REBRANDING TEATRO ALLA SCALA by Anastasia Yakovleva
HEART of Milan
current logo
history of logo
repertoire
structure of the theatre
TEATRO ALLA SCALA
moodboard
inspiration
process
logo
logo
fonts
Univers LT STd Regular/Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Bodoni Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
logo proportions
main element
logo’s variations
logo’s variations
color history
Pantone 1955小
Pantone Warm Gray 4C Pantone Cool Gray 7C
colors
Pantone 1955C C: M: Y: K:
26% 100% 76% 23%
R: 152% G: 10% B: 50%
Pantone Warm Gray 4C C: M: Y: K:
21% 17% 27% 0%
R: 203% G: 199% B: 183%
Pantone Cool Gray 7C C: M: Y: K:
32% 29% 25% 0%
R: 177% G: 171% B: 175%
pay-off
THANK YOU FOR YOUR ATTENTION Anastasia Yakovleva