Final project “Upon the Dream” by Anastasia Yakovleva
FUNCTIONAL VALUES QUALITY / WIDE RANGE / ECOLOGICAL MATERIALS
QUALITY / WIDE RANGE / ECOLOGICAL MATERIALS
EMOTIONAL VALUES PRESTIGIOUS / PERSONAL APPROACH
PRESTIGIOUS / PERSONAL APPROACH
INSPIRATIONAL VALUES CONTAMPORARY / INNOVATIVE
CONTRMPORARY / INNOVATIVE
TARGETING
LEADERS
AESTHETES
PITTI
UOMO
STATUS AS PRESTIGIOUS, RELIABLE, INNOVATIVE FASHIONABLE PARTNER
STATUS
BENEFITS
AS PRESTIGIOUS, RELIABLE, INNOVATIVE FASHIONABLE PARTNER
QUALITY, WIDE RANGE, ECOLOGICAL MATERIALS, PERSONAL APPROACH
SELLING FASHION IS SELLING IMAGE MESSAGE
IDEA
SEASONAL COLLECTION
IMAGE
GOAL To improve collaboration between two different spheres, showing the ability of FEDRIGONI “to learn new language”.
PAPER MEETS FASHION
AUTUMN / WINTER 2013 WINTER
AUTUMN
casual
evening
casual
evening
INTIMATE MELANCHOLY
WHISPER OF MIDNIGHT
SPIRIT OF CRYSTAL
TEMPTING FLAME
i nti ma t e m e la n ch o ly
s p i ri t o f c ry s ta l
w hi s pe r of mi dn i gh t
te m p ti n g fl a m e
EVOLUTION OF COLLECTION
EXIBITION STAGE
Feel the collection...