Important Features in Magento 2 That Helped Reduce Abandoned Carts
When it comes to creating an ecommerce website, business owners usually prefer to select Magento development as it offers amazing features and functionalities that can boost the performance of the site. The prime focus of developers and site owners is that the site should be attractive, secured, user friendly and feature rich. To attain this; you have to put a lot of effort. Even after creating a nice looking website, and sending out promotions to encourage sales, you might observe that your sales are slow. This may be because too many people leave the site without purchasing anything. This can be a complex problem, but it may also have something to do with the checkout experience. A good experience can make it easier for the customers to purchase products without any difficulty.
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Magento 2 has come up with some amazing improvements and features and the most significant improvements have been in the checkout process. It is fast and intuitive and speeds up the process by minimizing the steps and information that the buyer has to provide.
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One of the main keys to increase sales is to design a checkout experience perfect
that for
is the
customers and makes it easy for them to complete a purchase instead of making it a difficult So,
task.
if
you
have
planned
to
use
Magento
website
development for your
online store, then you don’t
have to piece together various extensions to attain a smooth experience. Reports have stated that about 67% of shopping carts are abandoned because of the poor checkout process.
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This is the time when the buyers select certain products and adds them to the shopping cart, but does not continue with the process and leaves it incomplete. Some reasons may be:
Too long process Complicated process Forced to create an account Very little payment options Less shipping options
Magento 2 has come up with some improvements that can help to reduce the abandoned cart rates and enhance sales by offering the customers a wonderful experience that works well for the buyers.
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:
Compared to the earlier versions
of Magento platform, the latest Magento 2 offers a process that is much faster. Previously it used to take about six steps, but now it has been reduced to only two. This has of course quickened the process, thereby reducing the frustration of the customers who are likely to leave because of too much time involved. In Magento 1, the billing and shipping information was revealed
throughout
the
numerous checkout steps. It was difficult for the customers to figure out where and what information they had to input.
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This often resulted in payment failures and buyers not understanding the reason behind it. But in Magento 2 development, the billing address is related to the payment and a space for the address shows underneath. It offers separate steps related to shipping and order payment. When a customer uses Magento 2 checkout process, there are not much distractions on the page. Only a company logo and shipping and payment tabs are there. But in Magento 1, the page looks busy and has lots of links, which means a lot of distractions for the customers that make them navigate away to other store pages. In the Magento 2 checkout process, the guests are taken to a page where they have to enter an email address. If it matches an existing account, then the billing and shipping information is automatically populated. This makes the process quicker and also allows them to sign
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back some time later to see their order status. This also encourages the customers to be repeat purchasers.
https://www.idslogic.com
IDS Logic Pvt. Ltd. India office D-40, Sector-6, Noida, UP, 201301 India + 91 120 423 5665
28-M/5R, 3rd Floor, Acharya Vihar, Bhubaneswar, Orissa 751013 India, + 91 0674 2567100
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