C U S T O M I ZAB L E DE SI G N
HOW SAMSUNG IS REIMAGINING HOME
APPLIANCE DESIGN
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home is more than a roof over our heads. It’s not just a place for eating and sleeping but also a vessel through which we express ourselves. And objects in the home are not merely functional tools; they are symbols that help us communicate to the world who we are. From architectural elements right down to the materials we use for furniture, almost everything in the interior can be changed and adapted to fit individual lifestyles and aesthetic preferences. Except for our appliances. Even as new trends appear and styles continue to evolve in interior design, standardization remains the dominant approach when it comes to consumer electronics. Why can’t flexibility and personalization be the standard in home appliance design? Driven by the vision to help everyone create homes that provide everything from comfort to connectivity, designers at Samsung developed a design philosophy that’s redefining the boundaries of appliances: Bespoke Home.
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Reimagining Customizable Design Flexibility is at the heart of the Bespoke Home vision. The design team at Samsung recognized the importance of this principle as they heard time and time again from consumers about the difficulties of finding appliances that resonate with the interior of their homes. By bringing customization to home appliance design, the Bespoke approach makes it possible for individuals to create harmonized spaces with unified aesthetics. The Bespoke Home project began in the kitchen—a space that has evolved to become the hub of social activities and self-expression in the modern home. With panels that can be customized with various colors and finishes as well as a modular design, the flagship Bespoke refrigerator empowers users to create appliances that match their tastes. The Bespoke refrigerator range has been received enthusiastically by users since launching in Korea in 2019.
