who want to explore and dive their way into the beautiful coral reefs. So, snorkelers, gear up!

#7 ABU GHUSUN Like Dahab, Marsa Alam kind of became the new holiday trend. But even though people have been frequently going there for a few years now, there are still some places they’re yet to discover. And Abu Ghusun is one of them. It really feels like you’re in a whole other world, with the water as blue as the sky after a rainbow. Also, we’re pretty sure you’re going to have a really nice dive and pleasant relaxing atmosphere on the sandy beach!

#8 SIDI HENEISH You really need to ditch Marassi, Hacienda and all of that for Sidi Heneish this summer! The North Coast is beautiful; there’s not a single doubt! But if you visit Sidi Heneish there, it’s a whole other story. You really wouldn’t want to swim anywhere else after this one of a kind vacation. We honestly don’t think we’ve ever seen water that blue or clear before! And you’ll probably agree with us when you go!

#9 EL-GHARAM Because Marsa Matruh is the coolest place ever - we offer our apologies to all the other stunning cities - we decided to bring you one more gem from the beautiful area! El-Gharam is, in fact, not an underrated beach. But, that mostly goes back to the fact that it has a history behind it, being the location

where a very popular black and white Egyptian movie was shot - Laila Mourad’s Shate’ El-Gharam. There’s a very popular rock on the beautiful beach that people visit to take pictures on and it’s now called “Laila Mourad’s Rock”. Other than the historical background, El-Gharam’s water is so pretty, it’s insane!

After going through this list of beautiful - and more or less underrated - beaches and hidden gems in Egypt, please don’t tell us that you decided to go for the typical route. We hope we have inspired you to try at least one of those cool places out! July 2021 • IDENTITY 41

HOW TO TURN YOUR SUMMER FLING INTO A REAL THING by Neamat Eltouby In our humble definition for fling, it is enjoying all the privileges of being in a relationship without actually being in one. During the summer, sometimes, this special someone appears and you enjoy all types of lovey-dovey things without actually being in a relationship. Although being in a relationship is something we all enjoy, flings have a different vibe that can turn around the whole vacation for us. Now, we don’t know whether it’s the summer sun and the beach effect, but flings are something we never forget. What if you want to turn it into a real thing? Here’s how. 42 IDENTITY • July 2021

INTEGRATE THEM IN YOUR LIFE

SHOW COMMITMENT

After meeting your fling, make it a point to show them you’re serious about them. It seems like a risk, agreed. However, taking it is worth the shot, you’ve got nothing to lose. Remember that your fling is neither a person you need to depend on completely, nor are they someone you’re 100% settled on. Introduce them to more of your friends – if you haven’t already -, talk about some of your problems, and get them involved in your work or your studies. Help them understand that – although they don’t right now – but there is a huge possibility that they represent significance in your life. Make your fling feel welcomed in your life.

Try to show them that you are somewhat committed. Make it clear that at the moment, they’re the only person you’re optimistic about. Mention a few times that they are the only ones you’re talking to, the only ones you want to see right now, the ones you came all this way for. Don’t overdo it though, in order not to freak them out. Simply lay out all the facts about the effort you’re making to be around them; flirt a little and centre a lot of your attention on them. They will be doing the same, if it truly is a mutual fling.

COMMUNICATE

In hopes to keep your fling around, try to invest extra effort in doing activities together. Don’t ghost your group of friends of course. But try to have some private time with only the two of you. Maybe take a few walks on the beach, go for lunch alone, or spend a night out just the two of you to get to know each other more. In the process, introduce each other to your favourite activities, and do them together. Watch your favourite movies or listen to your favourite music together.

Communication, as we all know, is a major aspect in relationships. As a result, try to channel in actual conversations and talks about emotions with your fling. Try to eliminate small talk, weather talk and beach talk. Have full on real conversations with them. Talk about interests, dreams, goals and futures. And of course, it wouldn’t hurt to flirt a little. MAKE PLANS Although your summer together has been and will continue to be fun and perfect, make plans for after the summer. Plans that you intend to carry on and implement. Plan on going places together, seeing movies or maybe travelling. Be sure to make them feel like you see a future in wherever your relationship is heading and that you plan to keep them a part of your life. Include them in your shortterm plans; make plans to see them when summer is over. Make plans to just hang out somewhere, see a concert or attend an art exhibition etc. SHOW THEM YOU’RE PARTNER MATERIAL Without making it obvious that you’re all over your fling, clarify the fact that you’re worth their time. Being careful when showing them that you’re the one they deserve, and they’re the one you deserve. Show your fling that you’re there for them, and here to stay. Show them that you’re up for being in a serious relationship by showing honesty, giving your opinion, sharing your intelligence, respecting yourself and them, and most of all, not painting a picture of you that doesn’t exist. Prove yourself to your fling by showing them the qualities that make you who you are. Indirectly tell them, I am the most qualified one here.

DO MORE THINGS TOGETHER

DON’T PANIC Panic only breeds more panic. Your panicking will only cause them to panic when it comes to the little things you do together. If your fling gets even the slightest idea that you’re panicking, they will panic as well, and the whole night will just blow over. Don’t spend too much time panicking over where you’re going, what they’re saying, doing or wearing. In other words, try not to try too hard. Meaning, don’t get out of your way to do something you wouldn’t normally do. On the contrary, be honest by showing them the raw, true being that is you. Keep your cool, and freak out after it’s over.

When you get your summer fling, don’t fret! Turning your summer fling into an actual thing can happen in just a few basic steps that will guarantee a well bound relationship for the both of you. Keeping your cool, proving yourself, spending time together, and integration are just the way to do it. Breaking the surface of the superficial, summer-flavored relationship is basically the way to the newfound relationship you want with this extraordinary person. Who knows, maybe this fling will be the ultimate thing. July 2021 • IDENTITY 43

identity TRAVEL

THE DO’S & DON’TS OF WITH FRIENDS

travelling

by Amina Moustapha

Planning on travelling with your pal/s this summer? That’s so cool. There is nothing more fulfilling than travelling and wandering the world, and no one better to share the road with you than your friend. But here is the issue, the choice of a travel companion could make or break any trip. It can sometimes even ruin your relationship with this person. Before you even pack your bag or decide on dates, you’ll need to decide on company. Many trips like family trips, honeymoons, school trips, etc. already have predetermined companions. Those come with certain expectations, but what about the regular trips? What should the expectations be? Let’s not waste time and discuss what are the do’s and don’ts of travelling with friends. 1. Discover If Your Travel Styles Synchronize Some character differences could be overlooked, meaning the two persons could find a middle ground, but with some differences it is hard to find a middle ground. In order to avoid bumping into this second type of differences, you must learn about them even before organizing the trip. For instance, if you’re an early bird and your companion is a night owl, if you’re the type who likes to really savour the place you visit, and your friend prefers to rush to see everything there is to see…you might have a problem here. If there is no middle ground, you better reconsider this trip.

