IdHAIR Hair Paint Free by IdHAIR Denmark

ENG

AMMONIA FREE RESORCINOL FREE PPD FREE

13 HAIR PAINT FREE STRONG POINTS 2

• 71 unique colours • Full range • Permanent delicate colour • Ammonia free • PPD free • Resorcinol free • Care System • Anti-Aging • Gentle and pleasant fragrance • Soft and creamy consistency for easy application • Highly concentrated and cost-efficient formula • 100 % grey/white coverage • Maximum results, shine and long lasting colour service

8 KEY INGREDIENTS Argan Oil One of the most nutrient oils for hair. It leaves the hair well treaÂ ted, silky soft and shiny.

Heliogenol Concentrated glycolic extract from Sun flower seeds. It protects the hair against damage from free radicals.

Jojoba Oil Provides nourishing care and protects the hair.

Keratin Makes the colouring process less aggressive with respect for the hair structure.

Lemon, mandarin and grapefruit seed oil Essential fruit oils provide revitalising care and adds shine.

Peach and Apricot seed oil

ANTI-AGE COMPLEX A complex, which enables a much more efficient attachment of the pigment, providing a more uniform result from root to tip. This is done by the composition of micro molecules, that controls the oxidative process speed. It guarantees full usage of color and provides longer lasting colours, as well as a more intense and bright result. Furthermore, it leaves the hair more resistant to daily washing.

CARE SYSTEM

Provides care, and softness to the hair.

KaritĂŠ butter Also known as Shea Butter. Protects and hydrates even the most damaged hair.

Wheat Protein Protect and reconstruct the root fibres.

A revolutionary system that protects and provides care during hair colouring. This will significantly reduce colour loss and prolong the colour intensity and durability. A specially developed formula of special key ingredients adds an anti-static shield and a silky effect. Essential oils for exceptional gloss, high protection and vital care and moisture.

HAIR PAINT FREE 1 : 1,5 Natural and intense colours. 100% coverage of white hair, and with extra depth in the natural line. Developed by using the newest technology to secure perfect shine and long lasting colours. Designed for those who suffer from even the most sensitive scalp. Tube size: 60 ml.

HAIR PAINT FREE 1 : 2 ULTRA LIGHT BLONDES Intense high light colour, that provides extreme bright and clear shades. Up to 5 le vels of lift without pre-lightening. Tube size: 60 ml. • 11/0 Extra Light Natural Blonde • 11/21 Extra Light Ash Mat Blonde • 11/72 Extra Light Mat Beige Blonde • 11/89 Extra Light Violet Pearl Blonde

HAIR PAINT FREE MIX TONERS

HAIR PAINT FREE 1 : 2 TONERS

Use mixtoners when a even more intens and creative result is wanted. The maximum amount of Mix Colour is 1/3 of the total amount of colour (amount without Booster).

Unique toners that are used as a semi-colour to neutralize unwanted warm/golden shades. Mixes with 3% Booster.

Tube size: 60 ml.

• 00/89 Violet Pearl Toner • 00/81 Violet Ash Toner

• 0/44 Copper Mix • 0/66 Red Mix • 0/88 Violet Mix

Tube size: 60 ml.

IdHAIR PRODUCTS HAIR PAINT FREE BOOSTER Gentle developer with a high concentration of lanolin, which increased the natural protection and hydration of the hair. Ensures uniformity and a perfect colour result.. Provides protection, and respects the hair fibre. Size: 1000ml

HAIR PAINT COOL BOOSTER

HAIR PAINT WHITE BLEACH PASTE

HAIR PAINT EXTRA WHITE BLEACH PASTE

Booster that neutralizes golden/warm tones.

Mix with all IdHAIR Boosters. On the scalp max 9%. Processing time: max 60 min.

• Ammonia free • Dust-free • Delicate fragrance • Vegetable oils • Mixing ratio: 1:2 • Soft creamy consistency • Lightens up to 6 tones

• Ammonia free • Dust-free • Delicate fragrance • Vegetable oils • Mixing ratio: 1:2 • Soft creamy consistency • Lightens up to 7 tones

Works with Hair Paint and Hair Paint Free. Used for bleaching and colouring Size: 1000ml 6% - 9% - 12%

3% - 6% - 9% - 12%

Contains blue pigments to neutralize golden/warm tones

BLACK MAGIC KERATIN

PROTECTIVE OIL

IdHAIR Black Magic Keratin improves the durability of the colour and shine by effectively sealing the hair cuticle.

