VISUAL MERCHANDISING & PACKAGING DESIGN F O R
Z Y G O
V O D K A
by Max Pirsky & Anastasia Yakovleva
Energy vodka. Contains a blend of all natural fruits extracts infused with Yerba Mate, Guarana, Taurine and D-Reborse. “Vodka that deserves your hard earned cash!�
TARGETING
Age: 21-35 Nationality: Americans Income: medium, upper class Portrait description: Fashion conscious individuals (models, hipsters, dandy), who prefer to carry their own style. Night - is the only time they can ecape from their busy days. They are independent, cool, rocky, stylish, trendy, authentic, urban, modern and live a fast lifestyle.
SKETCHING
NEW IDENTITY
PANTONE 375 C
PACKAGING
VISUAL MERCHANDAISING
THANK YOU FOR YOUR ATTENTION!