Summer Design School

SUMMER DESIGN SCHOOL 2012

PROGRAMS

IED Florence summer design school offers participants the possibility to challenge themselves in intensive learning programs that combine traditional classroom lecture and interaction, site visits and contact with local industry professionals as a fundamental component of student final works and portfolio building.

Public Relations: Fashion Event Management (July - 3 weeks) Focuses on basic skills and methodologies employed in producing fashion industry events. The program combines lecture, site visits and workshops with industry professionals leading to a final class project to create a professional public fashion event.

The program is structured for students of design and communications as well as professionals seeking to enhance their experience in a new field or explore a career move.

The IED approach allows participants of diverse levels to reap the benefits of the program due to the experiential methodology, individual skill building and project creation.

IED Florence offers a diverse international student body which enhances cultural exchange, interaction and networking opportunities.

Who are our students?

The IED philosophy incorporates innovative teaching methods that focus on synergy between creativity, technology and experimentation.

IED Florence faculty are specialized professionals in their field of expertise.

This offers both the institution and students an enormous resource in the form of applied skills and innovation.

Visual Merchandising for the Fashion Industry (July - 3 weeks)

Develops the necessary skills to create retail store displays. Fundamental principles and techniques of visual merchandising; including store planning, display conceptualization and implementation, location scouting, company branding and customer communication provide the base for a final project that will be the actual design and installation of a window design in a Florentine retail space.

Graphic Design (July - 3 weeks)

Introduces the development of Italian graphic design utilizing lecture, case studies and site visits to design studios, exhibitions and workshops with industry professionals. Learning the practical application of the “designer’s toolkit” including basics of design, image management, layout and animation using Adobe Illustrator and Photoshop prepare students for a final project conceptualizing a future and imaginary Florence.

Florentine Painting Restoration (June - 3 weeks)

Introduces the key concepts and techniques of restoration of the painted image, focusing on oil canvas paintings and fresco. Art history lectures and site visits to museums and observation at professional restoration studios will prepare students to work with simulation panels in the center’s studios.

Traditional Italian Leather Design (June - 4 weeks)

Covers fundamental elements of leather design and color while developing an understanding of the various processes involved in the production of handcrafted leather goods. Under the guidance of a master craftsman students learn about the development of the craft and application of traditional techniques.

Each student will complete at least one finished piece as their final project.

Syllabus and instructor profiles available upon request

IED Florence Florence is a main Italian city from an artistic and cultural point of view, and is also considered the capital of traditional Italian craftmanships in the fields of fashion and accessories. It is located in Tuscany, where innovation and research are competitive and have an articulated industrial history.

IED Florence offers a view into this unique and multilingual world, defining the professions of the future while analysing at the roots the deep traditions of this city.

IED Florence was opened in October 2008 and is located inside the House of Creativity, the recently restores campus is in the Renaissance cloister of Santa Maria Maggiore, in an unparalleled location in the center of the city and just a few meters from Brunelleschi's Dome. IED Florence is a venue of intercultural exchange and experience dedicated to innovation and contemporary works.

IED activities and courses derive their richness from the knowledge and appreciation of the resources of the territory, both in and around Florence such as the districts of Prato and Santa Croce sull'Arno. These districts have retained the traditional handicraft workmanship and combined it with technological innovation in order to preserve the Italian know-how on how to "Saper far bene le cose" - Make things well.

These unique products, that range from leather to dry textile goods, are found in some of the most prestigious shops world-wide, such as Ferragamo and Gucci

IED Florence offers a wide variety of courses (from One Day to One year) in both English and Italian language, and offers the opportunity of discovering the educational offers of other IED campuses in Italy and World-wide.

THE DEVIL DOES WEAR PRADA FLORENCE FASHION WEEK PITTI IMMAGINE FALL COLLECTION 2012

THE DEVIL DOES WEAR PRADA FLORENCE FASHION WEEK – PITTI IMMAGINE FALL COLLECTION 2012 Syllabus: International Fashion Event: Marketing, Management and Merchandising Course dates: January 7 – 22, 2012 Program Description: Offers students the behind the scenes look at one of the world’s oldest international fashion events Pitti Immagine held in Florence, Italy. This course covers fashion marketing, merchandising and communications through lecture, site visits and the creation of a live fashion blog during the trade show.

