HORIGO
WEARABLE EMOTIONS
TARGET
Target
Pyscho-Demographic ‣ Men – 45% ‣ Women – 55% ‣ Race – All ‣ Age – 20 to 35 ‣ Marital Status – Single / Young Couples ‣ Education – Advanced Education ‣ Occupation – Student or Worker
Target
Interests ‣ ‣ ‣ ‣ ‣ ‣
Art Traveling Photography Reading Writing Spending time with family and friends
Common Traits ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣
!
Memory Keeping Innovative Trendy Curious Adventurous Embrace Change Intellectual Organized Creative Social
Target
Target
The chasm Relative % of customers
Early adopters visionaries Innovators, technology enthusiasts
Early majority pragmatists
Late majority conservatives
Laggards skeptics Time
Customers want technology and perfomance
Customers want solutions and convenience
WHAT NEED WILL IT FULFILL
What Need Will it Fulfill
‣A record of our defining, most essential moments in life !
‣Immortalize our experiences: a time capsule and a collection of memories !
‣Emotional Storytelling: relive our experiences, moods, and stories !
‣Personable and customizable: Attach tags, moods, and unique experiences !
‣Personal Gifting: Give as a special present for someone !
‣Guaranteed Privacy: secure channel to transmit sensitive data
WEARABLE EMOTIONS
collana
portachiavi
anello
gemelli
MODELS
Models / boxes
Models / necklace
Models / cufflinks
Models / keyholder
Models / ring
Models / bracelet
‣ Anna Bulycheva ‣ Nicole Schön ‣ Jacopo Vita ‣ Ileana Dominici
HORIGO
THANKS