DOWNTOWN

Properly Laced

Co-owners Willie Burns and Aaron Millan say they have always shared a passion for shoes and that opening a retail location is something they used to dream about together as young teenagers.

“Properly Laced was built on two cousins believing in one another and striving to live out their childhood dream,” they share. The pair teamed up in 2021 and started their journey selling sneakers out of their cars and homes for about six months before connecting with Christian Colon, owner of C23ink on 3rd Street in Bethlehem. After about 10 months at C23ink, Burns and Millan were offered the opportunity of a pop-up lease through City Center. Fast-forward to now, and they have just celebrated the grand opening of their permanent location in Downtown Allentown. “To see Allentown develop into a great-looking city, it’s an honor for us to be a part of that,” they share. Now, locals can buy, sell or trade authentic, brand-new, top-brand items at Properly Laced in Allentown or Bethlehem.

107 N. 7 th St. Suite 110, Allentown | properlylaced_allentown | properlylaced_bethlehem

Making Moves King Kone

After a long history at its location on MacArthur Road, owner Rick Safi made the decision to move King Kone to a new location. “We outgrew the current spot. The move was to take the business to the next level,” he shares, noting that their new home on Springmill Road in Whitehall offers more room, parking, more outside seating and the ability to make his own ice cream cakes. Despite a 33-year-long history at their former location, Safi says that the community is excited about the change. “They can’t wait to sit on the deck and enjoy the view,” he says. This summer, enjoy 12 more available flavors and more vegan options, with a new soft vegan option. “Everything we make is a signature item,” says Safi. “My employees take pride in their creations which I have instilled in them that every sundae, cone or milkshake needs to be perfect.”

4128 Springmill Rd., Whitehall | 610.261.1935 | kingkonewhitehall