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THANK YOU FOR YOUR SUPPORT! INTERNATIONAL DESIGN CONFERENCE 2022 - Seattle, WA
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2022 YEARBOOK OF DESIGN EXCELLENCE 28
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2022 IDSA Honors
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IDEA 2022 Winners
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IDEA 2022 Jury
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IN EVERY ISSUE
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IDEA 2022 Featured Finalists
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In This Issue IDSA HQ by Chris Livaudais, IDSA
Beautility by Tucker Viemeister, FIDSA
ID Essay Stephen Melamed, FIDSA
FEATURES 18
Remembering Betty Baugh, FIDSA
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America ByDesign
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Designing with Everyone in Mind
by Seok-min Oh
224 Future and Familiar: An Approach to Design Language
by Brian Paschke
QUARTERLY OF THE INDUSTRIAL DESIGNERS SOCIETY OF AMERICA
Statement of Ownership Publication: Innovation Publication Number: Vol. 41, No. 3 Filing Date: 09.21.22 Issue Frequency: Quarterly No. of Issues Published Annually: 4 Annual Subscription Rate: $125 Domestically, $175 Internationally Mailing Address: 950 Herndon Pkwy, Suite 250 | Herndon, VA 20170 Mailing Address for Headquarters: Same as above Owner & Publisher: Industrial Designers Society of America Managing Editor: Christopher Livaudais Issue Date for Circulation Data: Summer 2022 Ave. Year Single Total Number of Copies: 1739 1651 Paid/Requested outside county: 1398 1427 Paid in county: 0 0 Sales through dealers/carriers: 130 62 Other classes mailed through USPS: 49 53 Total paid: 1577 1542 Free distribution outside county: 3 0 Free distribution inside county: 0 0 Free distribution mailed through USPS: 0 0 Free distribution: 0 0 Total distribution: 1580 1542 Copies not distributed: 160 109 Total: 1,740 1651
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Cover: Detail of Moxie by Embodied, pg 52 & 94.
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Innovation is the quarterly journal of the Industrial Designers Society of America (IDSA), the professional organization serving the needs of US industrial designers. Reproduction in whole or in part—in any form—without the written permission of the publisher is prohibited. The opinions expressed in the bylined articles are those of the writers and not necessarily those of IDSA. IDSA reserves the right to decline any advertisement that is contrary to the mission, goals and guiding principles of the Society. The appearance of an ad does not constitute an endorsement by IDSA. All design and photo credits are listed as provided by the submitter. Innovation is printed on recycled paper with soy-based inks. The use of IDSA and FIDSA after a name is a registered collective membership mark. Innovation (ISSN No. 0731-2334 and USPS No. 0016-067) is published quarterly by the Industrial Designers Society of America (IDSA)/Innovation, 950 Herndon Pkwy, Suite 250 | Herndon, VA 20170. Periodical postage at Sterling, VA 20164 and at additional mailing offices. POSTMASTER: Send address changes to IDSA/Innovation, 950 Herndon Pkwy, Suite 250 | Herndon, VA 20170, USA. ©2022 Industrial Designers Society of America. Vol. 41, No. 3, 2022; Library of Congress Catalog No. 82-640971; ISSN No. 0731-2334; USPS 0016-067.
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36 Best in Show | Microsoft Surface Adaptive Kit Gold IDEA in Consumer Technology Access Through Adaptability 38
Curator’s Choice | UbiHub APAI (Access Point + Artificial Intelligence)
Silver IDEA in Commercial & Industrial
Illuminating Connection 40
Jury Chair’s Choice | Sonos Global Packaging System
Gold IDEA in Packaging
A Sustainable Experience 42
People’s Choice | Topgolf Next Generation Golf Ball Dispenser
Silver IDEA in Sports, Leisure & Recreation
Immersive Play
AUTOMOTIVE & TRANSPORTATION 44 Sea-Doo Switch Changing Seas 46
Silver Winner
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Bronze Winners
BRANDING 48
Silver Winners
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CHILDREN’S PRODUCTS 52 Moxie by Embodied A Friendly Learning Companion 54 Superspace Playfully Growing Minds 56
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Left: IDEA Silver, Genesis G90, page 46. Right: IDEA Gold, Clover Vertica, page 58.
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COMMERCIAL & INDUSTRIAL 58 Clover Vertica™ Quality at a Fresh Pace 60
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CONCEPTS & SPECULATIVE DESIGN 66 Quilt, community-based disaster relief network Crowdsourcing Emergency Aid 68
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CONSUMER TECHNOLOGY 74 Blackmagic Studio Camera Grassroots Accessibility with Cinematic Quality 76 LG OLED Objet Collection (Posé) Refashioning Entertainment 78 Surface Duo 2 Productivity in Your Pocket 80 Syng Cell Alpha An Immersive Soundstage 82
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DIGITAL INTERACTION 94 Moxie by Embodied Human-Machine Synergy 96
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ENVIRONMENTS
LIFESTYLE & ACCESSORIES
100 Majimaya Confectionery Tool Shop A Sweet Setup
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FURNITURE & LIGHTING
146 My Intuitive Surgical Data at Your Fingertips
106 Philips MyCreation - Closed Droplet Pendant Fishnet Edition Sustainability and Style in 3D
148 Reimagining the Behavioral Health Experience Compassionate Care
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150 VELYS™ Robotic-Assisted Solution Tailored Operations
HOME 110 Bespoke Jet™ Cordless Stick Vacuum with All in One Clean Station Clean Convenience 112 Bespoke US Kitchen Package & Bespoke FDR RF8000B Smartly Styled 114 CLAW Drywall Picture Hangers Hassle-Free Decorating 116 Dart Canyon™ Stainless Steel Farmhouse Sink Ingenious Accessibility 118 GE Profile UltraFresh Dishwasher Sanitizing Heaven 120 Intelligent electromagnetic enamel pot Carefree Home Cooking 122
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Right: IDEA Bronze, The Aim Collection, page 109.
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OFFICE & ACCESSORIES
STUDENT DESIGNS
156 Routes Flexibility in the Workplace
174 E-YES Amblyopia Trainer All Work and All Play
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176 Neto Water Filter Bag An Off-the-Grid Solution
OUTDOOR & GARDEN 160
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178 Nozomi - A system for dyspareunia and pelvic pain Multifaceted Therapy 180 Portable infusion bag Sensibly Designed 182 Vo&Airro A Cooler Approach to the Warming Problem
PACKAGING 164
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SERVICE DESIGN 167
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IDEA Program Partners Through an ongoing partnership with The Henry Ford Museum in Dearborn, Michigan, winning IDEA products may be entered into the permanent collection of the
SOCIAL IMPACT DESIGN 169
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museum. The Henry Ford name is synonymous with innovation and the pursuit of excellence. The museum welcomes over 1.7 million visitors per year and is a national historic landmark, with an unparalleled collection of
SPORTS, LEISURE & RECREATION 170 Milo - The Action Communicator Adventurous Conversations
artifacts spanning over 300 years of human ingenuity.
LeManoosh.com is a design blog where you can find creative inspiration, boost your skills and look for your
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next job. It serves a global audience and has established a
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2022 winners will be featured on the website which allows
reputation for highlighting exceptional product design. IDEA IDEA to extend our reach and provide the benefit of worldwide exposure for our winners.
Samsung believes that technology will push us forward. IDEA and Samsung enjoy a long standing partnership to celebrate the winners of IDEA recognitions during our gala event which follows the IDEA ceremony each year. Their support helps create unforgettable experiences for everyone in attendance and provides a special opportunity for designers from around the world to commemorate their achievements together.
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We help creative minds discover talents, learn new skills, and prepare for a career in industrial design. This year, thanks to the support from members of our community like you, Design Foundation was able to provide $10,000 in college tuition support and helped over 40 underrepresented industrial design students attend IDSA events for free.
www.idsadesignfoundation.org Sketches by Alex Cordeiro Neto, 2020 Design Foundation Scholarship Recipient.
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IN TH IS ISS UE
GREAT PRODUCTS AND THE DESIGNERS WHO MAKE THEM REAL
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e are not here to simply hand out accolades for beautiful styling alone. The products and stories within these pages help establish a baseline for excellence in the current state of design across nearly every aspect of the modern human experience and act as a looking glass into what products and services we might expect to come in the not-too-distant future. The recipients of this year’s IDSA Awards are just a few of the people in our community who have contributed in significant ways to the advancement of IDSA, to the education of future design pioneers, and to the professional practice of industrial design itself. Their positive impact, in some cases over the course of decades, simply cannot be understated. The winners and featured finalists of the 42nd International Design Excellence Awards demonstrate industrial design’s value and vital importance for our society. In 2022, IDEA once again set a new benchmark for the number of entries with a whopping 2,231 professional and student submissions received from 30 countries. Thank you to everyone who took the time and effort to enter your work into the competition this year. Your support enables IDSA’s ongoing efforts to provide a valuable community-based
platform for industrial designers around the world to learn and grow from one another. Our IDEA judges carried the great responsibility to meticulously evaluate each of these entries across our long-established criteria (design innovation, benefit to user, benefit to client/brand, benefit to society, and appropriate aesthetics). In a welcomed sign of “normalcy,” we were pleased to return to an in-person format for the final review and selection of this year’s winning designs at The Henry Ford Museum in Dearborn, MI. The rigor of our judging process is something we hold in high regard, and the shared experience at the museum is one factor that we believe makes IDEA truly unique. All told, the work and legacies highlighted in this issue represent countless hours in the design studio, untold numbers of sketches and prototypes created to obsess over details, and an immeasurable dedication to our shared passion of industrial design. Congratulations to the winners! —INNOVATION Editorial Team
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POWER OF OUR PEOPLE
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hese days, it’s almost cliché to say that meeting in person presents a unique benefit over other forms of connection. And while digital forms of communication and collaboration have come along in recent years, there’s no match for the culture and vibrancy that only happens when we share a physical space. Our profession, the act of industrial designing, is inherently highly tactile, so it’s only natural that designers gathering to exchange ideas, support one another, and build community has become such an enduring hallmark of our organization. The in-person experience takes on new meaning after the confining circumstances of a global pandemic, as was the case of IDSA’s International Design Conference in Seattle, WA, on September 12–14, 2022. Several attendees expressed how excited they were to return to an in-person IDC format and how great it was to see everyone’s smiling faces. At the risk of cliché once again, it’s honestly as if everyone was simply happy to be there, and the prevailing expectation seemed to be that people just wanted to casually interact with one another. James Otteson, IDSA, shared this online after the event: “I feel so blessed to have attended the IDSA 2022 International Conference in Seattle this year. I was able to meet and connect with so many driven and inspirational people. It was fantastic to be in such a passionate space, shoulder to shoulder with the people who dream up and create the world around us! Thank you to everyone who went and supported the event, especially those who went out of their way to share their life’s journey and offer helpful advice.” For these few days in Seattle, simply being together was enough, and the social barriers sometimes present with job titles or ego were delightedly nonexistent. Now about that content. The core focus of IDC is on the professional practice and academic landscape of industrial
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design—the event itself being a 57-year evolution of what began as IDSA’s national membership meeting. In recent years, we’ve welcomed the global design community to participate in a larger discussion aimed at advancing the work we do and celebrating how deeply interconnected the once-siloed creative disciplines have now become. At IDC 2022, we explored designing iconic products, the integration of physical and digital experiences, the necessity of intersectionality in our industry, championing user research in the industrial design process, and how to build meaningful inclusivity into organizations, just to name a few topics. All this while academics met during the Education Symposium to share new pedagogies for industrial-design learning and in-depth roundtable discussions sparked new connections for participants. Ginger Woo, IDSA, provided this reflection: “More than ever before at a design conference, I felt really comfortable expressing myself and seeing that my experiences were validated and echoed. To everyone that created the space for that, I am just very grateful.” IDC 2022 was also unique in that it was the first major event where much of the on-stage content was simultaneously livestreamed to a virtual audience. We first experimented with this format for the Women in Design Deep Dive in March, but for IDC we took it to a new level thanks to our on-site audio-visual team who created a high-quality multi-camera broadcast. Because of their lower ticket price point, hybrid events increase accessibility to IDSA programming for those who are not able to join us in person and, with our Academic Watch party tickets, even allow groups of people to gather in a single location to watch together. We have definitely learned a lot through the process, and we’re excited to continue leveraging technology to expand the ways IDSA delivers content to our community.
The event closed with a large group still in attendance for the announcement of our 2022 IDSA Award recipients and our annual membership business meeting where I provided updates on IDSA’s financial performance and hinted at a few future program highlights. Everyone left Benaroya Hall on a high note and headed, not to the airport, but straight to Tactile’s design studio down the street for continued conversation and libation. The room was packed and remained that way for hours. It was, at least for me, proof positive that we all wanted to maximize our social time as much as possible before the journey home after having spent so much time apart during the pandemic. When IDC returns for 2023, it will be to a special location. New York City! It’s a city with a vibrant creative culture and an undeniable personality that is unique among the world’s top metropolitan epicenters. It is home to one of IDSA’s largest professional chapters, and IDSA was originally headquartered here at the time of its founding in 1965. In 2003 we held one of our most memorable conferences ever at the Marriott Marquis in Times Square, which happened to coincide with the now infamous blackout event. In August of that year, you may recall, a large portion of the Northeastern US was impacted by a massive power outage that included most of New York City. For several hours, the blackout shut down just about everything for millions of people. This happened right in the middle of our conference, and everyone was evacuated from the building. In fact, nearly all of Manhattan took to the streets since being inside was unbearable (it was too hot without a/c). Any event planner might call this a total disaster, yet many who were there remember the moment as yes, highly inconvenient but also something truly special. There were impromptu parties in the streets and meals shared with strangers outside of restaurants. The loss of electrical power turned out to be a connecting force that removed pretense and pulled people together as equals. At the center of all these experiences is people. Fantastic things can happen when we open ourselves to new ideas and find resilience in challenging situations. The evolution of our profession demands that we gather to exchange our thoughts, identify areas of opportunity, and investigate our differences. The convergence of human creativity is what makes our events so special and why our organization invests so much time, money, and resources to produce them each year. Conferences large or small can become a defining moment in one’s career, but you must be there to take advantage of the opportunity when it presents itself. I hope to see you in New York City. This time we’ll do our best to keep the lights on! —Chris Livaudais, IDSA, Executive Director chrisl@idsa.org
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B E A U T I LI TY
SINGULARITY
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esign is everywhere and nowhere. Under the crush of the climate crisis, social justice, and the neverending pandemic, people have forgotten what beauty means and its value to our lives, our culture, and our world. Industrial design—both what we do and how we teach it—seems to be up for grabs. Are we dropping into a black hole, the singularity where gravity is so intense that space and time are crushed to a halt? Or is this another kind of singularity? The system theory kind where a small, trivial change causes big changes: the butterfly effect. The question is, Will beauty flap its wings and through a series of events make things better? We are the butterflies. Making things look good is the job of industrial design. We do it for a reason: to nudge things forward. When you say beauty, do you imagine Oscar Wilde writing a poem or Sid Mead’s sunset reflected on a futurist vehicle? Judging from the number of trailer parks, McMansions, strip malls, and junkyards dotting the landscape, it would seem that Americans do not appreciate beauty much anyway. The low priority for beauty may be traced to the Puritan immigrants’ disdain for decoration and frivolity: “Cleanliness is next to godliness.” Pilgrims made beauty a sin. Function, not form, is ingrained in Yankee ingenuity. In 1910, advocating modern aesthetic principles of smooth, clear surfaces, the Viennese architect Adolf Loos famously denounced, “Decoration is a crime!” Is Beauty the Ugly Duckling of Human Virtues? During the Great Depression, companies turned to industrial designers to inspire lost confidence in American business, lure consumers back to the marketplace, and put workers back to work. The new profession focused on form, function, and production, designing products that were
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more attractive, more efficient to manufacture, and easier to use. The pursuit of beauty fueled innovation. In the process of creating beautiful products, industrial designers found ways to use new materials and manufacture things more effectively. They learned ways to fit different people more comfortably, understand their needs, and fulfill their desires. Basically, they figured out how to develop the interface between the user and the machine, leading to perfecting methods for working together. One of the things those first industrial designers realized was that people have desires beyond efficiency, ergonomics, and even comfort. In his 1957 book, Mythologies, French semiotician Roland Barthes showed how familiar things signify all kinds of ideas about the world. Products are transactional objects. Everything communicates nonverbally, financially, and emotionally—a red car goes faster, little rubber fins say peeling potatoes is fun, and a pink stuffed carnival prize shows you won. Styles like streamlining, modern design, and Afrofuture as well as product semantics communicate on a primal level. The power of design taps into irrational needs. English architectural historian Adrian Forty goes further, writing in Objects of Desire: “Unlike the more or less ephemeral media, design has the capacity to cast myths into an enduring, solid and tangible form, so that they seem to be reality itself.” Turns out that our bodies are not entirely controlled by our heads; they have intelligence beyond muscle memory. That’s why we can react before we know what we are doing—each cell is clever in its own way. Our bodies also enjoy beauty beyond just feeling good. The human response to beauty spans physical, intellectual, and emotional experiences. Although beauty can be isolated to individual senses—an enchanting perfume,
harmonious melody, delicious flavor, enticing texture, or beautiful sight—combinations are imperative. Beauty is personal and universal, biological and chemical, rational and irrational, tangible and intangible, physical and metaphysical. The experience of beauty is the convergence of body, mind, and soul. Form and function melt together. Art and science dance. Neuroaesthetics is a multidisciplinary branch of cognitive neuroscience that is using brain scans to investigate aesthetic experience. According to Charles Mauro, “We now know based on robust neuroaesthetics research that beauty as a behavior-creating variable is far more powerful than most realize. Beauty is so powerful neurologically that it can and does produce startling bias in the lives we lead, friends we keep, and products we purchase. In product design, every solution is a complex combination of functionality and ornamentality (beauty). This combination is at the very heart of design patent law and even more important drives consumer behavior in the initial instance and through the product life cycle. OXO is a prime example of all noted above.” Beauty is multimodal: • Sensual: seeing and touching; the aroma and sounds all contribute to a beautiful thing • Intellectual: understanding and enlightenment—aha, accomplishment • Emotional: happy, joyous, sublime, ecstasy, love • Physical: pleasing your body, sex, movement, dance; pleasure is beautiful Writing about service design, Brazilian designer Tennyson Pinheiro said, “Reduction philosophy and engineering practice say that a complex system are the sum of its parts, and that it can be completely mapped, understood and solved, analyzing the parts. It is the diametric opposite of what we designers call ‘gestalt. Gestalt means ‘the whole is bigger than the sum of its parts.’ Reductionism is, therefore, the extreme opposite to design itself.” All Is One Isn’t beauty really the singularity at the top of psychologist Abraham Maslow’s pyramid of human needs? He calls the peak “self-actualization,” something that transcends individual selves, the fulfillment of your talents and potentialities, seeing, feeling, and reaching enlightenment. It’s at the top after survival, when people are no longer food or shelter insecure, when they have the capacity to feel loved and be admired, when they can contemplate and enjoy a beautiful composition or poem—a transcendent experience. Making beauty is the ultimate nirvana. The activity of creating beautiful things—playing music, carving a sculpture, solving a mathematical problem, dancing, singing, even designing a hairdryer—is the supreme high. It’s a win-win for both the creator and the patron. That’s the real value of doing industrial design—the creation process—making
a great thing or experience to share with a lot of people! Helping people reach this kind of nirvana is what friends are for and what society supports. Rowena Reed Kostellow, FIDSA, said, “Pure, unadulterated Beauty should be the goal of civilization.” Beauty is the essence of civilization! If beauty is the gold standard, then it’s no wonder that the industrial design profession is being pushed to new heights. Sunsets, flowers, butterflies—all beautiful. Natural wonders are not beautiful because of their practical function; our human response makes them beautiful. It’s human nature. The earliest humans loved decoration. Before they even made themselves hats or skirts, they tattooed their bodies, wore jewelry, and painted their caves. According to Loos, the earliest known humans, Homo habilis, or “handy man,” committed the oldest crimes. The influence of industrial designers is multiplied by the studio and the factory. This little ecosystem/team creates products that are reproduced and distributed around the world. The products themselves are players in the ecosystem of objects, places, and activities, which is more persistent than a circular economy. Like that proverbial butterfly or the movie star who is projected on hundreds of screens to huge audiences, products are part of the supply chain that causes a hurricane or harmony. “Less is more” has more meaning than Mies van der Rohe thought! Although it seems as if things are going downhill, it’s only a feeling—it’s not a fact. Many things are getting better. There are more ways to connect and better foods to eat, and there is more information. Inflation is more than an economic trend. Everything is getting bigger: TVs are bigger and better. Trucks are way bigger. Houses. Couches. SUVs. College debt. There’s more news. More TikToks. More pets. More FOMO. Bigger profits for Exxon and Chevron. Twenty years ago, there were only 470 billionaires; according to Forbes’ 2021 list, now there are 2,755 billionaires. Expectations are bigger. Jeff Bezos needs a $485 million 417-foot superyacht. Inflation is more than just higher prices. The James Webb Space Telescope sees a bigger universe. Everyone has way more stuff to complain about! Designers have much more to do! Industrial design is more than a job. The quest for beauty is what drives the artist and the scientist, the politician and the teacher. “Form is not the aim of our work,” said Mies, “but the result.” Beauty is not a luxury! It’s an essential element of good business and cultural progress. Beauty creates the desire for better things. Beauty is the best motivation, the emblem, and the reward for removing greenhouse gasses, and for healing fear and hate. Beautility is civilization. —Tucker Viemeister, FIDSA www.tuckerviemeister.com
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I D E S S AY Note from the column curator, Steven R. Umbach, FISDA: Join us behind the scenes with Stephen Melamed, FIDSA, as he reflects on how sensitive ethnographic research can fuel future outcomes that truly improve the human condition.
REPLACING JUDGMENT WITH CURIOSITY
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retired last August after almost five decades of active practice within the field, which included working in industry, consulting, and the academy. Retirement now provides me the opportunity to look back upon the arc of my career and consider the work I found most compelling and impactful. Certainly my last 20 years working at the University of Illinois Chicago was incredibly rewarding and allowed me to interact and share experiences with the next generation of designers. That said, the one project that truly stands out for me was an extended engagement with Intel, which is the focus of this ID Essay. In 2005, an ethnographic researcher working with Intel approached me and my team to engage in what turned into a two-year journey that aligned with Intel’s (then) approach to the marketplace. At that time, Intel was conducting extensive ethnographic research targeting the problems and latent needs of individuals and commercial enterprises in different areas of the world to better understand how technology might address these needs. Intel would then work with designers to develop a variety of possible future outcomes that could be enabled by technology. The results would be published and then offered to Intel’s potential partners at no cost to pursue or execute. The obvious logic behind the investment was that any technology products or services that were eventually deployed would then be strongly encouraged to have Intel Inside. How Might Technology Enable Commerce in (Central) East Africa? The global region assigned to our interdisciplinary team was East Africa, with a primary focus on Kenya, Ethiopia,
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Uganda, Eritrea, Djibouti, and Somalia. The Intel research lead was an Ethiopian American well-suited to conduct this investigation; he was familiar with the area and possessed knowledge of regional and tribal cultures and languages. The initial quandary was how to conduct the research in a manner that would be respectful and mindful of the overall situation of Westerners swooping in to a part of the world we all had almost no knowledge of. This type of project is a juncture in the life of a designer who is well-suited to question the why behind the brief. Who will really benefit from this work? I know I’ve been guilty of beginning projects under the guise of excitement, only to later question the actual motives. We are not designers merely serving industry; we are designers attempting to improve the human condition while working with industry. After several trips to the area, my research colleague proposed a foundational methodology to follow the historic Swahili trade routes that generally weave in and out of population clusters along the coastline. We conducted boots-on-the-ground ethnographic research over approximately 18 months, covering the various seasons and witnessing, as well as documenting, the types of activities and associated issues that transpired. Here is where some life-affirming events took place. From the outside looking in, these places appeared very underdeveloped with minimal social and governmental infrastructure. While the locals were poor by Western standards, they exhibited inner strength and a proud spirit, despite the hardships they faced daily. As is typical of the ethnographic research process, the information collected was then categorized, analyzed, and synthesized. The issues, concerns, and
Solar power panels Signage
Choice of several pull down scenery backdrops
Folding table, writing surface
Digital Camera
Digital Camera + Photo printing station Items For Sale
The team used their findings about the commercial infrastructure in the East Africa region to inform their design concepts. For example, local business owners providing photo services from a folding table (left) inspired the photoshop kiosk (right), which would provide photos for personal use and legal documents.
opportunities were then housed within six major buckets: commercial enterprise, education, healthcare, security, transportation, and entertainment. Local Infrastructure Designing for this part of the world involves a unique set of conditions, such as an unreliable power grid, inconsistent access to potable water, and limited community infrastructure. People in this region are extremely resilient. Most things tend to operate successfully on a small scale within individual interactions. The vast majority of the population use matatu (Swahili for public commuter buses) to travel between villages and from home to work and to go shopping. Walking, bicycles, and mopeds are also common modes of transportation as few individuals have automobiles. Embedded in the region’s history, most commerce and socializing, outside the few urban areas that have storefronts, take place along the roadside. One striking example of someone who would not be limited by these conditions and saw possibilities for opportunities was Josef, who was from one of the coastal tribes of the Swahili community. He operated a makeshift charging station. His enthusiasm was unparalleled among the various people we spoke with and observed. The electric grid was active and reliable for about four hours each day, and Josef was certain to be stationed at his tiny kiosk ready to charge mobile phones and cordless devices
for a nominal fee. At the time, wireless communications were just beginning to penetrate the area. Most of the cellular technology and handsets were second-hand equipment received from the West. Simu ya jamii (Swahili for public pay phone) were pervasive throughout the region. These small kiosks were more than a public phone booth; they also served as a center for community news, charging stations like Josef’s (for the few individuals with cellular handsets), lottery tickets sales, and commuter bus stops. They oftentimes offered a variety of other small products and possible services. The most fascinating aspect of some of these well-located simu ya jamii were the small public gatherings that took place there where local news was shared, debate took place on social and economic concerns, and the state of the government was (quietly) discussed and debated. Our interaction with Josef provided much of the enthusiasm and inspiration for envisioning a better future for people like him and created a meaningful sense of purpose for our work. It was one of those “in the blink of an eye” experiences. The righteous considerations of humancentered sustainable design were no longer just fashionable words applied to the process—it was a visceral awakening. The lens through which we examined the problems and opportunities took on an entirely different meaning than when designing for Western concerns.
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a moped for an emergency medical technician to bring emergency healthcare services to those in need and a healthcare kiosk to administer check-ups and preliminary diagnostics. European football (soccer) is hugely popular in this part of the world. People gather at central locations to watch, socialize, and wager. Oftentimes, pick-up games would spontaneously happen as the only requirements were an open space and a ball. A concept for a gaming kiosk attempted to address and expand upon this situation. The realization emerged that several existing elements could be leveraged into a single unified concept, creating greater value by combining a public phone booth, community information center, and matatu transit location. These features then evolved into the concept for a simu ya A simu ya jamii, which offers a variety of mobile telecommunications and other services and products based on hyper-localized needs Miscellaneous information: weather, health, public awareness.
Envisioning Future Possibilities At the culmination of the research, our team was tasked with creating future possibilities, design fictions that might enable people’s imaginations to envision previously unforeseen opportunities. As a design team primarily working stateside, although multinational and interdisciplinary in scope, we needed to always be sensitive to cultural norms, stay humble, and be mindful of our Western point of view. The team generated over 150 ideas. Most of these ideas were then illustrated and accompanied by a detailed annotation of the overall concept. There was never a focus on manufacturing feasibility or costs, only that most ideas could be executed locally using readily available materials and processes. Some examples of this exploration are
Solar power panels
SMS Input information
Input information via SMS Hand crafted wood panels
This SIMU kiosk was inspired by the central role simu ya jamiis play in the culture. It provides phone charging, bus schedules, weather forecasts, and real-time local and regional news.
In his simu ya jamii, Josef provides a station where people can charge their mobile phones.
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jamii kiosk. Why was this significant? This concept would take advantage of a centralized location that drew people in and would then have the ability to offer a wider range of services and information within a single location. It could eliminate the need for an individual to visit several sites to accomplish their objectives. We identified a tremendous need for services such as tire repairs and basic adjustments for bicycles and mopeds. This led to the concept for a transport repair kiosk. We also created preliminary concepts that would generate small amounts of power through individual energy installations, such as Solo-Solar and the Wind-Turbine-Kit. We learned that pictures, picture-taking, and printing
that would store and encrypt certain personal and business information. The device was dumb until plugged into another one of several secure devices that could either be private or publicly controlled. The device could enable cellular communication, provide access to secure information, and record a transaction (pre-blockchain) Power regulation circutry
Solar panel (Front side)
Soil anchor
Solar panel (back side)
The Solo-Solar concept allows people to charge mobile devices and run small electric appliances at home and simu ya jamiis to provide expanded services.
pictures for personal use and enjoyment and, more importantly, for use with official documents, passports, visas, and government identification papers for work and school were an important part of people’s lives. Typically, these services were provided via a folding table; we conceptualized a more formalized business opportunity with a photoshop kiosk. Individuals and business owners expressed that personal finance and personal information security were among their highest priorities. Most business owners were independent operators of a small family or communitybased business, a street vendor, or a roadside operator that involved micro-transactions. Managing transactions, tracking inventory, recordkeeping, and security were all vital concerns. The eBank kiosk was created to bring banking and postal services to the people. Rather than hold currency, the kiosk would provide information, facilitate transactions through digital means, and act as a sort of independent financial ombudsman. The team shared some of the early concept sketches with people in the community. Their excitement about how these concepts could potentially improve their lives and make certain activities less stressful was potent. Hearing (via translation) and seeing their reactions influenced subsequent iterations. Some of the preliminary concepts were selected to move into a second phase of ideation and development, resulting in more detailed visualizations of a preliminary concept. One such concept nicknamed SesaME (a reference to magicians of the past) advanced based on the initial responses of the research participants. The concept involved providing people a key fob–like device
Elevating Outcomes In the years since 2006 when this work was completed, some of the concepts have been realized, although most remain design fictions. The project, the challenges it entailed, and the people and places are now all a fond (and satisfying) memory. Scott Henderson, IDSA, in the Winter 2020 issue of INNOVATION addressed his concern about our community rushing to the finish line, constantly operating under the constraints and pressures of budgets and timelines, often to the detriment of creativity and positive human outcomes. I would encourage my colleagues within the design community to take a moment to pause during the crunch of the deadline to seriously consider the subject matter, idea, or purpose of the work you are engaged in and to take a moment to reflect. My moto: Replace judgment with curiosity. —Stephen Melamed, FIDSA stephen.melamed@gmail.com Stephen Melamed is a professor emeritus at the University of Illinois Chicago.
SHARE YOUR STORY IN THIS COLUMN Have you designed something amazing, funky, or famous that’s 10 to 15 years old, or older better yet? If so, we’d love to hear story and see sketches, renderings, and images. If you are an IDSA Fellow or Member, please contact Steven Umbach, FIDSA, steven@umbach-cg.com.
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T R I B U TE
REMEMBERING BETTY BAUGH, FIDSA
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t’s a sad day when we lose a pioneer in industrial design— and, even more so, a woman in design. The wonderful opportunity we have now is to pause and share our memories and continue Betty Baugh’s legacy as designers. Her passion, her love, and her excellence for design and in design will be remembered for decades and decades to come. Betty always had time for me and others who wanted to bend her ear about industrial design. Her smile and charisma made her a wonderful person to talk to. Betty spoke quietly, but commanded attention. I respect and honor her dedication and commitment to IDSA over many, many years. She was instrumental in bringing to life the Women in Design Section and crafting what IDSA is today. We now celebrate and remember Betty for her wonderful craft as a designer, her dedication to the profession of design, her contribution as an educator to all of us, and most of all, her love of the beauty design brings to the world. —David Dombrowski, IDSA Betty and her husband, Wayne, both talented and adventurous industrial designers, arrived on the Columbus scene just as its design culture was intensifying. Quickly, they became involved in elevating design processes, innovation, and creativity.
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Betty supported RichardsonSmith’s commitment to expanding the breadth and depth of design challenges in strategic as well as tactical programs with multidisciplinary teams. In her search for new ideas, she invested in the California-based Heath Ceramics, a modern dinnerware company and then moved to the Bay Area. Having West Coast and Pacific Rim projects, RichardsonSmith maintained connection with Betty about the changing role of design resulting from differences between Eastern and Western cultures and convergences therein. It was and remains a dynamic era for design and design processes, and Betty’s participation and contributions helped shape today’s design profession. Thank you, Betty, for sharing your gifts. —Deane Richardson, FIDSA Betty Baugh was a lifelong champion of the industrial design profession and a past president of IDSA. Most people knew and loved Betty, which is why she was elected to the IDSA executive board so many times over her career. But I knew Betty more than as an icon of IDSA; I knew her as a master of design and an authority on the science of materials. I came to know Betty in the 1990s, when I also served on the IDSA Executive Board. She was already well-known,
Betty Baugh inspires school girls in Japan (left); Baugh’s Lense Cake Plate for Lancaster Glass (right).
well-connected, and very influential. Traveling on a rare business trip to the West Coast, I met Betty for lunch in Seattle, after which she took me to see works by Dale Chihuly. At the gallery, she pointed out how the blue colors were created by introducing cobalt and copper oxide, the whites by using bone ash, and the greens by including chromium. I was immediately blown away! That single day opened me up to an entirely new world! Betty and I quickly developed a close relationship, texting and emailing constantly on everyday technology, the design of new materials, and how to maximize their visual effects. She would preface her messages with “Hey ECF (East Coast friend), I have a question for you.” I would respond with “Hey WCF.” Eventually she also introduced me to her own exquisite work, some of which she designed for Libbey Glass and the amazing Sunburst series she designed for Nambe. She also shared some of her experimental work, highlighted by her martini glasses in which the straight stem was replaced with one resembling a glass bone structure. These were some of the most delicate and imaginative items I had ever seen in glassware! Betty was not only an exceptional designer; she was truly an oracle of the chemistry of colors! Our discussions were an ongoing master class in special effects. She liked to ask me about materials because I often served as her library.
But she knew the intricate technical stuff that could turn all materials into magic! —David Kusuma, FIDSA Betty Baugh was an empathic, engaging, and inspirationally sincere IDSA stalwart and executive member and a wonderful trailblazing woman! I’ve been an IDSA member for over 33 years and a professor in the School of Design at San Francisco State University for over 30 years, where I was the chair of the Design and Industry Department from 2002 to 2012. During this period, I had the opportunity and pleasure to have Betty Baugh as a neighbor, an engaged community partner, and a design liaison to the School of Design. Betty was the quintessential design advisor, reliable guest reviewer, mentor, and staunch supporter of faculty and students alike. Those who had the privilege of knowing her educator/ mentor persona in San Francisco from 2002 to 2017 will acknowledge her teaching and sharing of her vast awardwinning professional design background in artisan glass production. During this period, she instructed industrial design courses at the California College of the Arts (CCA) and the Academy of Arts University (AAU). She was so enthusiastic and supportive in the role of the design educator and always eager to work with students and offer advice.
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group entry, which was an opportunity to pool their talents. She had compiled copies of the past student winners from her classes, which she would share with subsequent classes to give students a better understanding of the competition’s successful storytelling narratives. I am forever grateful to Betty Baugh for her everlasting contribution to the quality and diversity of design education that we can provide to our students and community. Thank you, Betty Baugh! —Ricardo Gomes, IDSA
Baugh’s Tower Grater for Progressive International
At her “neighborhood” San Francisco State University campus, she always made herself available. She was always a welcomed invited guest to not only our undergraduate and graduate course reviews but also our student exhibitions, alumni speaker forums, and workshops. She was always willing to share her perspective and POV on our students’ product proposals and early concept ideations down to their final storytelling pitch-deck deliverables. She was always ready to get directly involved in assisting the development of undergraduate and graduate research projects as a user expert, practitioner, consultant, or facilitator to our students. We missed the opportunity to hire Betty as a lecture faculty for one of our Product Design 1 classes back in the fall 2011. During this conversation, she shared with me some of the successful design pedagogy strategies that she implemented while instructing at CCA and AAU. She had students collaborate in design competitions like the International Housewares Association (IHA), submitting a
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When I turned the magic 60, I was determined to make a trip I promised my mom I would always make: to drive up the Pacific Coast Highway in a beautiful car. I called a few people I knew in California to tell them of my plans and that I would like to visit with them. When I called Betty, she made me an offer I couldn’t refuse. She said, “Lisa, you don’t want to do all that driving. Let me take the wheel at some of those hairy spots so you can truly enjoy the views.” Betty was an excellent driver, so I accepted. After a wedding in San Diego, I took the train to Los Angeles to visit my cousin Brian and his wife, Mindy. As instructed by Betty, Mindy arranged the rental of the hottest Miata she could find. There we were—two gorgeous blonds (really white hair that champagned a bit) driving up the PCH. During our ride, I sent pictures of Betty and myself in the hot Miata to my friend David Jenkins, a former design director of seating at Steelcase. David and Tom Matano, designer of the award-winning Miata, are great friends. The next day I received an email from Tom: “I designed that car for beautiful women like you to drive it up and down the PCH. Enjoy!” Betty gave me the best birthday present ever! The other story I have about Betty demonstrates the progress women have made in design. Betty used to stay with me in New York City during the Tabletop Show. One year we attended a design and marketing event in the Tabletop Building at 41 Madison Avenue. Betty looked around the room and said, “Twenty years ago I was the only woman in this room. Today we are a majority.” There was pride on her face. She was an incredible designer as well as an educator and mentor to many women in design. She felt personally responsible for helping many women find a seat at the design table. —Lisa Smith
Betty Baugh was unique in the purest sense of the word. One of a kind. A quiet, humble, but very talented, very accomplished force of nature. Betty never complained, always had a smile for everyone, and always persevered. Boy, did she persevere. There are some of us who will never fully understand what it means to have a very productive design career, serve IDSA at the highest levels, earn Fellowship and the respect and affection of the Society, and raise a family of four. Work all day at a high level and then come home, feed the family, maintain the household, and referee the rambunctious kids—Betty did that with equanimity, grace, and a serene calm. I had never met Betty until she moved to Kirkland, a Seattle suburb, in 1993. In one of life’s strange coincidences, I now reside in a Seattle retirement community where one of Betty’s cousins, Peggy Baugh Newsom, lives. Peggy is the spitting image of Betty and has the same force-of-nature persona. Peggy’s three brothers, Betty’s cousins, founded Baugh Construction in Seattle many years ago. It is now the largest building construction company in the Northwest, now known as Skanska USA. Our son worked for Baugh Construction for many years and knew the Baugh brothers well. He says they were loved by everyone who worked with them. Betty obviously is from the same gene pool. Hard working, accomplished, but still a down-to-earth, well-loved human being. Once Betty committed to something, she really got her teeth into it. After moving to Kirkland, she began to climb the ladder with a vengeance at IDSA: Western District VP in 1995–96; IDSA Secretary/Treasurer, 1997–98; Executive VP, 1999–2000; President, 2001–2002. The Design Foundation was also formed during her watch as President. Betty was named an IDSA Fellow in 2003, a well-deserved accolade for a wonderful, unpretentious, and charming contributor to IDSA and to the advancement of women in our design world. Betty was the best! —George McCain, FIDSA It was at the 1983 IDSA annual conference that Jim Hansen, FIDSA, introduced me to Betty, saying, “I can’t believe you don’t know Betty Baugh!” Up until that time I had never had the chance. The Women’s Section didn’t exist, she was on the West Coast, and I was in the Midwest. Since there were so few women in IDSA at the time, Jim thought we would and should all know each other.
