CittĂ di Volterra
THE ANALYSIS 1
TRADITION: Volterra, during the years, starting from the 11th century was strongly affected by fightings between The Guelphs and Ghibellines.
2
Guelphs Vs Ghibellines fight was symbolized by using a dragon and gryphon wich are fighting.
3
TIME because the history of Volterra started almost 3000 years ago.
FOCUS ON As for all cityes in Tuscany, the new logo has to keep all the cultural heritage. Since his Medieval foundation, Volterra has been recognized everywhere by his coat of arm. CONFLICT nowadays way of thinking in Volterra, has been strongly influenced by the city past. Conflict was the way in which politic and religion were used to develope.
FOCUS ON TIME is change and developement. The new logo has to be recognizable but also has to include the new sense of Time and Conflict.
FOCUS ON / The Mark
FOCUS ON / The Logo
1
GUELPHS AND GHIBELLINES using the well known icons.
3
TIME using an apparently never-ending position changes.
CITTĂ€ DI VOLTERRA 2
CONFLICT using fight positions, like a dance of shapes.
on 100& Black
CITTÀ DI VOLTERRA
Grayscale
TYPEFACE
Brand typeface
AaBbCc01234 Optima Bold
Optima Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Colours Palette
Color palette
primary
HORIZONTAL ALIGNMENT
CITTÀ DI VOLTERRA
100%
CITTÀ DI VOLTERRA
75%
CITTÀ DI VOLTERRA
50% logo restyling by Federigo Gabellieri
CONFLICT Rotation, including the elementary icons into an abstract rounded shape it’s possible to riproduce the taste of the conflict during the time.
ROTATION
CONFLICT / Rotating logo
USE THE LOGO The new logo has to be necessarily usable for different media, print and digital ones. Here we have some example:
USE THE LOGO / Pattern
The Element / Website Layout
The Element / Desktop Promo
The Element / T-shirts
The Element / Shopping Bag
The Element / Promo Book
Thank you for your attention