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2. Agree on a General Budget It is always awkward to discuss money with friends, but agreeing on a general budget before organizing a trip is a must! For example, if you like to spoil yourself and stay in luxury hotels, while your friend tends to play it cheap; how can these two scenarios coexist with each other? Same goes with food, places to visit, activities…When you agree on a budget, it gives you both a sense about the other person’s mindset.

3. Make Deals Together When It Comes To Decisions When the ‘middle ground’ option isn’t always applicable, the “Let’s make a deal” option should come to the table. That’s the thing about having a companion; it’s not ‘me’, it’s ‘us’. Therefore to avoid someone always having things their way, or having to fight over every decision, make deals together. ‘You want to visit this place, so we will dine at a restaurant I pick’ and so on. 4. Check Each Other’s Energy Level One of the main problems that could face travel companions

is not having the same pace. Is one of you looking forward to a leisurely pace, the other ready to see a whole city in one day? Check each other’s energy level. Some of you ought to be tired, hungry, sleepy or maybe too energetic to sit in one place. Not having enough energy could milk the fun out of anything even if you’re in Disneyland, and having so much energy and not using it, is a major disappointment. Pace your energy together to be able to have fun together. 5. Break Out So You Don’t Break Up Yes, you travelled together but that doesn’t mean you can’t launch on your own sometime, especially if it is a long trip. Sometimes you need a break from each other, and that’s more than alright. Don’t consider it an insult to your friendship; having some time apart releases the negative energy that surely will rise. Recharge and then go back to have fun together, it will make you appreciate each other even more. 6. Keep Your Head in a Crisis You have no idea about the number of crises that could occur while travelling. Flight delays, losing money, getting sick, getting lost…In those cases tension will arise, and who better to toss this tension on other than your travelling companion? This will be a major mistake. Even if it’s their fault, we all mess up, so you must think before saying anything because angry words spoken in a stressful moment can have lasting effects throughout the rest of your trip. 7. Talk About It Obviously none of the above tips will work without this one. It might happen that you go on a trip with someone you assume is a great match, but then it turns out to be a disastrous one. As mentioned before, all sorts of unpleasant things could happen. Negative energy could be flying in the air around you. Don’t pull these feelings under the rug; talk about them in a civilized way and clear the air, or else it might explode in a very unexpected moment.

A trip is meant to be full of fun, new experiences and discoveries, so we advise you to pick that travel companion carefully. And no matter what happens, just stick to the having fun plan. July 2021 • IDENTITY 45

WHICH SUMMER DESTINATION IN EGYPT SUITS YOUR PERSONALITY? by Amina Moustapha

Summer means leaping into freedom, escaping the clutches of our busy lives, and having some fun in the sun. Where we choose to spend this precious opportunity speaks a lot about who we are, because every summer destination in Egypt attracts certain types of travelers, and reveals something about its visitors. Let’s see which summer destination suits your personality and what it has to say about you. 1. What’s a perfect day by the sea according to you? A. On a yacht sipping on a fresh juice B. Tanning and reading a novel on the cool sand C. Snorkeling and diving!

4. Which of the following places would you live in? A. A villa B. A studio apartment C. A one room cottage

2. Pick a movie: A. The Last Song B. Summertime C. The Beach

5. What is your favorite quote from the following? A. Reality is wrong, dreams are for real B. We travel not to escape life, but for life not to escape us C. If you realize how powerful your thoughts are, you would never think a negative thought again

3. Which of the following jobs would you prefer? A. Painter B. Writer C. Travel Blogger

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6. In your group of friends, you are... A. The wild, spontaneous friend B. The unique, do your own thing friend C. The quiet, loving friend

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MOSTLY AS: EL GOUNA You’re a dreamer, who loves to shape reality and turn in it into a beautiful fantasy. You’re always on the hunt for peace even though you dread the calmness, you seek to rest but you don’t have a lazy bone in you, for that the ‘Paradise Out of

Desert’ as they tend to call it is the right place for you. El Gouna is the perfect combination of amusement and leisure. You want seclusion you have it, you want to jump into the party life you can have that also. Go nuts while wakeboarding, sit back and relax in Club 88, or enjoy live music in one of its many entertainment venues. It’s a beautiful destination and a ravishing reality. MOSTLY BS: SAHEL You’re an escaper, you want to put enough miles of salt water between you and the buzz of the city. A perfect life according to you is days filled with bright skies, sun, and salty air. El Sahel is your perfect haven. You love to spend your days at the beach enjoying the feel of the sand on your feet, the warmth of the sun and the sea breeze on your skin. You love to spend your nights playing cards and board games with your friends, enjoy a cup of tea in the terrace and breathe in the clean air, and from time to time you love to go partying! MOSTLY CS: DAHAB You’re a thinker, you seek calmness to clear your head, to connect it with a power supply and restore energy. You’re also always on the search for beauty, to ignite your imagination, for these reasons Dahab is the right place for you. From the Blue Hole, the Three Pools, to the Blue Lagoon, you will be spoiled for choice when it comes to where to spend an amazing day. The allure of Dahab is capable of giving your brain the dose of quietness you need, recharge it and fill it with lots and lots of creative thoughts.

Flip the Page for the Answers 7. Who’s going to the beach with you? A. All of my friends B. My best friend C. The people I become friends with on the beach

9. What sounds good for breakfast? A. A freshly baked local pastry B. A platter filled with exotic fruits C. Just coffee

8. What’s on your bucket list? A. Experiencing a totally new culture B. Leaving the map at home and completely losing yourself somewhere C. Scuba diving

10. Your greatest strength: A. Optimism…You see the good things in everything B. Independence…You’re confident even when you’re on your own C. Fearlessness…You’re not afraid to take risks

identity HEALTH

DIFFERENT WAYS TO EXERCISE THIS SUMMER by Salma El Feqy 48 IDENTITY • July 2021

et’s agree that exercising during summer is not so easy compared to other seasons, simply because the weather is too hot for any person to make any extra unnecessary move. But exercising is essential if you want to stay in shape and live the healthy lifestyle. That is why, this summer you need to find a fun way to exercise to enjoy every bit of it even if it is too hot out there.

1. RACQUET BY THE BEACH This one is many people’s favourite beach time activity. Get a pair of racquets and challenge your partner/friend to reach a certain count; a challenge always adds a little bit of fun to everything. But don’t forget to pack balls as well; otherwise you’ll end up carrying the pair of racquets with no use. 2. CYCLE THE WHOLE TOWN Instead of using the car in Sahel, choose to ride your bicycle to the supermarket, beach or even to your night outings, unless you are planning to visit another resort, then of course don’t! The whole point is to indulge you in sports without even noticing. Riding a bike gives you the necessary cardio workout for your body while feeling nothing but the amazing breeze. 3. ARRANGE AN INSANITY SESSION WITH YOUR FRIENDS Insanity is a program by the amazing Shaun Tee who is one of the most well known fitness instructors worldwide. It is a daily program that if done in groups, can become very addictive. All you need to do is set a good time for you and your friends to meet up in one of your houses in either Sahel or Cairo. Two weeks later, you’ll notice all the difference. 4. WALK BY THE BEACH It can be your daily thing whether with your dog, a friend or by yourself. A walk by the beach is therapy to both your body and soul. You can free your mind in a matter of just one hour, and you’ll be the happiest fit person you know. Just set a fixed time daily and the habit will grow on you even after you are back in Cairo. 5. GO SWIMMING Obviously this one doesn’t take a smart person, but yes go swimming. Set a certain number of minutes

