Press Releases

MYWAY: A NEW FRAGRANCE FROM GIORGIO ARMANI

“More than ever, I am convinced we should all be focusing on the vital importance of environmental issues. We cannot ignore the fact that the future for generations to come will depend on the choices that we make today.” – Giorgio Armani

Armani has thus showcased his spoken commitment to sustainability throughout the production of his new fragrance: MyWay. The creators worked in collaboration with the environmental NGO Fanamby to implement sustainability practice in their sourcing of ingredients, all without compromising the quality of the product. As MyWay is a complex scent - with unique notes of natural ingredients such as Calabrian Bergamot, Egyptian Orange Blossom, and Indian Jasmine - ensuring sustainability in production was no easy task.

Nonetheless, Armani ensured that the sourcing of MyWay’s key ingredient of Madagascan Vanilla prioritized suppliers that employ vulnerable people who are typically excluded from the labor market. Moreover, they have been working in collaboration with Fanamby, who ensure the revenues are directed toward growing local livelihoods, supporting producers who wish to diversify their crop yield by growing coffee and rice, and encouraging local entrepreneurship.

In cooperation with the UNESCO Regional Office: L’Oréal arranges a Panel discussion for the 4th edition of “L’Oréal UNESCO for Women in Science Egypt”

L’Oréal Egypt held a panel discussion for “L’Oréal UNESCO for Women in science Egypt” program, in cooperation with the UNESCO Regional Office. This Panel discussion occurred on the occasion of the program application opening in its fourth edition in Egypt, which started from March and will keep on spanning to the 30th of June of this current year. Also, the announcement of 2021 fellows is to take place November 2021. The Panel was held virtually respecting the exceptional circumstances that the world is currently going through. It witnessed the honorable participation of Dr. Gaith Fariz, Director of the UNESCO Regional Bureau For Science in the Arab World, together with Nahla Mokhtar, Communications & Sustainability Director at L’Oréal Egypt, Dr. Menna Elserafy, 2017 L’Oréal UNESCO Levant & Egypt Regional fellow & International Raising Talent, and finally Dr. Nourtan Abdeltawab, a Jury member for Egypt program, who received as well the Levant & Egypt Regional Fellowship in 2014 & selected as International Raising Talent in 2015, in addition to representatives of scientific bodies and academic institutions, and last but not least media affiliates.

Ahmed Ibrahim, CEO of Raya Smart Buildings, bring us to date with the newest addition to Galleria40, The Plaza

You can now enjoy a day at the Plaza featuring a “Gather, Dine, Discover ‘’ experience; where you can gather and join a community with a distinct culture, dine in the most unique and elite food offering, and discover yourselves through the creative and artistic elements.

Our strategy for the tenants’ mix in Galleria40 is different. Yes, we seek anchors, but most im-portant is the experience that will be provided for our guests by the operator. In The Pla-za, Jones the Grocer and Loris are our big concepts, we brought new branches of 900 De-grees and Ama Sushi from the East side of town, while The Food District and Chez Madeline are perfect new concepts.

The Tap is one of the best nightlife destinations. Gaby’s, Mr. Pretzels, Cowabunga, and Bubble Tea add new taste adventures to the options. On the other hand, we have one of the strongest food offerings in a celebration area in the West, with Ovio, Keki, Dara’s Ice Cream, Good Stuff Eat-ery, Starbucks, and soon-tocome Lebanese Bakery, making for a great mix.

Appointment of New Leadership to drive Maxim Investment Group towards a New Strategic Direction

Maxim Investment Group announced the appointment of Mohamed Samir El Sayed as the CEO to assume the responsibility of standardizing functional processes across the business; driving growth, both organically and through joint venture; and directing the group’s expansion across the sectors. In conjunction with this announcement, Maxim Investment has also announced the appointment of Alia Nagdi as Group Chief Marketing Officer responsible for molding an integrated approach for the core real estate business, hospitality platform initiatives and loyalty strategies; with both Samir and Nadgi aiming to work hand in hand towards accelerating the implementation of the group’s expansion plans and growth strategies.

The School of Business and Finance graduating students at New Giza University (NGU) presented the most innovative marketing techniques

The School of Business and Finance graduating students at New Giza University (NGU) presented today the most innovative marketing techniques with Artificial Intelligence implementations to guarantee sustainable approaches in various sectors such as Food & Beverage and automotive industries. They also tackled the concept of Green Marketing and how CSR initiatives should focus on inclusion & sustainability. This is the first class of students to graduate from the School of Business & Finance at NGU in collaboration with King’s College London. The university focuses on shaping and developing students’ mindset with the skills required for the global market of the 21st century. We wish NGU students a flourishing future with their inspiring initiatives and innovations July 2021 • IDENTITY 57

Expo 2020 Dubai and United Nations Global Compact join forces to enhance the global, collective impact of sustainable business

Expo 2020 Dubai and the United Nations Global Compact are joining forces to hold a Sustainable Development Goals Business Forum during Expo’s Global Goals Week (16-22 January 2022), to unite businesses and spur further action towards a sustainable and inclusive future. Announced today at this year’s UN Global Compact Leaders Summit, the collaboration reflects a shared and urgent commitment to advance the Sustainable Development Goals (SDGs) and drive meaningful change.

Majid Al Futtaim has announced the opening of its own Civil Registry Office at Mall of Egypt to help ease the paperwork process for those living in surrounding areas.

