LITTLE RED RIDING HOOD

L I T T L E R E D R I D I N G H O O D

http://

IED - Winter Course

PITTI UOMO

REBELLION

ECCENTRICITY

CONFORMITY

THE STORY ANALYSIS

ONWARDS TO GRANNY’S IN THE HEART OF THE WOOD, SHE WALKED THROUGH THE TREES WITH BASKET AND HOOD

CONTEMPORARY FOREST

HOW CAN YOU KEEP OUT,!

WHAT IS ALREADY IN?

THE WOLF

WHO’S AFRAID? FEAR MAKES THE WOLF BIGGER

RED RIDING HOOD IMAGE

CONCEPT OF GESTURE

WORKING ON OUR STORY

RUBY hair

eyes

bust

brown

blue

10C

height 160cm

hips 91cm

shoe 38

SHOOTING IDEAS AND MAKE-UP

SHOOTING IDEAS AND MAKE-UP

FINAL MOODBOARD

FINISHED PRODUCT

G R R R L

IT’S NEW ERA IN FASHION

- THERE ARE NO RULES It’s

all

personal end,

about style,

classic

the

individual

and

wearing

high-end,

low-

labels,

designers all together.

and

up-and-coming

STYLE BUBBLE

The layout for Style Bubble is very straightforward and enables the consumers to easily process the information and articles displayed. The pictures used

by Style Bubble help to tie the text into the overall look and concept of the website and gives consumers a better overview of the themes and ideas behind the text. We have incorporated the quirky yet simplistic aspects within our own themes and ideas.

Our concept is heavily reliant on both imagery and text, similarly to Style Bubble itself. !

January 27, 2014

Little Red Riding Hood “But Red Riding Hood thought to herself: As long as I live, I will never leave the path by myself to run into the woods, when my mother has forbidden me to do so”, Brothers Grimm.

>>Conformity, it influences the lives of many of us. One must stick to the path and conform to societies expectations.

Just like the traditional tale many of us can be forbidden to leave the path, or be too worried to make our own. One may be expected to act a certain way, dress a certain way, but ‘Red’ is not a fashion victim. She is innovative both through her style and her attitude.

Relating the tale of Red Ridding Hood to a more contemporary era, ‘The Wolf’ could be seen as not just one individual; instead there are multiple wolves that represent an aggressive society. Like the average girl, ‘Red’ is faced with a decision: does she conform or does she rebel? Standing alone does not represent weakness, standing alone represents eccentricity. Let your creative style unleash!

ON RUBY: LANVIN COAT; MOSCHINO SHIRT; GUCCI PANTS: FENDI FUR SCARF; LV BAG; GUCCI HEELS; J CREW NECKLACE; ALL SAINTS BRACELETS

January 27, 2014

Little Red Ridding Hood

“I like being a woman, even in a man’s world. After all, men can’t wear dresses, but women can wear the pants” (Whitney Houston). And there is nothing better than a good pantsuit, right?

!

>>Even though there may have been something more profound behind Houston’s message, for me this encompasses everything that fashion has to offer: the ability to express yourself through fashion, in any way that you deem appropriate.Over the years, fashion has evolved into a bustling industry, to which holds endless possibilities for fashion lovers. As a result there is now less focus on the individual garment, and more so on the globalisation of taste and consumerism. This is driven by quickly changing trends and styles (The Future of Fashion is Now). Designers are encouraging the passive consumer to move away from conformity and reposition themselves as active, independent individuals. This can be achieved through placing more focus on the craftsmanship of items and endorsing eccentricity and individuality.Fashion is a means of expressing who we are, without actually speaking! How we dress can have a huge impact on self-confidence, as well a how society perceives us. It also exhibits the power to influence social expression, to outline future perspectives and to stimulate social and political change. This is evident with social movements such as:…. Let fashion be a source of empowerment! That fear to stand out only feeds the aggressive, judgmental society we live in today. As well as enabling the fashion industries tendency to promote emotionless, mechanical mass production.

!

Of the great words of Alexander McQueen: “It's a new era in fashion - there are no rules. It’s all about the individual and personal style”.

! !

So, don’t be afraid to stand out – Fight Fear With Fashion!

ON RUBY: LANVIN COAT; MOSCHINO SHIRT; GUCCI PANTS: FENDI FUR SCARF; LV BAG; GUCCI HEELS; J CREW NECKLACE; ALL SAINTS BRACELETS

MUSE

Muse, similarly to Style Bubble, includes strong text and imagery, however is more simplistic in its approach to layout.

Both Style Bubble and Muse incorporate aspects that we have included in our own work, taking into consideration layout and placement of images to further enhance the themes and story behind our written and photographic work. !

ON RUBY: BORSALINO HAT; PRIMARK CROP TOP; H&M JEANS; MADE IN TUSCANY LEATHER JACKET; ZARA CHAIN BAG; VINTAGE SUNGLASSES; YSL SCARF.

LITTLE RED RIDING HOOD Photographer Francesco Francaviglia

!