Prerequisites: Students should have taken at least one of the following introductory courses and have a strong interest in the international fashion industry. Fashion Marketing, International Marketing, Event Management, Creative Writing, Fashion Writing, Digital or Traditional Photography.

Topics covered: Fashion promotion, increasing importance in use of fashion blogs and social networks and phone apps as promotional tools, the Fashion GPS, Media Credentials, Event analysis, PI events and designer – retail sponsored events in Florence, Venue evaluation and management, networking techniques in the internet age, media coverage.

Learning outcomes:  Creation of a “live” fashion blog reporting on events.  Portfolio of both model and industry professional – fashions on and off the runway.  Reviews of fashion events (as part of Pitti Imagine and also retail and designer sponsored events)  Monitor media coverage of the events as they happen Instruction Method and Contact Hours: This program combines traditional classroom lecture with instructor guided visits to the Florence Pitti fashion fair. Visits include the trade fair itself held at the Fortezza da Basso as well as numerous retail, designer and promotional events held throughout the city. In addition, students will spend time on their own completing their blog assignments as well as documenting events via photography and video. The course is based on a minimum of 30 lecture hours and over 60 hours of site visits.

Credits: United States University Credit System: 3 credits (45 contact hours), European Credit Transfer System: 4 ECTS credits. Course syllabus is available upon request.

LESSON PLAN *Lesson plan to be formalized upon the release of the official calendar of events from PITTI. •

Friday, January 7: Orientation

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Saturday, January 8: Fashion Marketing: Fairs

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Sunday, January 9: Blog: layout

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Monday, January 9: Blogs and Blogging: Images and text

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Tuesday, January 10: Pitti Imagine Uomo

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Wednesday, January 11: Pitti Imagine Uomo

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Thursday, January 12: Pitti Imagine Uomo

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Friday, January 13: Material review and posts

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Monday, January 16: Blog improvement and publishing

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Tuesday, January 17: Special event research: posting

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Wednesday, January 18: Special event research: posting

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Thursday, January 19: Pitti Imagine Bimbo

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Friday, January 20: Pitti Imagine Bimbo

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Saturday, January 21: Pitti Imagine Bimbo

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Sunday, January 22: Final review of work and student presentations followed by evening “aperitivo post”.

ITALIAN LEATHER ACCESSORY DESIGN SUMMER COURSE 2012

SUMMER DESIGN SCHOOL 2012 SYLLABUS: Italian Leather Accessory Design Course dates: June 25 – July 20, 2012 Program Description: This unique program combines contemporary design technique and technology with practical application of traditional crafting methods in a professional leather workshop.

Students spend the first week of the program at IED Florence covering the fundamental elements of leather design and color while developing an understanding of the various processes involved in the production of handcrafted leather goods. The principles of fashion illustration and use of computer design will be introduced with a focus on leather products and bags. There are class visits to local tanneries, manufacturers and the “ Accademia 100% Italiano “ in order to observe, working and finishing techniques, marketing and distribution channels, offering a window on the realities of the Florentine leather district.

The final three weeks will be spent at the Scuola del Cuoio where under the guidance of a master craftsman “maestro” students will learn about the historical development of the craft and contemporary application of traditional techniques. Participants will gain an understanding and appreciation for the various types of materials, tools and techniques used in the manual part of the creative process before beginning to cut, create and finish their own creation. Each student will complete the program with at least one finished piece as their final project as well as a sketchbook of designs and ideas for their professional portfolio.

Course Description: Covers fundamental elements of leather design and color while developing an understanding of the various processes involved in the production of handcrafted leather goods. Under the guidance of a master craftsman students learn about the development of the art and application of traditional techniques.

Students will complete at least one finished piece as their final project.

Topics covered: Leather creation, tanning techniques, different types and functions of leather, leather accessories, textile patterns for accessories, metal trifles, free-hand drawing, basic geometric constructions, technical drawing, illustration and drawing techniques for leather accessories, use of Adobe Illustrator and Photoshop in the design process, introduction and creation of mood boards, basics of bag design, pattern – making, structural verification and prototypes, historical overview of leather traditions in Florence, preparation and production of patterns, pattern cutting and leather stitching techniques.