where all you need to do is just swim back and forth. The effort you exert will tremendously affect you in positive ways while you are having the maximum amount of fun with your family and friends. Those couple of laps will turn your physique around. 6. BEACH VOLLEYBALL If you are one of those people who spend most of their summer vacations by the beach, then this is definitely super easy for you. You get to burn calories while the sun kisses your skin, and you get to enjoy every second of it. You can either play with friends or people that you just met 5 seconds ago on the beach. But don’t forget to add some extra sunscreen to avoid getting your skin burnt. 7. CROSS FIT SESSIONS Even if you are spending your summer in Sahel, you’ll still find a team there that does daily workouts. Cross fit is very fun because you build a community with those who join the program, and it’s also very flexible with your timings. Results are fast as well. Cross fit by the beach is fun, because you just finish this onehour workout and jump into the sea right away. 8. DO SOME YOGA Yoga is one of those activities that both work on your physical and psychological health. It is not all meditation and just closing your eyes doing nothing but freeing your mind, absolutely not! Yoga can be very challenging physically and no one can deny that. It takes you days to be able to do a move, not to mention mastering it. You can practice yoga by the beach or in your home. Accept the challenge and start today!

Practicing sports during summer is one of the toughest things to do, but if you want to live the healthy life, you don’t walk around giving yourself excuses. Change your attitude, and start being committed to sports this summer. Your body will reap all the benefits. July 2021 • IDENTITY 49

“BILHANA”

WHOLE FOOD RECIPES FROM EGYPT, LEBANON, AND MOROCCO by Aya Aboshady “BILHANA” is a non-traditional modern Middle Eastern cookbook produced by three talented professionals who are aiming to celebrate local seasonal ingredients in the Middle East and bring a bunch of healthy and delicious homecooked recipes that are creative, classic, and easily achievable at home with the usage of 100% clean and organic food. The authors are Shewekar El-Gharably - originally an established interior designer, currently a certified holistic health coach, and a culinary nutrition expert based in Cairo, Egypt. And Yasmine El-Gharably - a self-taught home cook with a business and strategy background. She’s also founded and is a partner in CairoCooking.com, a recipe sharing platform aiming to inspire home cooks across the Middle East. Both sisters share the same passion of a healthier and happier lifestyle which is exactly what they’re trying to promote with their new book. The photographer is Yehia El-Alaily, an Egyptian/ British commercial photographer based in Cairo, Egypt. His portfolio covers a wide range of trends,

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such as food, interiors, people, nature, architecture. His commercial and editorial work has been published by the Food Print, Starwood Hotels & Resorts, the Four Seasons Hotels, Hilton Worldwide, and more! We had the opportunity to chat with the three people behind this amazing book and get an inside look on what went on behind the scenes, how the idea of the book was born as well as the production of the creative content. 1. What’s the main idea behind “BILHANA”? It’s always been the perception that Middle Eastern food is fattening and high in calories and with this book we wanted to prove the opposite. We’ve incorporated more greens and veggies into the recipes, went back to the origin of using healthy ghee and olive oil, and highlighted the process in each recipe to benefit the most from the fresh ingredients. We also included recipes to satisfy vegans, vegetarians, pescatarians, keto and paleo followers.

2. Walk us through the process of working on the book!

4. What’s your favorite recipe from the book? Why?

The first 20-30 recipes were the easiest because they came from our current everyday cooking with recipes we are passionate about - so final recipe testing and photography were easy. Then we had to dig deeper into recipes we enjoy from our homes and work on them to get the perfect results - so we worked on testing 20 recipes at a time, writing and photographing them. We also looked at seasonal fresh ingredients that would make a lovely well set dining table and came up with more ideas as we put the book categories together. It all fell into place and made us see where we need to research further and make sure all good occasions are covered with the right food.

Shiwi: I like the Vine Leaves Pie. Because one can play with the stuffing, be creative, and it will turn out amazing without spending hours rolling vine leaves fingers.

3. In your opinion, what do you think is so special about Middle Eastern food? Middle Eastern food is originally packed with fibers, minerals, and all the needed vitamins/antioxidants. It’s also full of healthy fats and satisfies all taste buds with its rich flavors and spices and most importantly, it’s made with a lot of love. We also think that globalization has processed horrible additives that have been replacing the wholesome ingredients. With this cookbook, we wanted to go back to the original and add a twist. Mediterranean ingredients are inherently colorful, flavorful and full of goodness to start off any dish. We wanted to highlight how our raw clean veggies and grains are equipped to keep you satisfied in a lifestyle diet using our traditional yet modernized recipes.

Yasmine: I love all the fresh and grain based salads because they are a complete meal and easy to prepare. Also the desserts section, especially those prepared with dates and tahini, are a combo that I enjoy cooking with and eating. Yehia: I really like the Spinach Chips, Lamb Shoulder, and Lentil with Shrimps. 5. Do you think a healthier lifestyle might be the new food-trend with “BILHANA” in the picture? The healthier lifestyle has been the new foodtrend for years now, but unfortunately most people have perceived it as complicated, thinking that it is impossible to eat delicious yet healthy food! We are hoping “Bilhana” will inspire households that it is simple and hassle-free. 6. Tell us about your artistic direction in preparation for the food photography of the book? We were aiming for a modern Middle Eastern direction. We wanted to avoid any cliches, such as the Khayameya style or the cliche Middle Eastern cookbook. Therefore, we opted for local materials from Fayoum and Upper Egypt as well as a natural background so the focus would be on the food itself.

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MAKE IT FANCY BUT COMFORTABLE, PERFECT YOUR SUMMER HOME! By Aya Aboshady

Whether you’re staying in Cairo or travelling to your summer home in Gouna or the North Coast this summer; redecorating your space and giving it a fancy yet cozy vibe with a very summery theme is always a much needed step for a better mood and a fresh feeling come summer. That’s why we brought ten different ideas and items we think you can feature in your home and use to redecorate your summery space!

THREAD WALL HANGING Threads are the new essential wall hangings in town! Thread wall hangings are usually handmade, and they often come in beautiful nude colors. They’re so pretty and would definitely make a great addition to your summer home.

WALL PAINTING Wall paintings are always a great addition to any household. And for your summer home, aim for blue paintings that feature the sea. Trust us; just by taking a glance at them, you’ll immediately be in a better mood!

VINTAGE VASE

WOODEN BOOKSHELF Spending the entire summer at your beach house? Perfect! Then you’ll have all the time in the world to lose yourself in a good book. So whether in Cairo, Gouna, the North Coast or anywhere in the world; building a wooden bookshelf to organize your book collection is a must!

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A vintage piece is necessary if you want to achieve an overall chic style! And in that case, we would gladly recommend a pretty vintage vase to hold your flowers!

