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MYWAY: A NEW FRAGRANCE FROM GIORGIO ARMANI “More than ever, I am convinced we should all be focusing on the vital importance of environmental issues. We cannot ignore the fact that the future for generations to come will depend on the choices that we make today.” – Giorgio Armani Armani has thus showcased his spoken commitment to sustainability throughout the production of his new fragrance: MyWay. The creators worked in collaboration with the environmental NGO Fanamby to implement sustainability practice in their sourcing of ingredients, all without compromising the quality of the product. As MyWay is a complex scent - with unique notes of natural ingredients such as Calabrian Bergamot, Egyptian Orange Blossom, and Indian Jasmine - ensuring sustainability in production was no easy task. Nonetheless, Armani ensured that the sourcing of MyWay’s key ingredient of Madagascan Vanilla
prioritized suppliers that employ vulnerable people who are typically excluded from the labor market. Moreover, they have been working in collaboration with Fanamby, who ensure the revenues are directed toward growing local livelihoods, supporting producers who wish to diversify their crop yield by growing coffee and rice, and encouraging local entrepreneurship.
In cooperation with the UNESCO Regional Office: L’Oréal arranges a Panel discussion for the 4th edition of “L’Oréal UNESCO for Women in Science Egypt” L’Oréal Egypt held a panel discussion for “L’Oréal UNESCO for Women in science Egypt” program, in cooperation with the UNESCO Regional Office. This Panel discussion occurred on the occasion of the program application opening in its fourth edition in Egypt, which started from March and will keep on spanning to the 30th of June of this current year. Also, the announcement of 2021 fellows is to take place November 2021. The Panel was held virtually respecting the exceptional circumstances that the world is currently going through. It witnessed the honorable participation of Dr. Gaith Fariz, Director of the UNESCO Regional
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Bureau For Science in the Arab World, together with Nahla Mokhtar, Communications & Sustainability Director at L’Oréal Egypt, Dr. Menna Elserafy, 2017 L’Oréal UNESCO Levant & Egypt Regional fellow & International Raising Talent, and finally Dr. Nourtan Abdeltawab, a Jury member for Egypt program, who received as well the Levant & Egypt Regional Fellowship in 2014 & selected as International Raising Talent in 2015, in addition to representatives of scientific bodies and academic institutions, and last but not least media affiliates.
