Special Week_Tiger

Gruppo 1 MELISSA BAGNORI UMBERTO CERBAI VALENTINA CORAPI CYNTHIA DURAN SOPHIA MARGOT JARVIS AMANDA MAINARDI gIACOMO TIZANINI IRENE PARDINI aNNA PUTRINO

Brief

GOALS:

CLAIM:

-New identifiable uniforms

- Everyday magic

-Interactive windows

TARGET:

-Create Happiness

- Women, 18-30

-Positive Messages

CONTEXT:

-Increase Engagement

- Worldwide

COLOR

POSITIVISM

HAPPINESS

PLAYFULNESS

IMAGINATION

Color Palette

Take A Moment to Smile

Our project rapresents an interactive shop window.

We applicate stickers on the glass with a camera, a flat t.v. screen and a button linked to them.

When the button is pushed, the camera takes a picture. You can see your photo on the t.v. or on Tiger’s website.

Stickers

AUTUMN

WINTER

SPRING

SUMMER

#1

#2

#3

#4

#1

#2

#3

#4

#1

#2

#3

#4

#1

#2

#3

#4

Mockup 1

Mockup 2

Uniform Special Edition

Front

Velcro

+

Stickers

+

Result

=

Uniform Institutional

Front

Back

Uniform Institutional

Front

Back

Uniform Institutional

Long Sleeve Shirt

Long Sleeve Shirt

SweatShirt

Uniform

Institutional Pants

Uniform Total look

Uniform Accessory

“Take A Moment to Smile”