INDOOR PLANTS

SEA ORNAMENTS

Who wouldn’t want their space to be full of greens? Indoor plants are certainly one of this year’s home décor trends. Having pretty plants in cute pots around the house is not only cheerful for the eyes, but a mood boosting addition as well!

Want your house to feel like summer? Then adding sea ornaments all around should be top priority. From little golden starfishes and seashells to seahorse figures; your house will shine with the playful summer vibes.

FANCY LAMP There’s hardly ever any house that doesn’t have cute lamps scattered around here and there. That being said, to cozy up your summer home and make it look lavish at the same time, you definitely need to get your hands on a little elegant lamp, maybe moon-shaped?

BOHEMIAN TAPESTRY Tapestries have been a home decorating trend for so long now! However, such pieces could never go out of style - especially if that style is bohemian. A colorful tapestry with a bohemian vibe is just the right fit for your summer home!

COZY ARMCHAIR No home is complete without a cozy elegant armchair that would set the vibe and act as both your comfort zone around the house as well as your little cozy reading nook!

GREEK STATUE Statues are usually cool to have around the house! But Greek-themed ones are not only cool, they’re also really pretty, ornamental, and will make you feel like a Greek goddess staying in her castle, even if that castle is only your beach house. July 2021 • IDENTITY 53

identity REVIEW

SUMMER

READS

by Amina Moustapha

Summer is here! So whether you’ll be lounging at the beach or poolside during your next vacation, you’ll need a good book to keep you company, and entertain your imagination. My Mamma Mia Summer by Annie Robertson Who didn’t daydream of dusting off their passport, packing their best dancing shoes, and escaping to Greece on their own Mamma Mia adventure? In this novel, Laurel made this dream come true. Although she never took a risk her whole life, this summer she’s going to do something that nobody expects of her. Just like she used to do with her grandma, Laurel turns to her ABBA albums and her favorite film, Mamma Mia! She grabs her passport, and jets off to Skopelos for her own adventure. She explores the island’s famous sites and finds herself feeling strangely at home. So would she return to her life in London, or could this be where she truly belongs?

Something to Live For by Richard Roper In this book you will find one of the most interesting protagonists ever. Andrew. Andrew works with death for a living. His job consists of finding the next of kin for those who die alone, searching their home for valuable possessions that will help pay for their funeral, and then even though it’s not compulsory Andrew attends the funerals of these people who have no one in their lives to say goodbye. Which is fine, because he has the perfect wife and children waiting at home for him after a long day. At least, that’s what he has told people. The novel sheds a light on where the need to create a perfect life can lead you. In an attempt to fit in, Andrew has forgotten one important thing: how to really live. And maybe, it’s about time for him to start.

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The Most Fun We Ever Had by Claire Lombardo Claire Lombardo’s debut novel will take us into the world of four radically different sisters, Wendy, widowed young, finds comfort in alcohol and dating younger men; Violet, a lawyer who turned into a stay at home mom, battles anxiety and self-doubt; Liza, a professor, who finds herself pregnant with a baby she’s not sure she wants by a man she’s not sure she loves; and finally Grace, the youngest daughter, begins living a lie that no one in her family even suspects. Most importantly, the daughters share the lingering fear that they will never find a love quite like their parents’. The novel will take us on a rollercoaster trip where we will explore the triumphs and burdens of love, parenthood, but above all sisterhood.

Just Another Mountain: A Memoir by Sarah Jane Douglas Our favourite from the list, and also based on a true story! Our protagonist, Sarah lost her mother to breast cancer. The only thing that kept her from giving up was a promise she’d made to her mother that she would keep going no matter what. Sarah used this promise as a fuel to mountain walk the beautiful, dangerous, forbidding mountains of her native Scotland. Just Another Mountain is a story of hope and redemption, of a mother and a daughter, and of how we can learn both to live and to love. Sometimes all you can do is put one foot in front of the other ... and just keep walking.

Close to Where the Heart Gives Out by Malcolm Alexander When the author of this memoir, Malcolm Alexander, decided to give up his job in suburban Glasgow, followed his gut when he saw the job advert, ‘urgent: island doctor needed’ and applied immediately, his life has literally and completely changed. It is an unflinchingly honest and moving memoir of rural life in Orkney island, from the only doctor on the island. Throughout Alexander’s narration you will fall in love with the islanders, the island itself, Alexander’s family, and of course Malcolm Alexander himself. In the islanders’ stories that ranged from the humorous to the deeply moving, Malcolm describes what it’s like adjusting to life without modern conveniences.

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identity OUT&ABOUT

MYWAY: A NEW FRAGRANCE FROM GIORGIO ARMANI “More than ever, I am convinced we should all be focusing on the vital importance of environmental issues. We cannot ignore the fact that the future for generations to come will depend on the choices that we make today.” – Giorgio Armani Armani has thus showcased his spoken commitment to sustainability throughout the production of his new fragrance: MyWay. The creators worked in collaboration with the environmental NGO Fanamby to implement sustainability practice in their sourcing of ingredients, all without compromising the quality of the product. As MyWay is a complex scent - with unique notes of natural ingredients such as Calabrian Bergamot, Egyptian Orange Blossom, and Indian Jasmine - ensuring sustainability in production was no easy task. Nonetheless, Armani ensured that the sourcing of MyWay’s key ingredient of Madagascan Vanilla

prioritized suppliers that employ vulnerable people who are typically excluded from the labor market. Moreover, they have been working in collaboration with Fanamby, who ensure the revenues are directed toward growing local livelihoods, supporting producers who wish to diversify their crop yield by growing coffee and rice, and encouraging local entrepreneurship.

In cooperation with the UNESCO Regional Office: L’Oréal arranges a Panel discussion for the 4th edition of “L’Oréal UNESCO for Women in Science Egypt” L’Oréal Egypt held a panel discussion for “L’Oréal UNESCO for Women in science Egypt” program, in cooperation with the UNESCO Regional Office. This Panel discussion occurred on the occasion of the program application opening in its fourth edition in Egypt, which started from March and will keep on spanning to the 30th of June of this current year. Also, the announcement of 2021 fellows is to take place November 2021. The Panel was held virtually respecting the exceptional circumstances that the world is currently going through. It witnessed the honorable participation of Dr. Gaith Fariz, Director of the UNESCO Regional

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Bureau For Science in the Arab World, together with Nahla Mokhtar, Communications & Sustainability Director at L’Oréal Egypt, Dr. Menna Elserafy, 2017 L’Oréal UNESCO Levant & Egypt Regional fellow & International Raising Talent, and finally Dr. Nourtan Abdeltawab, a Jury member for Egypt program, who received as well the Levant & Egypt Regional Fellowship in 2014 & selected as International Raising Talent in 2015, in addition to representatives of scientific bodies and academic institutions, and last but not least media affiliates.

