Machines will think for you

smart solutions

Nazwa przykładowego klienta Machines will think for you Propozycja współpracy Terminator 3.0?

Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

SEO

smart solutions

Šukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

Thinking Continuous cognitive process consisting of associations and inferences, handling memory elements such as symbols, concepts, phrases, images, and sounds.

In general, intelligence can be considered as a measure of the efficiency of thinking Šukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

Intelligence • ability to perceive dependency and draw conclusions • ability to learn • ability to solve problems

Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

Šukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

Ideas are not born alone…

If we do not teach them something, they will not be able to do it later…

Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

„…through observation children learn not only to discover the world, but they also take over our attitudes. If parents are not active in getting to know the world - they do not show any interest the attitude of their children will be similiar…”

Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

Web 2.0 was not a new technology, but the way of use of the already available one.

Maybe web 3.0 is analogous and all it takes is to

'teach our services to think' by using available components and technologies

Šukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

Web 3.0 / Marketing 3.0 We need to be where users are and follow them

Assist them when they expect it Fulfill their needs in the first place

With good service the sale will come by itself

Šukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

Let’s "surround" them with care • Web service

• Other websites • Customized mailing / newsletter

• Mobile apps, as well as text messaging • Other media tools

Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

Public administration • Web 1.0 - we have an email address • Web 2.0 - we respond to email messages from the customers • Web 3.0 - we reply the same day

Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

3 weeks?

Šukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

What limits us?

Šukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

Machines will think for you Terminator 3.0?

Šukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

Šukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

Šukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

Šukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

Šukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

How does it work?

I didn’t have a car like this before, so I don’t know

everything about its service. How can I turn the lights on, how to set the watch, how to set the mirrors?

etc…

But I got the instruction manual… Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

Let's add some charm The best driver is…

Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

Interactive guide I try it for the first time, so it asks if I want to undergo

a short training.

I get information that will allow me to get home (weather

and road conditions). Šukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

Šukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

Sometimes a light bulb burns Or some other part is used…

Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

Expedition to the unknown or a shorter trip

Šukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

I like to read things but most often…

Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

"My" portal • What I like reading / watching • Information tailored to the time of day • With ads that interest me • With the store when I need it

Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

"My" shop • I ask why I canceled my shopping • It reminds me that I have to buy a new bulb • It makes a shopping list for a party for me • It knows that a new recipe has been "following me" for some time now

• It answers every question, i.e. about products Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

By providing care, the risk of "I did not know" is reduced.

"System" takes care of providing information by means of www, a mobile app, SMS, email, a car display, in advertising spaces on websites, etc.

Šukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

Is it possible? Yes, of course!

• Loyality programs can build a positive brand feel

among your customers. It requires a lot of work, some bigger budgets and you have to think it

through, but it can be done.

There is only one but… Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

"One" but …

• Am I not being followed too closely?

• Do they know more about me than I would want to?

• Do they know me better than I know myself?

• What about privacy and security?

Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

Šukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

Unfortunately, this involves sharing more information about you.

Unfortunately, this involves sharing more information about you.

Šukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

smart solutions

Šukasz Szymański E-marketing consultant Phone: +48 17 860 21 86 ext. 173 +48 500 067 606 e-mail: l.szymanski@ideo.pl www.ideoagency.com