When Betty was elected Western District VP, she raised extraordinary funding from the corporations in her district and organized programs with blockbuster attendance, revitalizing the district. It was clear that her extraordinary skills were an asset to IDSA’s membership. In 1992, when Sharyn Thompson, FIDSA, and I founded the Women’s Section, Betty was one of the stars at our first meeting. We wanted her featured for many reasons: her elegant design work, her longevity in the field, her combining of family and career, and her unique status as a designer who was successful selling designs on a royalty basis. It was a business model I admired! Betty was elected to any leadership role she pursued, including as IDSA’s President, and did a great job in all. When I prepared her Fellowship nomination in 2003, the letters of support poured in: a total of 18. IDSA members described Betty’s drive on behalf of IDSA as legendary. She was the personification of the award representing “the special respect and affection of the membership through distinguished service to the Society and to the profession.” Without her ceaseless energy, IDSA would not be the organization it is today. Betty Baugh, FIDSA, is irreplaceable, and she will be truly missed. —Nancy J. Perkins, FIDSA
An interview with Betty Baugh, FIDSA Scan the QR code to watch Betty reflect on her career and finding the balance of being a designer and mother in a 1996 interview, by Bret Smith, IDSA (©Bret H. Smith, 1996. All rights reserved.)
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T E L E V I S I ON
BOOSTING DESIGN AWARENESS
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he ByDesign television format is now proven itself as a powerful vehicle to share the power of design with a broad audience. Season 2 of America ByDesign: Innovations debuted in February of 2022 on CBS channels in major metropolitan markets across the United States and was viewed in over 4 million households (averaging 700,000 viewers per episode). That audience grows by over 125,000 (and counting) when you factor in online viewers via YouTube and social media. IDSA is proud to have helped establish this program in the U.S. through its ongoing partnership with MWC Productions. At its core, America ByDesign is a television show about inspiration, disruption, and changing the game through the power of design. We’ve been thrilled by the response the show has received from our community and the expanding audience we’ve been able to reach with each iteration. A show like this advances IDSA’s advocacy mission and introduces the profession of industrial design to millions of viewers across the country. Just imagine all the creative minds who may have never heard about industrial design before or knew a career like this exists. Now, because of a show that demonstrates the innovation process and calls attention to the impact great design can have on everyday lives, they can be inspired to pursue a vocation in design.
As an industry partner, IDSA works to position IDSA members and IDEA-winning products on the show for their exceptional work to be broadcast into homes across the U.S. Season 2 included several IDSA members who participated as featured designers, judging panelists, or segment presenters. The on-camera roster included IDSA members: Michael DiTullo, Dan Harden, Scott Henderson, Jean-Jacques L’Hénaff, Chris Livaudais, Alison Lyons, and Jayson Simeon. In Season 2, the Nebia by Moen Spa Shower (IDEA 2021 Gold winner in the Home category) was selected by the America ByDesign judges as the series winner. This shower system, designed by Jayson Simeon, IDSA, Jessica Birchfield, IDSA, Adam Valco, IDSA, and Ryan Burbank, IDSA of the FBGPG Design Team in partnership with Nebia, consists of a showerhead, an adjustable slide bar, and a hand shower that magically snaps to the wall via a magnetic dock. The system helps create a more responsible waterconsumption future without compromising the warmth and comfort showers provide us every day. We are delighted that the ByDesign series will continue for another season and look forward to having the work of IDSA members and IDEA winners highlighted in such a big way. Look for Season 3 of America ByDesign: Innovations to air in late 2022.
Opposite: Michael DiTullo, IDSA (founder and chief creative of Michael DiTullo LLC), speaks with Jessica Birchfield, IDSA (principle industrial designer at FBGPG / Moen Inc.), about the design development of the Nebia by Moen Spa Shower System.
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C U S T O M I ZAB L E DE SI G N
DESIGNING WITH EVERYONE IN MIND
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ccessibility for all users is a key responsibility for companies that produce and sell products, but the real mission is to go beyond basic concepts of accessibility to consider each and every individual. With over 7.75 billion people in the world today, there’s no such thing as “general.” The world is constantly changing, and so are our users. All across Samsung, there is a collective mindset to reflect the consideration of that diversity in our designs. Samsung deeply embraces diversity, equity, and inclusion (DEI) as one of our most important organizational values. Our mission is to ensure that all users feel seen, heard, and understood when using our products. Design With, Not For Whenever somebody asks what DEI is, we explain using the playground analogy. Diversity is being invited to play, equity is ensuring people of all abilities can get in, and inclusion means everyone is joining in on the fun. Each is interdependent—you can’t have one without the other. DEI in design truly begins when we invite users into our design process. We listen to our users and reflect on their ideas, applying these insights to the entire product process from planning to launch. We actively invite people with disabilities to share their views and collaborate with various departments; we also include employees with disabilities and their families. Designing together enables us to avoid
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biases and develop innovative ideas. Better experiences can be created by designing with, not just for. The Power of Language Language is the most fundamental and powerful element used to ensure DEI. Language not only represents our thoughts but also shapes the way we think. We regularly review and discuss the language associated with our products to welcome all users into our product experiences. We endeavor to use people-first and gender-neutral language by default to avoid bias and ensure inclusion. Words like “simply” or “just” should be used carefully, because you don’t want to assume every user is thinking the same way. We also prefer to use pronouns like “they/them” instead of “he/him” or “she/her,” as not everyone identifies as a male or female. Samsung strives to consider every detail when it comes to our product language because our goal is to provide meaningful experiences to each and every user. One Seamless Experience Examining the user experience through a DEI lens ultimately leads to a more seamless experience. One of our efforts has been to ensure a consistent experience across all Samsung products. For example, a high-contrast keyboard and grayscale features are consistent on the screens of our
devices, making it easy for users with visual impairments to find features regardless of the devices they are using. Interconnected experiences across digital products are another important tool when it comes to enhancing accessibility. With the SmartThings app, users can access home appliances remotely, like checking the content of the refrigerator without physically having to open it or monitoring the status of the washer and dryer, which may be in an out-of-the-way section of a user’s home. Also, the Screen Reader for the SmartThings app allows users to easily access their digital products and check and manage products without having to look at the screen. (On Samsung smartphones, users, including those who are blind or have visual impairments, can activate the Screen Reader function to hear audible feedback when using their phone.)
technologies that can bridge the gap between users and information to provide better experiences for all. As a global company, we understand that our products affect millions of people worldwide. This means we are responsible for including everyone—regardless of age, race, gender, sexual orientation, culture, and so on. We’re using our influence to create a more inclusive, equitable world. Our unwavering commitment will help us shape a better future for this generation and beyond. Designers at Samsung are committed to closing the gap among all users through Samsung’s devices, with the ultimate vision to help everyone use products and services inclusively in a spirit of Be Bold. Resonate with Soul.
—Seok-min Oh Designing a Better Future As we continue to design new and innovative products at Samsung, we are committed to ensuring that our smart devices are packed with creative potential and advanced
Seok-min Oh is the vice president and head of the UX Team at the Corporate Design Center, Samsung Electronics.
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Beauty. Form. Function. With zinc, you can have it all. 26
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ZINC
Die Casting Advantage
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To see how zinc die castings can benefit your next project visit: www.diecasting.zinc.org
2022-2023 STUDENT DESIGN COMPETITION The ZINC CHALLENGE is a competition for industrial design students who are currently enrolled in a College or University in North America. Participants display their imagination by creating, designing and developing a device made by zinc alloy die casting. To learn more about the competition, awards, and to enroll, please visit: www.diecasting.zinc.org/zinc-challenge INNOVATION FALL 2022
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I D S A HONO R S
Peter Haythornthwaite, FIDSA 2022 IDSA Academy of Fellows Inductee
AN INDUSTRIAL DESIGN ADVOCATE TO THE WORLD
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he first New Zealander to be made a Fellow of IDSA was Joseph Sinel, in 1965. He worked in California and was reportedly the first person to set up a consultancy using the words “industrial designer.” In 2022, the Society is proud to invite another industrial design pioneer from New Zealand to join the Academy of Fellows For nearly 50 years, Peter Haythornthwaite, FIDSA, has shared the value of industrial design and design-led enterprise on an international scale. An IDSA member since 1978, Haythornthwaite is known for raising the bar of design excellence and bringing creative thinking to disciplines across the United States, Australia, and his home country of New Zealand. He began his design studies in 1962 at the Elam School of Fine Arts at the University of Auckland in New Zealand. While there, Edward J. Zagorski, FIDSA, a design educator from the University of Illinois Urbana–Champaign (UIUC), came to Elam as a Fulbright Scholar in 1965 and inspired Haythornthwaite to pursue a master’s in industrial design at UIUC. After three years at UICU, Haythornthwaite
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worked in California and then at Henry Dreyfuss Associates led by Henry Dreyfuss, FIDSA, in New York City; Niels Different, FIDSA, had hired him. In 1971, Haythornthwaite returned to New Zealand to teach at the University of Auckland while maintaining a private practice. By the late 1970s, he joined Charles W. Pelly, FIDSA, at DesignworksUSA in California, and by 1984, he formed Peter Haythornthwaite Design, a multidisciplinary design consultancy. He also channeled his passion for design education into serving as head of design at the University of Auckland and as an adjunct professor of design at Victoria University in Wellington, New Zealand, supporting students’ academic and early career successes. “Along with being a wonderful human being, I have never met anyone who was so dedicated to our profession,” says Raymond Carter, of Haythornthwaite, a colleague at both HDA and DesignworksUSA. “His talent and joyful personality helped make our working environment a great place to be.”
Haythornthwaite’s inventive designs include the ar’tifakt-s line of office desk accessories, of which the Saturn Disc tape dispenser was a best-seller at the Museum of Modern Art (MoMA) shop in 1988. The LOMAK (Light Operated Mouse and Keyboard system), designed with two of his sons, was the first New Zealand product in MoMA’s permanent collection. The LOMAK also won Gold at the International Design Excellence Awards (IDEA) in 2007. “Peter contributed to a global industrial design explosion that is seldom seen in a single person’s work,” says Pelly, “and he is admired by all who have had the pleasure of knowing him.” Haythornthwaite generously invited IDSA associates to inform New Zealand businesses and government about the value of design, including when he was twice elected president of the Designers Institute of New Zealand (DINZ). An early proponent of design thinking, he co-established Equip Design Integration Consultants, which conceived and delivered the New Zealand government’s Better by
Design program and the State of Victoria’s Design to Business initiative. Michael Smythe, author of Design Generation: How Peter Haythornthwaite Shaped New Zealand’s DesignLed Enterprise (2018), notes that as early as 1981 Haythornthwaite was telling business delegates at a New Zealand Industrial Design Council conference that design needed to be repositioned from a discretionary add-on to the center of corporate culture. As Smythe writes in the book, “Peter’s legacy includes a New Zealand design profession migrating from the back room to enlighten the board room—with many businesses transformed from product pushers to creators of continuously enhanced value.” Haythornthwaite received the 2003 John Britten Award from DINZ and a 2016 Royal Honour, “Officer of the New Zealand Order of Merit,” for services to design, among many other accolades. And now, he is deservedly an IDSA Fellow.
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Dr. Lorraine Justice, FIDSA 2022 Individual Achievement Award
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orraine Justice, FIDSA, dean emerita and professor of industrial design at the Rochester Institute of Technology (RIT), has dedicated her career to promoting, strengthening, and supporting industrial design in the United States and around the world. Her design and research focus areas have included sustainability, technology, and, more recently, design reasoning and bias. Prior to joining the faculty at RIT, Justice served as dean at the Hong Kong Polytechnic University for seven years, where she helped raise funding to bring the Zaha Hadid Innovation Tower to the PolyU campus to house the School of Design—a first in Hong Kong. Previously, she was the director of the Industrial Design Program at Georgia Tech for six years and, before that, worked in industry and as a professor at The Ohio State University for over a decade. Justice is a beloved IDSA member and Fellow. She received IDSA’s Education Award in 2008, served as President of IDSA’s Design Foundation in 2013–15, and was named among IDSA’s 50 Notable Members when
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the Society celebrated its first 50 years in 2015. She was also named one of the top 40 influential designers by ID magazine in 2006. She has published two books with MIT Press: China’s Design Revolution (2012) and The Future of Design: Global Product Innovation for a Complex World (2019). Internationally recognized as a go-to resource on what’s next, she conducts workshops and speaks on the future of design and technology for corporations, governments, and nonprofit organizations across the globe. “Polymath Lorraine Justice is an extraordinary exemplar,” writes Patricia Moore, FIDSA. “She has mentored generations of students, resulting in global designers delivering the highest quality of life for people of all ages and abilities, with equity. Tireless in her numerous roles for IDSA, Lorraine’s commitment to excellence has elevated our industry and its members.”
Bruce Hannah, L/IDSA 2022 Individual Achievement Award
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ruce Hannah, L/IDSA, is one of the great industrial designers and educators, as well as a forceful advocate for design, design education, and design students. He graduated from Pratt Institute in 1963 and went on to teach at Pratt for more than 50 years, joining the Industrial Design Department as a professor in the early 1970s. He later became chair of the ID department and, after retiring in 2015, was named professor emeritus. Hannah began collaborating on seating for Knoll in the late 1960s; 1976 saw the creation of the Hannah Desk System, Takara Dental Chairs, Falcon Stacking Chairs, and original patented Keyboard Support. In 1990, the Hannah Desk System was awarded Design of the Decade by IDSA. Hannah’s other notable honors include being the first designer in residence at the Cooper Hewitt, National Design Museum in 1992, receiving the Bronze Apple from the New
Brett Lovelady, IDSA, and ASTRO Studios 2022 Special Achievement Award
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York Chapter of IDSA in 1993 for the first national design conference on universal design, and earning the Federal Presidential Design Achievement Award in 2000 for the iconic Unlimited by Design exhibit he co-designed. For his significant contributions to industrial design education, Hannah received IDSA’s Education Award in 1998 and the Rowena Reed Kostellow Award in 2003. Hannah helped form the Rowena Reed Kostellow Fund at Pratt to preserve and promote the pedagogy she developed through an annual awards program, scholarships for students, and the publication of Elements by Design. Hannah continues to make a difference, talking with students, giving lectures, starting a foundation to remember the work of William Katavolos, and creating a podcast, Design Mysteries with Bruce Hannah. “He is certainly an important part of the history of industrial design, the teaching at Pratt Institute, and the industry as a whole,” says Yvette Chaparro, a former master’s student at Pratt and now assistant professor and director of the MFA in Industrial Design Program at Parsons School of Design. “His voice continues to be relevant to this day.”
rett Lovelady, IDSA, founded ASTRO Studios in 1994 to blend the value of design with technology and cultural insights. Since then, he has become one of America’s top design leaders, and his San Francisco-based studio has become an international powerhouse in industrial design by creating industry-leading products for the likes of Nike, Microsoft, HP, Herman Miller, Xbox, Shinola, and more. Previously, Lovelady was vice president of design at frog and vice president of design at Lunar, both in Silicon Valley, becoming synonymous with design excellence in the Bay Area. ASTRO and Lovelady have received numerous industry recognitions, including multiple IDEAs, the first IDSA Catalyst Award, and two BusinessWeek Design of the Decade awards. The studio also expanded beyond design in 2007 with ASTRO Gaming, the first high-performance video gaming-equipment and lifestyle brand. The company was sold to Skullcandy in 2011 and is now a $200 million global Logitech brand.
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In 2020, ASTRO Studios became part of PA Consulting, a global innovation and digital transformation company. ASTRO is the West Coast office of PA, focused on providing high-performance design to improve all aspects of the human experience. Lovelady continues to have a tremendous impact on the career success of designers through his guidance and mentorship, furthering his influence on the next generation of leaders. “By developing a culture that attracts some of the world’s best talent and clients, Brett and ASTRO have helped reshape the design industry,” writes Scott Wilson, founder of MNML. “There is nobody better than Brett—to both work for and learn from—in the industry.” Spencer Nugent, a renowned designer who counts Lovelady as a mentor and friend, adds, “Not only is he a good human, but he has been at the helm of a studio that has transformed the design profession and stayed true to itself as the times have changed and the profession has matured. Studios come and go, but ASTRO and Brett have stood the test of time.”
Dr. Sébastien Proulx, IDSA 2022 Education Award
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ébastien Proulx, IDSA, is an associate professor of design, coordinator for the industrial design major, and co-director of the DESIS Lab at The Ohio State University (OSU). He is widely admired as a hands-on teacher and motivator for his colleagues and students in support of responsible, inclusive, and futureoriented design education. Proulx holds a PhD in design and a master’s in applied science in design and complexity from the University of Montreal. He completed postdoctoral studies in public health at the University of Montreal Public Health Research Center and a doctoral fellowship in political and moral sociology at the Paris School for Advanced Studies in the Social Sciences.
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Before joining OSU, Proulx was an instructor at the University of Montreal’s School of Design for 12 years, teaching social service design and visual communication to industrial design students. At OSU, Proulx’s collaboration with faculty and students resulted in the founding of the DESIS Lab to investigate design for social innovation and sustainability. He has proposed vertical design charrettes in the Industrial Design Program to elevate students’ communication with each other and the industry. He also has been a trailblazer in the department for securing an affordable learning grant that allows ID students to share their leftover prototyping materials and for championing a racial equity fund to bring design justice work to his classroom. “Dr. Proulx came to The Ohio State in 2017, at a time when he was the sole industrial design tenure track faculty,” says Mary Anne Beecher, PhD, professor of design at OSU. “While working mostly alone for the better part of his first three years, he was able to catalyze the program’s evolution and bring people to support the establishment of a forwardthinking industrial design focus and extension of industrial design boundaries.”
Former colleague Hazal Gümüş Çiftçi, PhD, now an assistant professor at Arizona State University, says of his contributions, “Sébastien is a dedicated design educator and design researcher who cares about his students and society. His work ethic and passion for teaching are features that set him apart. He is accessible to his students, and he knows how to motivate and inspire.
Aziza Cyamani, IDSA 2022 Young Educator Award
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ziza Cyamani, IDSA, is an assistant professor of product design in the Interior Design Program at the University of Nebraska–Lincoln (UNL). For years, she has been a significant contributor to IDSA’s Women in Design and Diversity, Equity, and Inclusion initiatives while also speaking to the adaptation of design education through the difficult time of the COVID-19 pandemic. Cyamani is a multidisciplinary designer with specialized training in user-centered design, visual communication, product development, and sustainable systems. She received her master’s degrees in industrial design and sustainable environments from Iowa State University and has taught at Kansas State University and Iowa State University. At UNL, she has proposed a comprehensive plan of curricular redevelopment to build a more robust product design minor with enough curricular flexibility to include students earning degrees in several programs across campus. She has done this by identifying core learning outcomes, knowledge domains, and skill development as appropriate for students pursuing a minor with various degrees of competency, from beginners to those with advanced skills. Cyamani co-edited IDSA’s annual Education issue of INNOVATION in 2021, developing and co-writing a series highlighting the diverse voices of academia on mainstream
industrial design issues. Additionally, she co-emceed IDSA’s Education Symposium in 2020 and 2021 and served as an IDEA juror in 2021 and 2022. This is all on top of Cyamani’s work at UNL, where she has successfully introduced and connected students to complex global problems, such as sustainable agricultural practices in Africa, in ways that have rendered purposeful and innovative design solutions. “Aziza has demonstrated a passion for and commitment to teaching excellence in the classroom and through co-curricular development,” says Lindsay Bahe, associate professor and director of the Interior Design Program at UNL. “As a 17-year veteran educator, I have found Aziza’s ability to communicate and craft a disciplinary learning framework for a minor program to be remarkable.” Says one of Cyamani’s former students, Lizeth Sustaita-Delgado, “Aziza cares deeply about empowering students and about the issues of diversity and inclusion that concern us. … She is an important role model in my life as an industrial design student and as a person.”
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INTERNATIONAL DESIGN EXCELLENCE AWARDS 2022 Winners & Featured Finalists
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he IDEA 2022 Ceremony & Gala returned to a joyous in-person setting at Benaroya Hall in Seattle, WA, on September 12, 2022. The festivities included the grand unveiling of this year’s Gold, Silver, Bronze, and Special IDEA winners. We received over 2,200 entries from 30 different countries and regions this year. Of those, a combined 167 were chosen for Gold, Silver, and Bronze awards recognition. These winners represent 17 countries: 82 Bronze, 55 Silver, and 30 Gold. IDEA recognizes products and services that encourage, inspire, and push our industry forward. We promote innovation and excellence. We encourage an
in-depth and forward-thinking process. Ultimately, we honor great design that brings real benefit to users, clients, and society. The IDEA trophy is a puzzle made up of the letters I, D, E, and A, which attach to a central core with magnets. These individual pieces represent the physical, visual, digital, and experiential disciplines we all work within, and they combine to illustrate how a successful design is much more than styling or a novel idea alone. It is the effective combination of many different aspects to create something greater than its parts. Watch the ceremony and see thousands of previous IDEA winners in our online gallery at idsa.org/IDEA.
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BEST IN SHOW
CONSUMER TECHNOLOGY
Best in Show selected by the IDEA Jury
Microsoft Surface Adaptive Kit
ACCESS THROUGH ADAPTABILITY
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s the inclusivity movement drives society to extend access to all, companies must design their products more thoughtfully and with all users in mind. In partnership with people with disabilities, Microsoft created the Surface Adaptive Kit. Its combination of tactile, contrast, and mobility add-ons supports a variety of needs by making devices easier to use and navigate. Enclosed in one compact package, the Surface Adaptive Kit provides four different card categories—keycap labels, three-dimensional bump labels, visually distinct port indicators, and openers— that encompass 40 total products. With this high degree of adaptive customization, users can adjust their devices to identify critical keys, match ports and cables, and open compatible devices and accessories in ways that address their individual needs. First included in the Surface Adaptive Kit are a set of keycap labels and the keycap applicator. The tactile indicators on the translucent keycap labels highlight keys to give users confidence in their touch interactions, and the keycap applicator assists users with consistent key placement. Then, the set of visually and tactilely distinct three-dimensional bump labels allows users to quickly locate keys, ports, and more on their devices and peripherals. The Surface Adaptive Kit’s set of visually distinct port indicators with matching cable wrap and raised textures makes it easier for users to locate and manipulate ports and insert inputs into the correct place. Finally, users can more easily
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open Surface device lids and kickstands with the ring opener and the pull-tab opener. In addition to designing accessible adaptive features for Surface devices themselves, Microsoft’s team has taken into account accessibility concerns around the packaging and unboxing qualities of the Surface Adaptive Kit. The packaging is reusable, sustainable, and easily unboxed. The molded fiber case has a reclosable hinge that is easy for users to open and close, and the case also acts as a spot to store labels for future use. Even the folder that holds the cards is accessible; it features both an integrated loop for easy removal and an embossed braille QR code that guides users to a screen-reader-friendly product overview of common applications. With the design of the Surface Adaptive Kit, Microsoft’s team has created a symbiotic relationship between the adaptive add-ons and their complementary products, differentiating Microsoft’s Surface ecosystem from the norm. The variety of hardware-adaptive accessories in this ecosystem gives important technological access to people from all walks of life, uplifting and advancing the accessibility and inclusivity movements. Designed by Windows and Devices Design Team, Windows and Devices Accessibility Team, and Microsoft Inclusive Tech Lab for Microsoft Corp.
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C U R A T O R ’S CHOI CE
COM M ERC IAL & IN D USTRIAL
Curator’s Choice selected by Marc Greuther, Vice President, Historical Resources & Chief Curator
UbiHub APAI (Access Point + Artificial Intelligence)
ILLUMINATING CONNECTION
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he UbiHub APAI is a smart-city platform that integrates edge AI, Wi-Fi, microphones, cameras, and lighting control into one platform. It enables communities to easily deploy public wireless networks to previously disconnected areas by installing these units onto streetlights. It also collects and analyzes data to help cities improve their public-safety efforts and manage traffic with greater ease and affordability. Designed with versatility in mind, this streetlightmounted access point plugs directly into existing streetlight architecture in minutes, working with more than 360 million different pole types worldwide. The compact form factor keeps the units largely invisible from a pedestrian viewpoint, greatly expanding city governments’ capabilities while maintaining a low profile. The UbiHub APAI features dual 4K cameras with a 169-degree extra-wide field of view that can cover everything from major roadways to pedestrian sidewalks, four microphones, and 1TB of onboard video storage. The platform uses artificial intelligence to process video and audio edge analytics for demanding data-driven services. The UbiHub APAI is designed to speak with Ubicquia’s suite of smart city technologies, allowing for easy connection to the vast web of services that the company offers. At the crux of this is how the unit’s data can be easily
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accessed through UbiVu, Ubicquia’s web-based analysis and management tool that provides real-time insights from deployments with an API designed for quick and simple sharing of data with third parties. Cities can see the entire breadth of data collected and access quick and easy analysis tools to make meaningful data-driven decisions that enhance public safety and the overall quality of life for their residents. The UbiHub APAI’s real-time monitoring and analytics tools can be used for curb management, mobility, and improved public-safety response. For example, it can reduce urban traffic congestion by making transportation more efficient using traffic analytics and improving pedestrian safety. It can also optimize traffic and bicycle lanes, manage crosswalks, and enforce parking. As the world becomes more and more reliant on the internet, products like the UbiHub APAI will work to ensure that people aren’t left behind. This is a critical tool for helping cities expand access to thousands of constituents using streetlight infrastructure that they already rely on. In addition to helping close the digital divide, it allows cities to gather needed information about the way people use city streets to create a fairer, more digitally equitable society. Designed by Ubicquia Design Team
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J U RY CHAI R ’S CHOI CE
PAC KAGIN G
Jury Chair’s Choice selected by Tim Allen, IDSA, IDEA 2022 Jury Chair and Erika Avery, IDSA
Sonos Global Packaging System
A SUSTAINABLE EXPERIENCE
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n 2019, the Sonos team set out to redefine the unboxing experience for its consumers. Because people expect responsible material choices without sacrificing a premium experience, Sonos wanted to establish both a brand-specific approach to sustainable materials and a refreshed visual system that could serve as the foundation for the next several years. The Sonos Global Packaging System was developed for adaptability and scalability. It is the company’s most premium and sustainable packaging to date. Roam’s packaging experience was the initial driver behind the holistic design system. For example, a woven paper loop replaced the traditional plastic hanger for peg hooks. This attention to detail in Roam inspired the design team to create a fully paper-based recyclable box. With premium design and sustainability at the forefront, the development of these structures resulted in a beautiful combination of kraft papers and paper-pulp trays. One of the main focuses was to design a premium printable paper that would eliminate the use of PP matte lamination. Although the crisp photograph-based approach to the previous design language was visually appealing, the outer layer of the box was coated in protective plastic, which made it unrecyclable. For a more responsible, highly recyclable, and tonally consistent solution, the team developed Custom Kraft. This light, neutral paper highlights both white and black inks and embodies a premium look and feel. The new paper also pairs well with generic kraft materials and a wide
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range of ink colors that tie to the natural tones of consumers’ homes. To allow customers to quickly and easily access their products, the team landed on a simple tear-strip label, made from Sonos Custom Kraft, on the package. The packaging is easily removed, and during unboxing, customers see the product in a delightful way that elevates the product’s industrial design. To establish brand harmony, the new packaging system leverages Aktiv Grotesk, a typeface that brings more character and nuance than traditional Helvetica. The team has implemented this subtle change across brand materials and other key visual packaging features, such as sound visualization patterns, product illustrations, and iconography. It has made it into Sonos touchpoints and systems as well. The revitalized Sonos Global Packaging System continues to roll out across the company’s entire portfolio, which encompasses four regions and 26 countries. By embracing natural materials, the design team will have eliminated 97,902 pounds of plastic from brand packaging. The definition and development of Sonos’s brand-specific point of view around sustainable materials and premium experiences will anchor the company’s work as it moves forward. Designed by Michelle Enright, Ben Blanchard, Jeremiah Etchison, IDSA, and the Sonos Global Packaging Team; Artwork created in collaboration with Character; Photography by Scott Snyder
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P E O P LE ’S CHOI CE
CO M M ERC IAL & IN&D REC USTRIAL SPO RTS, LEISURE REATION
People’s Choice selected online by the public from among all the award winners
Topgolf Next Generation Golf Ball Dispenser
IMMERSIVE PLAY
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ith each shot, the new, futuristic Next Generation Golf Ball Dispenser immerses players even deeper into Topgolf’s gamified experience. As a focal interaction point, the screen enables them to play with ease and poise, allowing players to see their ball trajectory in real time directly in front of them in concert with the engaging outfield. Topgolf’s Next Generation Golf Ball Dispenser bridges a substantial gap between the digital and physical worlds to create an engaging new golf experience. Replacing the existing Topgolf dispensers in venues today, this new dispenser marries form, function, and technology through state-of-the-art design and engineering. Sculpted explicitly with player safety in mind, the dispenser was transformed from a simple steel box into an intentionally designed apparatus. An embedded large-screen digital TV displays Topgolf’s proprietary Toptracer technology and serves as a focal interaction point where guests are immersed in exclusive game content such as Angry Birds, virtual golf courses, and traditional Topgolf games. Previously, each time a ball was hit, players had to turn 180 degrees to view their Toptracer experience via a TV hung behind them, a functional but aesthetically displeasing disconnect from the unique Topgolf outfield view. Using a combination of materials, pads, and manufacturing methods, the device is built to withstand not only natural elements such as sun, rain, snow, and hail
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but also direct impact from golf balls, golf clubs, and other high-impact kinetic objects. Screen angles and padding were strategically selected to reduce glare for players and minimize inadvertent balls from traveling into nearby bays. A custom transparent cover was engineered to prevent damage to the display from cracking, scratches, scuffs, and unintentional ball or club impacts. The dispenser has also been purposely future-proofed and spacious to allow for current mechanics and future technology add-ons. Hoppers within each unit store the maximum balls possible to ensure a consistent and positive experience. Interactive LED lighting elements throughout the dispenser illuminate the tee line. Capable of displaying a variety of colors, these lights can be adjusted according to game states and more to provide an interactive and engaging golf entertainment experience. Topgolf is heavily focused on its environmental footprint. In addition to existing recycling efforts for other products like golf balls, clubs, and hitting mats, it is purposefully designing new products to last longer and have less of an impact on the environment when it needs to be repaired or replaced. Separate interlocking exterior panels on the dispenser were designed to be replaced as needed, versus the monolithic first-generation dispenser, which had to be entirely recycled when its useful life expired. Designed by IN2 Innovation for Topgolf
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A U T O M OT I V E & T R ANSPO RTATION
Sea-Doo Switch
CHANGING SEAS
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ith the onset of the socially distant, quarantined COVID era, people have turned up their hobbies. For many, that means more outdoor family time and inevitable safety concerns, especially when on the water. The Sea-Doo Switch represents a paradigm shift in the marine industry. Aimed at first-time young family boaters, it provides the stability of a pontoon, the agility of a deck boat, and on-a-dime maneuverability. The vehicle architecture offers layout flexibility that can evolve throughout the day and safety features that will put groups at ease. Inspired by children’s building blocks, the Switch’s configurability enables operators to easily and quickly switch up seating, storage, and accessories as the day progresses. Take off for a solo fishing trip in the morning, go on a wakeboard session with the family in the afternoon, and then have a cocktail with friends in the evening. The quick-attach LinQ system lets operators easily move around and secure accessories, allowing families to keep the necessities close at hand without cluttering decks and compromising safety. While the Switch offers families—especially those who are new to entry-level pontoons—the convenience and option to participate in a variety of activities, it also ensures confidence in their family’s safety. The trimaran hull design cuts down on rough voyages and provides stability and
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comfort for passengers as the Switch carves the waves. The design also leans into turns, neutralizing the G-forces that boaters experience on regular pontoons. The Sea-Doo power pack system, which includes the Intelligence Break and Reverse system, drastically changes the on-water experience of the user. Unfortunately, the downside of so many people joining in the outdoor fun is the issue of material waste in the environment. Switch users, however, can feel confident in their vehicle’s environmental impact. The Switch complies with the most stringent regulations and has been fully designed with recyclable materials, eliminating the traditional fiberglass and plywood materials that are typically used in pontoon production. Additionally, by designing its various platforms to share components and technology, BRP has ensured a reduction in the number of new parts that require additional tooling. With the Sea-Doo Switch’s suite of well-designed, organized, and safe components, boating families will find light in these challenging times, coming together to enjoy the outdoors and creating magical, memorable moments. Designed by BRP Design & Innovation Team
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A U T O M OT I V E & T R ANSPO RTATION
Genesis G90 As the flagship for the Hyundai Genesis line, the G90 offers both excellent driving performance and the latest technology. The G90 aims for a timeless design. The interior conveys a progressive, warm image by synergizing two main themes: a digital sensibility based on advanced technology and an analog sensibility with sophisticated details that consider intuitive usability. Through this, the “beauty of white space,” which is a unique Korean aesthetic element and a major direction pursued in the interior design, has been reinterpreted for a high-end luxury sedan. Designed by Genesis Design Center for Hyundai Motor Company
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A U T O M O T I V E & T R ANSPO R T ATION
1. DV6 Electric Bicycle The DV6 is a small V-shaped electric scooter with various smart systems for safety and convenience. Turn it on simply by sitting on it. Sensors built into the saddle detect when the rider mounts the bike, and the bike does the rest. It locks automatically once you hop off and can be unlocked through Bluetooth, an app, or NFC technology. The built-in headlights with sensors adjust according to the brightness. It is 3 kilograms lighter and 5–7 centimeters shorter in both length and height than a regular electric scooter, making it easy to ride, carry, and push around.. Designed by Industrial Design Center of Yadea Technology Group Co., Ltd. 2. Nuro Zero-Occupant Autonomous Delivery Vehicle Nuro is a zero-occupant autonomous vehicle intended for last-mile goods delivery. It is designed to deliver the things people need—from produce to prescriptions—from neighborhood businesses to reduce community dependence on cars. The zero-emission vehicles are powered with 100% renewable energy. Of all personal car trips in the U.S., 43% are for shopping and errands. By using Nuro to deliver goods, communities can experience safer roads, more equitable access, and cleaner air, and they regain the time that would have otherwise been spent on running errands. Designed by Ben Julian, Bryan Thompson, Nick Barkley, Anke Bodack, and Daniel Hundt for Nuro 3. Y80 Electric Bicycle The Y80 is an electric bicycle designed for commuting, exploring your city, and even exercising. With its simple and stylish body, it features prominent lines, eye-catching wheels, and a single right-arm structure. It is also foldable, compacting down to only 1 meter in length, width, and height, making it easy to slide into a car trunk. The Y80 will refresh people’s idea of a bicycle from the point of view of both appearance and function. In addition to its stylish, healthy, and modern functionality, it’s also an engaging work of art. Designed by Industrial Design Center of Yadea Technology Group Co., Ltd. and Luca
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BR A N D I NG
City Branding: Yeongdo City Branding is an open graphic production system that allows people to create their own branding in harmony with the Yeongdo district of Busan, South Korea. A series of workshops educated artists and designers living in Yeongdo on how to use this system to create branding for local businesses. Design projects were then conducted with local small-business owners through which they gained a brand image. The images were born from the municipality’s branding system. As more businesses adopt new branding, the Yeongdo urban landscape will evolve with it, producing a unique visual identity that will reflect the constantly changing image of a place and its people. Designed by Yun Jung Ko and Seol Kim of Yeongdo Cultural City Center; Eui Rae Kim, Min Ji Park, and Hyun Ji Oh of MixTypeSet; Yea Kyung Yoon, Jiwon Lee, and Jae Hyouk Sung of Kookmin University; Joon Ho Kwon, Eo Jin Kim, and Kyung Chul Kim of Everyday Practice; and Kyoung Seok Kwon and Sun Young Im of Sandoll Inc.
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Identity Design For Children’s Museum of Iksan National Museum Iksan-si is a city that flourished in the Baekje period of Korea in the seventh century. It is recognized as a calm and serene city because of its historical value and cultural heritage. Despite the Iksan National Museum being the youngest museum in South Korea, its exhibitions have always been noble and calm. However, the opening of the Children’s Museum has brought forth a dynamic museum focused on bright and lively exhibitions. It has built a unique and powerful identity design as a visual communication method to induce new visitors across the country and revitalize the local culture. Designed by Sanghee Park, Jungin Kim, Jaehyeon Park, and Junghun Lim of Kyunghee University for Iksan National Museum
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BR A N D I NG
EGGDROP EGGDROP is a franchise brand of egg sandwiches. The logo expresses an urban identity with the modern silhouette of an egg married to a simple logotype. The city-grid pattern on the packaging symbolizes the EGGDROP stores located throughout a city, creating a well-organized urban system. The primary colors for the brand portray a sense of vitality and modernity with the combination of black, white, and vivid red. The secondary color palette of the sandwich menu expresses EGGDROP’s popular egg sandwiches, such as scrambled, fried, and meringue. Designed by Kyuwon Han, Soomin Kim, and Yujin Kim of River and Rock Design Studio
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I D E A 2 0 2 2 JUR Y
IDEA 2022 Jury Chair, Tim Allen, IDSA | Instacart
Jacklyn Ady, IDSA, MBA | Escalade Sports
Tim Allen, IDSA, leads the global product
As product manager at Escalade Sports, Jacklyn
design, research, content, and operations
Ady, IDSA, is responsible for identifying and
team as the global head of design at Instacart.
applying product design trends to create and
His focus on fueling human potential is key to
develop innovation and newness across billiard
building products and cultures that inspire
categories. She leads collaborative teams,
people to do their best work. His work has
influences styling, drives design, and manages
been recognized with several of the industry’s
product lines across the division. She is also an
most esteemed awards, including multiple Cannes Cyber Lions,
adjunct instructor at the University of Evansville in the MS in leadership, MS in
D&AD, ANDY, Webby, and OneShow awards. He was named Most
organizational leadership, and the ChangeLab programs. She is a graduate of
Creative People in Business by Fast Company for 2017 and named
the University of Cincinnati with a BS in industrial design and holds a master’s
in the Creativity 50, Creativity magazine’s 2013 list of the year’s most
degree in business administration from the Nagoya University of Commerce
inspiring and influential creative figures. He also played a key role on
and Business in Japan. Outside of teaching and work, you can find her
the award-winning R/GA team that created Nike+, the platform named
wakesurfing, snowboarding, or cycling, preferably mountainside.
the Campaign of the Decade by AdWeek magazine; the Nike Training Club, Nike’s first ever iOS app; and Nike.com. Prior to Instacart, Allen led Airbnb’s global product design team, Microsoft’s experiences
Casper Asmussen | Above
and devices design practice, and Amazon’s product design studio as executive creative director. Through innovative work with Adobe,
Casper Asmussen is the co-founder and design
Red Hat, and IBM, he holds seven patents related to software design,
director of the Scandinavian innovation agency
ranging from chat interface modeling to mobile-device synchronization.