Learning outcomes: • Conceptualization and production of basic leather accessories.

• Lexicon of leather types and finishes according to their uses.

• Use of Adobe Illustrator and Photoshop to enhance the design process.

• Familiarization with the historical development of the Florentine leather trade from its origins to the age of globalization.

Instruction Method and Contact Hours: 110 hours (combination of traditional classroom lecture, site visits and instructor-supervised work in the leather workshop.) During the first week students attend 20 hours of traditional classroom lecture with their instructor at IED Florence who will conduct the lecture-based portion of the course as well as site visits to local artisan workshops, museums and the various leather markets in Florence to become acquainted with the real world application of the industry. During their time at the Scuola del Cuoio students will be in the workshop under the supervision of their instructor 30 hours each week for a total of 90 hours.

Credits: United States University Credit System: 3 credits (45 contact hours), European Credit Transfer System: 5 ECTS credits. Course syllabus is available upon request.

LESSON PLAN Week 1: July 2 - 6, 2012

Day 1: Orientation and introduction to the course. Historical and commercial overview of the developemtn of the leather trade in Florence. Visit to the leather district of Florence.

Day 2: Seminar by Consorzio 100% Pelle Conciata al vegetale.

Day 3: Photoshop and digital uses for leather and patterns.

Day 4: Field Trip to Accademia 100% Italiano.

Day 5: Visit to vendors and supplies. Overview of the working of the San Lorenzo Market leather stalls.

Week 2: July 9 - 13, 2012

Introduction to the Scuola del Cuoio, the workshop, tools and machinery and techniques. Begin working on small scale pieces.

Week 3: July 16 - 20, 2012

Complete projects in workshop under guidance of master craftsman.

Week 4: July 23 - 27, 2012

Completion of final project in workshop under guidance of master craftsman. Final project will be part of the student organized event as part of the IED Fahsion/PR/Visual Merchandising summer programs.

PUBLIC RELATIONS FASHION EVENT MANAGEMENT SUMMER COURSE 2012

SUMMER DESIGN SCHOOL 2012 SYLLABUS: Public Relations: Fashion Event Management Course dates: July 2 – 20, 2012 Program Description: This program focuses on the basic skills and methodologies employed in developing and producing successful events specifically for the fashion industry. Students will divide their time between traditional classroom lecture with their instructors as well as site visits to Italian fashion retailers and museums.

Students are expected to work outside of class in small groups and individually for both regular assignments as well as the final project. They will learn how to merge the use of public relation strategies, fashion communication and event planning in order to stage a class event as their final project.

This course affords students the possibility to take advantage of Florence as a historical city of design and fashion that has reinvented itself over the centuries and that in an age of globalization has a relevant role in the world of haute couture/fashion.

Every year the final project takes a different form, in the past students conceptualized, organized and produced a fashion event at Terrazza Bardini for the promotion of the Gold Brand store in Florence and a promotional event for the Jules and Jim vintage store. These events also featured products created by IED Florence Leather Design program students.

Course Description: Focuses on basic skills and methodologies employed in producing fashion industry events. The program combines lectures, site visits and workshops leading to a final class project to create a professional public fashion event.

Topics covered: Principles of public relations, fashion communication and writing, event planning and management, branding, creation of press kits, corporate sponsorship as well the use of technology and media including print, television, magazines, and the ever-growing number of outlets via the Internet such as websites, blogs and podcasts, social networks and apps.

Learning outcomes:  Implementation of problem solving skills, working within a budget, team work, group conceptualization with through role-playing exercises and workplace simulations.  Expose students to public relations professionals and through site visits to media events and guest lectures.  Develop a mastery of fashion communication techniques and production of press releases and invites.  Design and execution of a fashion inspired public relations event in Florence.  Application of fashion event management principles as part of the pre and post production stages of the class final project.  Experience working as part of a multinational student team effort in order to plan and execute the final project event.