Ahmed Ibrahim, CEO of Raya Smart Buildings, bring us to date with the newest addition to Galleria40, The Plaza You can now enjoy a day at the Plaza featuring a “Gather, Dine, Discover ‘’ experience; where you can gather and join a community with a distinct culture, dine in the most unique and elite food offering, and discover yourselves through the creative and artistic elements. Our strategy for the tenants’ mix in Galleria40 is different. Yes, we seek anchors, but most im-portant is the experience that will be provided for our guests by the operator. In The Pla-za, Jones the Grocer and Loris are our big concepts, we brought new branches of 900 De-grees and Ama Sushi from the East side of town, while The Food District and Chez Madeline are perfect new concepts. The Tap is one of the best nightlife destinations. Gaby’s, Mr. Pretzels, Cowabunga, and Bubble Tea add new taste adventures to the options. On the other hand, we have one of the strongest food offerings in a celebration area in the West, with Ovio, Keki, Dara’s Ice Cream, Good Stuff Eat-ery, Starbucks, and soon-tocome Lebanese Bakery, making for a great mix.

Appointment of New Leadership to drive Maxim Investment Group towards a New Strategic Direction Maxim Investment Group announced the appointment of Mohamed Samir El Sayed as the CEO to assume the responsibility of standardizing functional processes across the business; driving growth, both organically and through joint venture; and directing the group’s expansion across the sectors. In conjunction with this announcement, Maxim Investment has also announced the appointment of Alia Nagdi

as Group Chief Marketing Officer responsible for molding an integrated approach for the core real estate business, hospitality platform initiatives and loyalty strategies; with both Samir and Nadgi aiming to work hand in hand towards accelerating the implementation of the group’s expansion plans and growth strategies.

The School of Business and Finance graduating students at New Giza University (NGU)

presented the most innovative marketing techniques The School of Business and Finance graduating students at New Giza University (NGU) presented today the most innovative marketing techniques with Artificial Intelligence implementations to guarantee sustainable approaches in various sectors such as Food & Beverage and automotive industries. They also tackled the concept of Green Marketing and how CSR initiatives should focus on inclusion & sustainability. This is the first class of students to graduate from the School of Business & Finance at NGU in collaboration with King’s College London. The university focuses on shaping and developing students’ mindset with the skills required for the global market of the 21st century. We wish NGU students a flourishing future with their inspiring initiatives and innovations July 2021 • IDENTITY 57

The introduction of this service at Mall of Egypt aims to facilitate practicality for its customers in line with Majid Al Futtaim’s commitment to creating great moments for everyone, every day.

Expo 2020 Dubai and United Nations Global Compact join forces to enhance the global, collective impact of sustainable business Expo 2020 Dubai and the United Nations Global Compact are joining forces to hold a Sustainable Development Goals Business Forum during Expo’s Global Goals Week (16-22 January 2022), to unite businesses and spur further action towards a sustainable and inclusive future. Announced today at this year’s UN Global Compact Leaders Summit, the collaboration reflects a shared and urgent commitment to advance the Sustainable Development Goals (SDGs) and drive meaningful change.

Al Ismaelia for Real Estate Investment invests 69 million EGP to renovate Downtown Cairo’s Iconic Building and launches Consoleya Al Ismaelia for Real Estate Investment announced the renovation of the old French Consulate and the launch of its latest project Consoleya, at a press conference held at the iconic building in Downtown Cairo. Consoleya is a joint venture between Al Ismaelia for Real Estate Investment and the renowned entrepreneur Hanan Abdel Meguid. The conference was attended by Karim Shafei, CoFounder, Chairman & CEO of Al Ismaelia, as well as Hanan Abdel Meguid, Co-Founding Partner of Consoleya.

Majid Al Futtaim has announced the opening of its own Civil Registry Office at Mall of Egypt to help ease the paperwork process for those living in surrounding areas. The office will be operating every day at Mall of Egypt’s H1 parking zone from 10 AM to 9 PM and will be offering customers the feasibility of services such as the renewal of national IDs as well as birth, marriage and divorce certificates. 58 IDENTITY • July 2021

MARAKEZ to Sponsor Egyptian Athletes at Upcoming Tokyo Summer Olympics MARAKEZ, one of the largest mixed-use developers in Egypt, signed a cooperation protocol with the Egyptian Athletics Federation representing the

Ministry of Youth and Sports to sponsor Egyptian athletes who qualified and who are being qualified for the Tokyo Summer Olympics taking place July 23 August 8, 2021. The sponsorship memorandum of understanding was signed at The Park of Mall of Arabia by Dr SeifAllah Shahin, the head of the Egyptian Athletic Federation, Ashraf Maklad, MARAKEZ Chief Marketing & Innovations Officer and in the presence of the technical Director of the Federation, Dr. Mohamed AbdelRaouf Diab, Captain. Wessam Sayed, the coach of the national team as well as Hesham Shoukry, MARAKEZ Chief Human Resources and Administration Officer, Mostafa Kholief, Director of Mall of Arabia and the Egyptian shot-put athletes Mostafa Amr and Mohamed Magdi Hamza.

Maserati Tipo 61: the 60th anniversary of its triumph at the Nürburgring An anniversary to remind us that good sporting DNA will always be victorious. From racing roots to a new future on the track with MC20. Maserati celebrated a significant anniversary; exactly 60 years ago, the Tipo 61 achieved an amazing victory at the seventh edition of the Nürburgring 1,000 kilometres, the great endurance classic held at the Nordschleife in Germany which reached the height of its splendour and popularity in those very years. With this success, the Maserati Tipo 61 driven by Masten Gregory and Lloyd Casner recorded a memorable double, winning again just one year after the victory achieved in 1960, with Stirling Moss at the wheel alongside Dan Gurney.

Outstanding participation for Mental Flame at the Design Show Mental Flame, the leading interior design and architecture firm, participated in Egypt’s top design, interior and architecture exhibition, The Design Show, held at Cairo International Convention Center from 3-5 June. Inspired by the concept of merging creativity and reliability to create art that makes sense, Mental Flame has showcased its latest innovative architecture, residential, commercial, and exhibition designs catering to the different needs of exhibition visitors and clients throughout the three-day event.

About Sky Investments: Sky Investments is a private investment company founded by the Hussein family in 1997. The company’s investment strategy is Egypt-centric, tapping into deep local knowledge, experience, and extensive business networks to identify great companies and unlock their inherent value. Since its inception, Sky Investments has been investing in Egypt across diverse industries with paid-in capital of EGP 300million that currently include energy, distribution and logistics, real estate, and tourism. At this time, the company’s capital is allocated to 12 companies that employ over 7,000+ people.

Cleopatra Hospitals Group files to obtain the FRA’s approval on launching a tender offer to acquire up to 100% of Alexandria New Medical Center Cleopatra Hospital Group S.A.E. (CLHO.CA on the Egyptian Exchange), Egypt’s largest private hospital group by number of hospital beds and number of operating hospitals, filed this morning for regulatory approval of a mandatory tender offer (MTO) for 100% of the outstanding shares of Alexandria Medical Services S.A.E. (ANMC). Cleopatra is seeking approval from Egypt’s Financial Regulatory Authority (FRA) to offer ANMC shareholders EGP 38.53 per share, valuing 100% of ANMC at c. EGP 550 million.