Above. His work spans industrial design, UX, and strategy for clients such as Google, Bang&Olufsen, Facebook, Sonos, IKEA, and Iittala. His approach is holistic and UX-driven with a twist of Scandinavian minimalism on top, as exemplified by his work on the Nokia N9/Lumia range and the Aether Cone.
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CHI L D RE N’S PR ODUCTS
Moxie by Embodied
A FRIENDLY LEARNING COMPANION
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ith the COVID-era social restrictions, children have become more socially isolated than ever before. Without regular social interactions that children normally get from school and extracurricular activities, they fall behind socially and struggle with fluid interaction. The prohibitive cost of therapy and waiting lists for therapists and psychologists to address neurodiverse conditions such as attention deficit/ hyperactivity disorder, autism, and anxiety have caused a growing need for support for families. Moxie by Embodied can help. Moxie, a robot companion, helps children between the ages of 5 and 10 learn the emotional, social, and cognitive skills they need to navigate the world. But gone is the idea of the cold, metal robot that responds to human commands without expression. Moxie is a new type of robot that can understand and express emotions with emotive speech, believable facial expressions, and body language. Machine-learning technology enables Moxie to continuously adapt to and learn from human users. From the very moment Moxie comes alive and says hello, it begins to absorb and learn from the child. Over time, Moxie understands the child’s personality, tendencies, and interests and improves at connecting and supporting the child through play-based learning and lessons on turn-taking and eye contact. To eliminate what can sometimes be the disquieting nature of AI in the home environment, Embodied’s team designed a pleasant, friendly companion that children trust. Using projection, Moxie’s friendly, expressive curved face and large eyes relay a wide range of emotions that
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enables children to perceive Moxie’s condition, intention, or need and allows them to engage mentally, socially, and emotionally. Moxie can also recognize and recall people, places, and things, making the experience more natural, personal, and effective. Moxie’s form and backstory also help to naturally integrate Moxie into the home environment. Clothed in a soft-touch coating in a gender-neutral blue-teal tone, Moxie responds with tactility when touched or held. The sleek space uniform, a badge that displays the battery level and communication status, and the endearing helmet shape lend themselves to Moxie’s playful backstory as a friendly companion from the Global Robotics Laboratory. To keep children engaged, the design team created an entire universe for Moxie on the backend. This includes an online portal with games and stories and monthly mailings of printed activities and fun items such as stickers and trading cards. Parents can also track their child’s progress with the companion app, which was designed specifically for them. In the past five years, research has found that emotional, or EQ, skills are just as important as IQ skills. There are many STEM tools, but unfortunately, there are not many tools for EQ skills. This is where Moxie can make a difference. Whether a child is neurotypical or neurodivergent, whether they struggle socially or not, Moxie is a thoughtfully and intentionally designed product that provides families with a fun and unique way to help children improve cognitive, social, and emotional interactions. Designed by fuseproject for Embodied, Inc.
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C H I L D R E N’S PR ODUCTS
SUPERSPACE
PLAYFULLY GROWING MINDS
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ost parents can relate to the feeling of pride that swells when they see their child’s creativity blossom. Most kids love to build living-room forts, ships, houses, and tents. More often than not, though, this creativity turns to struggle once they start to play with and in their enthusiastically crafted structures. These creations, often built out of cardboard boxes, sheets, and couch cushions, collapse and lead to frustration for all. This experience certainly does not paint a picture of fun, imaginative play. In comes Superspace. Superspace is a magnetic modular play-space builder that allows children to create and play in life-size structures. With the 24-panel set that contains 10 squares, two windows, six triangles, and six trapezoids, children can let their imaginations run wild and create a sturdy space of their own where they can plan, plot, and play. High-strength magnets securely molded inside plastic connectors on the panels are free to rotate, allowing the panels to self-align and ensuring that children can easily and instantly build. The strength of the magnets and panels makes tumbling couch cushions and buckling boxes obsolete, and the placement of the magnets and the variety of panels offer kids endless ways to snap pieces together, no matter the angle or direction. Their creations can transform into a fort, an art exhibition, an office, or a spaceship—all in a matter of minutes.
Superspace’s design also facilitates cooperative play. The large scale and the ability to combine multiple sets to build epic constructions create environments that encourage collaboration and teamwork among large groups of children. This collaborative element means that Superspace is the ideal building set for schools and childcare centers. And storage space is not a concern. Unlike other bulky, nonrecyclable products on the market, Superspace is lightweight and durable and packs down into a small footprint, making it the perfect product for all spaces. Those concerned with their environmental footprint can take comfort in Superspace’s environmental friendliness. The PET felt that covers the panels is durable, but it is also made from recycled plastic bottles; each set contains approximately 150 recycled plastic bottles. Recycle-grade polycarbonate houses the magnets, and they are locked together using 100%-natural bamboo with the Forest Stewardship Certification tick. As the world becomes more dominated by screens, toys that encourage creativity and imaginative play are of increasing value. By offering tangible benefits to the growing mind, Superspace empowers children to use their creative, critical-thinking, and problem-solving skills to create, experiment, and bring their imaginations to life. Designed by Jarn Bulling, Will Grant, and John Ditchburn of 4DESIGN for Superspace
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CBR H IA LN DD RE I NG N’S PR ODUCTS
Tale-Bot Pro The Tale-Bot Pro is an interactive hands-on coding robot that teaches children aged 3 to 5 how to code. Its 100% screen-free design lets children focus on learning, instead of being distracted by other apps. The focus is on teaching them the fundamental coding concepts of commands, sequences, and loops. Through the record function, children can also use voice commands to record and tell stories with the robot. The Activity Box contains interactive maps, blank maps used for independently creating coding tasks, and interactive themed stickers and command cards for coding, allowing them to complete a variety of fun coding games in interesting interactive scenarios. Designed by Jiye Shen, I/IDSA, Beixian Xu, Juanyao Li, Jiahu Wang, and Chunxu Zhou of Shenzhen IU+Design Co., Ltd. for Matatalab Co., Ltd.
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C H I L D R E N’S PR ODUCTS
1. KIDPOP Right Balance Bike KIDPOP is a simple, safe ultra-lightweight balance bike. The fiberglass frame, which is made using gas-assisted injection-molding technology, is shaped like a lightning bolt, conveying a sleek athleticism. The fiberglass material is as light as carbon fiber but one-sixth of the price. The total weight of the bike is just 2.4 kilograms, meaning that it can be easily lifted and carried even by young children. The light weight also reduces the risk of injuries in case of a fall. The bottom of the V-shaped frame was designed to hang low so that a child can easily get on and off it. Designed by Zhou Hongfan of Taizhou Typhoon Industrial Design Co., Ltd. for KIDPOP 2. TPBot Programming is the language of the world. TPBot is a smart coding toy, helping children learn how to code while having fun. Straight out of the box, it can be used as a fun toy with its built-in functions. Insert the micro:bit circuit board and it turns into a teaching aid. Children learn to code using MakeCode by programming the TPBot to perform tasks, like following a designated path across the floor. TPBot is compatible with Lego bricks, extending children’s imagination and creativity. Designed by Jiye Shen, I/IDSA, Beixian Xu, Juanyao Li, Jiahu Wang, and Chunxu Zhou of IU+Design for SHENZHEN EF TECHNOLOGY Co., Ltd.
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Clover Vertica™
QUALITY AT A FRESH PACE
S
tarbucks acquired Clover brewing technology in 2008 for one reason: It makes a great cup of coffee. Unfortunately, the process also took time—until now. Clover Vertica is Starbucks’ proprietary on-demand brewer that freshly grinds and brews coffee by the cup. This brewing method pairs vacuum-press technology with precise control over water temperature to extract the best flavor from each roast. Vertica offers unrivaled coffee quality at the speed to meet the peak volumes of a core Starbucks store. Vertica’s new design narrative—variety, speed, and freshness—takes coffee to new heights. With a design that adapts the original Clover’s craftbrewing method into a faster bean-to-cup process, Vertica puts to rest the practices of batch grinding and batch brewing coffee in large runs, using paper filters, and dumping 30-minute-old coffee. The new fully automated method reduces task time for baristas and streamlines the brewing process. Because it brews by the cup, Vertica gives baristas the ability to make a fresh, delicious cup of any coffee at any time of the day without forcing the customer to either wait for a pour-over or settle for an alternative option. Baristas simply select the beans in one of six hoppers, choose the size of the cup and the customizations, and press the dial to begin the grinding and brewing process. In 30 seconds, the customer has the fresh beverage of their choice. But Vertica does not just assure speed, freshness, and quality; it assures Starbucks’ commitment to accessibility for its baristas. Combined with having all of Vertica’s
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touchpoints within arm’s reach, features such as haptic feedback in the hopper selection buttons and dial and light cues throughout the brew cycle ensure that a wider group of individuals can effectively operate the brewer. These features designate Vertica as the most accessible brewer in Starbucks’ stores, allowing baristas from all walks of life opportunities to succeed. Vertica’s design also bolsters Starbucks’ commitment to sustainability. Moving from batch brewing to on-demand brewing has reduced brewed-coffee waste by 70%, and the reusable fine-metal mesh filter eliminates 200 million paper filters per year. Without the need to heat prebatched coffee, Starbucks equipment uses less energy. Vertica is also constructed from durable, reliable materials that can be easily recycled, and its design makes it easy to disassemble for servicing and refurbishing. When Starbucks started roasting and selling beans and brewing coffee 50 years ago, it was looking to provide customers with the perfect cup and the ultimate coffeehouse experience. Clover Vertica has brought Starbucks’ passion back to center stage. Vertica delivers the best cup, as it was designed to do. But, more importantly, it allows Starbucks to do what it loves to do most: give customers exactly what they crave, every time. Designed by Kay Kim and Joe Gormley of Starbucks Industrial Design & Engineering and Tactile
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Farming industry bio fuel heater Climate change is rapidly progressing due to air pollution caused by harmful substances generated when using fossil fuels. As interest in alternative energy sources is growing, this eco-friendly heater designed for the farming industry is fueled by waste cooking oil. With a form suitable for agricultural and livestock applications, its white tones suggest its environmental mindedness, and its curves and straight lines suit its function. The combination of rectangles and triangles increases the ease of use, especially where space efficiency is needed. The structure of the front triangle relay a sense of stability where the mechanical device and combustor are mounted at the bottom. Designed by Cho Sunghwan, Lee Sooyeol, Park Yeongeun, Yang Sihoon, and Lee Hyunju of UNICHEST Design for Flintlab
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instagrid ONE max The instagrid ONE max is a powerful, portable 230V Battery. At half the weight and one-third the size of similar devices, it delivers grid-quality electricity anytime, anywhere—without direct emissions. It is robust, is easy to use and carry, and lasts the entire workday, enabling construction professionals to use renewable energy wherever it is needed. The instagrid ONE max was developed to meet the demands of the construction industry through numerous iterations and tests. It uses recycled aluminum and plastics and is designed to be easily separatable to ensure the sustainable return and replacement of its components into the recycling loop. Designed by Felix Fuchs for instagrid GmbH
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MX Fuel ROCKET Tower Light/Charger The MX Fuel ROCKET Tower Light/Charger is a portable 10-foot cordless indoor/outdoor jobsite light. It easily rolls across rough terrain or across pan decking. The motorized light mast can be extended in seconds to a height of 10 feet and collapse to 44 inches. Once positioned, outriggers can quickly deploy, providing stability on uneven surfaces. Four multidirectional LED light heads cast up to 27,000 lumens of high-definition lighting. The LEDs will never need replacing. When powered by the MX Fuel XC406 battery pack, the tower runs up to 10 hours on one charge and can use an extension cord for all-day operation while charging any MX Fuel battery. Designed by Ross McIntyre and Roque Corpuz Jr, IDSA of Milwaukee Tool Lighting & Lifestyle Industrial Design Studio for Milwaukee Tool
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Premista series Cinematography is moving from the Super 35 format to large-format sensors. However, the creation of zoom lenses that can maximize the potential of large-format shooting while achieving the quality and distinctive bokeh that cinematic shooting requires has proven to be challenging in terms of technology and cost. The Premista series overcomes these hurdles, producing dedicated zoom lenses for cinema-quality large-format shooting at prices similar to those of standard Super 35 lenses. It offers stunning optical performance and natural depictions with little distortion throughout the entire zoom range. Designed by Makoto Isozaki of FUJIFILM Corporation Design Center
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1. Belkin ScreenforcePRO Application System The Belkin ScreenForce PRO Application System helps retail associates apply screen protectors to any mobile device consistently, accurately, and quickly—without the headaches usually brought about by this activity. At the core of the system is the applicator, a mechanical solution that dynamically adjusts to perfectly position almost any smartphone with the push of a button. The fail-safe placement of the screen protector is aided by haptic and graphic design cues. The system also includes a padded work surface, microfiber cleaning cloth, special cleaning solution in a spray bottle, and film removal tool. Designed by Belkin Innovation Design Group
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2. Dell Latitude 7330 Rugged Extreme The Dell Latitude 7330 Rugged Extreme laptop was designed for mobility and durability in extreme field environments and hazardous conditions. It is 5G capable and compact at 13 inches. The screen, keyboard, and touchpad are designed for gloved touch capability and operation in the rain or for visibility in direct sunlight. The form factor tells the complete story of its design intent from its robust shape and glove-friendly detachable handle design to the robust corner bumpers and I/O door covers and fans that are engineered to withstand extreme weather conditions. Designed by Experience Innovation Group for Dell Technologies 3. Firm Grip Dura-Knit Work Gloves The Firm Grip Dura-Knit Work Gloves are high-performance work gloves designed for comfort, second-skin fit, and durability using the latest manufacturing methods. The knitted back portion is constructed using 3D knit technology, which allows the back of the hand and fourchettes (the panels that run along the sides of each finger) to be knit as a single piece, eliminating seams. The yarn blend and knit construction provide 360-degree stretch across a fabric that is both durable and breathable. The 360 degrees of stretch and the elimination of seams, a common failure point in gloves, offer an improved fit across a wide range of users. Designed by Blake Fievet, Jing Li, Chris Weed, Mark Butts, IDSA, and Jarrod Streng of The Hillman Group for The Home Depot
4. FlipGo+ (216mm Cordless Folding Slide Miter Saw) The FlipGo miter saw is a power tool for high-precision woodworking that is portable and stows easily. Traditional benchtop power tools take up space and are heavy and cumbersome to transport, especially through small, crowded areas. The folding design of FlipGo not only makes it easy to carry, preserving users’ backs, but it requires up to 40% less storage space. Designed by Hsin-Fan Chung and Cheng-Yi Kuo for REXON INDUSTRIAL Co., Ltd. 5. Nano-Lok SRL The Nano-Lok SRL is a smart safety lanyard to help protect users while working at heights on elevated forklifts. It combines occupancy-sensing technology, smart hook sensors, and an intuitive lighting system to create a novel approach to working at heights safely. The system solves the issue of users not knowing if they are safely tied off by giving them visual and audio feedback on their tie-off status. The highly visible light design also allows safety managers to better observe user safety. Designed by William Atwood, IDSA for 3M Design
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Quilt, community-based disaster relief network
CROWDSOURCING EMERGENCY AID
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n recent years, the world has seen a rising number of disasters, including pandemics, fires, earthquakes, and floods. In the wake of these events, a familiar pattern of chaos has emerged: people panic, and many call for emergency help, overburdening cell towers and firstresponder resources, and those who are vulnerable, isolated, and less able are left without help. This pattern has revealed the need for an alternative system that fills the gap in government-provided disaster preparedness. Quilt is an ad-hoc emergency communication network designed to assist in the first 72 hours of disaster-relief efforts. Quilt allows community members to crowdsource help for those who are relatively unharmed, thus allowing first responders to focus on those who are the most critically injured or in the most damaged areas. Quilt’s system relies upon a three-component design: (1) a mesh network created by (2) a system of hardware beacons and an app that is operated by (3) people who are willing to help. During peacetime, businesses and vulnerable, isolated populations across urban centers will receive Quilt Beacons to establish the mesh network. After receiving a signal that a disaster has occurred, Quilt automatically activates and allows people to communicate through the Quilt app on their smartphones without tying down critical support systems. This frees up first responders to manage the most critical aftermath of a disaster without cellular networks becoming overloaded
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and panicked and confused crowds getting in the way. The Quilt app and Quilt Beacon are easily deployable and require hardly any setup, which is an important factor when assisting vulnerable populations such as the elderly. Immediately following a disaster, the Quilt app provides “Safe Status,” “Credible Info,” and “Link Up to Share” functions. People can connect through the app to take the initiative to provide noncritical relief, whether practical or emotional, where and when they can. Also within the app is wayfinding guidance that helps people navigate to safe spaces where they can find food, shelter, and medical help. Beacons can even act as comforting companions. Users can speak to Quilt to receive calm guidance and take comfort in Beacon’s ambient illumination that casts a warm, calming glow. When users ask Quilt a question, the light pulses softly so they know Quilt is listening. Quilt shifts the model of disaster preparedness. Deploying community-sourced aid, direction, and kindness allows the government to more efficiently allocate resources to those most in need until resources are available for all. At a reasonable cost of about $1 million per urban center, tens of thousands of Quilt Beacons and Quilt apps will provide an emergency alternative to city-wide communication and government assistance Designed by NewDealDesign Team
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Samsung Air Hood The Air Hood was designed for kitchens in Southwest Asia where the climate is hot. Because of the prolonged global pandemic, people are cooking more at home, which has created a strong need to improve the air quality in kitchens where smoke and heat are generated. The Air Hood combines a range hood, an air conditioner, and an air purifier into a single unit. The integrated condenser coil (for removing hot air) and evaporator coil (to provide cool air) provide a minimal design in a single unit, eliminating the need for an external air conditioner. Designed by Kabir Singh, Sudhanwa Suhas Chavan, and Kyung Dae Park of Samsung Design Delhi for Samsung Electronics India Ltd.
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Traverse - Adaptive Forearm Crutch Traverse is an adaptive forearm crutch designed for people with short- or long-term mobility and hand-dexterity challenges. It provides improved gait, independent donning and doffing, and discreet adjustability for weight bearing and grip alignment. As part of Disability Awareness Week, a team of human factors researchers, designers, and engineers donated time, material, and expertise to help a former colleague who was facing a long-term disability. The vision was to change the way assistive devices are designed by normalizing mobility aids to reduce social stigma and allow users to traverse the world around them. Although they solved for one, Traverse has the potential to meet the needs of many. Designed by by Steven Vordenberg, Jim Best, IDSA, Engin Hassamanci, Jim Tirone, and Derek Hugger of Farm, A Flex Company
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Umiko Facemask Umiko is a protective face mask that uses a sustainable sea-algae-based material. This material fully breaks down in water within seven days of disposal with no residual impact. This sustainably harvested material is woven into flat sheets and die-stamped to produce a high-volume, low-cost solution for daily mask wearing. The mask is designed to be light and comfortable, offering filtration and breathability similar to N95 masks. Masks can be quickly fitted to a user’s face with minimal effort. Adjustability over the bridge of the nose and face come from the inherent malleability of the material; it is also adjustable around the ears to ensure a tight fit. Designed by PDR
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CO N C E P T S & SPE CUL ATI V E DESIGN
1. Acorny - A Toy Kit that Supports Computational Thinking Acorny is a physical toy and coding app that supports young children in computational thinking. The Acorny kit was designed with the motif of computer processing flow to help beginners intuitively understand computational-thinking concepts. Based on the input and output module selected by the coding beginners, the Acorny app provides various coding tutorials, recommendations, and challenges to enable beginners in a range of activities to explore computational concepts. It is an ideal tool to introduce young children to coding activities. Designed by Soyoung Lee, S/IDSA, and Jaeyoung Myung for Acorny 2. Advancing cancer care with human-centered Artificial Intelligence Pancreas cancer is the fourth leading cause of cancer death worldwide; only one in 10 patients survive longer than five years. Clinicians need solutions for earlier detection and better surgical planning. This concept helps surgeons provide the best surgery to their patients through earlier detection and improved surgery planning. It harnesses AI to generate a novel 3D anatomical model on an autostereoscopic holographic display synchronized to the radiology workstation. It allows surgeons to get an instant, intuitive understanding of the patient-specific anatomy from the 3D perspective they are most familiar with. Designed by Philips Experience Design, Philips Research, Catharina Hospital Eindhoven (CZE), and Eindhoven University of Technology (TU/e) for Philips 3. Duo Epinephrine Delivery System The Duo Epinephrine Delivery System enables teens with severe allergies to manage their epinephrine autonomously while providing peace of mind to their parents and caregivers. The system combines a novel needle-free epinephrine nasal spray and familiar epinephrine auto-injector into a single compact Bluetooth-enabled carrying case, along with a companion mobile app. When the case is opened, voice instructions guide the user through administering the medication, and caregivers receive an alert through the mobile app once the epinephrine has been administered. Designed by Heather Gass, Chris Labak, Jim Best, IDSA, Jacquie Phelps, and Zach Hastings of Farm, A Flex Company for Internal Initiative
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I D E A 2 022 JUR Y
Erika Avery, IDSA | GE Appliances
Lucus Couto | Microsoft
Erika Avery, IDSA, is an industrial designer on the
Lucas Couto is a designer who believes that critical
GE Appliances industrial design operations team.
thinking is the foundation for good design. He has
She leads the end-to-end design function for all
worked in holistic design consultancies in Brazil
commercial and retail air-conditioning products,
and Norway, at the intersection between business
as well as supporting the air and water business.
and design, and with projects spanning across
A native of Auckland, New Zealand, she came to
industrial design, branding, user experience, and
the United States to study, graduating from the
strategic design. He is very engaged with the
University of Louisiana at Lafayette with a Bachelor of Industrial Design and a
design community on social media, where he co-founded Weekly Design
minor in business administration. Her passion is focused on the intersection
Challenge in 2016. He has volunteered on projects to minimize the impact
of user-centric design and business, designing products that fulfill the needs
of the COVID-19 pandemic and is currently mentoring social-impact startups
of expansive and evolving markets. She has been an active member of IDSA
in Brazil. He is currently a part of the mixed reality organization at Microsoft
since 2014. While at the University of Louisiana at Lafayette, she served as
where he collaborates on industrial design and UX initiatives to reimagine
the IDSA Student Chapter president in 2015–16.
the relationship between humans and technology in a world where the lines between digital and physical experiences get increasingly blurry.
Bengt Brummer | Google Richard Crisp, IDSA | Dell Technologies Bengt Brummer is an industrial designer at Google, leading projects across the Nest portfolio
Richard Crisp is an award-winning distinguished
of products. Born and raised in Germany and
engineer in Dell’s Experience Innovation Group
Sweden, Brummer started his career as a trained
and a key member of the design team focused
chef working in various restaurants across Europe
on crafting best-in-class user experiences for IT
and the U.S., earning a BFA in culinary arts from
professionals using PowerEdge hardware. He is
Örebro University in Sweden. He then attended
also looking to the future, developing North Star
Parson School of Design in NYC and graduated with an MFA in industrial
strategic visions for new product categories as
design from Konstfack in 2011. He has worked on projects in disciplines
well as focusing on sustainability within all aspects of the product life cycle.
ranging from consumer electronics and branding to culinary arts and home
He has a strong track record in moving innovation and conceptual ideas
decor. His designs have received numerous awards and patents at his own
into production successfully while bringing cross-functional teams together
company, WhatsWhat, as well as while working at Ammunition and Teague
throughout the process. He’s also a mentor to many designers within the
and in-house at Logitech and Google.
organization. Crisp graduated from Coventry University with a BA Hons in industrial design and holds over 80 patents at both Dell and IBM.
Aziza Cyamani, IDSA | University of Nebraska–Lincoln Katie Cubrilovic | Lenovo Aziza Cyamani, IDSA, is a multidisciplinary designer with experience in user-centered design,
Katie Cubrilovic is an industrial designer on the
visual communication, product development, and
smart collaboration team at Lenovo where she
sustainable systems. Her education background
has focused on innovative collaboration solutions
includes a bachelor’s degree in creative design
for both remote and in-person environments. She
with a specialization in media design from the
is skilled in both conceptual design and design
Kigali Institute of Science and Technology and
for manufacturing. She has a passion for building
master’s degrees in industrial design and sustainable environments from
unique products and experiences and delights in
Iowa State University. He research interests center upon investigating the
creating joyful moments through design. She earned her Bachelor of Industrial
integration of cross-cutting topics in design education, particularly focusing
Design from NC State University College of Design, where she served as
on semantics in regard to objects in diverse cultures and the social impacts
president of the Design Council in 2018–19. In her free time, you will most
of post-consumer products. She is originally from Kigali, Rwanda. She enjoys
likely find her outside climbing, running, or biking.
storytelling, a practice she grew up around, and sharing it with her students. In her free time, you will find her planning adventures that include thrift shops, nature, food, and dance.
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4. ESC - Emergency Syringe Capsule During major disasters, offsite medical interventions, or immunization campaigns, there can be a need to transport or distribute prefilled syringes to caregivers. The ESC - Emergency Syringes Capsule provides protection and a temperature-controlled environment for 10 syringes. A color-changing cold pack offers visual cues to assess the internal temperature of the capsule quickly, ensuring the syringes will stay at a safe temperature ranging from +2 to +8 degrees Celsius for up to five hours. The ESC also includes various security features to alert users of potential tampering. The syringe’s locations are identified numerically and by colors, making communication between caregivers easier. Designed by Eric Lalande for DCGS 5. OZEV EV Chargepoint In the run-up to the 2021 UN Climate Change Conference held in Glasgow, Scotland, the UK government saw an opportunity to raise awareness and generate excitement about the role design can play in helping people make the switch to zero-emissions vehicles. The ambition was to unveil a new design concept for electric-vehicle charge points that could become as recognizable and iconic as the red post box or black cab are in the UK. Simple and modern in appearance, the design of the OZEV EV Chargepoint combines practicality and inclusivity while incorporating a sense of joy that encourages engagement and inspires users to use the new device. Designed by PA Consulting and Royal College of Art for Office for Zero Emission Vehicles (OZEV)
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Blackmagic Studio Camera
GRASSROOTS ACCESSIBILITY WITH CINEMATIC QUALITY
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ith the rise of streaming platforms in recent years, the cost of production has become almost inaccessible for most grassroots broadcasters and online live-content creators. Cumbersome, complex, and inflexible, typical broadcast cameras are heavy and prohibitively expensive. Enter the Blackmagic Studio Camera. Blackmagic Studio Cameras are self-contained broadcast cameras designed specifically for live productions such as concerts, sporting events, and TV. The Studio Camera was designed to address a range of challenges at a low price point without compromising industry-standard image quality, performance, or reliability. At $1,795—one10th the cost of traditional systems—they empower diverse groups of independent studios, small businesses, and web broadcasters with an integrated suite of professional production features. Portable, intuitive, and quick to set up, the camera’s miniaturized design inspires trust, even for the novice. The durable, lightweight carbon-fiber-composite enclosures offer rigidity and strength for responsive movement. With the discrete HUD and dynamic touch-screen GUI, users can quickly access and adjust deeper functions. Oversized ergonomically positioned dials and customizable function buttons allow operators to quickly and intuitively access critical diagnostic settings and overlays without releasing the handles. The collapsible spring-loaded antiglare sunshade deploys instantly to minimize unwanted light and reflections and closes with a simple touch to protect the LCD in transport. For precise framing and focus, the design team included an integrated studio monitor with a large highbrightness 7-inch LCD. The 4K image sensor offers users
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the same imaging technology found in professional digital film cameras, while a resolution of 3840 x 2160 and frame rates up to 60 fps provide expansive creative flexibility for both HD and Ultra HD workflows. With 13 stops of dynamic range, the camera retains more detail in the lightest and darkest limits of an image. Paired with a built-in DaVinci Resolve primary color corrector, it gives creators access to real-time remote color balancing and correction, giving live productions cinematic quality. And true to Blackmagic Design’s ethos, these cameras integrate almost seamlessly into related areas of the Blackmagic ecosystem. By pairing with an ATEM Mini Extreme switcher, users can remotely control up to eight Studio Cameras for professional multi-camera live-streaming productions on services like YouTube, Facebook Live, and Skype. Along with offering accessible costs and features, Blackmagic Studio Cameras are helping increase cultural diversity and representation in media. For less than the cost of a mid-range DSLR, smaller broadcasters now have an affordable yet high-end professional way to document community stories for global audiences. Mister Underdog, an online show produced by Madrid-based live-production and streaming specialist Patton, provides Spanish football news and opinions to over 12 million viewers annually. “With limited production space, we needed a camera solution that was lightweight, unobtrusive, and did not interfere with the audience experience,” says Miguel Patón, director general of Patton. “The Studio Camera 4K Pros give us the versatility needed to create high-quality 4K content for streaming.” Designed by Blackmagic Industrial Design Team
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LG OLED Objet Collection (Posé)
REFASHIONING ENTERTAINMENT
A
s remote employment becomes widespread, people are spending more time in their homes. The recent blending of the home-work environment has led people to search for ways to create stylish, comfortable, and organized retreats in their space. The LG OLED Objet Collection of TVs plays a new role in the home, acting as both an entertainment hub and an interior design piece. Responding to a diverse range of consumer needs and expectations, LG’s design team created a TV that is both useful and aesthetically pleasing. With its easel-style form, the Posé TV plays the role of a modern piece of furniture, a bookcase, or even a space divider, presenting as an interior “objet.” With a clean and comfortable design for viewing, Posé blends naturally into any space in a user’s home. The stand eliminates the need for wall mounting, and wrapped in a specially designed fabric, the screen presents a clean 360-degree design. Unlike the metal and plastic frameworks on other TVs, the fabric exudes feelings of warmth and comfort, and consumers can choose from a soothing green or beige color. The fabric also has excellent breathability, which means that the countless required vent holes on the back of the TV that prevent overheating can stay hidden.
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In keeping with its pleasing design, users can keep the cluttered, chaotic look of exposed cords in their living spaces at bay. The cable path from the back cover and the floor stand neatly organizes TV peripherals, and the back cover panel provides a basket that holds devices such as a Wi-Fi router and a set-top box. But do not count out its capabilities as a TV either. In addition to the features of other LG OLED TVs, Posé provides automatic adjustment of the screen brightness according to the viewing environment to help users protect their eyesight and use electricity efficiently. Consumers can choose their preference of 42-, 48-, or 55-inch screen sizes, and most of the materials are eco-friendly so that consumers do not have to sacrifice environmental friendliness for style. LG’s team has created a TV that can fit almost anywhere in the home, be it on a wall, in a corner, in an aisle, or even in the center of the room. With this step up from the standard wall-mounted industrial TV, people have a piece that offers visual harmony to their surrounding interior design and stimulates emotions beyond the technological value of an OLED TV. Designed by Jong Chul Kim and Sea La Park of LG Electronics Inc.
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Surface Duo 2
PRODUCTIVITY IN YOUR POCKET
T
he invention of laptops and tablets has changed the way people work by giving them mobility, but the sizes and interfaces of those devices remain limiting. Surface Duo 2 is pushing the boundary of what it means to be productive with a mobile device. Duo 2 offers the power of a small tablet that fits right into users’ pockets. The design of traditional single-screen mobile devices forces users to constantly leave one app to reference content from another, causing a very limiting and frustrating experience. Duo 2 is Microsoft’s solution to this pain point. Duo 2 brings the best of Microsoft services to a unique form factor. The dual-screen architecture enables users to use two of their favorite apps or their browser screens side-by-side without the need to switch, allowing the same efficiency, productivity, and ability to multitask that they would find on their tablet or PC. With these capabilities, real estate agents can easily compare real estate listings sideby-side. Students can find content on the Web while taking notes on the other screen using the Surface Slim Pen 2. Parents can research dream vacation destinations on one screen while searching for flights on the other. Users can
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take photos and see them instantly next to their viewfinder. Even more unique to this product is Microsoft’s collaboration with first- and third-party app developers to optimize experiences specifically for Duo 2. For work productivity, Outlook and Teams optimized their apps to take full advantage of the dual-screen architecture. In Teams, users can view presentation content on one screen and the teammates gallery view on the other. TikTok custom-built a version of its app just for Duo 2 so its customers can leave the browser panel to intact while consuming content. Gameloft customized its games for Duo 2, removing all UI overlays on the content screen so that players can use the second screen as their input. Surface Duo 2 is Microsoft’s effort to push the industry forward and bring more productive mobile-device solutions to customers. With research continuously revealing that screen time is distracting and detrimental to relationships, Duo 2 offers people ways to work more efficiently. When users finally close their devices, they can focus on the moment and the people around them. Designed by Windows and Devices Design Team
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Syng Cell Alpha
AN IMMERSIVE SOUNDSTAGE
A
s audio content has evolved over the decades, many audio-content formats have become out of step with the fragmented range of the types of speakers consumers have to choose from. For music in the home, the industry has only recently begun to move beyond simple two-channel stereo playback, nearly a century after its invention. Thus, home audio calls for a new beginning. The design of Syng Cell Alpha creates a real sound experience for its users. Stereo has never felt more alive and movies never more real, all with the touch of a fingertip. Cell Alpha is the next generation of audio technology. It reads the characteristics of any room and intelligently presents the audio to that space as an immersive soundstage. This unique feature hinges on Cell Alpha’s sound projector, the Triphone. While self-calibrating, Cell Alpha acoustically scans the room, pairing the Triphone with an array of three microphones to tune the EQ to the room and detect the presence of nearby walls. It will also precisely identify the relative locations of additional Cells. Once calibration is complete, Cells are tailored to the room, and Syng Space, the accompanying app, generates a map of Cells in the listening environment. Playback capitalizes on the Triphone’s ability to simultaneously project multiple streams of audio. In all cases, Cell Alpha automatically composes the content to reproduce its spatial nature and to best present it according to the shape and nature of the listening environment.
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Adaptability and simplicity are hallmarks of the Syng experience. Cell Alpha’s system is easy to learn, and once comfortable, users can easily add Cells to extend the sound field or start a new space. Triphonic technology gives users flexibility with the placement and number of speakers, allowing the design to work for both an individual room and an open-plan multiuse space. The map-based interface in Syng Space gives listeners additional control to play with sound in creative and powerful new ways. Users even have the option to localize sound to one part of the room or to rotate and center the soundstage on themselves. Also, because the speaker has the technology to reproduce all formats of sound content, Cell Alpha caters to all homeaudio markets for music, movies, and games. The team truly designed this sound system for the home and the way people live. Sound is a fundamental component of daily existence. It moves cultures, and it cements attachment in love and life. Syng is transforming humankind’s relationship with sound by providing a system that empowers everyone to engage with the sounds around them in new and innovative ways. Syng Cell Alpha delivers an extraordinary audio experience that is as light on our natural resources as possible and will last a lifetime. Designed by Syng
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Double-sided display transparent LED screen The Double-sided display is a transparent LED screen that displays content on both the front and back of the screen; the information displayed on each side can be different. It is ideal for window advertising. The light transmittance of the product is higher than 80%, which improves the brightness of the space. This new generation of intelligent high-tech products features integrated LED technology and nano-film glass-surface circuit technology. The mobile app lets retailers personalize the content, offering a large number of templates to choose from, and manage the content through the cloud. Designed by Jinbiao Cai, I/IDSA, and Guole Zhang of SHEN ZHEN SAN DIAN YI SI INDUSTRIAL DESIGN Co., Ltd. for SHEN ZHEN NEXNOVO TECHNOLOGY Co., Ltd.
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Galaxy Tab S8 Delivering both the functionality of a PC and the convenience of a tablet, the Galaxy Tab S8 helps creative minds navigate the complexities of a global pandemic while staying connected and engaged. The 14.6-inch Ultra model offers an immersive viewing experience enhanced by the keyboard cover. The S-Pen, with its rapid response time, powers a smooth and infinitely scalable creative user experience. Latch the keyboard to launch the Samsung DeX and the full capabilities of the Galaxy Tab S8 as a PC-equivalent workstation come alive. The cover’s free stop hinge stands the tablet at any angle. The keyboard is also detachable from the kickstand portion of the cover. Designed by Mobile Design Team of Samsung Electronics Co., Ltd.
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JMGO O1 PRO The JMGO O1 Pro is an ultra-short-throw projector designed to enrich home living, providing emotional companionship and rich content interactively. In the context of a compact home, the O1 Pro fully leverages UST technology to turn any wall in a home into an ideal virtual space, coined the “Wonderwall.” It adapts to the home environment with a sleek, rounded, and simple appearance, with low-saturated/reflective CMF to express a calm and intimate attitude. It’s equipped with an IPS for automatic recognition of gestures and the surrounding environment, providing an enriching interactive experience. Designed by Gang Zhao, Sidney Wilson Nai, Haitian Wang, Arman Abraamian, and Dan Hu of JMGO Design for Shenzhen Holatek Corp.
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Portal Plus by Meta Portal Plus integrates workplace and productivity communication services like Teams, Zoom, and Bluejeans to provide a quality experience at a fraction of the cost of competitors. Laptops, webcams, and smartphones are all common commodities that connect people for work. In each case, however, they are limited by all of the other things they must do, and calling is underserved. Portal Plus integrates with these devices, putting calling and connection at the front of the experience. When off the clock, Portal Plus serves as the hub for the home, offering Facebook, WhatsApp, Spotify, and voice-assistant functions to family members. Designed by Meta Industrial Design Team
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Rally Bar & Rally Bar Mini The Rally Bar features cinema-quality video and audio in a sleek all-in-one form factor, allowing customers to deploy a video conferencing appliance in medium and larger rooms. With a dual-camera system and RightSight 2 auto-framing technology, Rally Bar welcomes remote participants to the conversation. Choose Speaker View to highlight the active speaker or Group View to capture everyone in the room, or combine the two for an immersive and engaging experience. Its advanced audio engineering delivers rich, natural sound and makes sure every voice is clearly heard. Designed by Logitech Design Team
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Ring Video Doorbell 4 The Ring Video Doorbell 4 enhances the smart security of any home. It contains a high-definition camera, motion sensor, microphone, and speaker for two-way audio communication. It allows homeowners to view real-time video from the camera, receive notifications when the doorbell is rung, and communicate with visitors at the door. It features 1080p HD video with improved battery life, enhanced dual-band Wi-Fi connectivity, and improved motion detection. The doorbell offers different power options: a quick-release rechargeable battery pack or a hardwire option for continuous power. The interchangeable faceplates are available in multiple colors, allowing users to customize the look. Designed by Ring Design
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Surface Pro 8 The Surface Pro 8 combines the power of a laptop, the flexibility of a tablet, and every angle in between with its iconic kickstand. Work wherever and however you choose with integrated storage for the Surface Slim Pen and charging in the detachable keyboard. With its 13-inch 267ppi display and a taller 3:2 aspect ratio, users can be more productive thanks to more space for content. Immersive gaming and movie experiences come to life with vivid colors and a 120Hz refresh rate. It also enhances the teleconferencing workflow. It has a 5-megapixel front-facing camera to capture 1080p video calls with two far-field studio microphones that transmit crisp, clear audio. Designed by Microsoft Design Team
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VIVE Flow The VIVE Flow is a compact, lightweight immersive glasses device designed to help people nurture their minds, relax, have fun, and go with the flow. It is an all-in-two extended-reality solution for improving mindfulness and well-being, playing light games, and connecting with friends and family. The pancake-lens design, dual-hinge architecture, and soft face gasket allow it to fold into a compact footprint while providing ergonomics that accommodate many head shapes and sizes. It also has builtin adjustable diopters for each eye, allowing users to dial in their viewing sweet spot easily and quickly. In addition, its active cooling system pulls warm air away from your face, keeping you comfortable throughout the day. Designed by Kuen Chang, Natalia Amijo, Ian Mcgillivray, Chris Chen, and Ethan Wang
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1. DNAKE Smart Central Control Screen- Slim Slim is an AI voice-central control screen that integrates smart-security, smart-community, and smart-home technology. It connects each isolated device through Ethernet, Wi-Fi, Bluetooth, ZIGBEE, and CAN technology, linking people to people and people to computer. Slim uses an automatic control system to create a safe, comfortable, healthy, convenient smart-living environment. Use it to control the lighting settings, video and audio technology, network devices, smart-home devices, and other smart technologies. It can be used for more than two months at a time on a full charge, and it is easily operated by those who are not tech experts. Designed by DNAKE (XIAMEN) INTELLIGENT TECHNOLOGY Co., Ltd.