Instruction Method and Contact Hours: This course will meet for a total 75 classroom hours with their instructors. Classes will meet Monday through Friday with morning and afternoon sessions. Lecture and lab will be complimented by site visits to relevant PR events and exhibitions as well as meeting with industry professionals as a part of the course and final project. In addition students will be expected to devote time outside of the classroom in order to complete their final projects which involves team work as the entire class acts together to finalize an event or project at the end of the program.

Credits: United States University Credit System: 3 credits (45 contact hours), European Credit Transfer System: 4 ECTS credits. Course syllabus is available upon request.

Course Texts: Students will be issued a course pack and / or PDF copy of course readings from the following texts as well as other relevant articles and readings added by the instructor.     

Cameron, Glen T., and Dennis L. Wilcox. Public Relations: Strategies and Tactics. Boston: Person/Allyn and Bacon, 2009.

Everett, Judith C., Kristen K. Swanson, and Christopher C. Everett. Guide to Producing a Fashion Show. New York: Fairchild Publications, 2006.

Guerin, Polly. Creative Fashion Presentations. New York: Fairchild Publications, 2005.

Sherman, Gerald J., and Sar S. Perlman. Fashion Public Relations. New York: Fairchild, 2010.

Swanson, Kristen K., and Judith C. Everett. Writing for the Fashion Business. New York: Fairchild, 2008.

LESSON PLAN

Week 1: July 2 – 6, 2012 Day 1: Orientation Day 2:. Communication and Fashion / PR, Fashion and Advertising Day 3: Fashion Events / Branding Day 4: Communication and Fashion Day 5: Branding / Field Trip

Week 2: July 9 – 13, 2012 Day 1: Fashion Writing Day 2: Communication and Fashion / PR, Fashion and Advertising Day 3: Fashion Writing Day 4: Communication and Fashion / Branding Day 5: Branding / Event

Week 3: July 16 – 20, 2012 Day 1: Fashion Events Day 2: Communication and Fashion / PR, Fashion and Advertising Day 3: Fashion Events Day 4: Communication and Fashion Day 5: Fashion Events / Final work Event

VISUAL MERCHANDISING FOR THE FASHION INDUSTRY SUMMER COURSE 2012

SUMMER DESIGN SCHOOL 2012 SYLLABUS: Visual Merchandising for the Fashion Industry Course dates: July 2 – 20, 2012 Program Description: This program develops the necessary skills to create retail store window and interior display. Fundamental principles and techniques of visual merchandising; including store planning, display conceptualization and implementation, company branding and customer communication are introduced allowing students to practically apply these new skills in their final project that will be the actual design and execution of a window design in a retail space in Florence (“Point of Sale Display”). Site visits play an important role as students will begin scouting locations and learn how to evaluate and present potential spaces and displays.

The final project is composed of three parts: illustration of the proposed display, a written description of the goals and merchandise used in the display including a final personal reflection on the challenges faced and new skills acquired and finally the completion and documentation of the project.

Course Description: Develops the necessary skills to create retail store displays. Fundamental principles and techniques of visual merchandising; including store planning, display conceptualization and implementation, location scouting, company branding and customer communication provide the base for a final project that will be the installation of a window display in a Florentine retail space.

Topics covered: Fashion communication, Branding for fashion brands, the importance of color and how it works, conceptual thinking, windows and displays on a budget, lighting systems, plan and design a window/display, client presentations Learning Outcomes:  Introduction to visual merchandising principles and practical real world retail applications.  Understanding of brand identity, brand philosophy and in-store cohesiveness using window s and displays in multiple points of sales.  Implementing problem solving skills, working within a budget, team work, group conceptualization with specific roles and professional work “simulations”.  Conceptualization and creation of a window display or merchandising event in a downtown retail space in Florence.

Instruction Method and Contact Hours: This course meets for a total of 75 contact hours which are comprised of traditional classroom lecture as well as site visits to local retailers and relevant museums. Class meets Monday through Friday with both morning and afternoon sessions. In addition students will be working outside of class time on their final project. This can take the form of individual or small group work as well as consultation with the local retailer where their project will be on view.

Credits: United States University Credit System: 3 credits (45 contact hours), European Credit Transfer System: 4 ECTS credits. Course syllabus is available upon request.