Used as a skin protection.

Size: 1000ml

Size: 100ml

Apply evenly on hair after shampooing. Processing time 3 - 5 min.

Apply directly to the skin around the hairline.

HAIR PAINT FREE BLEACH ME GENTLY

HAIR PAINT BLEACH ME

• Ammonia free • Dust-free • Built with blue pigment, to neutralize the golden/warm pigments • None aggressive • Retains strength and shine • Lightens up to 6 tones

• Fast-working dust free bleaching powder • Highlights and effects with foil • Highlights and effects with comb or spatula • Lightens up to 7 tones • Smooth and creamy consistency • Moisturizes, nourishes and leaves a high shine • Great performance in a short time

ON THE SCALP MAX 9% MIXING RATIO: 1 part Bleach Me Gently and 2 parts booster. Use a scale. Processing time: max 60 min.

ON THE SCALP MAX 9% MIXING RATIO: 1 part Bleach Me and 2 parts booster. Use a scale. Processing time: max 60 min.

IdHAIR Hair Paint Cool Booster will help to neutralizegolden/warm pigments.

IdHAIR HAIR PAINT FREE NATURE

DEEP GOLDEN

INTENSE BROWN

• • • • • • • • •

• • • • •

• • • • • •

HPF 1/0 Black HPF 3/0 Dark Brown HPF 4/0 Medium Brown HPF 5/0 Light Brown HPF 6/0 Dark Blonde HPF 7/0 Medium Blonde HPF 8/0 Blonde HPF 9/0 Light Blonde HPF 10/0 Very Light Blonde

ASH/MAT

• • • • • • •

HPF 1/01 Blue Black HPF 5/21 Light Mat Ash Brown HPF 6/21 Dark Mat Ash Brown HPF 7/21 Medium Mat Ash Blonde HPF 8/21 Mat Ash Blonde HPF 9/21 Light Matte Ash Blonde HPF 10/21 Very Light Matte Ash Blonde

INTENSE ASH • • • • •

HPF 6/11 Dark Extra Ash Blonde HPF 7/11 Medium Extra Ash Blonde HPF 8/11 Extra Ash Blonde HPF 9/11 Light Extra Ash Blonde HPF 10/11 Very Light Extra Ash Blonde

SAND • HPF 7/38 Medium Blonde Golden Sand • HPF 8/38 Blonde Golden Sand • HPF 9/38 Light Blonde Golden Sand

GOLDEN • • • • • •

HPF 4/03 Medium Golden Brown HPF 5/03 Light Golden Brown HPF 6/03 Dark Golden Blonde HPF 7/03 Medium Golden Blonde HPF 8/03 Golden Blonde HPF 9/03 Light Golden Blonde

HPF 55/33 Deep Golden Light Brown HPF 66/33 Deep Golden Dark Blonde HPF 77/33 Deep Golden Medium Blonde HPF 88/33 Deep Golden Blonde HPF 99/33 Deep Light Golden Blonde

COPPER • • • • •

HPF 6/44 Dark Intense Copper Blonde HPF 7/44 Medium Intense Copper Blonde HPF 8/44 Intense Copper Blonde HPF 7/74 Medium Brown Copper Blonde HPF 8/74 Brown Copper Blonde

RED • HPF 5/66 Light Intense Red Brown • HPF 6/66 Dark Intense Red Blonde • HPF 7/66 Medium Intense Red Blonde

RED SPECIAL • • • •

HPF 5/64 Light red Copper Brown HPF 6/64 Dark Red Copper Blonde HPF 5/68 Light Red Violet Brown HPF 6/68 Dark Red Violet Blonde

MAHOGANY • • • •

HPF 4/53 Medium Mahogany Golden Brown HPF 5/53 Light Mahogany Golden Brown HPF 6/53 Dark Blonde Mahogany Golden Brown HPF 4/58 Medium Mahogany Violet Brown

HPF 44/07 Intense Medium Brown HPF 55/07 Intense Light Brown HPF 66/07 Intense Dark Blonde Brown HPF 77/07 Intense Medium Blonde Brown HPF 88/07 Intense Blond Brown HPF 99/07 Intense Light Blonde Brown