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2. Framework Laptop The Framework Laptop is a thin, light high-performance 13.5-inch laptop designed to respect people and the planet through upgradability, repairability, and personalization. In addition to common upgrades such as memory or storage replacement, the Framework Laptop enables full upgradeability of all parts, including the motherboard, through the Framework Marketplace. Users can scan the QR codes on each part to find a replacement part or an upgraded part and step-by-step instructions. The Expansion Card system lets users choose exactly the ports they want on their machine. Individually, the Framework Laptop is returning ownership of their products to consumers. Globally, it’s striving to resolve the massive multi-million-ton e-waste problem. Designed by Nirav Patel, Po-Yu Chen, and Kieran Levin for Framework Computer Inc 3. HP Chromebase 21.5 inch All-in-One Desktop The HP Chromebase All-in-One is a versatile desktop computer for the whole household. It replaces the need for a keyboard and mouse, offering touch and voice capabilities. Designed for multiple users and multiple use cases, the small footprint can be placed in a communal location within the home, and the rotating display can pivot between portrait and landscape mode for movies, games, video chats, and convenient web browsing. Speak, tap, touch, and swipe—the HP Chromebase sits in the center of your home ready for hands-free and casual computing. Designed by HP Design
4. Lenovo Smart Clock Gen2 family w/ accessories The Lenovo Smart Clock family is a personal daily assistant—an alternative to traditional desk clocks and speakers—to enhance your life. The big digits on the display give you the time, temperature, and other info at a simple glance. The built-in intercom function enables communication between family members in different rooms just by pressing a key—all in a package that effortlessly complements your decor. You can also upgrade your experience by connecting clocks with various docks, such as the ambient light dock, the white noise dock, a wireless charging pad, and more. Designed by Lenovo Design Innovation Team 5. Logitech Scribe The Logitech Scribe is an AI-powered whiteboard camera that broadcasts content from dry-erase boards into video meetings. Unlike general-purpose cameras and webcams, it features a custom lens and built-in AI for optimal clarity and real-time low-latency performance. Its powerful AI capabilities can make the presenter transparent, allowing everyone to enjoy an unobstructed view. The Scribe works with virtually any video conferencing application—just connect to a laptop and switch the camera to Scribe. The wireless Share button works with Microsoft Teams Rooms on Windows, Zoom Rooms, and other supported room solutions for instant sharing. Designed by Logitech Design Team 6. Opal C1 Camera The Opal C1 is a portable webcam engineered to elevate the videoconference experience. The high-resolution 4K image is paired with onboard processing to mimic the appearance of professional studio photography setups. Opal’s software enables balanced studio lighting, accurate color, and the natural optical bokeh effect of high-quality camera lenses. The audio path is likewise optimized through a combination of hardware and software using a multi-microphone array and onboard processing to clarify and isolate the user’s voice and subdue background noises. The onboard processing affords features that exceed even studio setups, such as face tracking, reframing, and gesture control capability. Designed by Kenneth Sweet of Design Committee for Opal Camera
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7. Portal Go by Meta While video calling has been around a long time, it was far from being part of daily life. Once the pandemic hit, the need for a better solution intensified. For many, the hardest part is scheduling a call: What device does the other party use? What service do they need to have? What time are they available? Portal Go removes these barriers and friction by seamlessly connecting the 3.5 billion people who use services like Facebook and WhatsApp, but it also integrates most of the major connection services in the world, such as Zoom, Teams, and Bluejeans. Designed by Meta Industrial Design Team
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8. ProArt Display PA147CDV Designed with creators in mind, the portable ProArt Display helps streamline the creative process. Approximately the size of a standard keyboard, this color-accurate 32:9 aspect display serves as an extended screen for apps and toolbars. It includes the virtual ASUS Dial and ASUS Control Panel to provide users with comprehensive controls that enable them to work seamlessly with supported Adobe Creative Suite apps. In addition, a physical dial at the base of the display offers precise control and tactile feedback. Designed by Marco DaRos for ASUSTek Computer Inc. 9. YOGA Smart Monitor The Lenovo YOGA Smart Monitor was designed to provide an immersive experience with its stereo speakers and ambient light effects when positioned anywhere around the home. It can also serve as a home control center by connecting it to your IoT home products. With an ultra-slim flat back and beautiful selection of colors, the YOGA Smart Monitor provides a minimalist, sleek build-up, optimizing desk space and keeping cables neat and tidy. You can also connect the monitor to Wi-Fi for a complete Smart TV experience with cinematic-quality results. Designed by Yang Run, Catherine Wong, Siao Peng, Li Xin, Huang Zhihua, and Duan Lei for Lenovo
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Shelton Davis | Empathy Lab An experienced industrial and user experience designer, researcher, and team leader, Shelton Davis, believes in our collective power to listen, understand, and create positive global change. After leading design at several startups (Chef, Operable, and Terminus) and innovation labs (First Data and Nationwide Insurance), he recognized that something was missing: empathy support. In 2017, he channeled more than 10 years of human-centered innovation knowledge and his life-long passion for personal connection into one huge group project: Empathy Lab. After a year of prototyping, testing, rinsing, and repeating, he launched the first and only training series designed to (re)condition our empathy muscles and empower collective success from the inside out. Inspired by his physical, mental, and emotional education as a competitive decathlete, the Empathy Decathlon is fully engaging, research-backed, refreshingly accessible, and 100% led by example.
Ryan Diener | Open Design From connected home appliances to outdoor gear, Ryan Diener has transformed the mundane
Keith Dandridge, IDSA | TTI Floorcare
into meaningful, beautiful, and intuitive products Keith Dandridge, IDSA, is a principal industrial
for a global audience. He finds inspiration in talking
designer at TTI Floorcare where he is responsible
to people who lead unconventional lives, distilling
for exploring new opportunities on the advanced
complexity, and crisscrossing continents to meet
concepts team. He believes good design is used
with factories delivering uncommon quality. His
to solve relevant problems, push engineering
greatest satisfaction is in seeing products long outlive their expected life
boundaries, and create enjoyable experiences
and continue to bring joy every day. As an in-house designer, he has helped
for users. With experience ranging from front-
General Electric envision future product lines, Hydro Flask establish an award-
end innovation to designing for manufacturing, he has helped launch over
winning design language, and the Cooper Hewitt make learning about design
30 products globally for companies such as GARMIN, Briggs & Stratton,
interactive. He has started his own design consultancy, Open Design, to
and Spectrum Brands. He holds an MS in product design and development
help progressive brands envision the future. His work has been honored with
management from Northwestern University and a BS in industrial design from
top-tier international awards (IDEA Gold, iF Gold, Red Dot, Good Design) and
Virginia Tech.
credited with numerous design and utility patents.
Jenny Son Davis | Google
José Manuel dos Santos, IDSA | Signify
Jenny Son Davis works on the consumer hardware
José Manuel dos Santos, IDSA, has over 30 years
group at Google and manages its award-winning
of experience in design and design management.
color, material, finish design team. Davis and her
He has an MA in industrial design from the Central
team are responsible for defining what is like to
Saint Martins College of Art & Design in London,
hold Google in your hand. She’s an East Coast
an executive MA from Northwestern University,
transplant who has been working in the design
and a PhD in design from the European University
industry for the last 20 years. Her main passion is designing products that ignite joy in people and predicting the future.
on the topic of design(er) leadership in large corporations. Starting in Portugal as an industrial designer, he formed and sold two product design companies in Europe, worked as industrial design director in Barcelona, and led a large Internet company in Lisbon as chief design officer. He co-founded one of Europe’s fastest-growing startup accelerators and has co-hosted many design-related conferences. In 2011, he came to the US and joined the Fortune 500 company Masco as a design director. In 2016, he joined Signify (formerly Philips Lighting) as the head of design for the Americas. INNOVATION FALL 2022
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Moxie by Embodied
HUMAN-MACHINE SYNERGY
T
he real-life reference point of human-machine interaction for most people likely comes from automated designs such as car washes, vending machines, or even their own robot vacuums and other automated devices. These interactions mostly depend on human input and preset functions with little back and forth between the user and the machine. Certainly, no one considers these interfaces to be social or personal interactions. But Embodied is challenging this perception with Moxie, the robot companion. Born from the desire to teach neurodiverse and socially isolated COVID-era children how to improve their social, cognitive, and emotional interactions, Moxie’s design embodies the next phase of human-machine communication, powering a new class of machines that are capable of fluid social interaction. To create Moxie, Embodied tapped into principles of children’s neurology and psychology and collaborated with a team of experts in child development, engineering, technology, game design, and entertainment. The resulting design flips the script. Whereas humans normally have to learn how to work machines, the reverse is true for Moxie: Moxie learns about and connects with humans with the ultimate goal of helping children socially. Upon waking up, Moxie’s personalized AI solution immediately begins to learn the child’s personality, tendencies, and interests to better connect and help with the child’s developmental goals. Moxie learns, adapts, and forms a personalized bond and companionship with its
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user using age-appropriate game-based learning exercises. Moxie’s ability to understand and express emotions with emotive speech, believable facial expressions, and body language creates back-and-forth social interactions with the child. Moxie can even recognize and recall people, places, and things, making the experience more natural, personal, and effective. Part of facilitating the idea of human-machine interaction is making the human feel comfortable. While the idea of AI can feel disquieting, especially when integrated into the home, Moxie’s physical design appeals to its users. Gone is the idea of the metallic, expressionless, uncanny robot companion. The team designed features—including natural and adaptive facial expressions; a soft, tactile, and friendly form; an integrated design; and a fun laboratoryorigin backstory—and a universe of games and stories to make the child’s time with Moxie feel comfortable, fun, and natural. This combination leads to more fluid two-way communication rather than a cold one-way relationship. Moxie’s ability to continuously adapt to and learn from children to support their development differentiates this device from those that rely on human commands and preset functions. Moxie truly embodies the new front of human-machine interaction. The AI’s ability to adapt, learn, give companionship, and, ultimately, teach humans changes how people can engage with their smart bots. Designed by fuseproject for Embodied, Inc.
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Samsung India Keyboard Data suggests that only 12% of India’s population prefer English, while the other 88% prefer Indian languages. As the majority of more than 1.3 billion people in India, which is the world’s second-largest smartphone market, rely heavily on local languages and scripts, it becomes essential to improve the typing experience to support vernacular language needs. The Samsung India Keyboard with a vertical grid supports 29 different Indian languages on the same grid, making it easy and intuitive to find consonants and vowels. Users can type with minimal error, and the clear distinction between vowels and consonants provides a balanced typing load for faster text input. Designed by Vikas Chopra, Rishabh Johri, Supriya Manna, Vanshika Saigal, and Mahelaqua of Samsung Design Delhi for Samsung Electronics
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Source Hub UI As a home control hub, Source Hub supports voice control, knob control, touch control, and application and gesture control. With a variety of built-in communication protocols, it integrates many built-in smart-home control programs to help users experience the immersive smart-home life. Its simple operation mode enables every smart-home beginner to use and operate various related devices efficiently, and its interactive mode is close to the daily operation habits of users. The UI interface projects a consistent brand style to enhance the brand competitiveness and help users participate in the intelligent homecontrol process more comfortably and emotionally. Designed by Jialong Yao, Xiujuan Chen, I/IDSA, and Wenbin Chen of Shenzhen Smoore Technology Limited for HDL Automation Co., Ltd.
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Upcycling Smartphone at Home Through simple software updates, the Upcycling Smartphone at Home enables users to upcycle their old smartphones as home IoT devices and to establish a smart home. Connect an old smartphone to the SmartThings app and use your existing sensors to monitor and adjust your home conditions in real time. You can also connect it with other IoT appliances for home automation. This service has given new life to countless older smartphone models that are still functional, helping people to take part in building a sustainable future while creating their own smart home. Designed by Hyungjoo Nam, Hyunjin Shin, Jongkee Lee, Bonheon Koo, and Minji Cho of Samsung Electronics Co., Ltd.
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iFLYTEK Sound Imager The iFLYTEK Sound Imager is a handheld detection device that can quickly locate partial discharge points in China. It solves the problems inherent in the traditional single-point inspection process: low inspection quality, scarcity of inspection personnel, and dangerous inspection environments in the electric power field. The iFLYTEK is designed to allow inspectors to carry out inspections safely, efficiently, accurately, and conveniently, making power companies more efficient in inspection scenarios and providing advanced technology guarantees for the safe operation of power-grid equipment.. Designed by Ying Ren, Bin Zhang, Huaying Jiang, and Qingyuan Huang, Product Design Department for Zhejiang iFLYTEK Intelligent Technology Co., Ltd.
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E NV I R ONME NT S
Majimaya Confectionery Tool Shop
A SWEET SETUP
O
fficially acquiring the oldest confectionery shop name from Kisaburo Majima, the Majimaya Confectionery Tool Shop was founded in 1946 by the current president’s grandfather, Saburo Yoshida. Located just around the corner from the Asakusa Honganji Temple, Majimaya is a specialty shop that sells confectionery tools from all over the world. But what makes Majimaya stand apart from other shops is its unique layout, which features a special design element that creates a natural, flowing shopping experience for customers. Before the renovations, the building’s layout presented designers with two main problems. First, there was a seemingly unusable arcade space that rose through the center of the building. Second, designers had to find a way to effectively display Majimaya’s extensive collection of over 3,000 confectionery molds—molds that have a history in Japan. Confectionery-mold craftsman Hitoshi Ohgawara made and sold wooden molds for over 60 years at Majimaya. His molds were a popular confectionery item all over Japan that provided many people with the happiness of making sweets in their homes. Understanding the importance of these molds to the shop’s history, designers created Majimaya’s design centerpiece, the clever “Molds of Happiness” display.
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In addition to working as a striking visual within the building, this display and its surrounding layout ultimately solved the problems of unusable space and inventory display. Central to the design of the Molds of Happiness is the protective fence that rises through the center of the building. The 3,000 molds are displayed throughout the fence— making effective use of what would otherwise be an empty arcade space—and 3,000 tin boxes containing the mold inventory surround the area. By linking the mold displays with the numbers printed on the tin boxes, customers can select items themselves and take out the required quantity from the stock, meaning that employees do not have the added stress of locating molds for guests. The stairs wind up and around the mold display, guiding customers subconsciously through the split-level floors that flank the display. The winding stairs allow customers to move naturally from one level to the next as they search for molds and shop for additional confectionery tools. The owners of the Majimaya Confectionery Tool Shop are happy to continue bringing smiles to their customers’ faces with this unique, creative design. Designed by Masahiro Yoshida and Yoshie Ishii of KAMITOPEN Co., Ltd. for Mashimaya Confectionery Tool Store Limited Partnership
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A wayfinding system for railway builders The Totetsu Kogyo Co., Ltd. construction company was founded at the request of the former Ministry of Railways to maintain and reinforce Japan’s rail system. The design team created a wayfinding system for the company’s building, using the motif of rail lines. Rooms in low-traffic areas or those accessed through narrow corridors are less likely to be recognized by users. People can use the rail-line design to easily find their destination, changing inactive spaces into active ones. Through the design, the design team not only strove to facilitate movement through the building but also to create an environment that would help trainees feel a sense of pride in their work. Designed by Takuya Wakizaki of MOTIVE Inc. for Totetsu Kogyo Co., Ltd.
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National Monument Kamp Amersfoort The National Monument Kamp Amersfoort in the Netherlands makes history palpable. During World War II, 47,000 prisoners were held at Kamp Amersfoort, a prison and transit camp. Upon entering the museum, visitors walk down the stairs and enter an immense space, located underneath the former camp. The play on contrasts and the use of materials and original elements recall the atmosphere of the past. In a social VR experiment, visitors experience the effects of peer pressure, authority, and trust. Finally, there is room for reflection. What did I just see and hear? What traces do I leave behind? Once outside, a steel model of the camp illustrates its scale. Designed by Tinker imagineers in cooperation with Inbo (architect) and Juurlink+Geluk (landscape architect)
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I D E A 2 022 JUR Y
Khodi Feiz | Feiz Design Studio
Danny Gelfman | Medtronic
Khodi Feiz is an industrial designer who was
After graduating cum laude with a BS in industrial
born in Iran and grew up in the United States. A
design from the University of Cincinnati in 2002,
graduate of Syracuse University, he moved to the
Danny
Netherlands in 1990 to work for Philips Design. In
development in Minneapolis and spent a decade
1998, he founded Feiz Design Studio, together
as a lead designer, working across industries with
with graphic designer Anneko Feiz-van Dorssen,
a primary focus on medical devices. In 2012, he
Gelfman
joined
RedGroup
Product
specializing in product design, furniture design,
joined the cardiac rhythm business at Medtronic in
and strategic design for companies such as Alessi, Artifort, Cappellini,
a human-factors role. In 2015, he started a corporate design and innovation
Herman Miller, Logitech, Nokia, Offecct, and Samsung. His work has received
consulting practice, working across Medtronic using human-centered design
numerous awards and has been featured in exhibitions and publications
as a front-end tool to explore user needs and creative solutions. While he
worldwide. The overriding inspirations for Feiz’s work can be summed up by
continues to deliver on selected projects, he also works on various initiatives
clarity, concept, and context.
to deepen design and human-centric practices at the enterprise level with support from executive leadership. At the end of 2020, he was promoted to distinguished designer, becoming the first designer at Medtronic to achieve
Aldana Ferrer Garcia | Estee Lauder
this title.
Aldana Ferrer Garcia is the global visual merchandising director for the Estee Lauder Brand
Ellen Tave Glassman, IDSA | Comcast NBCU
with a focus on skincare and luxury. She is currently the team lead for sustainability, project
Ellen Tave Glassman is the senior creative director
manager for the regions of EMEA and LATAM, and
of Comcast Xperience Design (XD), leading
lead designer of the luxury franchise Re-Nutriv.
package design for Xfinity technology products
Working at the global headquarters since 2018,
such as gateways, set-top boxes, streaming
she has designed and managed flagship stores for EL worldwide, as well
devices, and home security. With New York City
as exclusive luxury events and activations. Her career began with a BArch in
as the home base, the multidisciplinary award-
Argentina, working as an architectural designer and academic, followed by a
winning team includes engineering, industrial
Master of Arts in industrial design at Pratt Institute. She lived in Tokyo studying
design, and graphic design. Recently, the team was awarded IDEA Gold and
technology and design thinking at Keio University, in London studying design
Red Dot awards for their sustainable, reusable packaging. Her career journey
and engineering at the Royal College of Art, Imperial College, and in Cmielow,
includes multidisciplinary design roles in product design, packaging, branding,
Poland, for an artistic residency.
UX, and environments. Highlights include 17 years at Sony Electronics and leadership roles at MIT, the Kenmore and Craftsman brands, the MoMA Design Store, and Movado. She has taught entrepreneurship and holds nearly
Norio Fujikawa, IDSA | Astro Studios
50 patents. She graduated from the Rhode Island School of Design.
Executive creative director by day and professional illustrator by night, Norio Fujikawa brings nearly
Anne Goodman, IDSA | Radio Flyer
30 years of design experience to every program he directs at Astro. Since studying at the Institute
Anne Goodman, IDSA, is a senior industrial
of Design, IIT in Chicago, he has collaborated
designer and research lead at Radio Flyer. In this
with diverse clients such as Microsoft, Nike, HP,
role, she is responsible for leading the design
Disney, Samsung, Nissan and Sony, among many
research team and strategy and collaborating with
others. His passion for emerging technologies has him constantly looking
other designers, engineers, and departments to
toward the future while his keen awareness of user needs and experiences
bring innovative new products to market that bring
keeps him focused on the present.
smiles to families all over the world. In her five years at Radio Flyer, she has helped launch over 30 new wagons, scooters, tricycles, and ride-on toys. Goodman is passionate about products that foster connections between people, products, and places. She approaches design with empathy and curiosity at the forefront. Goodman holds a BFA in industrial design from the University of Notre Dame.
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1. Dubai Expo Korea Pavilion The Republic of Korea Pavilion at the Expo 2020 Dubai housed The Journey of Wonder exhibit. The pavilion was designed to put focus on the movement in and out of the pavilion and the storylines in each zone where the past, present, and future crossed. To create a fully immersive experience, mobile devices were provided to every visitor. With this, a journey was designed to enable visitors to participate in mixed reality experiences and to engage with the message of the Korea Pavilion. The zones represent a Korea with limitless mobility where dreams and imagination are realized. Designed by Innocean Worldwide, MOOYUKI, Easywith, Exhibit Korea, and CA PLAN for Kotra 2. Stone Cloud The purpose of Stone Cloud, a tea house in the Gwacheon Xi apartment complex in Seoul, South Korea, is to provide residents with a comfortable place to relax with nature. In harmony with the scenery, it creates an atmosphere suitable for relaxation through light, wind, and the sound of water. The outdoor landscape is reflected on the outer glass skin of the building to connect the indoor space with the outdoor landscape. The interior of the building, water space, and garden are integrated through the folding doors. The Stone Cloud seeps into the scenery like clouds, giving residents a special and memorable experience. Designed by Joohyun Jung, Dohwan Park, and Yeomyeong Choi of GS E&C and Sanghak Lee of Group SEAL 3. The HEART The HEART is a digital sign that allows visitors to experience the movement of the vibrant Japanese economy. It stands in the atrium of the Kabuto One office building, which opened in August 2021 in the Nihonbashi Kabutochto neighborhood of Tokyo, Japan. The HEART symbolizes the source of the blood flow that circulates through the Japanese economy. The iconic design of this cubical display, with separate rotating LED panels, processes stock-price data in real time, incorporating that data into an abstract visual presentation that embodies the image of a beating heart. Even visitors who are not familiar with stocks and economics can intuitively experience the cycles, pulse, and passion of the Japanese economy. Designed by HEIWA REAL ESTATE Co., Ltd., DENTSU INC., DENTSU LIVE Inc., noiz, and Abstract Engine Co., Ltd.
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F U R NI T UR E & L I G HTI NG
Philips MyCreation - Closed Droplet Pendant Fishnet Edition
SUSTAINABILITY AND STYLE IN 3D
W
ith consumerism’s negative effect on the environment at the forefront of many consumers’ minds, Philips MyCreation has created a lamp with a purpose. The Closed Droplet Pendant Fishnet Edition is a new form of home accessory that utilizes 3D printing to blend stylistic flourishes with environmentally friendly production features. The team’s goal was to design a lamp that is beautiful and sustainable in multiple ways, and they have succeeded. The manufacturing process is part of what gives the Fishnet Pendant its style. After harvesting old fishing nets gathered directly from harbors on the Cornish coast of England, Philips uses the fishnet material to 3D print the pendants. The fishnet material and the 3D-printing process create unique forms and textures that make the pendant stand out; the irregularities of the material in the shade produce a soft, gradient effect on the light when turned on. The soft light and coastal color combination generate a calm, soothing, and attractive atmosphere, making the Fishnet Pendant a welcome accessory to any home.
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But the pendant is more than an attractive accessory; the production process is solving the technical challenges of sustainability in a commercially viable way. Because the Fishnet Pendant is produced from recycled fishing nets, those nets do not end up in landfills or oceans as pollution and hazards to wildlife. Printing and assembly in local hubs in North America, Europe, and Asia reduce pollution that would otherwise come from product transportation. Finally, this product is made on demand with local manufacturing to avoid overproduction, and regions can employ local workers and improve skill development in the community. Philips has managed to make a multifaceted product that people will love. The lamp can function as both a statement piece and a talking point, helping people create a home interior that stands out and has a sustainability purpose, but it also empowers people to make a conscious choice that does not force them to compromise on style. Designed by Signify Global Design Team
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Take-Out Connected dining tables are beloved for their simplicity but often lack the versatility to create dynamic, adaptable outdoor settings. This is where Take-Out comes in. Take-Out expands the scope of the connected seat concept, bringing modern refinement, simplified lines, and adaptability to the category. Light enough to be picked up, arranged, and rearranged, TakeOut simplifies the creation of multifunctional outdoor settings, offering a multitude of ways for people to connect through simple and elegant site furnishings—face-to-face or abreast—for an intimate chat or a large group gathering. Designed by Rodrigo Torres of Design by Rodrigo Torres and Landscape Forms
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F U R NI T U R E & L I G HTI NG
1. Skrolla Skrolla is a designer lounge chair for residential or contract use constructed from only six wood parts. It features a single scroll-shaped seat and arm, a backrest, and four legs, which are each formed from 13 layers of plywood veneer. The legs extend through the seat bottom of the scroll and secure to the underside of the arms. This leg-attachment method securely locks the legs in place without the need for additional bracing. The backrest curves around and enters the opening in the scroll in the back where it is mortised into the back legs. Skrolla comes in walnut, natural oak, or ebony ash. Designed by Dan Harden, IDSA, of Whipsaw, Inc for Skrolla Living 2. The Aim Collection The Aim Collection of lighting doesn’t try to blend home and work; it allows for transitions between these distinct use cases to help people focus when they need to and relax when they don’t. Each element of the Aim Collection has an active mode to promote focused work behavior and a passive mode that allows for softer, more diffused lighting to create tranquility and inspire togetherness. This versatility is enabled by multiple points of adjustability that allow the user to transition from focused lighting to ambient lighting. Changing the character of the light can change the mood of the room and allow people to develop healthier distinctions between work time and home time. Designed by Smart Design and Gantri
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Bespoke Jet™ Cordless Stick Vacuum with All in One Clean Station
CLEAN CONVENIENCE
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hen people think of a meticulously decorated home, a vacuum likely does not come to mind. However, the Bespoke Jet Cordless Stick Vacuum with All in One Clean Station is changing the landscape of appliance design and function within the home. Unlike other vacuum cleaners designed solely for cleaning, the Bespoke Jet and its clean station are designed to fit in with the user’s personal style and décor without sacrificing function. This product combines performance and convenience with a modern look that is focused on users’ living spaces. Bespoke Jet is a wireless battery-powered vacuum that has a lighter, stronger, and more elegant design. With its slim silhouette and detailed, sophisticated micropatterns, the clean station gives the feel of a decorative item. There are point decorations and embellishments that further emphasize the balance, completeness, and strength of the slim form. Bespoke Jet even comes in a choice of cool or vivid colors to suit the consumer’s style, making it appropriate to keep out in the open for ease of use. But users need not be concerned that the design team prioritized style over function. As an evolution of the previous auto-emptying cleaner, this design remains faithful to the main function. The smaller, lighter stick vacuum combines a strong, refined profile with high performance and low noise while in use. Its wide LCD screen provides clear
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notifications of any issues and their corresponding solutions. The mobile brush holder has everything needed for cleaning, incorporating a spray brush for cleaning narrow corners, bedding, and hard floors, and it can be stored away from the station if need be. The size of the bottom is fixed, but users can choose from different size tops to customize the Bespoke Jet to the size and capacity needs of their home. The clean station adds another level of convenience to the Bespoke Jet. In addition to docking, charging, and emptying the vacuum cleaner, the station eliminates dust scattering with its incorporated dust absorption and compression system. The bag of compressed dust leaves the station fully sealed and only needs to be replaced once every three to six months. Less frequent handling of the dust shortens the daily cleaning process, which makes the user’s daily life more relaxing overall. Despite its wealth of features, the Bespoke Jet Cordless Stick Vacuum with All in One Clean Station does not come with a premium price tag. The combination of style and a smart approach to cleaning truly embodies the bespoke concept without breaking the bank. Designed by Sookyoung Park, Yeonsu Kim, Jaewon Choi, Sewook Oh, and Sunghaee Cho for Samsung Electronics Co., Ltd.
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Bespoke US Kitchen Package & Bespoke FDR RF8000B
SMARTLY STYLED
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ecause users’ tastes diversify and segment over time, the Bespoke US Kitchen Package was designed to offer individual appliances in a range of materials. This kitchen package contains four major kitchen appliances—refrigerator, oven, over-the-range appliance, and dishwasher—that allow consumers to design their own bespoke kitchens. This line offers two types of packages: white glass, which fits into both the white-toned kitchens common in North America and brightly toned kitchens, and navy stainless steel, which coordinates with the recent increase in the use of point colors and the current trend toward navy. Of the appliances in the Bespoke US Kitchen Package, the refrigerator’s new design stands out. An assortment of 10 types of CMF lets consumers mix and match with either package, meaning consumers can choose an exterior panel design that is appropriate for their tastes. Down the line, consumers can even replace the door panel to suit homedecor changes they might make, giving the effect of a new refrigerator without the waste of purchasing an entirely new appliance. Aligned with current trends, such as open-plan and minimalist kitchens, the refrigerator encapsulates a refined architectural beauty highlighted by geometric shapes that suit a modern kitchen environment and enhance the product beyond being merely an appliance. In particular, the handle shape is a distinctive design element that creates various images using shifting light and shadows. The same design language was applied to the dispenser
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to create stylish lines and simple parts for refined formative aesthetics. The interior was crafted as a space that considers organization, intuitiveness, and usability along with clean, minimalist forms. Inside the flat, robust door, the interior maximizes ease of use and uses antibacterial materials to maintain excellent hygiene. The Beverage Center in the door relocates the water dispenser from the exterior to the interior, and it provides two dispensing options. Water can be quickly dispensed after simply opening the separate outer door instead of the main refrigerator door, reducing the loss of cold air and helping to save energy and keep food fresher for longer. It also provides an auto-fill feature that stores up to 1.4 liters of fresh water. In the freezer, the dual ice maker can make small ice bites and regular ice cubes. Additionally, a separate cover and ice scoop come with the ice tray for hygienic ice storage. The refrigerator’s hygienic design gives users trust in and peace of mind about their choice of refrigerator. By including such a variety of special design elements and by using antibacterial materials with the health of consumers in mind, the Bespoke US Kitchen Package differentiates itself from rival products on the market. These distinctive elements give users bespoke, hygienic, and sustainable options for their kitchen designs. Designed by Hyunil Lee, Sangwoon Jeon, Junhyeok Choi, Aeryun Kim, and Ahjung Joo for Samsung Electronics Co., Ltd.
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CLAW Drywall Picture Hangers
HASSLE-FREE DECORATING
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or most consumers, the task of hanging heavy items is plagued by inconvenient solutions that require tools and can cause damage to walls. The CLAW Drywall Picture Hangers were designed to reduce as many steps and as much damage as possible, bringing strength and ease to the picture-hanging experience. With CLAW’s range of tool-free stainless-steel hangers that do not require studs and do not leave behind large holes, users can hang their items with confidence. Old-style drywall hangers are inconvenient and destructive, but they also add the pain of elaborate setup, installation, and removal. Traditional nails and screws require tricky stud finders for true heavy-duty hanging, and users must then hammer or screw into the stud. Drywall anchors do not restrict the user to an area of the wall with a stud, but they come at the cost of large, destructive holes in the wall and the need for power tools. CLAW eliminates the hassle of stud finding, nails and screws, and power tools create by allowing users to hang items anywhere on their walls without damage. Users simply press CLAW hangers into the wall
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with their thumbs, and the curved prongs rotate and lock into place. A gift to those with especially heavy items to hang, these stainless-steel hooks are sturdy enough to hold weights of 15, 25, 45, or even 65 pounds. Users can even use the hooks multiple times or recycle them. Additionally, unlike other hangers on the market, the depth of CLAW’s hooks ensures that they never accidentally hit a stud. When the time for removal comes, each hanger includes a removal slot at the top for easy removal. With as few as two nail-size holes left behind, users have no major drywall repairs to make, saving time, effort, materials, and money. Depending on their choice of CLAW product, consumers may have the added bonus of an adhesive spotmarker accessory that aids in hanger placement. It allows consumers to visualize their frame on the wall and easily mark exactly where the hanger should be installed—no measurements necessary. Designed by Jessica Huang and Mario Davenport, IDSA, of 3M Design
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Dart Canyon™ Stainless Steel Farmhouse Sink
INGENIOUS ACCESSIBILITY
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s universal design rises in popularity and people renovate and design residences and commercial spaces for multigenerational living, it is crucial that design teams address a variety of needs and abilities in the home. This need for inclusive and accessible design is especially true for those who are part of the Americans with Disabilities Act (ADA) community. Typical ADA-compliant sinks lack style and efficient functionality, thereby making kitchen tasks almost inaccessible. The Dart Canyon Stainless Steel Farmhouse Sink fulfills the need for an accessible sink with its dual-depth sink design that brings style, organization, and accessibility to the kitchens of those who are aging in place, the ADA community, and beyond. Made of recycled 16-gauge stainless steel, the Dart Canyon sink is ADA compliant and offers consumers a unique setup. At the heart of its design is the dual-depth layout that incorporates a raised work shelf at the front of the sink with an extra-deep 9-inch basin. Whereas most ADAcompliant sink designs are shallow to allow for wheelchair space underneath, Dart Canyon’s dual-depth design gives users space to work without sacrificing either sink space or wheelchair space. Even with the sink’s extra depth, users maintain the option to install the sink with cabinet doors at
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an ADA-compliant height or to completely remove doors for full accessibility, making it possible to complete tasks while seated. Dart Canyon’s design and accessories also give users room to stack dishes, fill stockpots, and work with large pans. The built-in work shelf keeps kitchen tools like sponges and brushes within reach and out of sight, and the reversible grid allows for standard function and the option to flip the grid to extend the working surface from the raised work shelf when handling oversized items. Since Dart Canyon’s introduction in 2020, unit sales have increased by 78%, showcasing a strong need for both the product and growth potential across the category. By offering a stylish ADA-compliant sink, Dart Canyon reaches a new audience of consumers who require a more versatile and highly functional sink. Placing organization and accessibility at the forefront of their design efforts, the design team created a fashionable farmhouse-style sink that meets the needs of everyone, including little ones who want to help clean up after snack time, those who aim to age in place, and the ADA community. Designed by Elkay Manufacturing
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GE Profile UltraFresh Dishwasher
SANITIZING HEAVEN
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n a time when consumers are more concerned than ever about germs in their homes, the GE Profile UltraFresh System Dishwasher with Microban antimicrobial technology is engineered to stay fresh and clean without sacrificing the features and functionality that consumers expect from GE products. Microban technology is built into the high-usage touchpoints to prevent bacterial growth for the lifetime of the dishwasher. Users will also benefit from energy-efficient and technologically savvy features that clean and sanitize their dishes and kitchen tools. The key to the UltraFresh Dishwasher design is its ability to smart self-clean, alleviating a long-held pain point for consumers: odor buildup that lives in areas that are difficult to clean. To help remove the causes of odor from the wash system between cycles, smart sensors continuously monitor when to drain and renew the sump with fresh, clean water. In conjunction, the water filters and other key areas—such as handles, the control panel, and the silverware baskets— have been treated with Microban to stop 99% of odorcausing bacteria. To prevent odor caused by moisture that never quite dries, the system pulls in air from the outside, allowing smart sensors and a fan to work together to refresh the air and reduce moisture. In addition to its self-cleaning features, the UltraFresh Dishwasher offers consumers solutions that effectively organize, clean, and dry dishes. The third rack accommodates large cooking utensils to free up space in the upper rack. Deep-clean silverware jets and bottle-wash jets get utensils
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and containers clean, and the sanitization cycle further reduces 99% of bacteria on dishes. The dishwasher’s ultraquiet 42dBA maximum noise performance means users can maintain a quiet environment without sacrificing reliable wash performance. The dry boost with fan assist gets hardto-dry items, like plastics, up to three times drier, meaning that users do not have to worry about stagnant puddles. Users also have access to features that appeal to their desire for technological and energy efficiency. The UltraFresh Dishwasher’s built-in Wi-Fi with smart-home connectivity lets users start cycles remotely, monitor performance, receive cycle-status notifications, and automatically reorder detergent in the SmartHQ app. The GE Energy Star-certified dishwasher features help consumers save both energy and money. Soil sensors adapt the wash cycle to use less energy and less than 3.5 gallons of water per cycle, based on the soil level of the load. These features make the dishwasher about 5% more energy efficient and 15% more water efficient than other standard U.S. models. The GE Profile UltraFresh System Dishwasher and its suite of features give consumers the odor-free, clean, and energy-efficient system that they have been looking for. The built-in Wi-Fi also fits in with and expands users’ smarthome ecosystem, ultimately offering solutions to everyday problems that make life easier. Designed by Jason Rowe, IDSA, for GE Appliances
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Intelligent electromagnetic enamel pot
CAREFREE HOME COOKING
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s the cost of food and restaurants rises, people are choosing to stay in for meals, although not everyone is a trained chef. Those who choose to cook at home will enjoy the Intelligent electromagnetic enamel pot set system. Amateurs and seasoned home cooks can cook effectively with the enamel pot’s carefree, technologically enhanced cooking approach. The physical features of the enamel pot allow users to cook effectively and successfully, no matter their skill level. Equipped with IHRH electromagnetic double-ring hybrid heating and micro-pressure technology, the enamel cast iron pot body heats directly and evenly, eliminating unwanted hot and cold spots that cause uneven cooking. The heat convection in the pot allows the liquid to rotate and boil from outside to inside, heating the food more evenly and leading to a better overall cooking experience for the user. The enamel pot also contains convenient technologically advanced features that allow users to accomplish tasks outside the kitchen without needing to supervise the entire cooking process. The electromagnetic pot base is equipped with intelligent magnetic field identification and a program that actively identifies the pot’s material to adjust the
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heating mode to various set accessories. The enamel pot’s detachable temperature control probe accurately controls the temperature within three degrees, preventing burning, drying, and overflow. The built-in bubble breaker also breaks the bubbles generated during cooking to prevent hot liquids from spilling out of the pot. Users can enjoy their enhanced experience with the remote smartphone app that controls their enamel pot. Amateurs turn into chefs in seconds with features that include a professional cooking assistant app, popular recipe recommendations, step-by-step guidance, and automatic reminders during the cooking process. Those concerned with a healthier lifestyle will be pleased with the set’s commitment to natural, organic, and sustainable products. With a combination of different accessories—an enamel pot, a taji pot, and a Corning glass pot—in one set, users can accomplish a variety of cooking that meets the needs of their daily lives. Designed by Zhuang Lee, Ze Lee, Ming Wang, Yangbo Ni, and Yanbin Liu for FOSHAN SHUNDE MIDEA ELECTRICAL HEATING APPLIANCES MFG. Co., Ltd.
