COLUMNS
Make it
Calendar YearEnd Every Day
Written by Mark Neigh VP of Digital, Masterworks
When I transitioned my career into partnering with nonprofits to accelerate their fundraising through digital marketing strategies and technology I was struck by something that seemed to be true of the whole industry: 90% of online giving happened in December. This was true of every organization I worked with. And 90% of December giving happened in the last three days of the year. And 90% of that giving happened on the last day of the year.
14 • Connected Giving • November 2021