Course Texts: Students will be issued a course pack and / or PDF copy of course readings from the following texts as well as other relevant articles and readings added by the instructor.     

Fiore, Ann Marie. Understanding Aesthetics for the Merchandising and Design Professional. New York: Fairchild, 2010.

Hall, Matthew. Stores and Retail Spaces. Cincinnati, OH: ST, 2009.

Messedat, Jons. Best Designed Flagship Stores Shops, Showrooms, Brand Centers. Ludwigsburg: Aved., 2007.

Morgan, Tony. Visual Merchandising: Window and In-store Displays for Retail. London: Laurence King, 2008.

Wolfe, Mary Gorgen, and Mary Gorgen Wolfe. Fashion Marketing & Merchandising. Tinley Park, Il.: Goodheart-Willcox, 2009.

LESSON PLAN Week 1: July 2 – 6, 2012 Day 1: Orientation / City center visit Day 2:. Visual Merchandising Lab / Visual Language and Creativity Technique Day 3: Visual Merchandising Lab / Visual Language and Creativity Technique Day 4: Visual Merchandising Lab / Visual Language and Creativity Technique Day 5: Visual Merchandising Lab / Retail store visit

Week 2: July 9 – 13, 2012 Day 1: Visual Language and Creativity Technique / Visual Merchandising Lab Day 2:Communication and Fashion / Retail store visit Day 3: Visual Language and Creativity Technique / Visual Merchandising Lab Day 4: Communication and Fashion / Visual Merchandising Lab Day 5: Branding

Week 3: July 16 – 20, 2012 Day 1: Branding Day 2: Communication and Fashion Day 3: Branding / Visual Merchandising Lab Day 4: Communication and Fashion Day 5: Visual Language and Creativity Technique / Final work

PANTING RESTORATION IN FLORENCE SUMMER COURSE 2012

SUMMER DESIGN SCHOOL 2012 SYLLABUS: Painting Restoration in Florence Course dates: June 4 – 22, 2012 Course Description: Introduces the key concepts and techniques of restoration of the painted image, focusing on oil canvas paintings and fresco. Art history lectures and site visits to museums and observation at professional restoration studios will prepare students to work with simulation panels.

Topics covered: Art History and iconography, restoration materials, physical and chemical considerations for traditional canvas paintings and frescos, preventive conservation, restoration protocol, basics of restoration analysis and cultural heritage preservation.

Learning outcomes:  Principles of painting conservation and issues in cultural preservation.  Differentiation between damage caused by time and the environment.  Appreciation for importance of conservation as well as ethical and artistic issues.  Familiarization with traditional and contemporary restoration techniques for paintings and frescoes.

Instruction Methods and Contact Hours: This program meets for a total 60 classroom hours, meeting Monday through Thursday. Instructors will be employing a combination of traditional lectures covering principles of art history, preservation theory and techniques, with on-site visits to museums and actual restoration sites and working studios. Students will observe at close hand restorers at work and will have the opportunity to put into practice various restoration techniques.

Credits: United States University Credit System: 3 credits (45 contact hours), European Credit Transfer System: 4 ECTS credits. Course syllabus is available upon request.

Course Texts: Students will be issued a course pack and / or PDF copy of course readings from the following texts as well as other relevant articles and readings added by the instructor.      

Adams, Laurie. Italian Renaissance Art. Boulder, CO: Westview, 2001.

Blue Guide Florence. Blue Guides, 2011.

Bomford, David, Jill Dunkerton, and Martin Wyld. A Closer Look - Conservation of Paintings. London: National Gallery, 2009.

Iacopini, F., A. Nesi, and E. Pecchiolo. La Cappella Di Palazzo Ridolfi Zanchini. Firenze: Paideia Edizioni, 2007.

Janson, H. W., Anthony F. Janson, and H. W. Janson. A Basic History of Western Art. Upper Saddle River, N.J. ; London: Pearson Prentice Hall, 2006.

Paolini, Claudio, and Manfredi Faldi. Glossario Delle Tecniche Artistiche E Del Restauro. Firenze: Palazzo Spinelli, 2000.

