Give your Characters some Character! — If you think you are unfamiliar with character design, you are surely wrong. We come across all sorts of characters on a daily basis — you see them on animations, movies, packaging, advertising, nearly any platform or medium you care to name. Just take a minute, look at your surroundings, and you will probably surprise yourself by the amount of characters that surround you. Those little things you found cute, delightful and pleasant to look at… You may see them as purely decorative, but on the contrary they are created as part of a brand’s identity.
