Gruppo 1 MELISSA BAGNORI UMBERTO CERBAI VALENTINA CORAPI CYNTHIA DURAN SOPHIA MARGOT JARVIS AMANDA MAINARDI gIACOMO TIZANINI IRENE PARDINI aNNA PUTRINO
Brief
GOALS:
CLAIM:
-New identifiable uniforms
- Everyday magic
-Interactive windows
TARGET:
-Create Happiness
- Women, 18-30
-Positive Messages
CONTEXT:
-Increase Engagement
- Worldwide
COLOR
POSITIVISM
HAPPINESS
PLAYFULNESS
IMAGINATION
Color Palette
Take A Moment to Smile
Our project rapresents an interactive shop window. We applicate stickers on the glass with a camera, a flat t.v. screen and a button linked to them. When the button is pushed, the camera takes a picture. You can see your photo on the t.v. or on Tiger’s website.
Stickers
AUTUMN
WINTER
SPRING
SUMMER
#1
#2
#3
#4
#1
#2
#3
#4
#1
#2
#3
#4
#1
#2
#3
#4
Mockup 1
Mockup 2
Uniform Special Edition
Front
Velcro
+
Stickers
+
Result
=
Uniform Institutional
Front
Back
Uniform Institutional
Front
Back
Uniform Institutional
Long Sleeve Shirt
Long Sleeve Shirt
SweatShirt
Uniform
Institutional Pants
Uniform Total look
Uniform Accessory
“Take A Moment to Smile”