LESSON PLAN Week 1: June 4 – 7, 2012

Day 1: Lecture: Introduction to Florentine Art History – Site Visit: Palazzo Vecchio Day 2: Lecture: Introduction to Florentine Art History – Florence as a Museum – Site Visit: Historic and Artistic city walking tour and looking exercises.

Day 3: Lecture: Intro to Florentine Art History – Site Visit: Palazzo Pitti Day 4: Lecture: Intro to Florentine Art History – Site visit: Galleria dell’Accademia

Week 2: June 11 – 14, 2012

Day 1: Lecture: Introduction to Museology Day 2: Lecture: Intro to Florentine Art History – Site visit: Galleria degli Uffizi Day 3: Lecture: Intro to Florentine Art History – Site visit: Galleria Palatina Day 4: Lecture: Museology - Site visit: Horne Collection

Week 3: June 18 – 22, 2012

Day 1: Introduction to Restoration Techniques – Restoration laboratory Day 2: The Restoration of Paintings– Restoration laboratory Day 3: The Restoration of Frescoes– Restoration laboratory Day 4: The Restoration of Ceramics and Stone– Restoration laboratory

GRAPHIC DESIGN

SUMMER COURSE 2012

SUMMER DESIGN SCHOOL 2012 SYLLABUS: Graphic Design Course Date: July 9 – 27, 2012 Program Description: The graphic design program explores visual communication in three modules. The initial segment focuses on the development of Italian graphic design in relation to the international scene. Emphasis is placed on major artists and movements from the 1970’s till today as well as the technological transformation of design. Lecture will be complimented by relevant case studies and class visits to working graphic artist’s studios or exhibitions.

Continuing the technological theme, students will begin to use the “designer’s toolkit” including basics of design, image management, layout and animation using Adobe Illustrator and Photoshop and traditional manual skills will be covered focusing on the relationship with objects, materials and full-scale dimensions.

The third segment takes the form of a design workshop in which professional graphic designers will contribute to the theme of being up to date with the latest international trends using Italy as an example of how communication can be used to promote a regional identity and represent its history, traditions and values, and prospects for the future.

Imaginary Florence is the theme of the final projects in which students use their creative genius and new found skills will execute projects presenting a possible Florence using the various design tools at their disposal.

The student’s final portfolio will include the final, printed examples of that work as well as electronic variations and trials leading up to the finished final project.

Course Description: Introduces the development of Italian graphic design utilizing lecture, case studies and site visits to design studios, exhibitions and workshops with industry professionals. Topics include basics of design, image management, layout and animation using Adobe Illustrator and Photoshop, which prepare students for a final project that conceptualizes a future and imaginary Florence Instruction Method and Contact Hours: This course will meet for a total 75 classroom hours with their instructors. Classes will meet Monday through Friday with morning and afternoon sessions. Lecture and lab will be complimented by site visits to relevant PR events and exhibitions as well as meeting with industry professionals as a part of the course and final project. In addition students will be expected to devote time outside of the classroom in order to complete their final projects which involves team work as the entire class acts together to finalize an event or project at the end of the program.

Topics covered: Semiotics, historical background of graphics and design, introduction to typography and page layout, color analysis and management, fundamentals of Photoshop and Adobe Illustrator including the use of layers, colors, text tools, pencil and brushes, picture placement and exporting to diverse media.

Learning outcomes:    

Acquisition of technical proficiency in the use of the tools and materials in graphic design Development of new skills using Photoshop and Adobe Illustrator.

Collaborating as part of a multinational student team to complete the final project.

Adaptation of the creative process in order to carry out specific project goals.

Credits: United States University Credit System: 3 credits (45 contact hours), European Credit Transfer System: 4 ECTS credits. Course syllabus is available upon request.

Course Texts: Students will be issued a course pack and / or PDF copy of course readings from the following texts as well as other relevant articles and readings added by the instructor.      

Adobe Photoshop CS5 Classroom in a Book: the Official Training Workbook from Adobe Systems.

Berkeley, CA: Peachpit, 2010.

Heller, Steven, and Louise Fili. Italian Art Deco: Graphic Design between the Wars. San Francisco: Chronicle, 1993.

Klucis, Gustav, Herbert Bayer, Marianne Brandt, and Hannah Hoch. Avant-Garde Graphics: 1918-34.

