D E S I G N DNA
CRACKING THE CODE! AN INTERVIEW WITH MARC NEWSON
D
esign has gotten complex—so much so that it’s hard to even recognize it anymore. The weight of the world now rests squarely on our shoulders. It is up to us to save, well, just about everything! Thank goodness for us! Hearken back to a far simpler time when a stayed, entrenched piece of otherwise lowly merchandise could be elevated by the craft, vision, and magic we call design. The mundane, the same, and the plain instantly catapulted to the other end of this sleepy spectrum with intellect, craftsmanship, and wit—and always providing a reminder that it’s not about seeing what has not yet been seen but seeing what can already be seen differently. I recently sat down with design superstar Marc Newson to discuss how he has been able to deliver this alchemy consistently for decades with no signs of slowing down.
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