INNOVATION FALL 2022
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Biom Wipe Dispenser Biom is an easy-to-use sanitizing wipe dispenser for Biom’s 100% biodegradable sanitizing wipes. The vessel’s shape has been thoughtfully designed and is offered in select colors to fit seamlessly into any environment. Its weight and soft-touch plastic offer luxurious materiality. The lid employs a precision bi-directional hinge that yields both a gentle open and a secure snap-close. Embedded magnets and a silicone gasket create an airtight seal, ensuring that wipes don’t dry out over time. The easy-to-load silicone rubber spout makes wipe removal effortless, separating each wipe from the roll and pulling the next wipe into position. Designed by Doris Dev for Biom
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Carpet One Carpet One brings smart carpet cleaning to consumers’ homes. It features a convenient drying function and can adapt to a variety of cleaning scenarios. With the drying function, users can activate the hot-air release to dry their carpet after cleaning. An onboard LCD control screen displays the dryness level of the carpet so users can accurately adjust the drying time. The cleaner is also equipped with an iLoop sensor, which uses the LCD display to show the dirtiness of the carpet in degrees so users can clean it as efficiently as possible. Designed by Wujia He, I/IDSA, Yijie Wang, Haoqiang Zhang, Xuan Yu, Yifei Xia, Yi Cong, and Ao Wang for Tineco Intelligent Technology Co., Ltd.
INNOVATION FALL 2022
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Cook Sensor The Cook Sensor constantly checks the temperature of foods as you cook. You can also control the power level of the induction burner automatically by connecting to the stove via Bluetooth. By either inserting the sensor probe into meats or hanging it on the rim of the pot, you can easily monitor the temperature of your meal. The Cook Sensor comes with a cradle to house the device that was made to fit seamlessly into any kitchen environment, supporting clean storage as well as wireless charging. Every element of the Cook Sensor was designed to give users the best cooking experience possible. Designed by Jaemin Lee, Hwanwoong Choi, Gisung Han, and Kyungseob Yang of Cook Sensor for Samsung Electronics Co., Ltd.
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Coravin Sparkling Coravin Sparkling is a wine preservation system that allows you to open a bottle one weekend and finish it at brunch the next. Whether it’s a pre-dinner glass of bubbly to celebrate the end of a long day or to kick off the weekend, now you can pop any bottle of sparkling wine or champagne without hesitation. It preserves the crisp flavor and effervescence of your favorite sparkling wines for up to four weeks, guaranteeing that the last glass will taste just as amazing as the first. It also has a universal stopper that can be used on any sparkling wine in the world up to a magnum. Designed by Ben Hines, Steffen Koury, Connor Benton, and Paul Metaxatos, IDSA, of Motiv for Coravin
INNOVATION FALL 2022
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Cync Smart Home Ecosystem Until now, the benefits of having a smart home have mostly been reserved for the early adopter or the tech-savvy. GE Lighting’s Cync brand of smart-home products brings all the benefits of smart-home technology to the general DIY user. The Cync Smart Home ecosystem is a growing family of smart light bulbs, switches, sensors, cameras, and interfaces. Designed for the novice, the hardware and software are seamlessly integrated and offer users easy setup and installation. With Cync, homeowners can intuitively control their home’s lighting and climate. Designed by Gabe Puerto, IDSA, Mike Tracz, Jonathan Morgan, Joe Spalding, and Rene Polin, IDSA, of Balance Innovation & Design for GE Lighting, a Savant Company
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Doll The Doll home security camera pays greater attention to user security and privacy. Users can manually switch between monitoring and privacy modes by moving the lever. This manual switching method ensures the privacy of users and prevents hackers from turning the camera off remotely. When it is in the monitoring mode, the camera detects movement and captures clear life-like images. In the event of a potential emergency, it immediately alerts the user with a message sent to their smartphone. When in privacy mode, the camera is shut off and becomes a cute doll. Designed by Song Jian and Shenzhen Xiaopai Technology Co., Ltd.
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Dreame Bot W10 Mopping and vacuuming are daily cleaning chores. While there are many vacuuming robots on the market, you still have to do the mopping yourself. The Dreame Bot W10 cleaning robot makes cleaning a breeze by both mopping and vacuuming. It sprays clean water onto the floor and mops up the dirty water. The PTC heating function prevents the mophead from smelling. The compact design allows for a larger-capacity water tank and better adapts to various home environments. Designed by Nan Jiang and Ning Nie for Dreame Industrial Design Center
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Eiffe smart kitchen faucet The Eiffe smart kitchen faucet frees your hands, dispensing water according to your voice. It has three water modes for making milk, cooking, and washing fruits and vegetables. Your voice commands quickly activate it, while the top light illuminates your interaction. The side-waving sensor control facilitates short daily washes and is contact-free for greater hygiene. Eiffe makes kitchen life simple and efficient, leading to a smarter, healthier life. Its minimalist, pure geometric shape projects a slim and light beauty, combined with precision-cut glass planes, making the kitchen space stylish and meeting the modern urban elegance of quality living. Designed by Zhenguang Wu, Caiyun Huang, Zhengtie Yu, and Weicong Luo of Bravat (China) Gmbh Inhouse Design
INNOVATION FALL 2022
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HOTO 12V Brushless Drill The traditional tool industry pays less attention to designing for home users. The HOTO 12V Brushless Drill reverses that trend; it was designed specifically for home users. Users may switch between the drill and screwdriver mode with the push button on top. In either mode, users may adjust the speed and torque among 30 levels for fine control. They may also check the status of the drill shown on the screen in real time. Additionally, the design provides a safer mode, the Pulse Mode, for beginners, which protects the material and screws during operation. Designed by Yuxin Zhang, I/IDSA, for Shanghai HOTO Technology Co., Ltd.
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Chiere One Intelligent Cooking Pot The Chiere One intelligent cooking pot not only automatically controls the heat level but also has an intelligent feeding system that automatically adds oil, salt, dark soy sauce, light soy sauce, and other common flavorings. By precisely controlling the amount added, the Chiere One solves a user’s inability to accurately control the seasonings they use. It also has a self-cleaning function, engaged with a single button, that cleans the sides and lid of the pot so users don’t have to wash the pot themselves. It offers a wealth of built-in recipes; each dish was carefully created by a chef and divided into steps by digital engineers. Designed by Wujia He, I/IDSA, Haoqiang Zhang, Xuan Yu, Yi Cong, Mengge Qin, and Yiting Dai for Tineco Intelligent Technology Co., Ltd.
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Moen Smart Faucet with Motion Control The Moen Smart Faucet with Motion Control is a digital kitchen faucet platform that you never have to touch to use. It’s so much more than just a faucet; though it’s a purpose-built system designed to deliver water in more efficient, healthier, secure, and innovative ways compared to standard kitchen faucets. As part of the Moen Smart Water Network, this platform helps users understand how they use water, offers connected security benefits that promote better water health, and proactively works to prevent water damage. Designed by Jayson Simeon, TJ Manion, IDSA, Brian Colby, IDSA, Danielle Carr, IDSA, and UX Cabin for Moen Inc.
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OXO Good Grips Expandable Kitchen Drawer Organizer With the vast number of kitchen tools found in people’s homes, many struggle to keep it all organized and easily access their favorites. The OXO Good Grips Expandable Kitchen Drawer Organizers are the first stock solution that provide a true custom feel. Typically, flatware trays are designed to be dropped in and not moved. By making the OXO organizers removable, functionality and adaptability were added to the overall design. Customizable features include an extendable open area perfect for irregular-shaped or long-handled utensils, while the semi-modular architecture allows for personalization to accommodate silverware and people’s storage methodologies. Designed by Smart Design and OXO
INNOVATION FALL 2022
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Ultra thin electric grill Grilling is a common cooking method. The Ultra thin electric grill now makes grilling easier. The membrane heating technology heats up more quickly and offers more uniform heating. The ridges also impart a beautiful texture. And the nonporous design makes cleaning more convenient; it can be directly rinsed with water after use. The slim volume of the grill, smaller than the width of a coin, occupies almost no space and can be tucked into any corner of the kitchen for easy storage. Designed by Tang Qiming, Kong Weijia, Zhang Mengmeng, Liang Bingcan, and Zhao Hao for FOSHAN SHUNDE MIDEA ELECTRICAL HEATING APPLIANCES MFG. Co., Ltd.
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HO M E
1. Bionaire 360° Air Purifier As a result of the COVID-19 pandemic, there has been growing interest in air quality. People have become increasingly aware of the connection between clean air and personal wellness, especially at home, where they sheltered in place and spent a majority of their time for the past few years. Inspired by current interior design trends, the Bionaire 360° Air Purifier combines craftmanship and premium textures while delivering purifying five-stage filtration. Utilizing a 360-degree air intake, the purifier captures particulates from all around the room. A UV light provides added protection by removing indoor air pollutants once they’ve been captured by the HEPA filter. Designed by Newell Brands Design for Bionaire, Home Appliances Business Unit 2. Blueair DustMagnet™ Disguised as a piece of Scandinavian-style furniture, the DustMagnet air purifier blends into any room, functioning as both an end table and an air purifier. It uses a unique airflow pattern, a dual air intake, and charged prefilters to catch 99% of airborne dust before it settles on floors and surfaces. Its array of features lets you customize it to your preferences and lifestyle, such as timers and schedulers and the Auto Mode and AirSight Plus, which respond to increases in airborne particles. Users can check the air quality at any time on the PM2.5 display or VeSync app. The app also tracks air quality over time, giving users an overview of their environment. Designed by Oskar Juhlin, Jan Puranen (McKinsey Design, formerly Veryday Design), and Jacob Gunnefur (Blueair AB) 3. Brio Air Purifier According to the EPA, indoor air pollution is one of the top-five environmental risks to public health, and the World Health Organization considers ultrafine PM2.5 pollution particles as the world’s single-biggest environmental health risk. The Brio Air Purifier traps fine and ultrafine particles, including viruses and germs, by electrostatically charging particles and capturing them without reducing airflow or effectiveness. Biro’s user-centric single-button interfaces, long-life filter, low ownership cost, and minimalist aesthetic fit elegantly into today’s modern life whether at home or the office. Designed by Eli Hooper, Bryan Cabatic, and Richard Taylor of Product Creation Studio for Agentis Air
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4. Cafe Affetto Automatic Espresso Machine The Café Affetto is a fully automatic bean-to-cup espresso machine designed with a compact 7-inch-wide footprint and smart-home capabilities to ensure seamless integration into the modern kitchen environment. Wi-Fi connectivity with drink customization technology allows users to sync the machine with the SmartHQ app to set their preferences for coffee style, volume, and strength. A built-in conical burr grinder with adjustable grind size delivers consistent results, with five levels from coarse to fine, and it has a built-in milk frother for lattes and macchiatos. With one-touch brew, the machine dispenses espresso, Americano, or a customized drink in 90 seconds. Designed by Lauren Platts, IDSA, and Emily Wise, IDSA, for GE Appliances
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5. ECO Mini Water purifier The ECO Mini Water purifier was designed based on environmental concerns beyond its basic function of dispensing water. It is made from 50% recycled plastics and consumes zero energy as it uses an analog dial to dispense water with hydraulic pressure. ECO was designed to make operation and maintenance easy. The filters are quickly and easily changed by sliding back the side panel—no tools or expert skills needed. It also dispenses water through stainless pipes, which are more hygienic than the more commonly used plastic pipes or plastic water storage tanks. Designed by Youngjoong Jun, Seungiee Jung, Minah Kim, and Jinhwa Jeong for SK magic 6. Flight Level The Flight Level drain pan for the shower delivers the elegance of a wet room without the expense. The designers prioritized the integration of Flight Level with the surrounding tiles for a seamless aesthetic. It is available in three finishes (white, anti-slip, and slate) and multiple shapes (square, rectangle, and quadrant). The integrated side drain provides unobstructed standing room. Cleaning and maintenance are simple and fast through the top-access waste point. The honeycomb back and slim 25-millimeter profile reduce the weight while providing strength and ease of installation. It also incorporates an antimicrobial additive, reducing bacteria and mold growth by up to 99.9%. Designed by Kohler Mira Design Team 7. GE Profile 900 Series Top Load Laundry The GE Profile Top Load Washer features built-in smart technology that allows users to control their appliances remotely with the SmartHQ app or voice recognition via Alexa. Smart features are also integrated into the washer’s functionality and allow users to upgrade as new features are added, like customized stain removal technology or extra cycles for activewear. The machine’s dispenser holds up to 50 ounces of detergent or softener, automatically dispensing the right amount for optimal cleaning performance. Integrated sensors measure the soil and detergent levels and rinse to optimize finish times, ensuring a thorough clean. Designed by Byron Dollar, IDSA, for GE Appliances
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8. GE Profile Fully Automatic Espresso Machine The GE Profile Automatic Espresso Machine is a fully automatic beanto-cup espresso machine with smart-home connectivity and precision control that brings barista coffee into the home. Wi-Fi connectivity allows users to sync their machine with the Smart HQ app, allowing them to change the machine’s settings using their smartphone and fully customize their drink for coffee style, volume, and strength. A built-in stainless-steel conical burr grinder with adjustable grind size delivers consistent results, with the choice of five levels ranging from coarse to fine. These built-in capabilities make high-quality coffee both accessible and fully customizable from an espresso or Americano to a latte or macchiato. Designed by Lauren Platts, IDSA, Emily Wise, IDSA, and Connor McIlvene for GE Appliances
9. GE Profile UltraFresh Front Load Laundry The GE Profile UltraFresh Front Load Washer is an AI-enabled washer designed to remove odor and stop bacteria growth, both of which are common problems in front-load washers. Smart sensors detect when the cavity is humid and eliminates excess moisture by opening a smart vent to pull in fresh air. Microban antimicrobial protection is built into key washer components, like the tub, dispenser drawer, and drain hose, to prevent the growth of odor-causing bacteria. The machine’s dispenser holds up to 75 ounces of detergent or softener, automatically dispensing the right amount. Integrated sensors measure the soil and detergent levels and optimize finish times. Designed by Aaron Abbott, IDSA, for GE Appliances 10. K -Supreme Plus® SMART The K-Supreme Plus SMART coffeemaker was designed for consumers who want uncompromising coffee quality, aesthetics, and craftsmanship. Enclosed in space-efficient form language, it offers perfectly customized brewed beverages, giving you five strength, six temperature, and five cup-size settings. The machine’s BrewID pod recognition technology produces delicious full-flavored coffee by recognizing the brand and roast of your pod and customizing the brew settings. Finished in durable black stainless, the K-Supreme Plus SMART appeals to qualityconscious consumers who want a kitchen appliance that is convenient, counter-worthy, and smart. Designed by Keurig Dr Pepper, Inc.
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11. Levoit Core™ 400S Smart True HEPA Air Purifier The Levoit Core 400S air purifier will purify the air in large family rooms, kitchens, and master bedrooms five times per hour. Its three-stage filtration offers protection from a wide range of airborne pollutants, using statically charged fibers to trap viruses and bacteria. It can capture at least 99.97% of 0.3-micron airborne particles. The 360-degree aerodynamic design with curved vents maximizes indoor air circulation, pulling in air from all directions. Meanwhile, the kinetic-energy absorption pads keep noise levels down as low as 24dB for a good night’s rest or when company is over. Designed by Tyler Nikitas for Etekcity Corporation 12. LG Side-by-Side Refrigerator The emphasis of the design for the LG Side-by-Side Refrigerator was to harmonize with the kitchen interior. Designed with minimal decorative parts, it easily complements different interiors yet stands out for its simplified form. The exterior features two flat double doors with a water and ice dispenser and a full-glass InstaView panel that lets you know what’s inside without having to open the door. If you want to hide the contents from view, you can close the latch, just like pulling down a screen. The refrigerator’s interior design also conveys a simple, modern feel. Designed by Kyukwan Choi, Minsub Kim, Wonsang Choi, Sungkyong Han, and Jihyun Lee of LG Electronics Inc.
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13. LG STUDIO Convection OTR with Air Fry The LG STUDIO Convection OTR with Air Fry was designed to be installed on top of an oven range. It functions as a microwave, convection oven, and air fryer, and it doubles as a kitchen hood. Since it combines a microwave and kitchen hood, it is more space efficient compared to countertop microwaves. The large glass-panel front lets you peek at your food, and the expandable hood covers the entire cooktop, efficiently removing cooking odors and smoke. You can set cooking options automatically with the Scan-to-Cook function. It also supports remote operation and recipes through an app. Designed by Sangwoo Kim, Hongsik Kwon, and Inhwan Ryu of LG Electronics Inc. 14. Melitta Vision The Melitta Vision is a 12-cup gourmet coffeemaker designed to enhance the taste of coffee. With countertop space so precious in most homes, the rotating control panel allows flexibility in counter placement. Since a controlled water temperature is very important to the brewing process, the Vision incorporates two independent heating systems to optimize the temperature. With the control panel, users can customize the brew of the coffee to fit their tastes. The nozzle that distributes hot water over the coffee grounds was designed to maximize the flavor of the coffee, and as the water starts to boil and travel through the water riser tube, it is illuminated for visual enjoyment. Designed by LDA design team for Wabilogic/Melitta 15. Mi Ultra-Thin Induction Cooker Induction cookers are in demand for many consumers with limited space. The Mi Ultra-Thin Induction Cooker is compact and lightweight with a thickness of just 2.3 centimeters, making storage easy. It is powered by advanced induction heating technology and has an efficient cooling structure that enhances internal heat dissipation. Its operation is easy and intuitive. Just press, click, and rotate the single knob to switch between cooking modes. It also comes with an external temperature probe. Designed by Ningning Li, Mengling You, Bo Xu, and Zhongjian Huang for Xiaomi Inc.
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16. MinusA3 Air Purifier The MinusA3 Air Purifier has a six-stage filtration and deodoriza tion process. It includes the BioGS HEPA filter, which targets the smallest, dirtiest particles through the use of an advanced and proprietary fiber material. An activated carbon filter reduces VOCs and odors, and custom filter options (germ defense, pet allergy, odor remover, and toxin absorber) can tailor the system to specific environmental needs. The intelligent tracking system reminds users to clean and replace the filters. Smart sensors adjust filtration power according to indoor air quality, and the “all lights off” feature reduces light pollution. Designed by Till Pupak for Rabbit Air
17. Mr. Coffee Frappe Today’s coffee drinker has grown accustomed to enjoying a variety of coffee drinks. The Mr. Coffee Frappe coffeemaker makes that possible, right at home. It is capable of making everything from a frappe to brewed coffee to iced coffee. To brew bold, flavorful coffee every time and keep iced drinks from getting watered down, it comes with a fool-proof measuring system and dual-sided scoop that eliminates the guesswork. Now people can count on the perfect ratio of water, coffee, and ice in their drink. And for those who want to take their coffee with them, two reusable tumblers make it easy to enjoy specialty coffee on the go. Designed by Newell Brands Design for Mr. Coffee, Home Appliances Business Unit 18. Multipurpose 3-In-1 Cookware The Multipurpose 3-In-1 Cookware set serves various cooking needs with a single non-stick saucepan and a creative triangular design. The saucepan can stir fry or make soup, and the lid not only functions as a serving plate, but when turned over, it becomes a frying pan. The embedded stainless-steel steaming plate turns the set into a steaming pan. It features a silicone handle for safe handling. It uses aluminum alloy for the base, while the cooking surface uses non-stick ceramic-glaze technology with nano-silver antibacterial technology to protect against 99.99% of bacteria. Designed by Yongxin Hu and Jie Tao for Hangzhou Yuewei Household Co., Ltd 19. Nebia by Moen Quattro Shower The Nebia by Moen Quattro Shower is a water-saving shower handset that provides users with a premium spa-like experience at home. It comes in two versions: a fixed showerhead and a magnetic handheld. Through the process of atomization, the showerhead features four bespoke nozzle technologies that offer different modes to choose from, each providing a different benefit while reducing water consumption. Beyond the water savings, the Nebia is also partially constructed using recycled ocean plastic in place of virgin resins, encouraging conversations around the consumption habits that lead to the pollution of our oceans. Designed by Jayson Simeon, IDSA, Adam Valco, IDSA, Ryan Burbank, IDSA, and Jessica Birchfield, IDSA, of FBGPG Design Team in partnership with Nebia for Moen Inc.
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20. Robot Vacuum Cleaner ZW The Robot Vacuum Cleaner ZW is a one-stop cleaning solution that vacuums and mops as well as cleans the mophead, reducing maintenance tasks for the user. The dust collection bin at the base is designed for convenient emptying. The water tank has built-in ozone deodorization and an antibacterial module, eliminating worries about odors. The laser navigation efficiently completes cleaning tasks and accurately avoids household obstacles. The rotating pressurized mop is suitable for deep cleaning hardwood floors. Designed by Yumei Zhang, Rifu Guo, and Qingji Xu for ShenZhen Silver Star Intelligent Technology Co., Ltd.
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21. S7 MaxV series (S7 MaxV/Empty Wash Fill Dock/S7 MaxV Ultra/G10S/G10S Pro) The S7 MaxV line represents the company’s next generation of vacuums, focusing on performance and ease of use. The S7 MaxV robot vacuum and mop is equipped with two object-recognition front cameras and 3D distance measurement technology. The mop has an adjustable water flow and vibrating frequency. The Empty Wash Fill Dock is an all-purpose docking station that is capable of mop cleaning, dust collection, water refilling, and self-cleaning, and it lets users know when the docking station is working. The design highlights the products’ minimalism and high-tech elements. Designed by Beijing Roborock Technology Co., Ltd.
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22. Spa Studio The Spa Studio mirror aims to solve the biggest problem with shower mirrors: fog. It conquers fog through the integrated heating elements. It also has an integrated light ring and back-firing speakers, which use the wall to enhance audio performance. The mirror cantilevers from the wall; its only connection is a shallow magnetic mount. There are no moving parts, simply a concave element on the mirror with magnets that attach to a convex part affixed to the wall. To charge it, remove the Spa Studio from its magnetic wall mount and place it in the tabletop dock, converting it to a vanity mirror. Designed by Denny Liao, Sam McClellan, and Pip Tompkin, IDSA, of Sharper Image Design Team 23. XE92P Integrated Sink Dishwasher The XE92P integrates a sink, an ultrasonic sink, and a dishwasher into a single unit. The design breaks from the traditional kitchen sink in which the undercabinet is used for storage and is blocked by pipes. It was designed to be a seamless extension of the countertop with a stainless finish that conveys cleanliness and modern aesthetics. The dishwasher provides all the features of a modern dishwasher with different compartments for detergent and a water-softening agent, a three-layer filtration system, circulating hot air to dry dishes and prevent bacteria growth, and seven washing modes. Designed by Weibo Xiang and Bang Xu of Zhejiang Entive Smart Kitchen Appliance Co., Ltd.
I D E A 2 0 2 2 JUR Y
Paul Greenhalgh | Team Consulting UK
Tim Hulford, IDSA | Meta
Paul Greenhalgh has 20 years of experience
Tim Hulford, IDSA, is a design leader with a
in the development of medical devices. Since
passion for delivering thoughtful, functional, and
joining Team Consulting, he has worked for
intentional design. His background is deeply
some of the largest pharma companies and the
rooted in technology, producing influential designs
most innovative MedTech startups, developing
that have spanned across many industries. His
groundbreaking solutions to improve the way
current focus is on human connection and the
healthcare is delivered. His experience spans a
empowerment of Meta’s global network of 3.5
broad range of sectors, focusing on patient-use products, such as inhalers,
billion people through thoughtful and skillfully crafted products. As a long-time
injectors, and consumer medical devices, as well as professional-use
member of IDSA, he is a familiar presence in the IDEA awards. Over the years,
systems, including point-of-care diagnostics, surgical devices, and larger
his contributions have been recognized by IDEA with the award of three Gold,
critical-care systems for use in a clinical setting. As director of design at Team,
three Bronze, and, most notably, Best in Show in 2019.
Greenhalgh has grown a group of specialists in industrial design, graphics and information, digital UX/UI, and innovation, enabling them to create a coherent experience across all elements of a system and to tackle the complex human-
Karl Hurn | Loughborough University
centered challenges that medical design brings. Karl Hurn is an industrial design academic at Loughborough University, one of the leading Marc Greuther | Henry Ford Museum of American Innovation
design schools in the UK, where he manages and teaches undergraduate, postgraduate, and
Marc Greuther is Vice President, Historical
doctorial researchers. As the school’s director
Resources and Chief Curator at The Henry
of internships, Hurn has formed relationships
Ford Museum of American Innovation—which
with industry to facilitate the placement of design
earned IDSA’s Special Award 2016. He has
students at notable design houses around the globe, including Studio F.A.
a bachelor’s degree in art history from the
Porsche, Lego, Adidas, Siemens, and Aston Martin. He is actively engaged
Courtauld Institute of Art, University of London
in academic research. His most recent research project was working with
and has nearly three decades of experience
the Bill & Melinda Gates Foundation to bring user-centered and sustainable
with the collections at The Henry Ford. His seven years as a member of the
sanitation solutions to developing countries. Before joining academia, he
institution’s Historic Operating Machinery Unit involved him in the operational
worked as an industrial designer for Hotpoint and in retail design for various
stewardship of a wide range of artifacts, from 19th-century machine tools
creative industry consultancy firms.
and steam engines to late-20th-century robots and production equipment. As curator of industry and design, Greuther has broadened and deepened the institution’s technology, innovation, and design holdings, particularly through the acquisition of several significant archival collections. As chief curator, he leads the curatorial team and the development of curatorial strategy.
Emily Hoffmann, IDSA | Traeger Pellet Grills, LLC A creative designer with a knack for analytical research
and
visual
communication,
Emily
Hoffmann, IDSA, finds joy in creating meaningful connections. People are at the heart of each connection, which is where she believes good design starts. She approaches any problem with a deep sense of empathy, attention to detail, insatiable curiosity, iterative learning (and sometimes a bit of good ol’ sweat)—a recipe prime for success. Currently, she is the director of experience design and strategy at Traeger Pellet Grills, LLC.
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The Jumper - Photo Backpack Traditional camera gear is clunky and heavy—unrepresentative of the art created by those who carry it. This is the problem Brevitē set out to solve. The Jumper is a compact, sophisticated camera backpack that anticipates the user’s needs. It features a modern minimalist design, multiple divided pockets for easy and safe gear storage, a 13-millimeter foam base, and a ventilated back panel, all in a durable and reliable bag. The Jumper can keep your belongings safe while allowing you to switch from a photographer backpack to an everyday bag as needed. Designed by Brandon Kim and Dan Limonchik for Brevitē
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The Ocean Cleanup Sunglasses The Ocean Cleanup, a nonprofit organization based in the Netherlands, wanted to give value to discarded plastic by turning it into something you’d never want to lose. The first products they developed are sunglasses. The plastic in the frames can be traced to the Great Pacific Garbage Patch, assuring consumers of the origin of the plastic in their sunglasses. Through an independent laboratory, extensive testing was done to ensure that the material is safe to use. The final design is evocative of the ocean—reminding us where it came from and what it is protecting. Designed by fuseproject for The Ocean Cleanup
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I D E A 2 022 JUR Y
Robert Irwin | Irwindesigned Robert Irwin is a multidisciplinary designer best known for his award-winning work with the Amazon Dash Cart. In the past 17 years, he has grown to influence design consulting with Fortune 500 companies and applied his design thinking to more than a dozen categories, including hightech consumer products, architecture, renewable energy, furniture, soft goods, tiny homes, packaging, exhibit design, and retail, to name a few.
Alice Jandrisits, IDSA | Liberty Hardware Alice Jandrisits, IDSA, is an industrial design director and user research specialist with over 30 years of professional experience. She has Phillip Hutchison | P&G Beauty
directed teams of designers in both consulting offices and large corporate groups. She has held
A graduate of the North Carolina State University
roles at Cooper Lighting, Sterling Plumbing (a
College of Design with focus in industrial design,
Kohler Company), Baxter Healthcare, Heathrow
Phillip Lacoi Hutchison has created experiences
Scientific, and Red Fusion Studios. She is currently the design director for
spanning architecture, branding, packaging,
the Liberty Design Studio in Chicago, overseeing the industrial design and
product innovation, art, fashion, and digital
graphics teams. She holds over 20 utility and design patents and has been
design. “Chase the dream, not the competition” is
responsible for successful ID implementation for dozens of product lines. She
the personal mantra he subscribes to. Beginning
earned an MS in the Master of Product Design + Development program from
his career in architecture at an early age with a diverse set of devoted
Northwestern University and has a BFA in industrial design from the University
mentors, he gained access to the broader design industry and opportunities
of Illinois, Urbana–Champaign.
to expand his influence. Exposure to different cultures and consumers led to deep empathy and an all-engaging creative process that drew the attention of both Procter & Gamble and Kimberly Clark and to delivering design-led
Bryce Johnson | Microsoft
innovation across multiple billion-dollar B2C and B2B brands. He recently rejoined Procter & Gamble as the global design director for personal care
Bryce Johnson is a user researcher for Microsoft
within the P&G Beauty organization.
Devices, where he is devoted to ensuring Microsoft products are accessible. He initiated and designed the first Inclusive Tech Lab at Microsoft,
Amanda Huynh, IDSA | Pratt Institute
which has now hosted over 8,000 visitors; it is a facility where people can explore how people
Amanda Huynh | 黃珮詩, IDSA, is a Canadian
with disabilities interact with Microsoft products
product and food designer working at the
and services. He strives to design systems of accessibility enhancement, like
intersections of community building, social
the Surface Adaptive Kit, across Microsoft devices. Johnson is one of the
innovation, and sustainable design. Her design
inventors of the Xbox Adaptive Controller, ever since he was a project lead at
career has allowed her to work across a variety of
the 2016 Microsoft One Week Hackathon.
sectors in Vancouver, Bali, Shanghai, and London. She is an assistant professor of industrial design at the Pratt Institute in Brooklyn where she teaches studios, including food design, and topics focused on social impact. Huynh earned a BDes in industrial design from Emily Carr University of Art + Design and worked as a professional designer for several years before pursuing a MSc in food design from Scuola Politecnica di Design in Milan, Italy. She is also a leader on the IDSA Diversity, Equity, and Inclusion Council.
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1. Alienware Horizon Carrying Cases The Alienware Horizon Carrying Cases are a new collection of backpacks and protective sleeves designed to complement and carry the 15-inch and 17-inch Alienware gaming laptops. The collection provides a range of options from the full protection of a laptop sleeve to a comprehensive larger-capacity travel backpack with security-checkpoint features for gamers on the go. All the backpacks are made with Alienware’s GalaxyWeave polyester fabric and the Dell EcoLoop fabric coating process, which reduces the environmental impact of manufactured soft goods. The collection gets its design style inspiration from the new Legend design language, which focuses on tailored experiences, purity of form, a 360-degree design approach, and sustainable finishes and materials. Designed by Experience Innovation Group for Dell Technologies 2. Bilio Mask - Koala The Bilio Mask is knit to shape and designed to minimize its impact on the planet with less than 1 gram of manufacturing waste, less energy to produce, and fewer carbon emissions to ship. The mask is composed of SilverKiss antimicrobial technology featuring a knit blend of recycled polyester and silver yarns. The silver yarns are EPA registered and release positively charged silver ions in the presence of moisture, prohibiting the growth of microorganisms and providing high filtration efficiency, controlling odor, and eliminating bacteria on contact. The Bilio Mask is washable, reusable, and repairable and aims to keep single-use masks out of landfills. Designed by Bilio Design Team 3. Galaxy Z Flip3 Case The Galaxy Z Flip3 Case serves to elevate the Galaxy Flip series of smartphones. Without compromising protection, its charismatic look and additional functionality meet the exacting standards of millennials and Gen Z users. The modular design of the strap and ring allows a variety of customizable mix-and-match options with a rich selection of accessories. In both look and function, a case for a foldable phone should emphasize and enhance all the benefits that come with a highperformance smartphone that folds in half. The cases by themselves are eye-catching for a group of users who would choose a foldable device. Designed by Mobile Design Team of Samsung Electronics Co., Ltd.
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My Intuitive
SURGICAL DATA AT YOUR FINGERTIPS
M
y Intuitive, an app for surgeons who use da Vinci X and Xi surgical systems, provides a personalized experience that gets the job done easily. With a design that inspires users with its simplicity, delight, and empathy, My Intuitive delivers procedure data through a mobile app that is synced to the surgeon console used during a case. My Intuitive also provides access to training data, ergonomic settings, case histories, and a continuouslearning platform to help surgeons improve their practice. The da Vinci team designed My Intuitive with two goals in mind: to provide surgeons with real-time actionable insights from their cases to help guide their continuous learning journey and to create a central portal to connect surgeons more easily to the da Vinci ecosystem of digital products and services. By enabling data connectivity in My Intuitive, da Vinci gives surgeons access to data from past procedures they performed with da Vinci systems. Once surgeons download My Intuitive, they can see historical data from their cases, track their console times and instrument utilization, see personal trends, and compare themselves against their peers’ national averages. Surgeons can also sign into the da Vinci surgical system with secure credentials for additional visibility into case detail and for access to settings. Furthermore, when a surgeon sits at a da Vinci surgeon
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console and logs in, their ergonomic and energy settings are automatically applied. Having access to this objective data allows surgeons to turn that data into actionable insight. My Intuitive also acts as a central portal that connects surgeons to some of Intuitive’s digital products and services. Intuitive Learning, da Vinci’s learning platform, and the Provider Locator, an online tool for finding a surgeon, were the first existing digital products to be integrated into My Intuitive in 2021. Whether surgeons are new or experienced users of the da Vinci surgical system, Intuitive Learning supports their training journeys by giving them access to training scores, simulation statistics, and clinical video libraries. This allows surgeons to focus their robotic-assisted surgical education where they need it most. Surgeons can also create or update their profile with the Provider Locator, making it easier for patients to find providers and hospitals that use da Vinci systems. My Intuitive empowers surgeons with automated analytics and objective procedure data that can help support operational efficiency at the hospital level. With access to both their historical data and Intuitive Learning, surgeons can pursue the improvement and education that best benefit their practices. Design by Intuitive UX Team for Intuitive Surgical, Inc.
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Reimagining the Behavioral Health Experience
COMPASSIONATE CARE
B
ehavioral health patients are a key factor in bottlenecking flow in the emergency room. Many adolescents seeking mental healthcare end up in their local ER as a last resort and experience psychiatric boarding—being held for days or even weeks in a secure but empty room while in a depressed, agitated, or psychotic state. Unfortunately, clinical workers in the ER are not always trained to manage behavioral problems, which leaves stressed families with few options. This isolation and loss of control while waiting for services can exacerbate patients’ psychological stress and can ultimately cause their conditions to worsen. The Behavioral Health Experience solution is an adaptive environment for pediatric behavioral health patients in the ER. It humanizes the experience of receiving care for their mental health. By integrating a specialized touch screen with ambient room technology and therapeutic content, ER exam rooms are transformed into environments that can improve care delivery, allowing patients to rapidly de-escalate, begin therapy faster, and connect with staff in new ways. The design centers around a specialized touch screen—an indestructible yet simple patient interface that controls the room. The screen features games, music, TV, and video call capabilities. The screen also allows for telehealth consults with therapists, enables positive distraction, and fosters one-on-one interaction with clinical staff. Rather than producing an environment that isolates, the solution creates an environment that engages. Pediatric psychologists codeveloped custom-theme
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content to calm and guide patients with self-regulating and coping exercises. The projected content has embedded therapeutic elements, such as a breathing star, designed to help patients practice de-escalation techniques during their stay. Patients can choose between passive and active relaxation, expressive drawing, anger-releasing whack-amole, and more tactile puzzle games. Importantly, the Behavioral Health Experience solution equips staff with new tools to manage patients without using physical restraint or sedation, leading to fewer violent and aggressive incidents toward staff. Staff can communicate with their patients in new ways and learn about their preferences by engaging with patients through technology without relying on specialists or other resources that are not always available. Staff are also able to control the room environment from outside the room itself. This is important for staff safety and visibility, and it provides them with the opportunity to release new functionalities of the system as the patient’s condition improves. The Behavioral Health Experience solution serves as an extension of the pediatric hospital brand to provide the best possible care for adolescents and their families. The unique rooms are a differentiator for the hospital brand that shine a spotlight on a patient population that is often overlooked and under-resourced. This is a solution that says, “We see you, and we care about you.” Designed by Philips, Cambridge, United States, and Recornect, Eindhoven, Netherlands
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VELYS™ Robotic-Assisted Solution
TAILORED OPERATIONS
W
ith a growing aging patient population, demand for joint replacement surgery is increasing; however, industry data shows that up to 20% of knee replacement patients are not satisfied with the outcomes of their surgeries. The VELYS Robotic-Assisted Solution simplifies knee replacement surgery with a table-mounted solution and an easily maneuverable robotic design that streamlines operating room integration. It enables surgeons to operate with unmatched and repeatable precision, elevating the orthopedic experience for patients, surgeons, and care teams. The team’s challenge was to design a joint replacement solution that captures and analyzes operative data, improves patient outcomes and accuracy for the surgical procedure, and improves surgical workflow for surgical teams. Every patient and knee are different, so VELYS Digital Surgery created the VELYS Robotic-Assisted Solution to help surgeons perform knee replacement surgery that is tailored to each patient. Delivering a 55% reduction in footprint compared to other robotic-assisted systems, the Robotic-Assisted Solution’s table-mounted design integrates into any operating room, giving surgical teams more space to maneuver and operate. The team also considered human factors throughout the design process to improve usability for a diverse range of users. The instinctive, integrated design gives surgeons the control they are used to along with optimizing the flow of the operating room. Because the robot is a partner and acts as an extension of their arms, surgeons maintain complete control while still benefiting from the robot’s superhuman precision and ability. In a 2020 study, 81% of surgeons
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agreed that the overall use of the system was simple and intuitive, and 69% of surgeons felt that the system fit their current surgical philosophies and approaches. Different technology features within the RoboticAssisted Solution enable surgeons to operate with unmatched and repeatable precision. The Natural Control Technology maintains the saw cut plane to execute precise, reproducible surgeon-controlled cuts, democratizing surgical skill. The Proadjust Technology helps surgeons personalize their patients’ knee alignments and balance relative to soft tissues. The Robotic-Assisted Solution works with the Attune Knee System, which has been shown to improve patient-reported outcomes by working in harmony with the patient’s anatomy to deliver both stability and motion. This set of features significantly reduces procedure time, benefiting patients, surgeons, and surgical teams. Patients further enjoy a greater fit of implants and a better surgical experience. With a growing and aging population, demand for joint-replacement and revision surgeries continues to increase, putting a tremendous burden on healthcare systems. The VELYS Robotic-Assisted Solution simplifies knee replacement surgery by providing valuable insights, versatile execution, and verified performance. By delivering efficiency for surgeons and optimizing patient outcomes, the VELYS Robotic-Assisted Solution improves the overall knee replacement experience for everyone involved. Designed by Johnson & Johnson Design, Johnson & Johnson IDHF, and DePuy Synthes
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Biomark™X The BiomarkX is an all-in-one bioscience instrument embedded with microfluidics using polymerase-chain-reaction (PCR), a lab technique used to amplify DNA sequences. It is used to detect and ultimately treat disease. It provides essential, accurate, and reproducible data for discovery and applied research that uses real-time PCR, like detecting COVID-19. Gone are the days of huge standalone genomics machines, replaced by a new era of the benchtop instrument where several small devices can be deployed in one lab. With its tablet-like display and sample cartridge loading, the BiomarkX provides an intuitive user experience that enhances laboratory efficiency—all with little training. Designed by Benjamin Martin, Paul Gifford, Walker Harden, Cole Derby, and Yale Shaw of Whipsaw Inc. and Rudy Yeung, Raymund Bautista, John Lerma, and Gnana Chattanathan of Fluidigm for Fluidigm
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rebless rebless is an IoT rehabilitation device to help patients with stroke and musculoskeletal disorders. Every year the number of patients with stroke and musculoskeletal disorder rises, but hospitals, occupational therapists, and physical therapists have limited ability to meet their needs, which can slow recovery. With rebless, patients can exercise at home anytime. It offers five key features: the ability to rehab four joints (wrist, elbow, ankle, and knee) with one device, active or passive range of motion measurement, active or passive rehab modes, remote communication between patients and their therapist, and rehab data management through the app. Designed by Sunho Lee of HROBOTICS Inc. and Sooyeol Lee, Park Yoengeun, and Cho Sunghwan of UNICHEST
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1. Bigfoot Unity Diabetes Management Program The Bigfoot Unity Diabetes Management Program reimagines treatment for people with Type 1 or Type 2 diabetes who rely on multiple self-administered injections of insulin each day. The smart pen caps and a cloud-based platform seamlessly connect patients to their clinicians to enable proactive remote care. The smart pen caps help reduce the guesswork of insulin dosing by displaying dose recommendations based on glucose values from the person’s CGM sensor and dosing instructions from their clinician right on the pen-cap screen. The Bigfoot Clinic Hub lets clinicians access patient data so they can support their patients from a distance. Designed by Bryan Mazlish, John Sjolund, and Sabine Kabel-Eckes for Bigfoot Biomedical with design support by Rick Lewis, IDSA, of seven02design and NOVO Engineering 2. Nexus by COVVI The Nexus hand prosthesis combines a modular design with advanced functionality, technology, and remote programming support to provide an unrivaled user experience with a powerful level of customizable refinement. This prosthetic hand provides intuitive and robust grip patterns and ways to switch between them. Its grip-mapping capabilities allow the user and clinician to input custom-made gesturing into the device to adjust the thresholds, amplifying weaker signals so that the hand still operates at full speed. Through the companion app and web portal, the technical team can distribute updates instantaneously to any user globally. Designed by COVVI Ltd. 3. UGO Exoskeleton The UGO Exoskeleton is a rehabilitation device that simulates human gait using an algorithm to drive the patient’s training. It is based on the theory of neuroplasticity, providing training for patients with lower-limb motor dysfunction caused by spinal cord injuries, strokes, or other neurological diseases. The UGO Exoskeleton features updated technologies, such as intention detection, gait adjustment, and cloud computing, to improve users’ experience. The training combines active and passive modes to stimulate the exercise potential and improve the autonomous walking ability of the lower limbs. Designed by Hai Yan, I/IDSA, Tian Wang, Qingyu Zhao, Lei Wang, and Zhenting Hu for Hangzhou RoboCT Technology Development Co., Ltd.