Hayward Gallery, 2005.

Meggs, Philip B. A History of Graphic Design. New York: John Wiley & Sons, 1998.

Samara, Timothy. Design Elements: A Graphic Style Manual. Beverly, MA: Rockport, 2007.

Wood, Brian. Adobe Illustrator CS5 Classroom in a Book: the Official Training Workbook from Adobe Systems. San Jose, CA: Adobe, 2010

LESSON PLAN Week 1: June 2 – 5, 2012

Day 1: Introduction to the course, instructor and students. Historical overview of graphics and design.

Day 2: Lecture: Color Day 3: Lecture: Elements of general semiotics and graphic perception.

Day 4: Lecture: Typography.

Day 5: Lecture: Layout.

Week 2: June 9 – 12, 2012

Day 1: Introduction to Photoshop and Adobe Illustrator – week dedicated to working in lab.

Day 2: Lecture / Lab: Photoshop and Adobe Illustrator.

Day 3: Lecture / Lab: Photoshop and Adobe Illustrator.

Day 4: Lecture / Lab: Photoshop and Adobe Illustrator.

Day 5: Lecture / Lab: Photoshop and Adobe Illustrator.

Week 3: June 16 – 19, 2012

Day 1: Lecture and Exercises: Visual Communication.

Day 2: Lecture and Exercises: The Creative Process.

Day 3: Lecture and Simulation: Presentation Techniques.

Day 4: Lab time: work on final project “Imaginary Florence”.

Day 5: Presentation and critique of final project.

Istituto Europeo di Design

IED owes its establishment in 1966 to the intuition of its President Francesco Morelli. Through time, it has become a 100% Made in Italy international network of excellence, operating in the fields of training and research, in the disciplines of Design, Fashion, Visual Communication and Management.

Above all, IED is an evolving educational system with capability and dedication to reinventing itself on a daily basis. Its mission is widespread and clear: to offer young creatives a thorough training - both theoretical and practical – and hand them the ʻDesign Knowledge and Mindsetʼ that will accompany them throughout their lives.

IED is far more than a school: thanks to its unwavering commitment to innovation, it is the melting pot where new generations of professionalism are constantly unfolded.

IED is a powerhouse of ideas that develops creativity through its range of: • Undergraduate courses • Masters courses • Advanced training courses IED forms a truly unique network of encounters, experiences, people and cultures. The students develop a deep sense of belonging and their drive to innovate and share resources, ideas an contacts forges a tight-knit community.

IED belongs to Cumulus, the International Association of Universities and Colleges of Art, Design and Media, and has stable relations with many universities and international academic associations, including Erasmus, Socrates, ELIA, IAA, FIYTA, IIE, EAIE and MEC in Brazil.

This wide-ranging group of international organizations grants IED students even more extensive possibilities for academic exchange. Numerous bilateral agreements with prestigious foreign universities provide the chance for our students to take part in the Exchange Study Program and spend a semester abroad at one of our partner universities or another IED location.

The enormous heritage of international creative ideas, words and deeds is a worldwide acknowledged IED value, demonstrating that respect for cultural diverity and multidisciplinarity and the resulting ʻculture of jointnessʼ approach to education are an unquestionable key to success.

Our partnerships are 3M Italia, Agusta, Alessi, Alitalia, Alstom, Apple, Bisazza, BiTicino, Blackberry, Blaukpunt, BMW, Bombardier, Brastemp, Brionvega, Casa Arte&Design, Campari, Capmar, Cemex, Colunna, CNC FLEX, Emergency, Ferrari, Fiat, Flos, Fontana Arte, Green Cross Italia Onlus, Heineken Italia, Herman Miller, Hitachi, Hp, Ideal Standard, Gianni Versace Home, Grupo VIPS, Guzzini Illuminazione, IDEA Zarvos, Illy, Imaginarium, Ikko, Lancia, Lego, LG, Lonxanet, Luxottica, Maserati, Masisa, Mangels, MaxHaus, Metalarte, Museu da Lingua Portuguesa, Nike, Nivea, Ospedale Gaslini, OSRAM, Philips, Piaggio...