Emirates NBD-Egypt launches New Loans Campaign during May and June Emirates NBD-Egypt has announced the launch of their latest Mega Loans Campaign in response to the increasing economic pressure that arises after Ramadan and Eid AlFitr and with the beginning of summer holidays. The campaign will run during May and June offering exclusive and special offers to all bank clients as the bank extends Ramadan and Eid Al-Fitr celebrations.

Huawei launches a new range of “Super Device” Experience products globally, soon to be announced in the region

Emirates kicks off summer with stress-free travel and special fares to popular destinations Airline taking the guesswork out of planning for travellers eager to reconnect to new experiences Emirates is helping take the stress out of travel for an Egyptian wanting to travel and reconnect to new experiences. The airline is offering special fares to popular destinations, now open for visitors, so they can enjoy their long-awaited summer holidays.

Huawei launched a range of Super Device new products giving consumers access to a seamless and truly intelligent experience across multiple devices in all different types of scenarios. While there are more smart devices in our lives than ever, the experience they provide often isn’t smart. Siloed systems tend to complicate interconnectivity and operations, which have ultimately led to a fragmented user experience. July 2021 • IDENTITY 59

(ATRs) for Expo 2020 Dubai, organisers announced at Arabian Travel Market 2021 (ATM).

Le Meridien Cairo Airport is helping sun-seekers savour the simple joys of the season this summer with its own take on Le Méridien Hotels & Resorts’ global brand programme, Au Soleil by Le Méridien. Following a year of missed moments, milestones and the summer that never was, Le Méridien is welcoming travelers and locals alike to take back the season and chase endless summers with outdoor activations, food & beverage programming and limited-edition packages at Le Méridien hotels around the world.

Misr Italia Properties Launches Como Lakes & Imperia Gardens in Vinci - New Capital Misr Italia Properties, one of the leading Egyptian real estate developers, announced the launch of two new phases at its flagship project “Vinci” in the New Capital, as part of its expansion plan for 2021. Spanning over 110 acres, Vinci New Capital is located at the heart of the Diplomatic District, adjacent to the presidential palace, ministries’ premises, Opera House, Massa Hotel, and the Regional Ring Road. The new launches provide a wider range of units and services in the residential areas that will exceed expectations. Como Lakes offer standalone villas, twin houses, and townhouses with spaces varying from 256 m2 to 693 m2.

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Maxim Investment rolls out new Strategic Direction for the group Maxim Investment Group (MIG) today, during a press conference held at the Kempinski, rolled out its new action plan that will serve as a catalyst for the transformation of the company. The plan seeks to prioritize markets where the company can be relevant and grow sustainably in the long term, boost its growth potential while leveraging the value of its infrastructure, and increase agility and improve efficiency. To this Dr. Mohamed Karrar, Chairman of MIG, said that the “macroeconomic and market realities, and high competition in the market require an increasingly demanding allocation of capital. If in the past the low penetration of services assured future growth, the current maturity of the market and the appearance of new competitors subject to different rules demand a highly focused strategic approach.”

More than 2,500 Authorised Ticket Resellers from 100-plus countries to drive international visitation to Expo 2020 Dubai More than 2,500 online travel agents, tour operators, hotel groups and airlines have signed on as Authorised Ticket Resellers

Spread across key markets, from 100-plus countries, the ATRs will offer value-added travel packages for international visitors to experience the best Expo 2020 has to offer based on a wide range of budgets and preferences, supporting Expo’s mission to welcome visitors from across the planet to join the making of a new world

“National Bank of Egypt” and “Geidea” cooperate to provide payment solutions & services for merchants in Egypt. Geidea has acquired the “ payment facilitator” license from the Central Bank of Egypt in cooperation with the National Bank of Egypt “NBE”. In preparation for launching its services and spreading thousands of POS in Egypt to accept all types of card and QR payments. Under this cooperation and after the entitlement of the “payment facilitator” license, Geidea will provide its partners an integrated payments acceptance service to support the National Bank of Egypt partners from merchants and small & medium enterprises. This service aims to increase the number of electronic terminals in various locations around the Arab Republic of Egypt according to the direction of the Egyptian government to achieve the digital transformation and financial inclusion plans.

Bassem Samy Abdelkarim, Assistant Minister of Civil Aviation for International, Commercial and Media Affairs; Amro Abuelenien, Chairman of Egyptair Holding Company; and Nevine El-Aref, Media Advisor to the Minister of Antiquities. Open Sky International Opens Its First School in Egypt Offering French-English Bilingual Education The French Paris based educational group Open Sky International announced the opening of its first school in Cairo offering bilingual (FR/ENG) education, in addition to teaching Arabic to a high standard. With the full support of the Egyptian Ministry of Education and the French Embassy in Egypt, the group’s first school in Egypt will welcome 180 pre-school and primary school children as of September 2021, with plans to open 10 additional schools in Egypt by 2025.

signing of a service partnership with the upcoming Crowne Plaza West Cairo (an IHG Hotel) for its latest residential community project in the heart of Sheikh Zayed City, ‘Canal Walk Island’ in the ‘205’ complex.

7 Things We Do at Yumamia to Level Up the Catering Game! As you search for a reliable catering provider to be responsible for the daily meals of your employees or workers, you set your criteria and prioritize your main determinants. Yumamia with its 7 years of experience in the field, manages to live up to your needs like a perfect fit, and ticks every box on your checklist with those 7 guidelines that we follow every day. 1. Choosing safety above all. 2. Offering an integrated hi-tech solution 3. Booking your team a ticket to the world’s cuisines. 4. Setting up the terms of punctuality. 5. Making catering affordable. 6. Having everyone in mind 7. Considering every detail.

Final ‘UEFA Europa League Trophy Tour, Driven by Kia’ Concludes with Thousands of Football Boots Donation Kia Corporation and UEFA are pleased to announce the successful conclusion of the 2021 ‘UEFA Europa League Trophy Tour, Driven by Kia’. This year’s tour was the final of an impressive three-year partnership, which has enabled children from all over Europe to meet legendary players and view up-close the coveted UEFA Europa League trophy. Each tour has enabled fans and players of all ages to donate pairs of football boots for Syrian child refugees.

Emirates receives Egyptian government delegation at Arabian Travel Market His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline & Group, along with H.E. Sultan Al Mansouri, received an official government delegation from Egypt at Arabian Travel Market, the Middle East’s leading travel and tourism exhibition. The Egyptian government delegation was headed by H.E Mohamed Manar, Minister of Aviation; H.E Khaled El-Enany, Minister of Tourism & Antiquities;

Arkan Palm and Crowne Plaza Hotel Partner to Serve 205 Community 205 introduces Canal Walk Island, the first-of-its-kind project in Egypt, hotel apartments on a 2 km canal serviced by Crowne Plaza Arkan Palm has announced the

Norwegian biometrics company Zwipe establishes regional presence in MENA region Ramzi Saboury to head operations in MENA. Zwipe, the leading biometrics payment company, announced that it has recently appointed Ramzi Saboury as a general manager for the Middle East and North Africa region (MENA) as it seeks to respond to strong interest for its biometric products in this market July 2021 • IDENTITY 61

Intertek certifies Egyptian Natural Gas Holding Company (EGAS) for energy management Intertek, a Total Quality Assurance provider to industries worldwide announced it has awarded Egyptian Natural Gas Holding Co (EGAS) with the globallyrecognised ISO 50001 certification for Energy Management Systems. EGAS is one of the first holding companies in the Egyptian oil and gas sector to be awarded with this recognition for its energy conservation business.

