COMPANY PROFILE 2014
INTRODUCTION IdĂŠe Folle Paris was founded in June 2013. Cosmopolitan creativity and innovation expressed through captivating streetwear with a dynamic fashion sense. Our primary focus is on the rising number of Indonesian trend conscious consumers in 2014 and subsequent clientele extending to France and Belgium in 2015. Our target market is sharp urban youth. Our vision is to bring new conviction to the streetwear market.
Philosophy People connect through the world of ideas, driving, defining, inspiring. We seek to stand above and beyond the familiar. Aspire to a fresh aestic and fashion your freedom. IdĂŠe Folle Paris is born from a distinct desire to shape the enigma of form to frame the flow of body and mind in the fabric of harmony.
Company data Idée Folle Paris is a trade mark of PT Cercle Bleu. • Our head office is located in South Jakarta. • Our coporate website: www.id-folle.com includes an online boutique. • The management team is composed of both European and Indonesian experts with extensive experience in the fields of design, marketing and sales with regard to the garment industry. • Our team includes graphic designers, heads of research and development as well as sales and accounting professionals.
Products Our product range includes T-shirts, Polo Shirts, Denim Shirts, Jackets and Shirts for men and women as well as Dresses for women. • Our products are in line with young adults willing to express themselves in a relaxed and perceptive lifestyle. • Our priority is to use the best quality materials possible in order to assure the comfort and confidence of our customers. • Our goal is to provide original and avantgarde designed products to an aspiring market.
Quality – Capacity • Our priority remains in ensuring the highest quality material with perfect finishing of all our products. • We accept only the highest quality from our suppliers. • Our production capacity is up to 10,000 pieces per month with strict QC at all stages. • Our suppliers are located in Bandung and Jakarta.
Finance – References
• PT Cercle Bleu is self financed and has the necessary resources to run its business on a long term basis. • Our current distribution and selling points include Metro Department Store Pondok Indah Mall, Distro as well as our online boutique.
IDF PARIS
Jalan Bank Raya II, n15B Jakarta Selatan 12720 INDONESIA info@id-folle.com www.id-folle.com