/WINTER COURSE

‘he didn’t want to be bad’

Group 6: Giulia, Steffy, Gabriela, Sharmonie and Alice

_____________________ ‘he didn’t want to be bad’ Fairytales are never quite what they seem. In the case of Little Red Riding Hood, was there ever really an evil tale to tell?

Here lies the story of the Wolf: a character forever cast in shadow, but who really seeks the light. _____________________

_____________________ Mood boards _____________________

Themed Mood Board: The feeling of our shoot in general.

Still life mood board: The feeling of our still shots.

Look 1 outfit mood board: The darker side of the wolf.

Makeup look 1 mood board: The darker side of the wolf.

Look 2 outfit mood board: The lighter side of the wolf.

Makeup look 2 mood board: The lighter side of the wolf.

Superficial mood board: Traditional telling of Red Riding Hood.

Conceptual mood board: Our take on the tale of Red Riding Hood.

_____________________ Cultural references _____________________

Bank Side | Russh Magazine

Bank Side | Russh Magazine

CHRISTOPHER SHANNON AW15 MENS

JEREMY SCOTT SS11

Maleficent | 2014

Two Weeks | FKA Twigs

Oblivion | Grimes

This song is dark and mysterious. It is essentially the melodic representation of our editorial.

‘Oblivion’ is both dark and sweet. It is fast and unexpected.

These contrasts represent our wolf.

Yellow Flicker Beat | Lorde This song is the lyrical representation of our story. Lorde is unapologetic in her performance and so is our shoot.

_____________________ Blog inspiration WeTheUrban _____________________

WeTheUrban is one of Tumblr’s most followed fashion magazines.

It has evolved to also include content about art, music, photography and design.

WeTheUrban:

WeTheUrban’s aesthetic combines grungy and alternative content filtered through professional and creative lenses.

The site’s blog posts are image focused, with only minimal text and tags. We feel this site best suits our editorial, as we intend to let the images do the talking.

_____________________ Magazine inspiration L'Officiel Italia _____________________

L'Officiel Italia is a seasonal fashion book. Launched in September 2012, the magazine presents the latest international fashion, beauty, jewellery, art and design trends in an avant-garde approach.

L'Officiel Italia:

L’Officiel Italia has a style and tone similar to ‘he didn’t want to be bad’.

We aim to translate the cultural awareness of L’Officiel Italia’s fashion editorials to our own shoot. We will do this through the use of visual elements that convey emotions, moodiness, depth and contrast.

We will also reproduce our magazine fashion editorial in L'Officiel’s distinctive style. This includes a grey-scale colour palette and edgy images, some of which are displayed full page and others smaller with a large white border.

_____________________ ‘he didn’t want to be bad’ Fashion editorial _____________________

_____________________ ‘he didn’t want to be bad’ Thank you _____________________