OPPO Launches its latest Smart Band with Continuous SpO2 monitoring and two unique colors OPPO Launches its first Smart Band in Egypt OPPO, the leading global smart device brand, announces the launch of the OPPO Band in Egypt. Following the OPPO Watch series, this is a new product from OPPO’s wearable smart device line. The all-new OPPO Band features a continuous blood oxygen monitoring function, which monitors blood oxygen saturation (SpO2) every second during sleep. The OPPO Band also offers 12 workout modes and other convenient functions, perfect for active, quick-paced lifestyles. As for design, the OPPO Band continues the OPPO aesthetic with a 1.1-inch full-color AMOLED screen.

Openner backs rising e-commerce platform tejarra. com with a 6-figure USD seed investment Venture Capital and first “Venture Builder’’ model in Egypt, Openner, injected a 6-figure USD seed investment into electronics e-commerce platform tejarra.com, as the platform’s first investor and partner. Through the partnership, Openner will not only offer capital, but also in-depth, handson technical support, scientific expertise and additional resources for the platform’s marketing and sales operations as well as its market success and positioning.

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As the official smartphone partner for PUBG MOBILE Esports in the Middle East and Africa (MEA) region for 2021, global technology company OPPO has announced a series of new digital activations in celebration of the PUBG Mobile Pro League (PMPL) Arabia Season 1 finals.

SODIC releases 1Q21 results; strong growth across operational and financial KPIs; A new Q1 record of EGP 1.85 billion of gross contracted sales Sixth of October Development & Investment Company “SODIC” has released its consolidated financial results for the three months ended 31st of March 2021.

Sonesta Cairo Hotel won “Travelers’ Choice 2021” award

OPPO ‘Ups its Game’ with Prizes, Themes and Props to Celebrate PUBG Mobile Pro League Arabia S1 Finals 2021 As the official smartphone partner of PUBG MOBILE Esports for the MEA region in 2021, OPPO offers fans free, exclusive game props and themed desktop to celebrate the championship

Sonesta Hotel, Tower & Casino, Cairo proudly announced the winning of the Travelers Choice 2021 award from TripAdvisor for the second consecutive year and ranking within the top 10% of all listed properties in TripAdvisor Worldwide. The hotel has also been awarded with the Certificate of Excellence due to guests’ continuous good reviews. Sonesta Cairo Hotel is committed to offering a premium service with highest safety precautions.

QNB leads the Forbes Middle East list of Top 50 Banks QNB Group, the largest financial institution in the Middle East and Africa, topped the ranking of the Forbes’s ‘Top 50 Banks in the Middle East’ list featuring the region’s banking giants that help drive the region’s economies. QNB Group hit first place with sales of $13.5 billion sales and profits totaling $3.3 billion.

Royal Maxim Palace Kempinski Wins 2021 Tripadvisor Travelers’ Choice Award for Hotels Category Royal Maxim Palace Kempinski today announced it has been recognized as a 2021 Travelers’ Choice award winner for hotels category. This achievement celebrates businesses that consistently deliver fantastic experiences to travelers and diners around the globe, having earned great traveler reviews on Tripadvisor over the last 12 months. As challenging as the past year was, Royal Maxim Palace Kempinski stood out by continuously delighting travelers.

Magic World Sharm – Club By Jaz Opens Its Doors at Sharm El Sheikh Jaz Hotels Group is delighted to announce a new brand to its extensive brand portfolio, Magic World Club – by Jaz. The vibrant and modern brand is synonymous with versatility, sociability, and pleasure, boasting happy and effervescent vibes. With an unmatched all-inclusive concept as well as a diversified range of entertainment and sports programs, this brand stands for ultimate guest satisfaction offering a magical holiday experience for solo travelers, young couples, and families.

vivo debuts new “To Beautiful Moments” campaign for UEFA EURO 2020 As the official smartphone of UEFA EURO 2020, vivo wants football fans everywhere to enjoy every beautiful moment during the tournament. With a passion for providing incredible experiences to its users, the brand is channeling its sponsorship platform to help enrich the joys around the game, whether they take place on or off the phone. In its “To Beautiful Moments” campaign debuting today, vivo encourages people to be in the moment, whether that means connecting virtually with friends, family and fellow fans or giving their full attention to the beautiful game, even if it means putting the phone down.

SODIC Signs Partnership Agreement with Orange Egypt to Provide Integrated Smart Solutions across all Projects Leading real estate developer SODIC announced the signing of a partnership agreement with Orange Egypt, the leading provider of integrated telecommunications services in Egypt, to provide the latest integrated smart solutions across all SODIC projects.

Dine Around Experience at Sheraton Sharm A wonderful Family Summer Retreat awaits at Sheraton Sharm Hotel, Resort, Villas & Spa. Sheraton Sharm carries you through a memorable journey where the desert stops at the Seashore. Enjoy the majestic view of the azure blue water and gigantic mountains from the terrace of the main hotel Seafront spacious guest rooms, stroll along the 800-meter sandy beach and enjoy the warmth of the sun, explore measureless varieties of recreational facilities. July 2021 • IDENTITY 63

Cool off in the Red Sea this Summer at Four Seasons Resort Sharm El Sheikh The perfect summer holiday starts at Four Seasons Resort Sharm El Sheikh. The ideal getaway that will tick all of the guests wish list. Whether looking for a romantic break or a family gathering, the Resort’s masterful team will make sure to set the scene for a memorable summer break Splash in the Main Pool The shimmering Waha pool is the perfect getaway to start the day before heading to the golden sands of the Red Sea. As the temperature rises, guests can cool off in a refreshing morning dip surrounded by Royal Palm trees and Egyptian sun rays.

Tatweer Misr Launches the 4th round of The Tatweer Misr Innovation Competition with a COVID-19 spin As part of Tatweer Misr’s ongoing commitment to support young calibers and enhancing the entrepreneurial eco-system, the real estate developer is launching the 4th round of The Tatweer Misr Innovation Competition, providing Egyptian youth with an opportunity to pitch solutions that have a potential to revolutionize the real estate sector.

The very first glimpse of the new GranTurismo prototype

talabat announces regionwide initiative in supporting humanitarian needs in Palestine talabat, the region’s leading food and grocery delivery app, announced an initiative to raise awareness and funds for humanitarian needs in Palestine. Thursday 27th May, the organisation used its platform as a vehicle for support. Through its initiative, every order placed on its app across all our markets, will contribute towards humanitarian relief efforts in Palestine.