Stylist Tommaso Del Vecchio

Conformity, it influences the lives of many of us. One

This can be achieved through placing more focus on

must stick to the path and conform to societies

the craftsmanship of items and endorsing

expectations. Just like the traditional tale many of us can

eccentricity.

be forbidden to leave the path, or be too worried to make our own. One may be expected to act a certain way, dress a

Fashion is a means of expressing who we are,

certain way, conform to fashion trends, but ‘Red’ is not a

without actually speaking! How we dress can have a

fashion victim, she is innovative both through her style

huge impact on self-confidence, as well as how

and her attitude.

society perceives us.

When relating the tale of Red Ridding Hood to a more

It also exhibits the power to influence social

contemporary era, ‘The Wolf’ could be seen as not just one

expression, to outline future perspectives and to

individual; instead there are multiple wolves that represent

stimulate social and political change. Let fashion be

an aggressive society.

a source of empowerment! That fear to stand out only feeds the aggressive, judgmental society we live

Like the average girl ‘Red’ is faced with a decision: does she conform or does she rebel? But standing alone does not represent weakness, standing alone represents

in today. As well as enabling the fashion industries tendency to promote emotionless, mechanical mass production!

eccentricity. So, let your creative style unleash!

Of the great words of Alexander McQueen: “It's a Over the years, fashion has evolved into a bustling

new era in fashion - there are no rules. It’s all about

industry, to which holds endless possibilities for fashion

the individual and personal style”.

lovers. As a result there is now less focus on the individual garment, and more so on the globalization of taste and consumerism.

Designers are encouraging the passive consumer to move away from conformity and reposition themselves as active, independent individuals.

So, don’t be afraid to stand out – Fight Fear With Fashion!

A Louis Vuitton ‘basket’ is a step up from the traditional straw basket, but is a must have accessory for any travelling fashionista this season.

L I T T L E R E D R I D I N G H O O D f a b l e

c o n f o r m i t y

r e b e l l i o n

http://

e c c e n t r i c i t y

L I T T L E R E D R I D I N G H O O D CONFORMITY It

REBELLION

influences the lives of many

of us. One must stick to the path and conform to societies expectations.

Just

like

the

traditional tale many of us can be forbidden to leave the path, or be too worried to make our own. One may be expected to act a certain way, dress a certain way, conform to fashion trends, but

‘Red’

is

not

a

fashion

victim she is innovative both through

her

attitude. !

style

and

her

ECCENTRICITY

Although faced with pressure to conform,

‘Red’

rebels

against

this with an individual sense of

style

and

a

confident

attitude.Although not seen tin the images, ‘The wolf’ is not one

individual;

instead

there

are

multiple

wolves

whom

represent a conformed society.

Like the average girl ‘Red’ is faced with a decision, does she conform wolf,

and or

rebellion?!

!

become

does

she

another choose

Her clothing stands out for all the right reasons, bold, edgy and eccentric. ‘Red’ does not fit

with

the

expectations,

so

wolves’ she

stands

alone. But, standing alone is not

vulnerability,

alone

becomes

standing

individuality.

Incorporating the latest Winter Italian

trends,

incorporates fashion

of

this layering,

she season’s patterns

and contrast. ‘Red’ layers her oversized deep blue coat, with a striped shirt, mixing it up with maroon leather pants, and this season is like any other accessories still being a major component.

!

C O N C E P T

“But Red Riding Hood thought to herself: As long as I live, I will

never

leave

the

path

by

myself to run into the woods, when my mother has forbidden me to do so�.

Over the years, fashion has evolved into

a

holds

bustling

industry,

to

which

endless

possibilities

for

fashion lovers. As a result there is now

less

garment,

focus and

globalisation

on

the

more of

individual

so

on

the

taste

and

consumerism. !

Designers

are

consumers

to

encouraging move

away

passive from

conformity and reposition themselves as

active

and

independent

individuals.!

This can be achieved through placing more

focus

on

the

craftsmanship

of

items and endorsing eccentricity and individuality.!

FEAR MAKES THE WOLF BIGGER - LET FASHION BE YOUR WEAPON!!

Fashion is a means of expressing who we are, without actually speaking! How we dress can have a huge impact on self-confidence, as well as how society perceives us. It also exhibits

the

power

to

influence

social

expression, to outline future perspectives and

to

change.

stimulate Let

empowerment!

social

fashion

be

and a

political source

of

! !

It also exhibits the power to influence social expression, to outline future perspectives and to stimulate social and political change. This is evident with social movements such as:‌. Let fashion be a source of empowerment!!

!

That fear to stand out only feeds the aggressive, judgmental society we live in. ! “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.� - Coco Chanel

A

Louis

Vuitton

‘box’

is

a

step up from the traditional straw basket, but is a must have

accessory

travelling season.!

for

any

fashionista

this

"I have always believed that fashion was not only to make women more beautiful, but also to reassure them, give them confidence.� - Ives Saint Laurent!

“It is a new era of Fashion - there are no rules! !

It’s

all

personal end,

about style,

classic

the

individual

and

wearing

high-end,

low-

labels,

and

designers all together.”!

up-and-coming

L I T T L E R E D R I D I N G H O O D Laura Wilson

Camilla Paoletti

Anna Khmelnitskaia

Tahlia Higgins http://

Edoardo Sacchi

Ruby Woodward

THANK YOU