3 4. X66 Anesthesia System The X66 Anesthesia System administers inhalation anesthesia and monitors patients’ vital signs. It integrates seven vital-sign-monitoring modules: anesthesia depth monitoring, EEG monitoring, various anestheticgas monitoring, blood-oxygen detection, ECG monitoring, blood-oxygen monitoring, and pulse-rate monitoring. It can automatically provide anesthesiologists with alarms and suggestions for the next steps according to the patient’s ventilation parameters and vital-sign parameters. The X66 supports anesthesiologists by providing them recommendations and reducing the intensity of their work. Designed by Dongge Zhao, Dingliang Chen, and Yanqing Wang of ZCO Design Co., Ltd. and Guoxin Liu, Jingtao Wei, and Weidong Wu of Beijing Siriusmed Medical Equipment Co., Ltd.
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I D E A 2 0 2 2 JUR Y
Charles Johnson, IDSA | Driven By Charles
Carolina Leyva | Nu Colombia
For nearly three decades Charles Johnson,
Carolina Leyva is a designer focused on
IDSA, has worked within the context of sports,
understanding the importance of emotion and
fashion, and active lifestyle products for leading
empathy in the design process and its impact
global brands such as Adidas, Puma, Converse,
on the stakeholders’ experience. She has over
and Ralph Lauren. With a design degree from
15 years of experience working on strategic
Carnegie Mellon, he has evolved from a product
design research and information design for
designer to executive-level leadership, shaping
public and private organizations in Colombia,
vision, teams, product experiences and global strategies. His consulting
the United States, and Oman. She was a professor of industrial design for
business, Driven By Charles, services a range of industries, helping startups
the undergraduate program at Universidad Javeriana in Colombia and a
to navigate their vision, corporate product engines to shape new experiences,
professor for a graduate program at Sergio Arboleda University. Currently,
and venture capitalists to guide their investment decisions. He is driven to
she is the design manager at Nu Colombia working with multidisciplinary
innovate in the spaces of sports, healthcare, sustainability, social impact, and
teams to empower people to get back control of their financial lives by
personal mobility.
breaking down the traditional barriers to access financial services and literacy in Latin America.
Keith Kirkland | WearWorks Charles Marzette | Strive Tech Keith Kirkland, IDSA, is co-founder of WearWorks and the head of haptics and customers. He
Charles Marzette is the principal designer at Strive
has worked with organizations such as the
Tech where he owns ID and UI for Strive Tech’s
Metropolitan Museum of Art, Cooper Hewitt
wearable sensor technology and performance
Design Museum, DAHRC, Unilever, Futureworks,
analysis app. Bringing a sharp focus to
Discovery Channel, TED, Dropbox, Yokohama
discovering problems to be solved and delivering
Government, Coach, and National Science
intuitive solutions with handsome execution, he
Foundation. He is an engineer, haptic designer, and strategist who is deeply
has developed products in spaces as diverse as
excited about reimagining the future of touch through design while expanding
automotive and consumer (Faurecia and Strive Tech) to premium Industrial
people’s ability to sense their environment. WearWorks is a haptic design
tools (Fluke Corp). Marzette earned a BFA from the College for Creative
company that builds products and experiences that communicate information
Studies in industrial design (transportation) and has further sharpened his
through touch. Their first product, WAYBAND, is a wrist-wearable haptic
user-centered design sensibilities and corporate business acumen by way
navigation device for people who are blind or visually impaired. In 2017,
of studies at the University of Washington (human-centered design and
WAYBAND was used to help the first blind person run the NYC marathon
engineering) and Harvard Business School Online (CORe). In addition to
without sighted assistance.
delivering value at scale through product design, he also enjoys making, modifying and tinkering at home, in the garage, and on the racetrack.
Britt Kleinman | AVO Kevin Massaro, IDSA | HP Brit Kleinman is currently the founder and creative director of AVO, an art and design studio based
Kevin Massaro is the vice president of consumer
in Brooklyn, New York. Founded in 2014, AVO
design at HP, where he drives design strategy,
specializes in hand-dyed leather, woven rugs,
development, and sustainability initiatives across
textiles, and surfaces designed to spark curiosity
the company. He leads a multinational team of
in a space. Since the beginning, AVO’s work
designers, engineers, and trend and material
has been recognized by Vogue, The New York
specialists to create an award-winning portfolio
Times, Surface, Architectural Digest, and LUXE Magazine, among many
of products. He has been instrumental in
other national and international outlets. Kleinman has a background in
establishing design at HP as well as building out the structure of the design
industrial design with a diverse expertise in textiles, material creation, CMF,
organization and its human-centric-led design processes. Passionate about
and strategic thinking. She brings over 15 years of experience to design
where design makes a difference at so many intersections, Massaro is known
and creative consulting, working regularly with clients seeking new methods
for raising the level of dialogue and driving change. A skilled storyteller, he is
of developing their brands, products, and spaces. Previously, she worked
also deeply involved in developing north-star visions that help navigate future
with organizations such as Casper, DSNY, Shinola, Timberland, Jack Spade,
strategic directions. He holds over 70 patents and is a graduate of Carnegie
and Samsonite.
Mellon University.
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Routes
FLEXIBILITY IN THE WORKPLACE
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ith an assembly of boldly conceived products that depart from traditional contract furniture and introduce a sense of play into the work world, Routes has created a new work-play paradigm. Desks, tables, chairs, soft seating, screens, and accessories deliver a bold graphic design language that does not compromise comfort. Supporting the evolving definition of the workplace, Routes meets the requirements of both an established enterprise and those who work at home. Every item is designed to be as simple and practical as possible to ensure the user intuitively understands how to use it while still fulfilling its intended function. The collection name reflects the ability to facilitate kinetic work: “Routes” denotes intentional mobility, a workplace where people are free to use the furniture as tools to pursue multiple pathways to achieve shared and individual goals. From the multipurpose stool and high table to the mobile soft screen and adjustable side table, simplicity, flexibility, and mobility are at the forefront of the design. The furniture is as agile as it is intuitive, allowing it to evolve with the workplace. Routes encourages people to move their furniture around to make or unmake spaces in which they can think, meet, and create. Utilizing this collection, teams can easily define their ideal route to completion for any given task. For example, the Double Desk provides a touchdown work point that can transform into a workstation for the day. Add either a divider
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screen between users to create individual workspaces or a mobile knit screen for ultimate user choice. Routes gives small studios and large corporations the ability to swiftly adapt workspaces in response to the changing requirements of individuals, teams, and tasks. Routes also empowers users to determine their optimum mode of work. They have the option to complete tasks while standing, sitting, or lounging—whichever posture is most comfortable or appropriate. Users can perch cross-legged on the Arc chair with their laptops, wheel over the Mobile Soft Screen for an impromptu meeting, or slide over the Multi-Use Stool for a chat with a colleague. In addition to office creativity and efficiency, Routes supports sustainability by reducing waste, materials, transport, and packaging. The only material used in the Multi-Use Stools is 100% recycled plastic. The stackable design of the stool also reduces packaging and reliance on transportation resources. The Smooth Felt Screens are manufactured with 60% post-consumer recycled PET fiber and are free of binding chemicals and VOCs. Where possible, the pieces are designed for flat-pack distribution and self-assembly, allowing for energy-efficient direct-tocustomer shipping that both saves money and reduces their environmental impact. Designed by Luke Pearson and Tom Lloyd of PearsonLloyd for Teknion
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Compose Echo Coming back to the office is different and the open plan should be too. Compose Echo is the workspace deconstructed. It is a human-centric collection of products designed for the individual workstation as well as collaborative areas. Compose Echo offers unique elements like a table tether, a tablet markerboard, and onboard storage with accessories. It enables cohesive layers of performance, both vertically and horizontally, with the freedom to move in between. Echo is one of the solutions for the office of now designed for highly collaborative and complex work, which is ideally done from the office both in hybrid and full-time settings. Designed by Haworth Design Studio
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O F F I CE & A CCE SSO R I E S
AERIE AERIE is a sofa series that can be used in various ways, from a private space using a single-person module to a public space where several people can gather. It fits any type of space, from a classic space to a free and comfortable casual space, depending on the composition. It can provide a private meeting space closed off from the surroundings and a communication space out in the open—all based on the height of the backrest. A creative layout suitable for each space can be arranged depending on the combination of components. Designed by Jaekyung Jeong, Minjeong Jeong, Soohyun Chung, and Hyungjoon Park of FURSYS Inc. and Anderssen & Voll design studio
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O U T D O OR & GAR DE N
Bird Buddy Smart Bird Feeder Bird Buddy is a smart bird feeder that notifies you when you have visitors, captures their photos, and organizes them in the app. The technology uses AI to gamify the experience by automatically recognizing over 1,000 species of birds, encouraging you to collect them all, like a real-life game of Pokémon GO. The feeder can also notify you when seeds are running low, and it has an optional solar panel to keep itself fully charged. The app enables users to share their photos and videos with other users, encouraging learning and a sense of community. Designed by Kyle Buzzard and Matija Milkovic Biloslav of Bird Buddy
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Fenix 7 Series The Fenix 7 series is a collection of rugged outdoor smartwatches that help people navigate the outdoors with confidence. The watches are designed to withstand extreme environments and are built with titanium and sapphire to survive any adventure. They incorporate a transparent solar cell that sits above the display collecting sunlight that can extend battery life by over a week. The series comes in three sizes and a variety of finishes to suit a wide range of people and activities. Built-in worldwide topo maps make navigation simple and reliable when in unfamiliar terrain. Designed by Garmin Design Team
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O U T D O OR & GAR DE N
Tomo Tomo is a vacuum-insulated thermos with a handle to store, tote, and retain any beverage until it’s ready to be poured into two insulated twist-off sipping mugs. It creates a unique shared experience as most thermoses offer only a single cup or an uninsulated one. Or you can skip the pouring and sip directly from the thermos from any angle with the inner leakproof 360-degree lid. Either way, you’ve got total motivation to plan your next outing. Designed by Geoff Henkel for MiiR
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1. Aquor Comfort Grip Hose Connector Aquor’s line of water values do not have a spigot and valve handle exposed on the outside of the house. Instead, this traditional fixture is replaced with Aquor’s Hydrant, a valve system embedded inside the wall that protects pipes from freezing. The inner valve opens by locking a handle into the Hydrant via an exterior flush-mounted plate, which has a spring-loaded hose connector with a 1/3-turn bayonet-style thread. The Comfort Grip Hose Connector connects standard 3/4-inch garden hoses to the Aquor Hydrant. Designers also created a new design language to elevate the product experience and overall brand presence. Designed by Treasure Hinds, IDSA, Greg Janky, Waymen Yu, and Christine Kim of Anvil Studios, Inc. for Aquor Water Systems, Inc. 2. Thermacell LIV The Thermacell LIV is a built-in smart yard system for those looking for an intelligent, easy way to protect large outdoor spaces from mosquitoes. You can even control it from an app on your phone. Once the Wi-Ficontrolled system is installed, you are protected year after year—no need for sticky bug sprays, tiki torches, or citronella candles. The 5.5% metofluthrin formula is a scent-free synthetic copy of a natural repellent found in chrysanthemums that has been registered with the EPA for people, pet, and planet friendliness. Designed by James McGee, IDSA, Steffen KIoury, Ben Hines, and Yen Wei Lee of Motiv for Thermacell 3. Zero Pressure Down Jacket The Zero Pressure Down Jacket is made entirely of a single material: down. The down is collected from used jackets and reused. Zero Pressure is light, warm, windproof, and splashproof. It features a simple design without useless details. With its unique appearance, it is easy to distinguish it from non-recycled clothes. The company encourages consumers to work with them to promote sustainable development through paid recycling so consumers can enjoy new products at a lower price. Consumers can also track the recycling process of each garment through the jacket’s QR code. Designed by Bosideng Global Innovation Institute for Bosideng Down Wear Co., Ltd.
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P A C K A G I NG
ECO 6L Refillable Filtered Water Bottle The ECO 6L Refillable Filtered Water Bottle was designed to be refilled in any ECO Filtration Fountain, allowing the whole family to opt for more conscious, sustainable water consumption. It is made of recyclable PET (BPA free), with a UV filter that protects water from sunlight. Offering two positions of use, vertical and horizontal, the bottle is easy to transport and store in the refrigerator on its side. The drop present in the brand logo defines the shape of the bottle, and the shape of the bottle allows it to be stored horizontally—a synergy of form, function, and branding. Designed by Carlos Alves, Paulo Correia, Daniel Correia, and Alex Santos of Logoplaste Innovation Lab for NWP - New Water Project
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PLAECO: Infinite Green-Cycle of Food Delivery Package PLAECO is a delivery food package system made of PLA, a biodegradable resin that can replace petroleum-based plastics. PLA is made of 99.3% nature-derived raw materials and returns 100% to nature by being decomposed by microorganisms after use. When completely decomposed into water, carbon dioxide, and other decomposable organic substances, it can be used as compost. The line consists of containers and carriers. They feature an interlocking stacking system for secure delivery. PLAECO takes care of all the steps in delivering food from restaurant to courier to customer. Designed by ID+IM Design Laboratory and ID KAIST (Korea Advanced Institute of Science and Technology) for BGF ecobio
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P A C K A GI NG
Fitbit Sustainable Packaging for Trackers Fitbit’s all-paper packaging design for trackers introduces consumers to Fitbit products with an easy unboxing experience that reduces the company’s carbon footprint. The contoured pulp tray protects the device during shipment and displays it as the sole focus upon opening, with a pullable tab that reveals the charger and band. This packaging works for multiple generations of products in various retail environments. The redesigned internal packaging uses lighter materials, lowing the weight of the packaging by 25%, enabling Fitbit to ship about 35% more product with the same carbon footprint. Designed by the Fitbit Industrial Design Team
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S E R V I CE D E SI G N
Grin, remote orthodontist platform Grin is a comprehensive digital and physical orthodontic platform that provides remote monitoring solutions to bring patients the convenience and responsible care they’ve come to expect while keeping local orthodontists at the center of their treatment. With the Grin platform, orthodontists can grow their customer base and strengthen existing patient relationships while reducing chair time by virtually reaching into their patients’ mouths as if they were present for an in-person appointment. Simultaneously, patients achieve a healthy smile with increased flexibility, lower costs, and trusted doctor oversight. Designed by NewDealDesign Team for Grin
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I D E A 2 0 2 2 JUR Y
Emily McNamara | Amazon
Dana Morales, IDSA | Kohler Co.
Emily McNamara’s career began with research
With a focus on designing objects that tell a story
in a neuropsychology lab, then pivoted toward
and finding inspiration at the intersection of art,
design in architecture firms, was then honed
design, and craft, Dana Morales, IDSA, is driven
into design strategy, and finally returned to a
by the emotional connection between meaningful
new iteration of research. Because of her broad
objects and users. She has been designing
experience, she is comfortable and confident
surfaces and decorative fixtures for the pluming/
working with both blue-sky creatives and
sanitary industry and CMF solutions for Kohler’s
hard-core engineers. Her approach is rigorous, thoughtful, focused, and
portfolio for over 13 years. She has also designed tableware products for
passionate. Her interest is in exploring possibilities, rather than problem-
Lenox and bespoke tiles for Artistic Tile. Besides her professional practice,
solving—specifically framing challenges around people’s behaviors and
Morales has shared her design experience with artisans in her home country
interests to identify opportunities. Most of her experience has been in
of Colombia and has led design camps for artisans and small producers from
hardware, with specific interests in health and wellness and the older
Peru, Ecuador, Chile, and Bangladesh. She holds a Master of Fine Arts in
adult population.
ceramics from the State University of New York, New Paltz, and a bachelor’s degree in industrial design from the National University of Colombia.
Colin Nourie, IDSA | Collective Ten Colin Nourie, IDSA, is an American industrial designer and founder of the design studio Collective Ten. For more than two decades, he has been designing furniture, lighting, and systems for an enviable list of international design brands within the modern workplace, hospitality, and residential markets. He is a regularly sought-after design partner to companies such as Herman Miller, Danao Living, Design Within Reach, Pavilion, and Senator/Allermuir. His work possesses a strong visual signature that is characterized by sophisticated minimal forms that effortlessly flow into each other. Inspired by modern architecture, the values Kathryn Mizuchi | Emergo by UL Kathryn Mizuchi is a senior user researcher on Emergo by UL’s human factors research
of contemporary living, and the vision of masterful craftsmanship, Nourie’s design work has garnered numerous international awards such as the IDEA, Good Design Award, European Product Design Award, IDA, and NeoCon Gold Award.
and design team. In this role, she leads early research efforts to identify user needs and to better understand context of use as it relates to
Donna Piacenza | Donna Piacenza Creative
risk potential and the overall user experience. In
Donna Piacenza is an innovative product visionary
addition, she regularly conducts expert reviews
with a 20-year career of repeated success,
of devices, labeling, and human-factors-engineering documents. Her role
which includes housewares, tech, furniture,
also involves advising manufacturers on best practices for human-factors
and consumer goods design. She’s a proven
validation, regulatory submissions, and developing user-centered products.
difference maker with a passion for understanding
In previous positions, she collaborated on all parts of the development cycle,
manufacturing processes and the why aspects
from early research and ideation through iterative design and evaluation to design for manufacturing and verification/validation activities. She holds a B.S. in industrial design from the University of Cincinnati.
of product design. A driven entrepreneur, she develops top-selling lines for major retailers, such as CB2, where she’s helped to bring over 50 products to market. Before launching her practice, she gained experience at firms in Chicago and San Francisco, envisioning future concepts for clients including Coca-Cola, Dell, Fiskars, Motorola, and Sony. Her professional accolades include IDEA, CES Innovation Awards, and Chicago Atheneum Good Design Awards, along with 15 U.S. patents for innovation across the electronics, medical, and consumer packaged goods industries.
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S O CI A L I M PACT DE SI G N
1. Movable “Huo-Yan” Product Series The mobile “Huo-Yan” series provides a set of prevention and diagnosis products for nucleic acid testing for the prevention and control of epidemics in various countries. The solutions include laboratories and isolation wards that can quickly respond to outbreak needs through an internal negative-pressure environment and a stowable, foldable format. The testing equipment is prefabricated inside the Huo-Yan Cube Laboratory, which is placed on a vehicle and can be driven on-site for localized screening as soon as demand is received; then the Huo-Yan Air Laboratory is transported by air to the demand site, inflated, and set up for mass testing. Designed by Wurong Chen, Wenqi Li, Ye Yin, and Junxiang Chen for BGI Genomics Co., Ltd. 2. YONGSAN: In search of the hidden city The Yongsan Cultural Center in Seoul, South Korea, organized the In search of the hidden city exhibition to portray the historyConsu of refugees during the Korean War. The exhibit was held both offline in a 3,500-square foot gallery space and online through a virtual 3D gallery space. The offline exhibit relays the history and culture, while the online exhibit shares the stories from people’s lives. The exhibition was built with two purposes: First, to prevent war through lessons from the Korean War and hope for peaceful reunification between North and South Korea. Second, to understand and appreciate the pain and history of people’s ancestors hidden in the city. Designed by Hae-Ji Kang, Yong-Seuk Lee, Ji-Su Choi, Chae-Jeong Lee, and Yoon-Jin Kim of ADHESIVE Corp. for YONGSAN Cultural Center
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Milo - The Action Communicator
ADVENTUROUS CONVERSATIONS
S
ix years ago, Milo founder, Peter Celinski, found himself staring down one of Whistler’s famous steep powder-covered black-diamond ski runs. By the time he could yell out to his two fearless kids, they had dropped and disappeared through the trees. He had no choice but to follow. After a humbling descent full of falls and with snowfilled pants, Celinski realized the need for communication while in action. The idea for Milo was born. Milo - The Action Communicator is the walkie-talkie reimagined. After surveying a diverse group of over 1,000 people, including extreme sports enthusiasts, home carers, COVID-test-station nurses, first responders, and construction-site workers, the Milo team found that all were looking for a better way to communicate. With these needs in mind, the Milo design and engineering teams worked hand in hand to achieve a careful balance of function and form. With six integrated digital microphones and a custom built-in speaker to deliver clear sound, even in windy or noisy conditions, Milo enables hands-free, multi-way, real-time group voice conversation while on the trails and slopes or in the water. Simply clip on Milo and go. Without having to stop to turn dials or push a button, the user speaks and Milo picks up the voice and transmits it to the others. Everyone can respond in real time and talk to each other about their experiences with their favorite powder runs or downhill mountain bike trails. There is even the option to pair Milo with a Bluetooth headset. To match hardy outdoor adventures and demanding work environments, Milo’s design is waterproof and rugged.
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Users can also feel safe with Milo’s built-in signal for situational awareness. If a group member approaches range limits or rejoins the group, Milo automatically emits an audible notification. Milo was born from personal need, and the designers have kept users’ preferences at the heart of the product. Many of Milo’s design considerations stem from their own family-focused use case: Milo’s screenless design keeps kids away from problematic screen time. And, unlike the newest tech that always seems to need an app, Milo does not force users to download an app and create yet another account and soon-forgotten password. If Milo earns users’ trust and interest, then users can unlock additional features via the mobile app. This consideration also extends to users’ environmental, data, and privacy concerns. Designers emphasize recycled materials, absolutely minimal use of plastic packaging, and adherence to the most stringent global material and composition regulations. Importantly, users can feel secure in the company’s belief in data privacy and ownership. Milo’s voice conversations are securely encrypted and remain private; these conversations never even pass through Milo’s or anyone else’s servers. So whether users adventure through the wild with family and friends or work in sensitive, private environments, they can have confidence in safe, reliable, and resilient communication through their Milo. Designed by Loose Cannon Systems for Monokoto
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MXXY Hydration Backpack MXXY is a hydration pack for sports use that lets you mix the exact ratio of water and hydration supplements when you need it. Peak athletic performance requires electrolytes, caffeine, amino acids, and more. Instead of carrying multiple beverages, MXXY provides a solution for customizable and efficient hydration. The internal balance control valve connects both reservoirs. This valve connects to a dial that is placed on the backpack strap for easy access. Just turn to adjust the water-to-supplement ratio. It offers five dilution settings to ensure the ideal mix of water and nutrition. Designed by Ariel Turgel, Benjamin Martin, Mickey Makay, and Yale Shaw of Whipsaw Inc. for MXXY Outdoor
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S P O RT S , LE I SUR E & R E CR E ATION
1. Beats Fit Pro The Beats Fit Pro earphones are engineered for an active lifestyle, providing sonic performance and a wingtip design. With its secure and comfortable fit, the Beats Fit Pro represents a breakthrough in all-day fitness earphones while delivering three listening modes, auto play/pause, sweat- and water-resistant earbuds, and all the magical features enabled by the Apple H1 chip. With spatial audio and dynamic head tracking, the Beats Fit Pro delivers an immersive listening experience at a price point that sets a new standard for premium earphones. Designed by Beats by Dre 2. Tempo Move Tempo Move is an in-home fitness device that uses spatial mapping and recognition through a user’s iPhone to capture form and detect weights based on color. It connects to any TV, displaying live feedback via trainer-guided workouts. Bent sheet metal unifies the design with Tempo’s existing aesthetic language, while textiles and natural materials bring tactility, warmth, and comfort. Removing the need for a display, its compact physical footprint and its price point make at-home health and wellness more accessible. It houses 16 weights, two dumbbells, four collars, and a heart-rate monitor. Weights stack vertically in chamfered grooves for easy handling. Designed by Nichole Rouillac, David Roseberry, and Jon Lau of level for Tempo
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E-YES Amblyopia Trainer
ALL WORK AND ALL PLAY
C
hildren’s amblyopia is a condition that arises from poorly developed visual areas of the brain. With at least 12 million children across the globe experiencing amblyopia, it is a growing problem worldwide. Though the prime time for amblyopia treatment is before the age of 8, the recent rise of electronics and technology in both the home and at school has caused many children to require vision therapy from an earlier age. Unfortunately, the most common existing amblyopia treatments to improve vision (mainly eye patching, CAM vision stimulators, flip mirrors, and dedicated eye exercise) are not child friendly, are prone to hazards and inconveniences, and are unattractive to children. Because current trends project increased permanent vision impairment in the future, there is a demand for appealing ways to treat children’s amblyopia. Created with the needs and desires of children in mind, the E-YES Amblyopia Trainer is a game-based aid that can be used to correct children’s amblyopia through exploration and training. Various modular combinations encourage children with amblyopia to practice their visual zoom abilities, dedicated eye-muscle exercises, and color discrimination. Lenses on both sides of the E-YES telescope work with augmented reality (AR) transparencies that allow children to do what they do best: imagine and explore. E-YES offers three training modes for children: A, B, and C. Mode A, focus training, trains a child’s eyes to focus and concentrate. For example, the eyes will automatically
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follow and focus on a small ball as it rolls through a maze. This mode can also be combined with color training, zoom training, and other modules for difficulty adjustment. Mode B, focus change training, allows a child to have fun while performing eye exercises. With AR transparencies that do not require electric power, children can explore the environment while training their eyes to change focal length; the ciliary muscle relaxes when the eye looks at a distant pattern and contracts when the eye looks at a close pattern. In Mode C, vision test, parents can use the vision test panel to guide their child to rotate the module. Regular testing of and tracking changes in their child’s vision allows parents to help detect problems for early treatment. In addition to fun, children need variety to stay engaged. E-YES has the changeability and versatility to work with wellknown cartoon creators and toy manufacturers to create a more attractive game style for children. Future development possibilities include transparent electronic paper, AR play modes, and different sound- and light-play training modes to treat and improve vision in children with amblyopia. With the proportion and number of children with low vision increasing gradually, E-YES offers a fun, useful way to train and monitor children’s vision. Designed by Chien-Chen Lai, S/IDSA, Fang-Ping Hsu, and Kai-Chu Li of National Taiwan University of Science and Technology (NTUST)
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Neto Water Filter Bag
AN OFF-THE-GRID SOLUTION
P
eople who adventure and live in the wilderness need a portable, affordable, and sustainable water filtration system. The gravity-powered Neto Water Filter Bag uses wood discs to filter out contaminants, bacteria, and viruses from dirty water and provides portable drinking water for backpacking and off-the-grid living. Made from cross-sectioned tree branches, the filtration discs contain xylem tissue that acts as a filter that is 10 to 100 times less expensive than ultrafilters in other gravity bags on the market. Those discs also undergo a natural chemical process that allows them to last two years in storage. By using a natural and renewable resource, this innovation overcomes several environmental issues. . Neto solves multiple water-filtration problems for backpackers and those who live off the grid. The critical issues with ultrafiltration technology found in most gravity-bag filtration products are the expense and the consequent plastic waste of replacement filters. Whereas other gravity bags contain unrecyclable polysulfone in their ultrafilters, Neto’s replaceable wood disc filters give users a sustainable, environmentally friendly alternative. The seamless filter-housing operation makes it easy for users to easily and frequently replace the filters, requiring just 10 seconds. When the wood disc expires, users have the option to buy replacements directly from Neto, or, because the housing was designed to accommodate homemade filters, users can make replacement discs from their own tree branches.
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The second problem with other gravity bags is portability, especially when campsite locations are far away from water sources. Other water filtration bags are heavy and not designed to be carried long distances, but Neto’s modular strap and bag system allow users to easily and comfortably travel with their filtration system. With the addition of a second bag, they can even comfortably carry twice the water capacity. Finally, Neto solves the problem of users having to buy and carry water for the duration of their adventures. Neto’s contained system holds both the clean and unfiltered source water, meaning that users no longer need large external reservoirs to hold and carry clean water. Users can easily hike along to their next campsites without worrying about carrying more than the capacity of their Neto. The contained system also makes Neto an appropriate filtration system for people who live off the grid, in vans, or in RVs. The environmental and utility improvements set the Neto Water Filter Bag apart from its competitors while maintaining the same price point. The design has leveraged all of the customers’ ideas of what a gravity bag filtration system should be into one contained, innovative unit. With a growing demand for sustainable and circular product alternatives, Neto positions itself as a desirable option for environmentally conscious backpackers and off-thegrid dwellers. Designed by Luke Wightman, S/IDSA, of Carleton University
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Nozomi - A system for dyspareunia and pelvic pain
MULTIFACETED THERAPY
A
lthough the vast majority of female cancer survivors view sexual function as important to their quality of life, many report chronic pelvic pain and significant treatment-related dyspareunia that negatively impact their relationships, body images, and self-esteem. Oncology follow-up appointments often leave sexual-health conversations unaddressed, and pelvic-floor physical therapists often practice only in major metropolitan areas and typically have months-long waitlists. These barriers delay or prohibit treatment and can allow existing conditions to reach a debilitating stage, preventing women from having acceptable sexual function for the remainder of their lives. The Nozomi pelvic floor health system assists female cancer survivors with dyspareunia by providing an all-in-one therapy device and paired progress app. Pelvic floor physical therapy requires at-home exercises in variable positions that are unique to each patient. This can be a painful, arduous life-long regimen. The Nozomi system enhances treatment for patients by facilitating several custom therapies—vaginal dilation, tissue vibration, myofascial release, and trigger-point massage—with just one device. The handle design lets patients comfortably grip (active), rest (passive), and rotate the device throughout variable body positions including supine, hands and knees, and side lying. The variable hand and grip positioning also eliminates strain on patients’ wrists and shoulders during the 10- to 20-minute-long therapy sessions. The dilator design facilitates transitional size graduation with circumferential overlap between individual sizes, resulting in a product that is more efficient (fewer total dilators needed),
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eases insertion, and reduces patient anxiety. The curve of each dilator allows for the execution of internal myofascial release and trigger-point massage. Because one device serves multiple purposes, Nozomi eliminates the need for patients to purchase multiple devices, ultimately saving money for patients. The accompanying Nozomi app provides another level of support. The education library includes exercise walkthroughs and pertinent therapy information, and the exercise diary prompts the user to self-report their insertion depth, pain rating, and size progression during their therapy session. The app also contains options for collaborative therapy customization with pelvic floor physical therapists as well as progress tracking that benefits patients and therapists alike. The Nozomi system lets users set goals, execute therapy with more ease and comfort, and track their progress. In turn, users enjoy improved self-efficacy, therapy adherence, and sexual-health outcomes. The pelvic floor oncology patient population has been largely ignored by current market offerings, making the Nozomi system a unique tool for female cancer survivors. By specifically targeting the multifaceted therapy needs of survivors, Nozomi has differentiated itself from other products in the pleasure, vaginismus, and postpartum markets. With a system that comprehensively addresses all pelvic-floor-therapy modalities through careful consideration of comfort, form, and function, a sizable population will now receive meaningful improvement in their quality of life. Designed by Abby Scheer, S/IDSA, of North Carolina State University
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Portable infusion bag
SENSIBLY DESIGNED
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n what is often the chaos of first-aid settings, first responders need devices that work with the process rather than those that are burdensome to both responders and patients. The portable infusion bag is a medical product that is suitable for special indoor and outdoor scenarios, including emergency scenes and disaster-relief efforts. Compared to current traditional and outdoor infusion methods, the portable infusion bag is a more suitable alternative for complex emergency situations. First aid often requires a rapid response in a confined space, but traditional outdoor infusion methods are cumbersome and inefficient and can burden medical staff. The portable infusion bag, however, is highly efficient, easy to carry, wearable and has the advantage of smart control. In order to facilitate the first-aid process and improve efficiency, the design of the portable infusion bag integrates the cannula, dressing plaster, and smart pressure valve into one package. The built-in pressure valve and pressure sensor can efficiently control the output fluid and prevent backflow, and the design allows users to adjust the output according to the patient’s condition. In addition, the new wearable concept could eliminate the unwieldy problem
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of requiring patients to drag the infusion bag by hand while receiving first aid, thus making the transfer process much smoother. With an average operation time of one minute, the portable infusion bag buys time and reduces labor and stress for medical staff. The bag material also uses a sterile environmentally friendly composite material (TPE), and the smart valve can be recycled and reused to reduce medical waste. Small and easy to carry, the device is appropriate for any work scene—indoor or outdoor, cramped or not. By reducing the burden on medical staff, providing convenient outdoor emergency portability, and improving work efficiency, the portable infusion bag offers a breakthrough in the medical field. The unique design stands out in the current medical product market, giving it a strong advantage over competitors. Designed by Hao Ninghui, Wei Haidong, S/IDSA, Wang Haojie, Long Xianghua, and Shi Zhuoyan of Central Academy of Fine Arts and Kuang Shuoshuo and Li BoYang of Shenzhen Gewu Innovation Design Co., Ltd.
