Luisa Via Roma’s concept is taken far and wide in an attempt to ne-tune its image and tactics speci cally for the fertile and rapidly developing markets of Brazil, Russia, India and China.With a focus on creating targeted brand awareness and legitimacy in all four markets. Speci cities and idiosyncrasies of each country are considered alongside cultural tendencies and attitudes towards internet usage to build an idea base and familiarity with each market. High visibility projects and culturally appropriate forays into more traditional advertising, ultimately aimed at getting under the skin and capturing the a section of consumers in these markets, are intended to increase visits to its website and therefore drive sales.Several of Luisa Via Roma’s most distinguishing features, such as “Get It First,” are emphasized as is its physical store in Florence, in order to establish an tangible andhuman link to the e-business.
