Ghigo Gabellieri - VOLTERRA

CittĂ di Volterra

THE ANALYSIS 1

TRADITION: Volterra, during the years, starting from the 11th century was strongly affected by fightings between The Guelphs and Ghibellines.

2

Guelphs Vs Ghibellines fight was symbolized by using a dragon and gryphon wich are fighting.

3

TIME because the history of Volterra started almost 3000 years ago.

FOCUS ON As for all cityes in Tuscany, the new logo has to keep all the cultural heritage.

Since his Medieval foundation, Volterra has been recognized everywhere by his coat of arm.

CONFLICT nowadays way of thinking in Volterra, has been strongly influenced by the city past. Conflict was the way in which politic and religion were used to develope.

FOCUS ON TIME is change and developement.

The new logo has to be recognizable but also has to include the new sense of Time and Conflict.

FOCUS ON / The Mark

FOCUS ON / The Logo

1

GUELPHS AND GHIBELLINES using the well known icons.

3

TIME using an apparently never-ending position changes.

CITTĂ€ DI VOLTERRA 2

CONFLICT using fight positions, like a dance of shapes.

on 100& Black

CITTÀ DI VOLTERRA

Grayscale

TYPEFACE

Brand typeface

AaBbCc01234 Optima Bold

Optima Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Colours Palette

Color palette

primary

HORIZONTAL ALIGNMENT

CITTÀ DI VOLTERRA

100%

CITTÀ DI VOLTERRA

75%

CITTÀ DI VOLTERRA

50% logo restyling by Federigo Gabellieri

CONFLICT Rotation, including the elementary icons into an abstract rounded shape it’s possible to riproduce the taste of the conflict during the time.

ROTATION

CONFLICT / Rotating logo

USE THE LOGO The new logo has to be necessarily usable for different media, print and digital ones.

Here we have some example:

USE THE LOGO / Pattern

The Element / Website Layout

The Element / Desktop Promo

The Element / T-shirts

The Element / Shopping Bag

The Element / Promo Book

Thank you for your attention