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Vo&Airro
A COOLER APPROACH TO THE WARMING PROBLEM
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urrently, cooling methods such as air conditioning and fans make up 10% of global electricity consumption. This number is set to triple by 2050, making cooling spaces in a warming climate expensive and energy intensive. These cooling methods are fundamentally flawed in that they cool entire spaces rather than cooling people individually. These forms of airflow waste vast amounts of energy and increase carbon emissions, leading to a vicious cycle in which cooling spaces actually warms the planet. Vo&Airro, however, is a sustainable way to cool people individually with precise, efficient, and focused airflow. This design can help end the feedback loop that is contributing to climate change. Vo&Airro stands out from conventional cooling methods in four distinct categories: efficiency, cost, noise, and novelty. Using as little as 1 watt of power per hour, Vo&Airro’s actuation design creates precisely targeted airflow that results in maximum cooling efficiency. Conventional fans and air conditioning use 30 to 300 times more power than Vo&Airro as they blow air aimlessly throughout entire spaces. Additionally, complex designs and the numerous parts in conventional cooling equipment cause higher purchase and running costs. Vo&Airro requires a smaller number of parts, which can be manufactured from an array of materials, including scrap materials. With the unit’s minimal power consumption, its running costs are also affordable. Unlike noisy fans and air conditioning, Vo&Airro runs at the noise level of a whisper, giving users a much quieter experience. Its scalable design provides the ability to create
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advanced versions for specialist user scenarios. These distinct features make Vo&Airro an ideal solution for two groups in particular: low-income communities and hospitals. Due to the lack of access to efficient and adaptive solutions in a rapidly shifting climate, low-income communities are increasingly under threat. Of the 2.8 billion people spread throughout the hottest parts of the world, only 8% to 9% have air conditioning, but Vo&Airro’s reduced purchase and running costs could give these communities critical access to cooling. Year after year, barriers to cooling solutions—windows that do not open for health and safety, the absence of fans or air-conditioning units due to the spread of bacteria and contaminants, high purchase and running costs, and noise pollution that can impact patient recovery—have made 90% of hospital wards in the UK prone to overheating. Vo&Airro addresses each of these barriers, enabling patients and staff to stay safe while also reducing energy consumption and running costs. With its simple, safe, and accessible design, Vo&Airro addresses the needs of humans and the planet. These design principles give low-income communities access to a critical cooling device and allow hospitals to meet their netzero carbon-emission targets while keeping patients and staff cool. At a production cost of under $20, Vo&Airro is a key differentiator in today’s cooling market. Designed by Minwook Paeng, S/IDSA, Felix Yves Bartsch, Jehyun Kim, and Ryan McClure of Imperial College London/Royal College of Art
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Rice Husk Village Rice Husk Village is a sustainable children’s toy made with only natural materials such as rice husks, starch, and water. It is not only safe for the human body, but it can be composted at the end of its useful life, returning back to nature in only 90 days. Rice Husk Village gives value to rice husks, which are usually discarded at the volume of 120 million tons per year. Since the chemical binder has been completely removed, the product’s life cycle is two to three years, shorter than plastic toys. However, since this product is made for children age 2 to 4, its life cycle naturally ends as children grow. Designed by Subin Cho, S/IDSA, of Chung-Ang University
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ROTATA ROTATA is a Braille label printer. By affixing Braille labels to bottles, boxes, drawers, and other places where information is needed, users can quickly identify the contents, bringing ease into their daily life. It is simple to use with its ergonomic shape and internal mechanical structure. Users can generate any length of label by pressing the buttons and turning the body. In addition, ROTATA comes with a wrist strap that ensures you don’t lose it when carrying it around, and the Braille comparison sheet on the band also enables people who are fully sighted to use ROTATA. Designed by Yuan Bingkun, Yang Zhou, Liu Ying, Wang Xiaoju, and Bao Liyuan, S/IDSA, of Jingdezhen Ceramic Institute at East China University of Science and Technology
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Slockey Slockey is a fresh new take on hockey, which allows players to compete anywhere—no ice needed. The puck glides over all smooth surfaces while ricocheting off walls. A half-inch steel bearing enclosed in an injection-moldable form provides the inertia required to swivel, spin, and launch its way into an opponent’s goals. Protective bouncy foam surrounds the puck, guaranteeing safety, while the knuckled-shaped sticks give users unmatched control when inserted inside the puck’s slot. Slockey’s approachable design offers endless game-play possibilities Designed by Skyler Koetter, S/IDSA of Purdue University for Hasbro
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Smell Revived Smell Revived is a virtual-reality-based training system that helps people regain their sense of smell after recovering from COVID-19. This project aims to help patients with smell dysfunction, such as parosmia and anosmia, recover through smell training. By using virtual reality, it provides multisensorial stimulation, which helps patients retrain their brain and nose to recognize smells. Bringing virtual reality to smell therapy makes the therapy experience more fun, engaging, and effective. Users visit virtual environments to interact with realistic objects while the wearable device releases the corresponding scents. Designed by Yuting Wang, S/IDSA and Ziqing Li for BroadAR
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1. Boost Boost is a hearing aid for a younger generation designed to improve current hearing technology and destigmatize the look and feel of hearing aids. It is intended to help young users feel comfortable wearing a hearing aid and to create a welcoming medical product that isn’t judged by the outside world. Boost is designed with standard hearing-aid components like an amplifier, microphone, battery, and receiver with additional technology such as Bluetooth device connection, AI, and language translation. Boost’s internal components use skin-safe metals, commonly used in jewelry, and plant-based biodegradable PLA plastic. Designed by Taylor Spencer, IDSA of College for Creative Studies 2. Cookidlike Cookidlike is a set of kitchen tools and a picture book to teach children aged 4–6 how to bake. It takes normal baking tools, which are too large and cumbersome for children, and reimagines them into a friendlier child-focused form. The marine-animals motif makes learning easier and more intuitive. The design of the Cookidlike tools emphasizes the skills of grasping, pinching, holding, pressing, and mixing to train children’s muscles and hand-eye coordination, and the picture book teaches them how to use the baking tools and how to bake step-by-step. Designed by Chih-Lin Tsai, S/IDSA, Chih-Ying Cheng, Yung-Hsiang Yang, Wei-Sheng Tu, and Wen-Ling Lee of Southern Taiwan University of Science and Technology 3. Embrace 2025 Embrace 2025 is a vision for the future of the medical footwear industry. It’s a speculative design approach for enhanced mobility for children with foot equinus, a common condition found in those with cerebral palsy. Foot equinus leads to an imbalance of gait and in-toeing of the foot, making walking difficult. Embrace uses an adaptive smart brace to stimulate muscles during imbalanced movement while facilitating natural gait through a posture-control mechanism. Embrace aims to facilitate faster therapy results and ankle-foot brace recovery while conditioning users to turn their limitations into capabilities. Designed by Vidit Singh Chhikara, S/IDSA, and Shun Ping Pek of College for Creative Studies
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4. INTEGRATOR: 5G-IoT Integrated Instrument of Fire Rescue The aim of INTEGRATOR is to protect people in public when they encounter a fire. INTEGRATOR consists of a floor map, face masks, two fire extinguishers, and a camera and alarm. Its bold color and design make it visible so people can easily locate it in case of a fire. The map helps people find a safe route out of the building with masks to protect them from smoke, while illustrated instructions make operating the fire extinguishers easy. INTEGRATOR can provide people with valuable time to safely escape, minimizing casualties. Designed by Sun Huajie, S/IDSA, Liu Yichen, and Qin Zugan of Sichuan Fine Arts Institute
5. Knack - A 3D Printed Upper Limb Prosthesis Knack is an upper limb prosthesis developed to provide economically disadvantaged amputees with an improved ergonomic and functional prosthesis experience. It uses 3D scanning to achieve a perfect fit by collecting a high-resolution model of the amputee’s body. The 3D printing method allows for a lightweight prosthesis with high dexterity, leveraging the flexibility of the additive process to create customized components with a personalized aesthetic. The prosthetic hand mechanism was simplified by using elastic thermoplastic polyurethane hinge springs at all the joints. Kinetic movement comes from a hybrid system with bodypowered arm actuation and a motorized hand unit. Designed by Niell Gorman, IDSA, David Edquilang, S/IDSA, and Jeff Feng, IDSA, of Enliving LLC for University of Houston, Harris Health System 6. Mitto Menstrual hygiene has always been difficult for those who are blind. Mitto is a tampon kit designed to assist with menstrual management. The kit includes a box of tampons, disposable gloves, and a portable pouch for carrying a small supply of tampons and gloves. Braille is printed on the box and tampons to relay information. The sizes of the tampons are indicated by the varying texture of the packaging material; smooth, matte, and rough represent light, regular, and heavy styles. In addition, stickers of varying textures are affixed to the box to help users quickly distinguish the size of the tampons inside. Designed by Ke Sun, S/IDSA, of Pratt Institute, Jeffrey Kapec - advisor
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7. Osmo Evaporative Refrigerator The Osmo Evaporative Refrigerator keeps produce fresh using no electricity. Food stored in the central chamber of the ceramic vessel is preserved by the passive cooling effect of water evaporating from the reservoir in the vessel’s double wall. The cool, humid environment it produces is ideal for the storage of fruits and vegetables. Through the occasional simple interaction of refilling the reservoir, users develop a continual awareness of and connection with the foods they eat, increasing the likelihood that their food will be eaten before it spoils. Kept on the counter, Osmo reminds users to eat what they have, further reducing food waste. Designed by Rose Kirby, S/IDSA, of Western Washington University 8. Sandbags for flood protection and water purification These sustainable water-purification and flood-control sandbags use a high-density sponge material inside to quickly absorb floodwater. At the same time, the polluted floodwater is purified by the sewage purifier underneath the sandbags, converting it into a clean and hygienic potable water source. This design solves the problems typically associated with traditional sandbags: slow water absorption, low drainage efficiency, and the difficulty of transporting sandbags. Getting hygienic drinking water to flood-stricken areas can take days, and steady relief supplies can take even longer. With these sandbags, people no longer have to wait for outside water supplies. Designed by Tian Haorui, S/IDSA, Hu Jianzhen, Zhang Chi, and Zhang Li of Guangdong University of Technology
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9. TacTile TacTile is a technology-infused cane for those who are blind. It features three touchpoints: pavement tiles, the cane tip, and the user’s mobile device. The system works by feeding information from the pavement tile to the cane tip through a sensor placed inside the cane. When the sensor picks up the RFID signal in the pavement, it responds with location and other data. The mobile app communicates the information to the user, such as precise location and guidance, a report on how crowded an area is before they get there, warnings, and places of interest around the user as they navigate. Designed by Taylor Rosenfeld, Sara Williams, Amanda Kong, Alan Toleu, Quint Bailey, Alejandro Marqués, and Bryce Kirksey of Savannah College of Art and Design (SCAD)
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10. Turntable Induction As consumers are increasingly becoming aware of the importance of their living environment, their desire for personalized compact devices grows. Turntable Induction is an induction cooking element that hangs on the wall when not in use. It was designed for single-person households, which are steadily increasing, to enable more efficient use of space. The base is attached to the wall, and a hook secures the cooktop to the base when not in use. It was designed using the motif of a turntable for enhanced aesthetics and to relay its additional functionality: Users can listen to the radio or play music through the built-in Bluetooth speaker. Designed by Dabeen Lee, S/IDSA, of Cheongju University 11. Zazen Zazen, with a wood exterior and fabric interior, is both a functional chair and a refreshing friend for people in the library, study room, or office. You can turn the low-back side up to create an ordinary chair for study and work. With the tall-back side facing up, it turns into a sofa, creating a comfortable space for reading and meditation. When you feel stressed with your studies or work, use Zazen to meditate and refresh your mind. Furthermore, Zazen also reminds people to take care of their mental health. Designed by Jun Wang, Fujun Wang, Bo Li, Shiwen Huang, and Xingchen Pan of Northeast Forestry University
I D E A 2 0 2 2 JUR Y
Bret Recor | Box Clever
Jonathan Thai, IDSA | Hatch Duo
Bret Recor is an industrial designer, entrepreneur,
(Jon)athan Thai, IDSA, is an award-winning
and investor. Founder and director of the San
designer, entrepreneur, and native to the Bay
Francisco–based design studio Box Clever, Recor
Area. He is the co-founder of Hatch Duo, an
is a veteran in the industry, having worked with
industrial design/product development firm, and
brands like Knoll, Herman Miller, Away, Nebia,
Aggregate, a design-focused lifestyle brand that
and more. He is an expert in creating physical
utilizes unconventional materials, selling items
experiences that delight consumers and help
like concrete watches. He’s worked on product
companies lead market categories. Under his leadership, Box Clever was
designs for big companies like Sonos, Activision, TP-Link, Logitech, Sol
recently included in Fast Company’s Most Innovative Design Companies of
Republic, and Ubiquiti Networks as well as technology startups. His designs
2021 because of his vision of changing the way design consultancies work.
have been recognized with international awards such as Red Dot and IDEA
In 2022, he is launching a fund that will work with startups in a different way,
and have been featured in media outlets like GQ, Mashable, Business
merging funding and design to fuel innovation and create bespoke solutions
Insider, HighSnobiety, and even the CBS series California by Design. In 2020
for partners.
he was recognized as one of IDSA’s 20/20, for his firm’s contribution to the local hospital’s PPE shortage.
Rachel Samaroo, IDSA | Revlon Inc. Drew Walcott | Dolby Laboratories Rachel Samaroo, IDSA, is an accomplished visionary with a dynamic 15-year career leading
Drew Walcott is an award-winning creator
the delivery of product solutions for globally
and innovator who is influenced by science,
renowned brands and market leaders. She
technology, craft, art, fashion, and culture. He
demonstrates expertise in designing innovative
enjoys creating delightful, holistic experiences that
solutions that pair optimal functionality with
foster meaningful connections between brands,
stunning visual aesthetics and user experiences.
partners, and consumers. Walcott began his
Samaroo currently is the manager of global package development and
professional career in industrial design at the
engineering at Revlon Inc. She drives innovation through the exploration
California College of the Arts and has since worked with cross-functional
and development of sustainable packaging and recyclability. In addition to
teams nationally and internationally, from Preston Bailey Inc. NYC and Frog
studying industrial design at the Rochester Institute of Technology, she also
San Francisco to Lunar Munich. Currently, he is a senior industrial designer at
studied Scandinavian art and architecture in Copenhagen, Denmark, where
Dolby Laboratories, where he has worked since 2016.
she created furniture that adhered to the Scandinavian principles of design. Prior to her role at Revlon, she was the director of design and innovation at IBC Shell, where she was the lead designer and engineer for award-winning
Richard Whitehall | Smart Design
products and packaging. Richard Whitehall is a partner of Smart Design, where he is responsible for the firm’s direction, Kevin Shankwiler, IDSA | Georgia Institute of Technology
focusing on client projects in technology and health and wellness. He’s constantly pushing the
Kevin Shankwiler, IDSA, is a senior lecturer
limits on how design and technology can make
and undergraduate program coordinator for
a difference to organizations and people. He has
the School of Industrial Design at the Georgia
received numerous awards for his work, including
Institute of Technology. He has a background in
IDEA Gold, Fast Company Innovation, Service Design Network, and D&AD
industrial design bolstered by eight years of full-
awards and sits on the Design Management Institute’s advisory board.
time practice, 14 years of faculty experience, and an ongoing design consultancy. He has broad experience in product design and development with a specific focus on digital design processes and manufacturing. Design engagements include industrial goods, semiconductor manufacturing equipment, furniture, outdoor household goods, virtual prototyping and evaluation, and design expert witness work. As a dedicated member of IDSA, he currently serves as the representative for the Southern District and a faculty advisor for the Student Chapter at Georgia Tech. He also has held multiple leadership positions for the Atlanta Professional Chapter.
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F E A T UFRE D FI STS I NAL I STS I NAL Featured Finalists are IDEA competition finalists that purchased additional promotional recognitions, which includes placement in the INNOVATION Yearbook of Design Excellence and online IDEA gallery.
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AUTOMOTIVE & TRANSPORTATION 1. J-Connect J-Connect provides a human-machine interaction solution for the Jetta. With a 10.11-inch screen, it adopts dual desktop modes with flexible and customizable modular interfaces to facilitate information acquisition during driving. Designed by Jiao Wang, Yingrui Duan, Wei Luo, Qiaoling Zhong, and Ran Yan of FAW-Volkswagen Automotive Co., Ltd. 2. KIA CONCEPT EV9 Concept EV9 is Kia’s vision for its first all-electric SUV. It is a mid-size seven-seater all-purpose vehicle that fuses big SUV attitude with full EV credentials. Designed by Kia Design
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3. KS2 Electric Scooter The KS2 Electric Scooter offers a compact, dynamic, and approachable last-mile transportation solution for young commuters and city dwellers. Its three speed levels adapt it to different terrains and scenes. Designed by Industrial Design Center of Yadea Technology Group Co., Ltd. 4. NR22 - Endurance Racing Brake Caliper Designed for endurance racing, which requires the highest of performances, the NR22 brake caliper reduces the weight relative to the base caliper by 7%, providing greater durability and controllability. Designed by Asami Madambashi of AKEBONO BRAKE INDUSTRY Co., Ltd. for TOYOTA MOTOR CORPORATION
5. Spin S-100T Shared E-Scooter The Spin e-scooter was designed from the ground up to provide a superlative rider experience while minimizing downtime for charging and maintenance with its hot-swappable battery. Designed by Fred Bould, IDSA, Anson Cheung, IDSA, Scott Shumaker, Nick Dean, and Josh Cope-Summerfield of Bould Design for Spin 6. Wireless EV Charging System The Wireless EV Charging System provides a seamless charging experience for users by linking the charger to its app, which shows real-time information and can control the charger. Designed by Jidong Zhang, Jibo Zhai, Huanhuan Lin, Yuhao Cao, and Chen Zhu for iFLYTEK Co., Ltd.
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BRANDING 7. Cafe OOO (Out Of Ordinary) Brand Identity Design The brand’s visual identity was inspired by the natural elements found on Jeju Island and the café’s beautiful seaside setting with scattered basalt rocks. Designed by Yeon Cheolmin, Na Hyejin, and Hwang Changho of Owhyworks for Cafe OOO. 8. COPENHAGEN RECIPE The brand identity for this pet-food brand focuses on the brand persona, Oliver, which was inspired by Mary Oliver’s poem “Dog Songs.” Designed by COPENHAGEN RECIPE
9. Nutrical skin health The design for this nutricosmetics (nutrition + cosmetics) brand was inspired by the shape of capsules, which suggests that the ingredients and the delivery technologies interact effectively. Designed by Genesis Consulting Group and CKDHC Corp.
CHILDREN’S PRODUCTS 11. Reading Pal Reading Pal uses distance-sensing technology to monitor the distance from a child’s eyes to a book and alerts them to correct the distance when needed to prevent myopia. Designed by Center of Industrial Design, BOE Technology Group Co., Ltd.
10. Sendbird Corporate Identity The graphic motif for Sendbird expresses various types of connections between users, technologies, customers, and services that lead to better shopping experiences, first dates, doctor’s visits, and virtual classrooms. Designed by Hangno Lee, Jungmyung Seo, Yongchang Kang, and Haeun Shim
COMMERCIAL & INDUSTRIAL 12. Alpha Bin weighing intelligent shelf Alpha Bin helps to control the material output of production lines and warehouses, preventing error retrieval. It can also monitor the inventory and analyze the output and operational data. Designed by Yuqing Guo, Liang He, Qibo Bao, Chao Chen, and Tingting Tian of Shenzhen Kunton Intelligent Storage Technology Co., Ltd.
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13. Automatic Driving System ADS EVO The ADS EVO robot test drives vehicles for chassis dynamometer tests, improving the reproducibility of vehicle tests and the effectiveness of vehicle development. Designed by HORIBA, Ltd. and U:GO Designers Office 14. CHANCEE SCRUBBER MASTER X80 This floor scrubber features a 600W drive motor and a rear axle with a speed of 130 rotations per minute, making outdoor cleaning more efficient. Designed by Bao Qifeng, Cui Qiang, Hu Yuanqi, Zhu Xingyu, and Shi Xiaolei for ANHUI CHANCEE TECHNOLOGY Co., Ltd.
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15. DetectLnk- Commercial Bathroom Management System DetectLnk consists of cloud-connected toilets, urinals, and faucets for commercial bathrooms. It features real-time monitoring for leaks, clogs, and water consumption and alerts maintenance personnel if needed. Designed by Kibok Song, IDSA, Soonjae Kwon, and Claudia Jovel of LIXIL Global Design Americas 16. FREE-FIT Heat pump FREE-FIT is an eco-friendly intelligent heat pump with a modular design. Users can customize the color and material to suit their courtyards and exterior walls. Designed by Yongsi Kong, Mingyuan Lu, Jiawei Chen, and Hanrong Liang for GD MIDEA HEATING & VENTILATING EQUIPMENT Co., Ltd.
17. GS-75 Cleaning Robot The GS-75 is a smart cleaning robot for indoor parking lots that features vehicle perception, smart obstacle avoidance, vacant parking space cleaning, and automatic docking and recharging. Designed by Shanghai Gaussian Automation Technology Development Co., Ltd. 18. iBar 600 The iBar 600 is a high-performance iris facialrecognition system with a flexible mounting option module that provides accurate user authentication even through glasses, masks, and PPE. Designed by Jangwon Seo and Jungsun Han for Iris ID, Inc.
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19. iCAM D2000 The iCAM D2000 is a high-performance longdistance iris-and facial-recognition system for aviation security and national ID systems, providing fast, accurate, and frictionless results. Designed by Jangwon Seo and Jungsun Han for Iris ID, Inc. 20. iStoragE Series residential ESS iStoragE is an integrated photovoltaic and batteryenergy storage-system that can serve as an independent power-supply device for household appliances. Designed by Chen Yuqing, Pan Shizuo, Wang Xingpeng, Wu Yumin, and Zhang Kunhong of Xiamen Kehua Digital Energy Co., Ltd.
21. Kite Ceiling Air Conditioner Instead of blowing air directly on the user, the Kite Ceiling Air Conditioner uses the “Coanda Effect” to quickly spread cool air throughout the room, creating a comfortable environment. Designed by Kaiwen Chen, Xin Jin, and Mingyuan Lu for GD Midea Heating & Ventiliating Equipment Co., Ltd. 22. PPLVT-2021OE This composite food-grade polypropylene flooring uses a green manufacturing process to reduce its overall environmental impact, including emitting no harmful VOC indoors. Designed by M.J. International Group / Mixin Design
23. RIDGID 18V High Torque Hammer Drill This hammer drill offers more torque for heavier applications without sacrificing size and ergonomics with features like anti-kickback protection, metal gears, and a ratcheting chuck. Designed by Deokhoon Kim, Thomas Wong, George Yu, Patrick Murphy, and Tac Ohi of Techtronic Design Asia for Techtronic Industries Company Limited 24. RSPC-2022OE-L1 This flooring uses byproducts from rice farming to replace some of the plastics used in the manufacturing of rigid core flooring, lightening the weight of the flooring. Designed by M.J. International Group / Mixin Design
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25. RYOBI USB Lithium Power Carver Kit This cordless power carver allows for controlled carving with a 1-millimeter stroke length and 14,000 SPM. It is ideal for carving on all types of wood and for furniture restoration. Designed by Steven Tse, George Yu, Timothy Lee, Jesse Jerabek, and Ryan Altenburger of Techtronic Design Asia for Techtronic Industries Company Limited
27. SLEEP BACK This air-conditioner remote control is easy to operate, cost-effective, and environmentally friendly, allowing users to control their air conditioner at night without opening their eyes. Designed by Zheqi Li, Xiumei Ning, Lianghong Li, Housheng Chen, and Jianwei Zou for GD Midea Heating & Ventiliating Equipment Co., Ltd.
26. RYOBI USB Lithium Rotary Tool Kit This cordless rotary tool features an ergonomic 360-degree soft-grip design for comfort and precise tool guidance. Its slim profile was optimized for one-handed use. Designed by Steven Tse, George Yu, Timothy Lee, Jesse Jerabek, and Ryan Altenburger of Techtronic Design Asia for Techtronic Industries Company Limited
28. Symphony Classroom Symphony Classroom consists of an artificial intelligence hub containing speakers, a remote control, and an AI software platform built for the needs of education and the privacy and security needs of schools. Designed by LDA Design Team for Merlyn Mind
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29. TXU-Micro SERIES LED DISPLAY This LED display provides ultra-high-definition picture quality and low power consumption. It can match different display requirements while solving many complex field wiring tasks. Designed by Zhiyong Liu, Shengchen Chen, Anguo Liang, Haiping Zheng, and Tianlong Ye of Shenzhen 1mm Product Design Co., Ltd. for Shenzhen Leyard Opto-Electronic Co., Ltd. 30. XingLuo PLC The XingLuo programmable logic controller automatically controls the lights and household appliances in your home, creating a smart and comfortable living experience. Designed by Jiang Wangping and Gao Tao, XingLuo Design Team for Xingluo Technology Co., Ltd.
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CONCEPTS & SPECULATIVE DESIGN 31. AI Learning Assistant ASKBOB ASKBOB is a learning assistant that can be embedded in any training application. It turns learning into a positive and dynamic process, helping users to learn more effectively. Designed by Guangshi Zhang, Na Zhu, Yuan Lei, and KaiQiiang Pi of Ping An International Smart City Technology Co., Ltd. 32. Analytical Mobile APP for Conference This app allows attendees at large knowledgeshare conferences to play with the live on-stage dataset, create inspiring visualizations, and share their ideas to inspire other attendees and even speakers. Designed by Xiaorui Zhu and Chang Su
33. Conqueror Conqueror is a smart tire for winter. Triangleshaped smart sensors mounted on the sidewall detect slippery road surfaces, and when needed, a detachable tread forms around the center of the wheel. Designed by Jinhyuk Kim and Hyeongkwon Lee of Nexen Tire Corp. and Yuchan Ahn, Hochul Shin, and Eunseok Seo 34. Flex G Flex G is a 12.4-inch screen that folds inwards twice in a G shape, which makes it more durable, protecting the main display from external impact and scratches. Designed by Hyeonsook Jeong and Sungsu Park for SAMSUNG DISPLAY
35. Flex S Flex S is a 7.2-inch screen that folds inwards and outwards in an S shape. Depending on how it is folded, it can be used as a smartphone, tablet, or AI device. Designed by Sungsu Park and Hyeonsook Jeong for SAMSUNG DISPLAY 36. Glandy: The World’s First Digital Therapeutics (DTx) for Thyroid dysfunction patients With the Glandy app, patients can check their disease risk, record their daily life logs, and receive AI-based life coaching while the Glandy dashboard allows doctors to communicate about patients’ health data. Designed by Hwiyeon Kim and Jiyoung Lee for THYROSCOPE INC.
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37. Pureback Pureback is an eco-friendly tire that prevents air pollution caused by microplastics released from tire wear. It separates and discards microplastics generated during driving by collecting them in a central capsule. Designed by Jinhyuk Kim and Hyeongkwon Lee of Nexen Tire Corp. and Cheolhee Lee, Junhoo Lee, and Seongjong Kang
39. The Reference Line Touchless Digital Bath Faucet American Standard’s Reference Line Digital Bath Faucet displays the water temperature and stepby-step instructions for proper handwashing with an animated timer. Operation is driven by a sensor on the faucet body. Designed by Kibok Song, IDSA, of LIXIL Global Design Americas
38. Sustainable Life - Plan-it for the Planet Sustainable Life aims to help users understand and build eco-friendly habits related to their smart devices, including monitoring and managing their activity data and providing goals and competitions. Designed by Youngchan Woo, Tony Hyunduk Cho, Sungyong Kim, Boram Lee, and Sunah Kim of Samsung Electronics Co., Ltd.
40. The Sky The Sky is a ceiling-mounted light, air conditioner, and air purifier. The light mimics the shades and colors of the sky throughout the day to keep you in tune with your circadian rhythms. Designed by Choi Eunha, Kim Jieun, Yang Chang Mo, Kuk Sungbin, and Park Hongsik of Samsung Electronics Co., Ltd.
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41. Vi-TRAC Personal Covid-19 PCR Test Vi-TRAC is a portable PCR molecular testing device used for rapidly detecting and delivering reliable virus tests with a rechargeable sensor module and a disposable test cartridge. Designed by HS Design Team for SteriPack Group 42. VODA VODA is a quality-management solution for infrastructure, buildings, and structures. It uses the data attained by drones, wearable cameras, and CCTV, running virtualization and vision AI analysis to detect and report problems. Designed by Sehyoung Kim, Mingyu So, Bueun Kwon, Taeyoung Kim, and Hyuckchan Kwon of ViewMagine Design Team
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CONSUMER TECH 43. 95’’ 8K OLED Smart Terminal The display of this terminal extends the size boundary of the 8K OLED to 95 inches, creating an immersive viewing experience with excellent picture quality. Designed by Center of Industrial Design, BOE Technology Group Co., Ltd.
45. C Series AI×IOT TV Camera TVs are no longer just display devices for watching content. The portable C Series AI×IOT TV Camera provides users with flexible solutions that cater to different personal, professional, and family requirements. Designed by Design Innovation Center of Shenzhen TCL New Technology Co., Ltd.
44. AI Intelligent 3D Printer This 3D printer integrates AI algorithms for the extraction of image features, deep evaluation, model building in 3D space, and printing of highfidelity 3D models with only photos. Designed by You Yongyu, Xie Shen, Li Xianshen, Hu Qiaowei, and Chen Tianrun of Shenzhen Maooxd Island Industrial Design Co., Ltd. for Moxin (Huzhou) Tech. Co., Ltd.
46. Cosmos Laser 4K The Cosmos Laser 4K projector uses the same laser technology as the leading theater chains, allowing it to project images at 2,400 ISO Lumens while enhancing vividness and realism. Designed by Kebi Ding, Peilin Li, Chenlin Liu, Hyungwoo Yoon, and Xuefeng Bai of Shenzhen Oceanwing Smart Innovation Co., Ltd for Anker Innovations Technology Co., Ltd.
47. Emotn C1 The appearance design of the Emotn C1 projector is stylish with a highly recognizable body. The top space of the projector was designed as a slot for placing phones and remote controls. Designed by Zhengbiao Jiang, Wentao Hu, Chao Wang, Jiangshan Dong, and Guoqiang Yuan of Hangzhou XIVO Design Co., Ltd. for DangQu Network Technology (Hangzhou) Co., Ltd. 48. FUJIFILM GFX100S / GFX50S II The GFX100S and GFX50s II bring photographers’ vision to life through the power of large format photography with resolutions of 102MP and 50.4MP respectively. Designed by Masazumi Imai of FUJIFILM Corporation Design Center
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49. FUJIFILM X-E4 With a flat front and rear grips, the X-E4 features a simple design and timeless styling reminiscent of a classic analog camera that is ideal for capturing unique moments with impressive clarity. Designed by Megumi Mori and Masazumi Imai of FUJIFILM Corporation Design Center
51. HPRT Z1 HPRT Z1 is an instant imaging camera with a fast film-output speed. Up to eight kinds of filter effects can be adjusted using the knob. Designed by Ma Junyu, Lv Yun, Wang Junrong, Lin Yongming, and Chen Liang of HPRT Industrial Design Team for Xiamen Hanin Electronic Technology Co., Ltd.
53. iFLYTEK AI Desk Lamp This device helps teachers collect student homework and grade it. Using AI technology, it organizes and analyzes mistakes and assesses the students’ learning quality. Designed by Yali Fan, Chen Zhu, Chengjie Shen, Shijin Wang, and Xiaolin Nie for iFLYTEK Co., Ltd.
50. FUJINON UA107x8.4BESM AF/ FUJINON ERD-50A-D01/FUJINON EPD51A-D02/F02 SERIES In the age of 4K broadcasting, this box lens and demand system put camera operators in control, giving them the freedom to capture immersive images. Designed by Hiroyuki Sakai of FUJIFILM Corporation Design Center
52. iFLYREC Voice Recorde H1 This smart voice recorder provides fast content recording and real-time transcription and translation. It can recognize 10 languages and 12 Chinese dialects with an accuracy as high as 98%. Designed by Songquan Yang, Chen Zhu, Yuhao Cao, Chengjie Shen, and Dan Yang for iFLYTEK Co., Ltd. and Anhui iFLYREC Co., Ltd.
54. iFLYTEK iStudy T10 This smart tool helps students build good learning habits. It replaces the mode of people teaching people with the mode of machines teaching people, providing customized learning guidance. Designed by Jidong Zhang, Jibo Zhai, Huanhuan Lin, Yuhao Cao, and Chen Zhu for iFLYTEK Co., Ltd.
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55. iFLYTEK Wireless K1 This is a sound-recording device designed for video bloggers and live streamers. It records sounds in various environments, eliminating background noise and echoes, all in a portable footprint. Designed by Wei Wang, Songquan Yang, Chen Zhu, Ming Li, and Jimin Yang for iFLYTEK Co., Ltd. and Anhui iFLYREC Co., Ltd. 56. instax mini EVO The instax mini EVO leverages digital technology to expand the possibilities of instant photography. It includes lens and film effects that can be used in 100 different combinations. Designed by Masayuki Sakai and Masako Suehiro of FUJIFILM Corporation Design Center
57. Lenovo Xiaoxin 520 Smart Projector The Yoga3000 is a thin and portable 1080P smart projector with a compact dimension and precise engineering, providing an immersive home-theater experience for users. Designed by Yang Run, Catherine Wong Siao Peng, Li Xin, Yuan Xiangfei, and Duan Lei for Lenovo
59. Lenovo Yoga T500 play Smart Projector The Yoga T500play is a smart projector that blends smart technology and premium quality designed to harmonize with the home environment whether the power is on or off. Designed by Yang Run, Catherine Wong Siao Peng, Li Xin, Huang Zhihua, and Duan Lei for Lenovo
58. Lenovo Yoga 7000 Smart Projector The Yoga7000 smart projector brings the ultimate cinematic experience to the home. Its laser technology has a peak brightness of up to 2000ANSI, and it projects a diagonal image up to 110 inches. Designed by Yang Run, Catherine Wong Siao Peng, Li Xin, and Duan Lei for Lenovo
60. OPPO Air Glass OPPO Air Glass will serve as an auxiliary tool for people with hearing impairments. Powered by voice recognition technology, it transcribes speech to text in real time. Designed by Xiaoyu Fan and Chengkan Lyu of OPPO
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61. PowerShot PICK The PowerShot PICK camera uses its pan-tilt-zoom capability and subject-recognition algorithm to track people, analyze scenes, and take the best photos and videos of people with natural, uninhibited expressions. Designed by Yusuke Hokari, Satoshi Shinata, Mayu Ono, Harry Vermeulen, and Noriaki Miyamoto of Design Center, Canon Inc. 62. Smart Speaker STB This smart-home terminal integrates 4K set-top boxes and smart speakers. It features intelligent voice recognition and interaction capabilities and provides users with a convenient, intelligent, and diversified experience. Designed by Aimin Shao, Chun Huang, Wanyue Chen, Qiushi Lin, and Zhiqian Zhang for ZTE Corporation
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63. SoundTube The SoundTube speakers can play their favorite music through Bluetooth or by connecting to their smart devices through TYPE-C, USB drive, or PC sound card. Designed by Ye Liangwen, Long Hanqing, Yu Xueliang, and Wang Yang for Shenzhen Aiper Intelligent Co., Ltd. 64. SuperBase Pro Designed for those who need power on the go, the SuperBase Pro recharging station features a large display, companion app, durable construction, built-in handles, and multi-terrain wheels. Designed by Shengtong Zhang, Xiaoming Huang, Bryan Liu, Senquan Hu, and Hongjie Duan for Zendure USA Inc.
65. U1S Series 4K LED Smart Android TV The U series of smart TVs creates an immersive experience when watching movies with its fullscreen design with a 1-millimeter frame. It is offered in three sizes: 50, 55, and 65 inches. Designed by Zhang Wenming, Gao Huaming, Wang Zhenqi, Zheng Kaizhong, and Huang Huisi for Shenzhen Branch of Guangdong OPPO Mobile Telecommunications Corp., Ltd. 66. Unear-A20 audio and video conference integrated machine The Unear-A20 is an all-in-one audio and video conference machine for small meeting rooms and individual offices. It features a 90-degree horizontal view and supports full HD video calls. Designed by Wu Jie, Wutian Fu, Zheng Yong, Zhang and Danting for Zhejiang Uniview Technologies Co., Ltd.
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67. VITURE ONE VITURE ONE is an XR (extended reality) wearable device powered by Google ATV that allows the user to enjoy their favorite games, shows, and films as if they were in a portable theater. Designed by Gonglue Jiang, Linhao Su, Jiayi Zhu, and Benjamin Hubert of Beijing Boundless Walker Technology Limited Company for Viture Inc.
69. Wireless Router Equipped with a high-gain antenna, this highperformance Wi-Fi 6 wireless router offers a signal transmission efficiency of up to 90%. The algorithm tracks the signal source, increasing the coverage radius by 20%. Designed by Zhen Sun, Chun Huang, Wanyue Chen, Qiushi Lin, and Zhiqian Zhang for ZTE Corporation
DIGITAL INTERACTION 71. Energy Management System for Vanke This intelligent energy-management system helps companies facilitate their energy management by tracking the data, analyzing it with an algorithm, and creating an optimization plan. Designed by User Experience Center of Midea Building Technology Institute
68. Wave:3 Microphone The Wave:3 Microphone was developed for content creators and streamers, offering audio that elevates amateurs to professionals. It was designed for intuitive ease of use and personalization. Designed by Stephan Lintner, Julian Schloemer, and Armir Zeka of KISKA GmbH for Elgato
70. ZMI PurSpace X Wireless Noise Cancelling Earphones This pair of wireless noise-canceling Bluetooth earphones can be used in full in-ear mode and half in-ear mode. It achieves active noise cancellation in both modes. Designed by Ziyao Wang, Zhiyao Wang, and Chong Wang, ZMI Design Team
72. Environment aware Window This live wallpaper built into the Mi Smart Display Speaker gathers sensor data scattered around your home and generates 3D images showing your home’s ambient conditions in real time. Designed by Qi Jingxuan, Yuan Huanhuan, Zhang Tianru, Ren Hongru, and Wang Haoheng for Beijing Xiaomi Mobile Software Co., Ltd.
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73. hida This online CMF resource and design consulting brand site for industrial designers has an extensive database with more than 300 samples to allow users to review and compare solutions. Designed by Dohee Kim, Yuri Park, and Juneyang Goo for Intops Co., Ltd.
75. NC FictionPlay Campaign The goal of the NC Fiction Play Campaign is to connect people with pleasure, inspiring even one person to enjoy their life. It breaks away from the mundane experience of short stories by adding the concept of play. Designed by newtype imageworks, NCSOFT
74. Kinetic Wallpaper Kinetic Wallpaper for the OriginOS Ocean platform promotes healthier lifestyles. When a user achieves their daily step goals, it displays a special animation that is smooth, harmonious, and coherent. Designed by vivo Mobile Communication Co., Ltd., Origin Design, Shenzhen, China
76. OriginOS Ocean An operating system dedicated to smartphones, OriginOS Ocean creates a rich multidimensional user experience by integrating visuals, actions, social communication, and functionality, providing engaging interaction. Designed by vivo Mobile Communication Co., Ltd., Origin Design, Shenzhen, China
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77. Vintage.City Vintage.City is Japan’s first vintage fashion platform where users can search, browse, and find unique vintage fashion items and stores in one easy-touse interface. Designed by Myong Won Seo, Hyun Jung Lim, Jae Hyeun Kim, Eui Hwan Lee, Seong Yeon Jo, Seon Hye Hwang, Ji Won Kang, Yong Jae Kim, Se Ah Chun, and Yoo Kyoung Kim of NAVER 78. WeSure Dictionary The WeSure Dictionary app is an illustrated dictionary for popularizing insurance knowledge, helping people better understand their insurance agreements. Designed by Liu Dongdong, Lin Qing, You Ying, Zhang Jiefan, Wang Jiayan, Qiu Wenyi, Fu Yaxin, Wang Qing, Yin Tingting, and Cao Xi for Tencent WeSure
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ENVIRONMENTS 79. Canidae Kibble Refill Station To curb reliance on single-use plastics and encourage sustainable business practices, the Kibble Refill Station allows pet parents to fill a food-safe reusable bag with as much or little dog food as is needed. Designed by Steffen Koury, Yen Wei Lee, Paul Metaxatos, and Darryl Khalil of Motiv for Canidae 80. Glory of the Royal Palace This exhibition commemorates the 30th anniversary of the excavation and restoration of Gyeongbokgung Palace, which was established in 1395 as the main palace of the Joseon Dynasty. Designed by Lee Jihye, Kwak Heewon, Lee Minsun, and Lee Seunghee for National Palace Museum of Korea of Cultural Heritage Administration
81. Interior design of China Railways 25T rolling The 25T train carriage features a longitudinal-bed design, which not only improves safety but also enhances the comfort of customers and maximizes the use of space. Designed by Xie Xiaofeng, Zou Yiming, and Guo Junqing of Shandong University
83. SPACE 1 The design project of SPACE1 was meant to distinguish it as a mixed-use shopping center that offers everything from shopping to play, art, culture, and experience. Designed by SAMOO Architects & Engineers and Hyundai Architects & Engineers Assoc. for Han Moo Shopping Co., Ltd.