The office will be operating every day at Mall of Egypt’s H1 parking zone from 10 AM to 9 PM and will be offering customers the feasibility of services such as the renewal of national IDs as well as birth, marriage and divorce certificates. The introduction of this service at Mall of Egypt aims to facilitate practicality for its customers in line with Majid Al Futtaim’s commitment to creating great moments for everyone, every day.

Al Ismaelia for Real Estate Investment invests 69 million EGP to renovate Downtown Cairo’s Iconic Building and launches Consoleya

Al Ismaelia for Real Estate Investment announced the renovation of the old French Consulate and the launch of its latest project Consoleya, at a press conference held at the iconic building in Downtown Cairo. Consoleya is a joint venture between Al Ismaelia for Real Estate Investment and the renowned entrepreneur Hanan Abdel Meguid. The conference was attended by Karim Shafei, CoFounder, Chairman & CEO of Al Ismaelia, as well as Hanan Abdel Meguid, Co-Founding Partner of Consoleya.

MARAKEZ to Sponsor Egyptian Athletes at Upcoming Tokyo Summer Olympics MARAKEZ, one of the largest mixed-use developers in Egypt, signed a cooperation protocol with the Egyptian Athletics Federation representing the Ministry of Youth and Sports to sponsor Egyptian athletes who qualified and who are being qualified for the Tokyo Summer Olympics taking place July 23 - August 8, 2021. The sponsorship memorandum of understanding was signed at The Park of Mall of Arabia by Dr SeifAllah Shahin, the head of the Egyptian Athletic Federation, Ashraf Maklad, MARAKEZ Chief Marketing & Innovations Officer and in the presence of the technical Director of the Federation, Dr. Mohamed AbdelRaouf Diab, Captain. Wessam Sayed, the coach of the national team as well as Hesham Shoukry, MARAKEZ Chief Human Resources and Administration Officer, Mostafa Kholief, Director of Mall of Arabia and the Egyptian shot-put athletes Mostafa Amr and Mohamed Magdi Hamza.

Maserati Tipo 61: the 60th anniversary of its triumph at the Nürburgring An anniversary to remind us that good sporting DNA will always be victorious. From racing roots to a new future on the track with MC20. Maserati celebrated a significant anniversary; exactly 60 years ago, the Tipo 61 achieved an amazing victory at the seventh edition of the Nürburgring 1,000 kilometres, the great endurance classic held at the Nordschleife in Germany which reached the height of its splendour and popularity in those very years. With this success, the Maserati Tipo 61 driven by Masten Gregory and Lloyd Casner recorded a memorable double, winning again just one year after the victory achieved in 1960, with Stirling Moss at the wheel alongside Dan Gurney.

Outstanding participation for Mental Flame at the Design Show

Mental Flame, the leading interior design and architecture firm, participated in Egypt’s top design, interior and architecture exhibition, The Design Show, held at Cairo International Convention Center from 3-5 June. Inspired by the concept of merging creativity and reliability to create art that makes sense, Mental Flame has showcased its latest innovative architecture, residential, commercial, and exhibition designs catering to the different needs of exhibition visitors and clients throughout the three-day event.

About Sky Investments: Sky Investments is a private investment company founded by the Hussein family in 1997. The company’s investment strategy is Egypt-centric, tapping into deep local knowledge, experience, and extensive business networks to identify great companies and unlock their inherent value. Since its inception, Sky Investments has been investing in Egypt across diverse industries with paid-in capital of EGP 300million that currently include energy, distribution and logistics, real estate, and tourism. At this time, the company’s capital is allocated to 12 companies that employ over 7,000+ people. Cleopatra Hospitals Group files to obtain the FRA’s approval on launching a tender offer to acquire up to 100% of Alexandria New Medical Center

Cleopatra Hospital Group S.A.E. (CLHO.CA on the Egyptian Exchange), Egypt’s largest private hospital group by number of hospital beds and number of operating hospitals, filed this morning for regulatory approval of a mandatory tender offer (MTO) for 100% of the outstanding shares of Alexandria Medical Services S.A.E. (ANMC). Cleopatra is seeking approval from Egypt’s Financial Regulatory Authority (FRA) to offer ANMC shareholders EGP 38.53 per share, valuing 100% of ANMC at c. EGP 550 million.

Emirates kicks off summer with stress-free travel and special fares to popular destinations

Airline taking the guesswork out of planning for travellers eager to reconnect to new experiences

Emirates is helping take the stress out of travel for an Egyptian wanting to travel and reconnect to new experiences. The airline is offering special fares to popular destinations, now open for visitors, so they can enjoy their long-awaited summer holidays. Emirates NBD-Egypt launches New Loans Campaign during May and June

Emirates NBD-Egypt has announced the launch of their latest Mega Loans Campaign in response to the increasing economic pressure that arises after Ramadan and Eid AlFitr and with the beginning of summer holidays. The campaign will run during May and June offering exclusive and special offers to all bank clients as the bank extends Ramadan and Eid Al-Fitr celebrations.

Huawei launches a new range of “Super Device” Experience products globally, soon to be announced in the region

Huawei launched a range of Super Device new products giving consumers access to a seamless and truly intelligent experience across multiple devices in all different types of scenarios.

While there are more smart devices in our lives than ever, the experience they provide often isn’t smart. Siloed systems tend to complicate interconnectivity and operations, which have ultimately led to a fragmented user experience.