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Modena, 16 June 2021 – The first prototype of the new Maserati GranTurismo was driven out of the Maserati Innovation Lab and was photographed on the streets of Modena. The new Maserati GranTurismo will be the Brand’s first car to adopt a100% electric solution. Ahead of the launch of the new model, the prototype cars are currently undergoing a period of intensive road and circuit testing, in various conditions of use, to acquire vital data for the preparation of the final setup.

vivo Egypt Introduces V21 & V21e Boosting Virtual Experience with Ultimate Selfie Smartphones Today, vivo Egypt announced the official launch of its latest flagship V series smartphones; V21 and V21e. The new devices exemplify the company’s extended international expertise that has been cascaded to the domestic Egyptian market. vivo’s global strategy highly prioritizes providing consumers with fashion-forward, camerafocused devices at competitive prices.

Rami Kadi Maison de Couture Celebrates 10 Year Anniversary at Walk of Cairo For the first time in Egypt, Rami Kadi Maison de Couture unveiled RETROSPECTIVE 10 on Wednesday June 9th, at Walk of Cairo in a sensational fashion experience that celebrates the Maison de Couture’s 10-year anniversary. Walk of Cairo hosted Rami Kadi to showcase his latest RETROPSECTIVE 10 collection along with other exclusive designs in a fashion show and to bring to life his decade of success, through award winning lifestyle design firm, TDF+’s whimsical exhibition at Walk of Cairo’s Edition space.

BEBA and EBCC join the global Race To Zero campaign 2021 China-Africa Video & Photo Competition kicks off The 2021 China-Africa Video and Photo Competition was launched in Beijing. Themed Friendship in Focus, Together for Future, the competition aims to provide a platform for Chinese and African people to communicate through videos and photos. The competition is co-sponsored by the Secretariat of the Chinese Follow-up Committee of the Forum on China-Africa Cooperation (FOCAC) and China International Publishing Group (CIPG) and co-hosted by BEIJING REVIEW, Yangshipin, CGTN French, and TRASSION’s HippoAD and Vskit, in partnership with Seneweb in Senegal and South African Independent Media Group.

Inertia Partners with PayTabs Egypt and valU to Provide E-payment Solutions for Home Improvement Financing The partnership marks the Egyptian real estate sector’s first venture into digital payment solutions and efforts to accelerate contactless real estate sales during the pandemic. Inertia and EFG Hermes’ NBFI subsidiaries - PayTabs Egypt and valU, the leading fintech buynow pay-later platform (BNPL), announced today that they have entered into an arrangement that will allow Inertia’s clients to process payments online. This includes scheduled maintenance and unit reservation costs processed through PayTabs Egypt’s payment gateway.

‘Movement That Inspires’: Kia Launches its New Brand Purpose and Identity in MEA Markets All the way from Syria, after spreading to Europe and Middle East Aboullaban sweets “Since 1892” has arrived to Egypt serving gourmet sweets you’ve never tried before! Opening their first branch in Nasr City, Makram Ebeid, The Egyptian patisserie market has just received an automatic upgrade!

Kia launched today its new global brand identity, strategy, and purpose across the Middle East and Africa (MEA) as a signal of Kia Corporation’s future direction and vision. The regional launch, which involved a striking multimedia show at Dubai’s Burj Khalifa, follows the global announcement of Kia’s brand transformation at the beginning of 2021.

On the one year anniversary of the launch of Race to Zero, the British Egyptian Business Association (BEBA) and the Egyptian British Chamber of Commerce (EBCC) announced that they are joining the campaign. Race to Zero is a global campaign, which commits businesses, cities, regions, and investors to achieving net zero carbon emissions by 2050. The campaign supports the UN Climate Ambition Alliance, launched in 2019. Whereas the latter commits nations to be more ambitious in their Nationally Determined Contributions under the Paris Agreement, Race to Zero brings actors outside of national governments together to commit to the same goal: carbon neutrality by 2050.

Emirates NBD Egypt launches 3 big Campaigns promoting Digital In another step that Emirates NBD - Egypt has taken towards implementing a more digitized strategy, the bank has launched 3 grand scale campaigns focusing on digital banking. The campaigns aim at encouraging the bank’s clients to use its online and digital features, ultimately saving them ample time otherwise required for a branch visit. The bank realizes its integral role in the Egyptian market, therefore driving their focus to push July 2021 • IDENTITY 65

identity SIGNS

Cancer June 21 - July 19

STRENGTHS: Highly emotional, loyal and persuasive WEAKNESSES: Moody, suspicious and manipulative LOVE LIFE: Emotions of love and care are very important to Cancer, which is why finding true love is what matters to them the most. Cancers are willing to give with nothing in return if they know that their loved ones are going to stay for the longest ride. MOST COMPATIBLE WITH: Capricorn and Taurus

Relationship Compatibility ARIES: The relationship between both signs is doomed to fail due to the battle of egos and misunderstanding of one another. If you want to make it work, both of you will need to compromise a lot.

LIBRA: Being sensitive makes you both have one of the best relationships, because you two understand the emotional side of one another and are able to satisfy each other’s needs.

TAURUS: Very successful combination, as both of you go through mood shifts, have a strong need to display affection, and demand constant support and love from one another.

SCORPIO: Both of you demand care, love, emotions and affection, but the problem with Scorpios is that they tend to ask for more than what they generally give. This might be an issue in your relationship.

GEMINI: You two will have to shift your natures a bit to make it work. Geminis tend to be more on the intellectual side, while you tend to be emotional. But if you balance it, everything will fall into place.

SAGITTARIUS: Sagittarius is a free spirit out there, which contradicts the reserved Cancer. You both don’t understand each other enough to maintain the relationship.

CANCER: This match is very hectic as you both need emotional reassurance and substantial amount of care, but you two are capable of giving, so you will be fine.

CAPRICORN: Capricorns understand your emotional needs to the extent that they make you feel drained at times. You two can make it work if you start acting maturely.

LEO: The enthusiastic nature of Leo makes this combo great. You lack enthusiasm and confidence, while Leo helps you achieve that in life. They push you hard enough in order for you to succeed.

AQUARIUS: Aquarians choose thoughts over emotions while you do the total opposite. Aquarians love mingling with people, while you don’t like it that way. These might be the core issues in your relationship.

VIRGO: Virgos tend to be very practical, while you tend to be very emotional. This might cause issues and misunderstandings from time to time, but with the right communication skills, everything will be fine.

66 IDENTITY • July 2021

PISCES: You two belong to the water signs; which means you have lots of common traits that make things work. You two are caring, sensitive and generally nice.

July 2021 Issue, Identity Magazine

Articles inside

Horoscopes

Press Releases

Summer Reads

Advertorial

Make it Fancy but Comfortable

“BILHANA” Whole Food

Which Summer Destination in

Clandestino

Eight Different Ways to Exercise This Summer

How to Turn Your Summer Fling into a Real Thing

Youssria Moustafa: A Model On

Spend Your Summer Vacation at

The Do’s and Don’ts of Travelling with Friends

Nuances of Nature

What Should Your Beach Tote

Maison Molak’s Sensational

According to your Hairstyle

Editor’s Picks

the 2021 Summer Makeup Trends

Summer 2021 Picks

5th Edition of the Printemps des Artistes Supported by TAMEER