2012_ FEDRIGONI X PITTI_by Anastasia Yakovleva

Final project “Upon the Dream” by Anastasia Yakovleva

FUNCTIONAL VALUES QUALITY / WIDE RANGE / ECOLOGICAL MATERIALS

QUALITY / WIDE RANGE / ECOLOGICAL MATERIALS

EMOTIONAL VALUES PRESTIGIOUS / PERSONAL APPROACH

PRESTIGIOUS / PERSONAL APPROACH

INSPIRATIONAL VALUES CONTAMPORARY / INNOVATIVE

CONTRMPORARY / INNOVATIVE

TARGETING

LEADERS

AESTHETES

PITTI

UOMO

STATUS AS PRESTIGIOUS, RELIABLE, INNOVATIVE FASHIONABLE PARTNER

STATUS

BENEFITS

AS PRESTIGIOUS, RELIABLE, INNOVATIVE FASHIONABLE PARTNER

QUALITY, WIDE RANGE, ECOLOGICAL MATERIALS, PERSONAL APPROACH

SELLING FASHION IS SELLING IMAGE MESSAGE

IDEA

SEASONAL COLLECTION

IMAGE

GOAL To improve collaboration between two different spheres, showing the ability of FEDRIGONI “to learn new language”.

PAPER MEETS FASHION

AUTUMN / WINTER 2013 WINTER

AUTUMN

casual

evening

casual

evening

INTIMATE MELANCHOLY

WHISPER OF MIDNIGHT

SPIRIT OF CRYSTAL

TEMPTING FLAME

i nti ma t e m e la n ch o ly

s p i ri t o f c ry s ta l

w hi s pe r of mi dn i gh t

te m p ti n g fl a m e

EVOLUTION OF COLLECTION

EXIBITION STAGE

Feel the collection...