COOL BEIGE BROWN • • • • •

HPF 5/72 Light Mat Beige Brown HPF 6/72 Dark Blonde Mat Beige Brown HPF 7/72 Medium Blonde Mat Beige Brown HPF 8/72 Blonde Matte Beige Brown HPF 9/72 Light Blonde mat Beige Brown

BEIGE BROWN • • • •

HPF 4/78 Medium Beige Brown HPF 5/78 Light Beige Brown HPF 6/78 Dark Blonde Beige Brown HPF 7/78 Medium Blonde Beige Brown

ULTRA LIGHTS BLONDES • • • •

HPF 11/0 Extra Light Natural Blonde HPF 11/21 Extra Light Ash Mat Blonde HPF 11/72 Extra Light Matte Beige Blonde HPF 11/89 Extra Light Violet Pearl Blonde

TONERS • HPF 00/89 Violet Pearl Toner • HPF 00/81 Violet Ash Toner

VIOLET

MIX TONERS

• • • •

• HPF 0/44 Copper Mix • HPF 0/66 Red Mix • HPF 0/88 Violet Mix

HPF 4/88 Intense Violet Medium Brown HPF 5/88 Intense Violet Light Brown HPF 6/88 Intense Violet Dark Blonde HPF 10/81 Very Light Violet Ash Blonde

COLOUR WHEEL AND LEVELS YELLOW

LEVELS

NUMBER SYSTEM

11/ Extra Light Blonde 10/ Very Light Blonde 9/ Light Blonde 8/ Blonde 7/ Medium Blonde 6/ Dark Blonde 5/ Light Brown 4/ Medium Brown 3/ Dark Brown 2/ Very Dark Brown 1/ Black

• First number = Colour level • Second number = Primary tone • Third number = Secondary tone

11/0 10/0

8/0

EXAMPLE 8/74 = Colour level 8 = Blonde Primary tone = Brown Secondary tone = Copper

9/72 8/72

GREEN

7/0

8/38

8/03

99/33

7/03

7/38

6/03

7/72

6/0 11/21 10/21 6/72 5/0 7/78 9/21 5/72 6/78 8/21 4/0 7/21 5/78 6/21 4/78 3/0 5/21

5/03 4/03

88/33 77/33

99/07 66/33 88/07 77/07 55/33 8/74 66/07 7/74 55/07 44/07

ORANGE

0/44

6/44 7/44 8/44 1/0 1/01

TONES / 0 NATURE / 1 ASH / 2 MATTE / 3 GOLD / 4 COPPER / 5 MAHOGANY / 6 RED / 7 BROWN / 8 VIOLET / 9 PEARL

9/03

9/38

9/0

11/72

4/53 5/53 6/53 5/64 5/66

10/11

8/11 9/11

7/11

6/11

4/88 5/88 6/88

BLUE

10/81

00/81

11/89 0/88 00/89 VIOLET

4/58

6/64

6/66

7/66

5/68 6/68 0/66 RED

TIME & BOOSTER GUIDE PERMANENT

ULTRA LIGHT BLONDES

Lighter - Darker - Grey

1:1,5

1:2

3% (10 vol) 1 level of lift Tone in tone Light grey cover

30-45 min.

PERMANENT LIGHTER - DARKER - GREY

1:1,5 3% (10 vol)

45-60 min.

1 part Hair Paint Free colour 1,5 part Hair Paint Free Booster

3% (10 vol) 6% (20 vol) 9% (30 vol) 12% (40 vol)

6% (20 vol) 2 levels of lift Grey cover

6% (20 vol)

30-45 min.

45-60 min.

9% (30 vol) 3 levels of lift Intense tones Resistant grey: 2 parts colour 1 part 9% (30 vol)

45 min.

12% (40 vol) 4 levels of lift

30-45 min.

ULTRA LIGHT BLONDES

1:2 1 part Hair Paint Free colour 9% (30 vol)

45-60 min.

4-5 levels of lift 12% (40 vol)

45-60 min.

2 parts Hair Paint Free Booster 3% (10 vol) 6% (20 vol) 9% (30 vol) 12% (40 vol)

ID TIP 45 min. is recommen ded when covering grey hair or changing tone.