82. Qingdao Chinese Traditional Pastry Mold Museum This museum is dedicated to the traditional Chinese pastry mold. It uses lighting and a primarily white color scheme to focus visitors’ attention on the exhibits. Designed by Yu Qing
FURNITURE & LIGHTING 84. Albert Chair Program The Albert Chair, named after the scientist Albert Einstein, reflects both Colombian functional, productive, and economic circumstances and international regulations to access global markets. Designed by Marcelo Alegre of Alegre Design for Kassani Diseño S.A.S.
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85. AstroAI mini Fridge This smart mini fridge was designed for use in cars and homes compatible with AC and DC power. It can switch between hot and cold modes, keeping drinks hot or cold as desired. Designed by Zhuo Chen of AstroAI Industrial Design Center for Maiyi Technology Co., Ltd. 86. Configurable, Open-ended System Outdoor Furniture and Pergorla This series of outdoor furniture was designed to give apartment dwellers a comfortable place to relax and come together as a community. Designed by Joongho Choi, Jaeyoung Kim, Amy Song, Joohyun Jung, and Jiyeun Jang of Joongho Choi Studio for GS E&C
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87. Fit Fit is an exploration of how the kitchen of the future can help a family maintain a healthy diet by providing customized meal ideas for families personalized to their nutritional needs. Designed by Yue He, Liping Wang, Qingfeng Tang, Nianzhou Hua, and Yuli Zhu of Xiamen Solux Home Lifestyle Co., Ltd. For FIT 88. Free Free is a sustainable modular sofa system. All components are replaceable and recoverable, and its appearance and size can be adjusted to personal preferences. Designed by Liping Wang, Yuli Zhu, Qingfeng Tang, Nianzhou Hua, and Qiang Fan of Xiamen Solux Home Lifestyle Co., Ltd. for Free
89. FunGo FunGo is a DIY furniture platform that actively invites users in the creative process by evoking creativity, providing a joyful experience and creative ownership. Designed by Kyungil Chung, Minhong Kim, and Jiyun Kim of Zinus design department 90. Jamison modular sofa The Jamison modular sofa is a system of four modules packaged individually (armrest, seat, corner, and chaise) that can be combined to make a loveseat, sofa, or couch. Designed by Jiyun Kim, Jaehwan Won, Keunyoung Kim, and Suan Park of Zinus design department for Zinus
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91. Reccessed smart spotlight This recessed spotlight is designed for high-end hotel banquet halls. The light source can rise and fall vertically and rotate 360 degrees, ensuring there are no dark corners. Designed by XueXiang Chen, Rock Zhang, Yaolei Fan, GuangHui Hu, and MingHong Guo for OPPLE Lighting Co., Ltd. 92. True Fila Ture Fila is a vintage LED light series with a flexible filament that combines classic aesthetics and innovative technology to change consumers’ perceptions of energy-saving bulbs. Designed by Qianjun Yan of Hangzhou Hangke Optoelectronics Co., Ltd.
HOME 93. Abby Designed for ambitious gardeners with busy schedules, Abby is an intelligent automated planting box that grows plants in places with low light or bad weather, and for those without a green thumb. Designed by Sangmin Yu, Chenyu Zhang, and Hamlet Chen for BAY PAC CLUB 94. Air Dream The Air Dream mattress is made of highly breathable woven-carbon mesh, which creates a cloud-like soft and breathable touch for users, giving them the perfect sleeping experience. Designed by Zeng Mohan, Jin Jiawen, and Liu Sang for Shanghai Yumian Furniture Technology Limited Company
95. Aleutian+ grooming faucet The Aleutian+ simplifies skin care and oral hygiene. It combines a silicon face brush with microbubbles for deep cleansing, a multifunctional nozzle, and a flosser with adjustable pressure. Designed by Chiaying Lee, Feiying Su, and Jimin Niu of Kohler Design Studio 96. ATOMY Water Purifier The ATOMY Water Purifier dispenses cooled and heated purified water in a design that expresses simplicity and a modern sensibility. Designed by Usin Lee, Yeongkyu Jung, and Seungki Kim for ATOMY
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97. Banff Series The design of the Banff series of home appliances and bathroom products was inspired by the world-famous Banff hot springs and uses hightemperature rock-panel glass technology. Designed by Zhu Xiaochun, Jin Wanjun, Zheng Yonghao, Li Zhaoliang, and Mai Yuanqing for Guangdong Vanward New Electric Co., Ltd. 98. Built-in Steam oven with upward exhaust design The built-in steam oven with exhaust uses a wireless power panel module on the door frame and an induction module on the door panel. Designed by Ke Man, Ke Huihua, and Fu Ping for Shenzhen Casdon Electrical Appliance CO., Ltd.
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99. COLMO Avant Series French Door Frigerator-AVANT CRBF560Q-A2 This French-door refrigerator features AI selfadaptive temperature-detection control technology to preserve the freshness of meat longer. Designed by Yang Jie, Huang Wei, Feng Kun, Sui Fu Sheng, and Yunho Yang for Midea 100. COLMO Avant Series T-type Frigerator-CRBF540Q-A2 This refrigerator features AI self-adaptive temperature detection control technology to preserve the freshness of meat longer. Designed by Yang Jie, Huang Wei, Ba Chang Qing, Chen Fei, and Wen Feng for Midea
101. Desktop air fryer This air fryer was born to solve the problem of insufficient moisture in food during long-term baking and frying. It uses steam-humidification technology to keep food moist and make cooking easier. Designed by Ke Man, Ke Huihua, and Fu Ping for Shenzhen Casdon Electrical Appliance CO., Ltd. 102. Desktop steaming, grilling and frying machine This integrated oven features dual centrifugal fans that rotate in both directions and a full-drive thermal baking system for more even heating. Designed by Ke Man, Ke Huihua, and Fu Ping for Shenzhen Casdon Electrical Appliance CO., Ltd.
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103. Dreame Z10 Pro The Dreame Z10 Pro is an intelligent cleaning system that features a front rotary brush head and a rear water tank that sweeps and cleans at the same time. Designed by Nan Jiang and Zhongliang Guo of Dreame Industrial Design Center 104. Gemini Integrated Cooker The Gemini Integrated Cooker features a stove and range hood. When using only a single burner, just half the hood turns on, saving energy and reducing noise. Designed by Qixuan peng, Jia Zhang, Fen Hen, Zhao Li, and Shangzhen Li of OPPEIN HOME GROUP INC.
105. Glass Tea Set The Glass Tea Set combines ancient Chinese elements with modern minimalist ideas to create a sleek and instantly recognizable tea set. Designed by Zhao Qianjun, Wang Xiaobo, Xu Guanghui, and Chen Fangyin for Shandong Gebeitang Culture Co., Ltd. 106. Golden Hill Wine Dispenser This set of luxury wine dispensers is made entirely of hand-blown A-grade crystal glass inspired by the saying “The real Gold Mountain is Green Water and Green Mountain.” Designed by Xu Guanghui, Wang Xiaobo, Zhao Qianjun, and Chen Fangyin for Shandong Gebeitang Culture Co., Ltd.
107. HNF-I6100 Smart Wall Pad This product provides safe and convenient smarthome services by controlling various IoT-based home devices and appliances through a wallmounted pad. Designed by Hyun Oh and Taehyung Kim of HYUNDAI HT Co., Ltd. 108. HNF-I7130 & HLF-I3100 Smart Home System This smart-home system features a wall-mounted pad equipped with IoT technology that connects and controls a home’s various smart devices. Designed by Hyun Oh and Taehyung Kim of HYUNDAI HT Co., Ltd.
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109. HNS-R1103 Smart Wall Pad This product controls various smart-home services through IoT technology, maximizing production efficiency and reducing costs by providing information and simplifying layers. Designed by Hyun Oh and Taehyung Kim of HYUNDAI HT Co., Ltd.
111. HomePad Music HomePad Music is not only a smart-home control panel but also a wall-hanging speaker. With the 4-inch HD touch screen and two buttons, users can control home appliances and play music. Designed by He Jianmi and Gao Tao of XingLuo Design Team for Xingluo Technology Co., Ltd
113. ILLUMINATED ROUND MIRROR This intelligent bathroom mirror with integrated light offers one-key defogging, step-less dimming, and color adjustment, giving users a clean and clear surface for all their makeup and hygiene needs. Designed by Chen Chin-Yuan for Lamxon Technology Building Materials Co., Ltd.
110. HOLYMOOD Intelligent Cutting Board This intelligent cutting board features an integrated timer, scale, and magnet. It is compact and portable, and the control interface is simple and stylish. Designed by Zheng Chenglie, Ke Maokui, Wu Jiawei, Shen Ye, and Dong Zhaokai for Suncha Technology Co., Ltd.
112. HomePad smart kit The HomePad smart kit is the terminal control device for the XingLuo smart home system with two control panels, three smart switches, and a smart socket. Designed by Zheng Benxing, Jiang Wangping, and Gao Tao of XingLuo Design Team for Xingluo Technology Co., Ltd
114. Kimberly-Clark Professional™ ICON™ Dispenser Collection This family of hand-towel, soap, and toilet-paper dispensers was created to enhance the washroom experience through the intersection of style, hygiene, and advanced engineering. Designed by Eric Chalko, Susu Gordon, Phil Palermo, Alyssa Mellett, and Julia Kemper of Formation Design Group for Kimberly-Clark
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115. KLT Air Pressure Wine Opener The KLT Air Pressure Wine Opener uncorks wine bottles with the power of air pressure and is designed with an air-pressure relief system to avoid the risk of bottle explosion. Designed by Blake Song for Zhuhai Kelitong Electronic Co., Ltd 116. Mini Dryer This compact dryer uses a condensing heatexchange system, which keeps the room comfortable by blocking the release of moisture indoors and can handle 24 towels at a time. Designed by Chanwook Yeo, Sehoon Lee, and Garim Kim of Winix Corp.
117. NOBLE Air Care Solution Series (AD-1221E, AD-1421G) The Noble Air Care series of air purifiers goes beyond humidifying and dehumidifying to propose a new vision and direction for air-care products. Designed by Jung-Jae Jeon, Ga-Hee Kim, Jun-Young Park, and Jeong-Hwa Lee of COWAY CO., Ltd. 118. NOBLE Induction Freedom Series (CIR-F41GS / CIR-F41PS / CIR-F40GS / CIR-F40PS / CIR-F60GS) The NOBLE Induction Freedom Series offers standard models, with controls that are hidden until needed, and wide models with a touch LCD to graphically show and set each burner location. Designed by Kyoung-Hwa Maeng and Jiae Eum of COWAY CO., Ltd.
119. NOBLE Water Purifier Series (CHP3140, CHP-8200, CHP-8210, CHP-8310) The Noble Water Purifier Series shows off the essence of a water purifier with an eye-catching metallic faucet that fits seamlessly into the body. Designed by Karam Shin, Jiin Hong, Bo-Seong Seo, and Garam Dong of COWAY CO., Ltd. 120. R555 C10 Refrigerator The R555 C10 Refrigerator series gives the sideby-side refrigerator a new charm with aesthetics inspired by Asian symmetry combined with modern design aesthetics. Designed by Design Innovation Center of Shenzhen TCL New Technology Co., Ltd.
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121. Real omnipotent sweeping robot This cleaning robot uses high-tech technology to make it more intelligent and effective, featuring smart environment awareness and continuous technology upgrades. Designed by Zhang Zhiqiang, Wu Dongze, Dong GuangMing, Zhang Xiao, and Yuan Baichun for ROIDMI INFORMATION TECHNOLOGY CO., Ltd.
123. ROMA Mug The design of the ROMA Mug was inspired by the five pillars of Western classical architecture. It leaves behind complicated decoration, capturing only the most classic fluting lines. Designed by Wang Xiaobo, Zhao Qianjun, Xu Guanghui, and Chen Fangyin for Shandong Gebeitang Culture Co., Ltd.
125. S2 smart toilet The S2 smart toilet features an LED light that provides UV sterilization, water electrolysis sterilization, and diatom deodorization, providing a healthy and cozy atmosphere for users. Designed by Wenjun Sun, Desheng Liao, Chen Song, Hengyang Luo, and Chao Chen of D&O Home Collection Group Co., Ltd. for S2
122. Robot Vacuum Cleaner RLX21 The Robot Vacuum Cleaner RLX21 was designed for consumers looking for cutting-edge technology. It features an advanced recognition system with a 3D camera and distance detection sensor. Designed by Qingji Xu, Rifu Guo, and Yumei Zhang of ShenZhen Silver Star Intelligent Technology Co., Ltd. for SEB Internationale S.A.S.
124. ROMA Travel Tea Set This ROMA Travel Tea Set was designed for tea drinkers to take on short trips. The set includes a teapot and two teacups, which fit perfectly into the teapot. Designed by Zhao Qianjun, Wang Xiaobo, Xu Guanghui, and Chen Fangyin for Shandong Gebeitang Culture Co., Ltd.
126. Sleemon Rubik’s Cube Mattress The Rubik’s Cube Mattress features a modular design that can be customized to each person’s preferences. It is divided into five sections with different hardnesses that can be swapped and combined as needed. Designed by Chen Eyu, Fang Yong, Wang Yanhua, Chen Luye, and Wang Yawei for Xilinmen Furniture Co., Ltd.
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127. Source Hub Home Control Center Source Hub is an integrated smart-home terminal that controls security services, lighting, and smart devices. It simplifies the typically complicated, cluttered panel into a unified modular portal. Designed by Daying Gao, Yinyan Zhong, Wenbin Chen, and Xiujuan Chen of HDL Automation Co., Ltd. 128. Span Panel (2nd Generation) The Span Panel reimagines the home electrical panel to seamlessly integrate connectivity and control of solar power, EV charging, and storage into an easy-to-install wall unit powered by the Span app. Designed by Fred Bould, IDSA, Jeremy Wolf, and Teddy Luong of Bould Design for Span
129. Sport Clean Pro Sport Clean Pro has powerful suction up to 69AW, is equipped with a 2.8-liter clean-water tank and 2.2-liter sewage tank, and comes with a variety of brush heads for cleaning carpets, rugs, and sofas. Designed by BISSELL Homecare, Inc. 130. Steaming and grilling integrated stove This all-in-one stove breaks the shackles of traditional stoves. It integrates multiple functions in a single unit, including roasting, steaming, air frying, baking, dehydrating, fermenting, and thawing. Designed by Ke Man, Ke Huihua, and Fu Ping for Shenzhen Casdon Electrical Appliance Co., Ltd.
131. Stillness™ Freestanding Bath Drawing inspiration from nature, the Stillness Freestanding Bath creates an immersive multisensory experience to relax the mind, soothe the body, and renew the spirit. Designed by Xinyao Liu, Fan Huang, and Stephen Bowen of Kohler Design Studio 132. Super clean intelligent floor washer This integrated mop conveniently combines the sweeping and mopping functions into a single unit. It makes stubborn stains disappear by rotating up to 700 times per minute. Designed by Zhang Zhiqiang, Wu Dongze, Dong GuangMing, Zhang Xiao, and Yuan Baichun for ROIDMI INFORMATION TECHNOLOGY Co., Ltd.
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133. The Pivot Capo The Pivot Capo is a guitar capo that provides even tension and precise intonation up and down the neck of the guitar, offering bright clarity and beautiful, long-lasting sustain for a rich and satisfying guitar-playing experience. Designed by David Adam of AimDesign for Jim Dunlop Manufacturing 134. Tineco Floor One S5 Combo The Floor One S5 Combo is a wet and dry vacuum cleaner with a detachable power source and various cleaning tools and attachments to expand its functionality. Designed by Yongxiong Huang, Xuan Yu, Wujia He, and Song Mao for Tineco Intelligent Technology Co., Ltd.
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135. Tineco Hydrate One Hydrate One is an integrated under-counter hotand-cold water purifier with a large-flow hot water faucet providing convenient and safe household water with instant heating. Designed by Wujia He, Xuan Yu, and Jiantao Kong for Tineco Intelligent Technology Co., Ltd. 136. Touchable Love Toaster Oven For those who think cooking is time-consuming or worry about safety when baking, the Touchable Love Toaster Oven provides a safe and comfortable home-baking experience. Designed by Hu Xiaowu, Zhao Yidan ,Liu Yongsheng, Liu Zhaohui, and Luo Minxiang of Guangdong Midea Kitchen Appliances Manufacturing Co., Ltd.
137. TriUV TriUV is a series of UV-C air-purifier units with a custom-tailored design, user-friendly functionality, near-noiseless operation, and environmentally friendly footprint. Designed by Ondrej Basler for LIFETECH s.r.o. 138. TurboBox This water purifier ensures that users drink the cleanest water. The arc-shaped design on the front cover displays the status of the filter, which is easily replaced. Designed by Zhewen Wu and Haijun Yang for Senwater Tech (Shanghai) CO., Ltd.
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139. Vanward-High End Kitchen Set This high-end kitchen appliance series includes a range hood and a triple stove with a dual colormatching design that symbolizes the design’s combination of innovation and tradition. Designed by Zheng Yonghao, Li Zhaoliang, Zhu Xiaochun, Yang Yu, and Lu Yucong for Guangdong Vanward New Electric Co., Ltd.
141. Wireless Body Sensor Switch Light Mirror This bathroom mirror is illuminated by a hidden light. It offers the functionality of professional lighting with three-color step-less dimming, is crack-proof, and has heated defogging. Designed by Chen ChinYuan for Lamxon Technology Building Materials Co., Ltd.
LIFESTYLE & ACCESSORIES 143. Ball-jointed Hand Skeleton of Dolls This ball-jointed hand skeleton can restore the shape of human fingers, unlike common hand skeletons on the market, which are made of twisted copper wires and are easily broken. Designed by Wang Hui, Liu Jiangxia, and Wang Siman for Zhongshan Jinsan Mannequin Co., Ltd.
140. Viva Viva is a mopping robot equipped with obstacleavoidance recognition, multiple modes of operation, automatic water changing, self-cleaning, and hot drying, covering users’ daily cleaning needs. Designed by Zhang Zhe for Shenzhen Trifo Technology Co., Ltd.
142. YL5-Small Volume SPA Bath This natural-gas water heater features an integrated curved glass panel that is round and smooth like jade. It is adaptable to various home environments due to its compact size. Designed by Zheng Yonghao, Zhu Xiaochun, Li Zhaoliang, Duan Jinxing, and Lu Yucong for Guangdong Vanward New Electric Co., Ltd.
144. OETZI ICELIPPERS The OETZI ICELIPPERS slippers were inspired by the shape of an iceberg. They are soft and comfortable on your feet while offering strong wear resistance and a nonslip grip. Designed by Junfeng Zhang of 2AM Design Studio for OETZI
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145. Our Tools Our Tools is a set of 15 credit-card-shaped tools and stationery items, such as a luggage tag, money clip, bottle opener, portable wireless charger, alarm clock, tape measure and level, stapler, and phone stand. Designed by Richard Ahn, Mijung Kim, Jonghyub Lee, YoungJae Jang, and Sam Shin of Design Lab for Hyundai Card 146. YATOTO Explore Series Backpack The design of this backpack was meant to connect to the familiar. Its shape and color were inspired by toy cars, and the large pockets on the front were inspired by a traditional children’s stool. Designed by Xiamen Gomete Technology Co., Ltd.
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147. ZEN The design of ZEN was inspired by the traditional Chinese philosophy of “work at sunrise, rest at sunset,” which frees people from the fast-paced city life and gives them a place to live. Designed by Haiping Liu for Shenzhen Chuanjindaiyin Technology Co., Ltd. MEDICAL & HEALTH 148. Brain Evaluation and Screening System This is an AI brain-function evaluation device. It uses virtual reality–based games to diagnose patients, making the investigation rapid and convenient. Designed by Daniel Teng, Baona Chen, Jiang Cai, and Zhen Wang for Shanghai Suiren Medical Technology Co., Ltd.
149. Celloger Mini Plus Celloger Mini Plus is an automated live-cell imaging system used in biology laboratories to monitor and analyze cell changes inside an incubator. Designed by Youngho Park and Sungeun An for Curiosis Inc. and Seunghyun You for One Story Design 150. CTS™ (Cell Therapy System) Xenon Electroporation Instrument CTS is a large-volume electroporation system for cell therapy process development, therapy manufacturing, and T-cell therapy cancer treatment. It streamlines and expedites cell therapy development. Designed by Joshua Mead, Roy Thompson, Derrick Lim, Mio Ling, and Beatrice Lim of Experience Design Center, Singapore R&D for Thermo Fisher Scientific
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151. FDR CROSS The FDR CROSS is a lightweight mobile C-arm capable of capturing both video and still images, allowing medical staff to perform intraoperative fluoroscopy and postoperative radiography. Designed by Ryosuke Ogura, Hirotoshi Ono, Shigetoshi Ishikawa, and Gaku Saito of FUJIFILM Corporation Design Center 152. FDR D-EVO III The FDR D-EVO III is a digital X-ray detector that leverages a thin, flexible TFT film-based sensor panel to achieve high-quality images with a lightweight yet rigid design. Designed by Ryosuke Ogura and Hirotoshi Ono of FUJIFILM Corporation Design Center
153. INQOVI Dose Assist The INQOVI Dose Assist is a portable handheld device designed to help patients easily open and access their medication housed in child-resistant blister packaging. Designed by Richard Costa, IDSA, and Rhrishikesh Sane of OneWorld DMG 154. Moldex AirWave #M4620N95 The Moldex AirWave #M4620N95 is an N95 disposable respirator designed to address wearer issues of comfort, seal, easy breathing, durability, and clear communication. Designed by Mark Magidson and Crest Turdjian for Moldex-Metric Inc
155. Nebulizer System This nebulizer system provides an efficient connection scheme in which redundant power cables are removed to achieve an integrated design of the controller and nebulizer, simplifying the procedure. Designed by Mingming Wang, Ningbo Lin, Tao Lu, Jun Li, and Yong Lv of Shenzhen Smoore Technology Limited 156. R-Zero Beam Upper-Room UVGI Autonomous Air Disinfection System R-Zero Beam is an LED-powered ultraviolet germicidal irradiation system. It successfully disinfects 99% of airborne pathogens every five minutes. Designed by Fred Bould, IDSA, Anson Cheung, IDSA, Francis Lin, and Calvin Henderson of Bould Design for R-Zero
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157. RapidNav Intelligent Puncture Guidance System The RapidNav was designed to improve the efficiency and accuracy of puncture biopsies. It helps doctors make accurate and rapid punctures during treatment. Designed by Feihuan Qu, Xiong Xiong, and Junhua Ding of Rye Design for Readitec Medical Systems 158. Voalte Nurse Call Staff Station The Nurse Call is a graphical touch screen and the central hub of the Voalte unified care communications platform. It connects caregivers to their patients, helping to keep patients safe and satisfied. Designed by THRIVE
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OFFICE & ACCESSORIES 159. HONOR The HONOR series is a collection of slim-lined modern chairs for executives designed for younger, more active, and sophisticated leaders. Designed by Lee Jongmu, Ban Haesung, Lee Youngjin, and Lee Dokyung for Bestuhl, Moon Design
161. POLY Office Chair POLY is a high-performance task chair that combines technology, comfort, and aesthetics. It was inspired by the engineering principles behind the Golden Gate Bridge. Designed by Yves Béhar, IDSA of Fuseproject, LLC for Foshan Sitzone Furniture Co., Ltd Goodtone Branch
160. PHILO The PHILO conference table can be used in the office, meeting room, conference room, or community spaces using various displays and IT devices. Designed by Lee Changhee, Ban Haesung, Lee Youngjin, and Lee Dokyung for Bestuhl, Moon Design
162. Vela Vela is a training chair that responds to user needs in modern training environments. It guarantees comfort thanks to the backrest fitted with mesh, which also becomes the handle. Designed by Vincenzo Vinci of Vinci design studio for Foshan huiyu furniture Co., Ltd.
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OUTDOOR & GARDEN 163. AEG 18v FUSION Secateurs The AEG 18v FUSION Secateurs are the powerful, compact, and lightweight answer to effortless pruning around the garden. They feature excellent ergonomics and a one-second cycle time between cuts. Designed by Frankie Lam and Carter Wong of Techtronic Design Asia for Techtronic Industries Company Limited
165. Cat litter basin The main design feature of this litter box is the detachable fresh-air module at the top, which removes odors. It also has antibacterial properties and a sand board to remove litter from the claws. Designed by Jiahui Hu, Xiqiang Li, Zhaojie Fang, Jianren Wang, and Guoqiang Wang of Ningbo Fonu Industrial Product Design Co., Ltd. for Shanghai One Sixth Pet Products Co., Ltd.
164. AIPURY 1500 AIPURY 1500 is an energy-saving swimming-pool cleaning robot. It features intelligent route planning, a wall-climbing function, and easy maintenance. Designed by Liu Ruifeng, Ye Liangwen, Yu Xueliang, and Wang Yang for Shenzhen Aiper Intelligent Co., Ltd.
166. Krado Plant Sensor The Krado Plant Sensor provides real-time monitoring of critical environmental factors that influence plant health, such as soil moisture, ambient temperature, humidity, and light. Designed by Hatch Duo LLC
167. RABA The RABA foldable bicycle helmet was inspired by the structure of a hive, so its components support each other. When folded, its volume is reduced by about a third of standard helmets. Designed by Youngho Shin, Jusang Lee, Hyunjun Park, Dong-Yeon Cho, Ui-Jong Lee of I2M Co., Ltd. for NATURE MOBILITY Co., Ltd. 168. RYOBI 18v HP Garden Vacuum + Sweeper This vacuum and sweeper is designed to make light work of your garden maintenance. Use it as a garden vacuum, leaf blower, or mulcher to clean up driveways, paths, decks, and other outdoor spaces. Designed by Lee Wai Chung and Carter Wong of Techtronic Design Asia for Techtronic Industries Company Limited
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PACKAGING 169. Connected circularity The Connected circularity bottle embeds a code in the packaging using a binary cryptogram, which can access data to improve recyclability and consumers’ experiences and prevent counterfeiting. Designed by Pedro Pedroso, Carlos Rego, Paulo Correia, José Barradas, João Filipe, and Tomáš Filler of Logoplaste Innovation Lab 170. Danone Biomimicry EVO Bottle The Danone Biomimicry Evo Bottle is 23% lighter with a 20% performance gain, saves 493 tons of HDPE per year, and reduces carbon-dioxide emissions by 23%. Designed by Tiago César, Carlos Rego, Francisco Alves, David Brown, and Shereena Glory of Logoplaste Innovation Lab for Danone México
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171. Montbest with Earth The Montbest water bottle was designed to be easy to recycle. The pattern on the body allows more light to be refracted, and the ribs make it easier to hold. Designed by GENTLEBRAND for Korea Crystal Beverage Co., Ltd. 172. National Cheng Kung University 90th Anniversary Kaoliang Liquor The packaging of this commemorative kaoliang liquor was designed to express the theme of the National Cheng Kung University’s 90th-anniversary celebration: remaining humble while brilliantly achieving for the common good. Designed by HueyJen Jenny Su of National Cheng Kung University, NCKU Art Center, NCKU Kansei Innovation for Design Experience Lab, Shen-Yao Yu and Wei-Che Lin of 22 Design Studio Co., Ltd., and Spring Pool Glass Industrial Co., Ltd.
173. WULIANG Image The design of the WULIANG Image combines old and new with a carefully designed typeface and red matte lid. It highlights the unique charms of Asian culture and reflects the humanization and liberalization of modern design. Designed by Luo Heng for Jingdezhen Adriam Luo Creative Design Co., Ltd. SERVICE DESIGN 174. Shinhan pLay Shinhan pLay has evolved from a simple banking app made exclusively for Shinhan cardholders to a more inclusive and comprehensive lifestyle finance platform for everyone from all walks of life. Designed by Hanjun Park, Hwasun Park, Sunwoo Oh, Sooil Kim, and Hanna Yoo of Brex for Shinhan Card
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175. WENEED WENEED is a shared beauty salon with its own educational facilities to support hair stylists at different stages of their careers through education, marketing support, and other services. Designed by ORCREW and LiveX Co., Ltd.
177. Smart Start ORBIS™ ORBIS redefines the landscape of alcohol-monitoring devices. It combines advanced transdermal alcohol and GPS monitoring technology in a single attractive wrist-wearable device. Designed by HS Design Team for SmartStart, LLC
SOCIAL IMPACT DESIGN 176. Bridge School: Relocatable School Building The Bridge School is a relocatable school building product that bridges learning gaps caused by school renovation by providing high-quality learning spaces. Designed by Keon-Woo Kang, Dong Woo Kim, and Chea Young Kim of NRB Inc.
178. swasher swasher represents the next generation of airpurification technology beyond HEPA filters. It uses cyclone dust collection technology that lets you see the vortex of water with the naked eye. Designed by Sunun Lee of GONGGONG Co., Ltd.
SPORTS, LEISURE & RECREATION 179. YBell Arc The YBell Arc is a four-in-one multifunctional fitness device that combines the functionality of a kettlebell, dumbbell, double-grip medicine ball, and push-up stand in one unit. Designed by Michael Hoppe of Hop Design for YBell Fitness STUDENT 180. headspace headspace is a series of wearable devices that extend the user’s mind. It blurs the dichotomy between mind and body, demonstrating that the mind, body, and environment are organically connected. Designed by Keunwook Kim for ZER01NE (Hyundai Motor Group)
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181. LOOP: Hand-Pulling Stirring Cup This is a mixing cup designed for fitness lovers. It can be used to mix protein powder, fruit shakes, coffee, and other drinks. Simply pull the metal ring and the rotating module inside does the rest. Designed by Hong Xin, Guo Yan, Zhao Ying, Li Wenchao, and Guo Muhan of LuXun Academy of Fine Arts 182. Ostosystem Ostosystem is an ostomy bag designed to make patients more independent. It improves the connection between the bag and the base, making it easier for users to install the bag on their own. Designed by Liyuan Qiu, Anqi Zhu, Shen Liu, Ge Wu, and Yuxin Ye of Rochester Institute of Technology
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183. Pio - Circadian Rhythm for Animal Welfare Animals today live in an era of metabolic and chronic disease. By helping animals maintain their metabolic integrity, they will live healthier lives. Designed by Zehui Ni of Art Center College of Design
185. SensUs SensUs is a two-way interactive toy set that reimagines how parents can play, learn, and grow with their babies during the early developmental phase, adapting to the baby’s behavioral changes. Designed by Jenny (Jiening) Chen of ArtCenter College of Design
184. postplant postplant is a plant-like robot that communicates through physical movement rather than verbally. It models a future where robots will communicate with us in their own way, without having to mimic human behavior. Designed by Keunwook Kim, S/IDSA of Seoul National University
186. Smart Communicate Assistant The Smart Communicate Assistant helps people with varying levels of hearing abilities communicate with each other by converting speech to text and providing other nonverbal clues about life happening around them. Designed by Hong Xin, Guo Yan, Zhao Ying, Li Wenchao, and Gu Huiyu of LuXun Academy of Fine Arts
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187. SWAP - The Dishwasher SWAP is a dishwasher with two swappable racks that helps you manage clean and used dishes, organize the washer and the cabinets, and keep the kitchen sink free of dirty dishes. Designed by Mina Kasirifar of San Francisco State University
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D E S I G N L ANG UAG E
FUTURE AND FAMILIAR: AN APPROACH TO DESIGN LANGUAGE
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n Part 3 of our series exploring design languages, Brian Paschke, health lead at Seed Studio within Google, spoke with Bill Webb, IDSA, a partner at Huge Design, about an agency’s view of the evolution, creation, and maintenance of design language. In this four-part series, we aim to present a variety of perspectives from designers working in different creative sectors about their experiences in creating, maintaining, and using design languages. Editor’s note: The following has been edited for length and clarity.
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Brian Paschke: Thanks for taking the time today, Bill. We’ve known each other for a while and even worked together many years ago. Can you start by telling us about you and Huge Design? Bill Webb: Huge Design is an industrial design studio in downtown San Francisco. My partner, Chris Harsacky, IDSA, and I teamed up over 13 years ago with the desire to collaborate with established companies and energetic startups to develop lifestyle-focused brandrelevant product design, branding, and packaging. My career has been focused primarily on consumer electronics design. I previously worked in a few large corporate studios (Motorola, Palm Computing, and Samsung SDA, an advanced concept studio in San Francisco) and as a consultant as creative director at Astro Studios. Paschke: Some clients come to agencies for a unique perspective or approach to design, which is often recognized in the output of the studio—almost like another layer of branding. Others act like chameleons, almost becoming internal members of a team—a workforce extension. Where is Huge in this spectrum? Why? Webb: Good question. This really depends on the client and the specific request. Overall, I would say that if someone hires Huge, they want something different. With startups, this is definitely true; they need to enter the market and get noticed quickly. Without a history and product line to worry about, we can focus squarely on a user-centered solution that is visually impactful, bold, and lifestyle-relevant. Large corporate clients are more complicated, of course. They often have a large internal design and marketing team,
an established brand, and a mature product line. Still, if they are coming to us, they usually want something they can’t get internally. I always say that our greatest value (aside from being talented) is that we don’t work at your company. These projects need to be more nuanced, imbued with an understanding of the company, the brand, and their history combined or offset with a healthy dose of naiveté and ignorance regarding internal politics and past successes and failures. Paschke: When you are working with a startup, or new product categories, that perhaps has no experience working with designers, how do you help to establish a vision for the 3D representation of the brand? Webb: With startups, this can be a big challenge and a big reason why we put a ton of emphasis on both the kickoff and the first design review. At the kickoff, it is important to hear as much as possible from the client; they often have strong preconceived ideas or expectations of the design/ brand. I want to know this information so I can satisfy them as job #1. Sometimes we are aligned, and then we can establish a tight spectrum of options around the target deliverables. Oftentimes, we see opportunities well beyond their preconceptions, so we identify a much larger range of ideas to explore, establishing virtual bookends that guide our exploration in phase 1. Once we have established the bookends, we typically focus on identifying four to six visual themes that logically cover the spread. These themes often start with keywords, feelings, and lifestyle imagery. We build a visual story that develops each theme from a basic foundation of adjectives, visual inspiration derived from an understanding of the
Opposite: This concept bike project began as a simple request to Zero Motorcycles: “Send us a production FXS and let us build a future design language concept around this proven chassis.” Above: The design goal for the Zero line was to create a flow across the top of the bike, drawing the eyes away from the electric components and frame and focusing more attention and visual weight on the front end.
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Bill Webb, IDSA, in discussion with Brian Paschke at the Huge Design headquarters in San Francisco, CA.
market they are entering, the target user’s lifestyle, and our own unique POV on design. Every studio offers a version of this visual storytelling, but we always show a sneak peek of the concept design as a first deliverable. Ideally, we focus on multiple products lightly to test-drive a given visual direction and evaluate its ability to flex across multiple products or categories. We have found this sneak peek to be a great tool to show the uninitiated how the abstract story/personality ultimately informs a 3D visual language. Very often these early designs are throwaways, and that is totally fine. Their value is in completing the story as a tangible outcome, allowing startup decision-makers to see the whole process and how an adjective or feeling gets expressed as a form or surface finish. Paschke: What about well-established companies with a strong language recognition and understanding of the design process? What role do you play? What challenges or opportunities do you face?
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Webb: We have had the pleasure of working with many internal design teams at established companies. Their designers are often savvy, super talented, and very busy, running between meetings. These projects can take on a very different flow and tone from startups. On the one hand, it makes things easier: We can start a sentence and they finish it. We can present early Post-it sketches or rough CAD of a big idea and instantly generate a shared vision of its potential to disrupt or integrate into the target brand/ product line. Overall, the relationship takes on a more flat, collaborative feel; we are bouncing ideas off each other with very frank discussions. No time for BS. Their expectations can be higher and often harder to impress, but they also appreciate the difference between good design and great design when you get it right. Ironically, our first clients in the early days of Huge (when we barely had a website) were designers in large corporations. They needed nimble partners and great design without a lot of hype and explanation. The end deliverables for these clients often need to be very highly polished (and speak for themselves) as the projects usually require high-level buy-in from multidisciplinary decision-makers. These deliverables are usually a combination of a formal 2D presentation deck (research, inspiration, design language, story, relevance) and a high-quality physical appearance model. Experience videos that can be easily shared across a large organization have also proven to be an effective tool in getting broad buy-in and momentum behind a new product or design language. We treat these almost like internal Kickstarter videos, which can gain traction for a new product idea or design shift within large organizations. Paschke: How do you approach documenting or guiding design languages? Brand books, rules, tools, a North Star vision? Webb: This is another aspect that must adapt to the specifics of a project. For a startup with very little design resources and a limited product line, the brand/design language guide can be a specific document with CMF and an accent color palette, a hero form and detail elements,
and logo design and placement. It’s meant to be a rather specific (somewhat didactic) guide intended for a limited timeframe such that a focused path forward can be established for accompanying products or accessories that may or may not be developed by Huge. For more established companies with a wide range of products and categories, this brand guide can be much more philosophical, intended to be interpreted by other designers and evolve over time. Honestly, some of the most successful design language visions we have established for larger companies had no guide at all. The direction is often co-created with the internal team on a hero product or line of products. This shared vision is carried forward and evolved organically with the internal teams, and nothing is ever formally documented
Paschke: What is the process you use to evaluate what the right language is for a company? Webb: I’d be lying if I said we have a magic formula for this. The process generally starts with a lot of intake from the client: unpacking their history and mission, asking the right questions about goals and product roadmaps, and gaining a deeper understanding of their competition. Oftentimes, established companies will bring consumer insight data to the table that may help inform a direction. Occasionally, we partner with a research team to do a targeted qualitative look at a specific product or line to help set the bookends of exploration. Once we have all the necessary inputs, I’d say good ole intuition is our guiding light that helps shape the initial
An example of a tight language, internally called “Diamond,” released as a family of mobile drives for Lacie. The faceted edges of the solid aluminum blocks speak to protection, precision, and trust. Supporting product graphics and a minimal color palette help to tie the family of various sizes together.
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Form, materials, proportion, and product graphics are carefully considered details that help maintain the GoPro design language over many generations.
directions and the overall spectrum of ideas we develop. Once the ideas are developed to a high enough level, clients can also opt to do qualitative research to gauge reactions and preferences from consumers before settling on a final direction. This can be a necessary part of getting buy-in within established companies to ultimately pursue a new idea or design language. I’d say our research partners are very skilled in finding the right people to talk to and asking the right questions, but we all know that too much research can be counterproductive to establishing a bold new direction.
to stay ahead, but also expensive, especially when you get it wrong. Of course, we are always striving for a certain longevity with a language, something that can mature over time by establishing a direction that is boldly simple at its core. I think finding the right balance of current and classic or future and familiar is the key to establishing a foundation that can be successful today and naturally evolve on its own.
Paschke: How do you feel about language evolution or change? When is it appropriate or not?
Webb: My pleasure. Thank you for the interest in our work at Huge and for the opportunity to talk about it.
Webb: That’s a difficult one for sure. Obviously, all things must evolve, but when and to what degree comes down to so many factors, many of which are out of our hands. Dramatic changes in consumer hardware can be necessary
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Paschke: Fantastic. Thank you for sharing your insights with me and INNOVATION.
NEW YORK CITY, NEW YORK August 23-25, 2023