GREY HAIR GUIDE PERCENTAGE OF GREY HAIR

DESIRED COLOUR

NATURAL COLOUR

NOTE

0 - 25 25 %

100 %

0 %

It is not necessary to mix /0 in the desired colour

25 - 50 50 %

75 %

25 %

50 - 75%

50 %

75 - 100 100 %

25 %

75 %

RESISTANT GREY

25 %

75 %

ID TIP For shade change of more than 2 levels up or down, it is recommended to use a minimum of 50% /0 natural colour.

MIXING RATIO: 2 parts colour / 1 part 9% (30 vol)

HIGH LIFT COLOUR Ultra Light Blondes 11/0 11/21 11/72 11/89 Can be used with all boosters. Works by counteracting or enhancing the remaining contribution depending on choice of colour. 10

Always mix 1:2 (3%, 6%, 9%, 12%). • Up to 5 levels of lift. • The idéal start level is from level 7. • Can be mixed with all Hair Paint Free colours.

TONERS SEMI-PERMANENT COLOURING AFTER BLEACH OR CLEANSING Choose your desired tone of Hair Paint Free toner and mix 1:2 with 3%. Apply on towel dried hair and allow to process to the desired. result.. Effective neutralising of unwanted warm/ golden tones.

UNDERTONE

NEUTRALIZE WITH

TONE WITH

YELLOW

11/89

00/89

ORANGE

11/21

00/81 – 00/89

RED

11/72

00/89 – 00/81

11/00 DOES NOT REMOVE UNDERTONES, BUT LIFTS THE NATURAL MELANIN UP TO 5 LEVELS.

COUNTER ACTING/ ENHANCING PIGMENTS MIXTONE GUIDE

MIXTONERS 0/44 0/66 0/88 When counter acting colouring use the mixtone guide. 12

When intense results are wanted, use up to 1/3 mixtone. When working with higher levels, use less mixtone.

Level

MIXTONE

0,5 G

9G (30 gram mix)

CLEANSING/REMOVAL OF COLOUR WITH IDHAIR COLOUR REMOVER

LIGHT REMOVAL: Mix sachet with 60-70ml of warm water.

STRONG REMOVAL: Mix one sachet with 60-70 ml of either 3% or 6% oxidation cream/developer. When the desired base colour has been achieved, rinse off thoroughly and towel the hair damp/dry, follow with application of AMINO KERATIN CREME/oxidation stop. Then dry the hair and re-colour if wanted.

REMAINING PIGMENT CONTRIBUTION Use the guide to determine the remaining pigment contribution. Determine if these pigments should be: Counteracted or enhanced. Remember when lifting more than one level, the underlying tone will always appear and may affect the colour result.

It is important to use the guide.

LIFTING

LEVELS & COMPLIMENTARY COLOURS

DEPOSITING

Pale Yellow

Violet

Pale Yellow

Yellow

Violet

Yellow

Orange Yellow

Blue Violet

Violet Blue

Yellow Orange

Orange

Blue

Orange

Red Orange

Green Blue

Blue Green

Orange Red

Red

Green

Red

Violet Red

Yellow Green

Green Yellow

Red Violet

Violet

Yellow

Violet

Blue Violet

Orange Yellow

Yellow Orange

Violet Blue

Blue

Orange

Blue

PRE-PIGMENTATION • IdHAIR COLOUR BOMB - Use directly on dry hair - let it work for 10 min. Rinse with water and apply the chosen Hair Paint Free colour • Add the maximum MIXTONE to the selected formula. • Select 1 shade lighter than the desired result from /3 series - mix 1:1 with water - apply to dry hair – apply target shade directly over the top.

IMPORTANT! PREPARATION • Always use nitrile gloves with pictogram for chemistry • Always use a scale for perfect proportions • Always use IdHAIR Protective Oil on the skin (applied at the hairline to protect the skin from • redness, irritation and colour edges) • Always use plastic or glass cups / bottles

WE ALWAYS RECOMMEND NIOPHLEX

AFTER TREATMENT/HOME CARE • When development is complete, add a little warm water and emulsify the colour gently, then rinse thoroughly. • Lightly shampoo with IdHAIR Elements Xclusive Colour Shampoo, then rinse thoroughly. • To stabilise the colour, apply Black Magic Keratin Créme to the hair and leave for 3 minutes, this neutralises all hydrogen peroxide and chemical residue in the hair, rinse thoroughly. • Apply IdHAIR Elements Xclusive Repair Treatment or IdHAIR Elements Xclusive Colour Conditioner and always recommend this product for maintenance at home.

NOTES