1st Sport Management Summit

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SPORTS MANAGEMENT SUMMIT

WHEN BUSINESS AND LEISURE WORK TOGETHER Sao Paulo, April 24-25, 2014

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SPORTS MANAGEMENT SUMMIT

INTRODUCTION Sport is a natural part of our daily lives. As the saying goes, “mens sana in corpore sano,” a healthy mind in a healthy body. In our various roles – as citizens, professionals, parents, government officials, educators – we recognize the importance of sports in promoting personal growth and development. Competition teaches us how to win and how to lose, how to learn from our mistakes, and ultimately how to get up, dust ourselves off and get back in the game. Without a doubt, sports teach us essential values that help us lead better lives.

From this philosophical and noble notion, sport has evolved into a powerful industry that draws a large and diverse audience.

From a marketing standpoint, nowhere is the concept of brand more powerful than in the sports industry. In an era defined by information and statistics, in which nothing escapes our attention, the digital revolution is another touchstone. The media, meanwhile, plays its own unique role, as sporting events are able to attract audiences that would be inconceivable for

other forums. From an economic viewpoint, the industry comprises numerous sports organizations whose financial architecture faces unique challenges.

From a design vantage point, it should be noted that some stadiums receive more visitors than the world’s greatest museums. And finally, from a transcultural, and perhaps even planetary point of view, professional athletes speak a language that is common to all.

No matter which angle you take, the sports industry has become an economic, social and emotional phenomenon that merits the attention of sports management professionals.

The Sports Management Summit will provide a unique forum for analysis, debate and in-depth discussion on the most significant challenges that currently affect the sports industry. The international conference gathers senior managers, athletes, politicians, academics, journalists, investors and entrepreneurs to debate and discuss the future of sports management in a highly interactive and dynamic format that includes lectures, roundtable discussions and interviews.

DIRECTORS Professor Santiago Álvarez de Mon Academic Director Professor of Managing People in Organizations, IESE Business School PhD in Sociology and Political Sciences, Universidad Pontificia de Salamanca MBA, IESE, University of Navarra

Javier Ferrero Coorganizer Lawyer Senn Ferrero Asociados

Professor Antonio Dávila Academic Director Professor of Entrepreneurship and Accounting and Control, IESE Business School Alcatel-Lucent Chair of Technology Management, IESE Business School PhD in Business Administration, Harvard University MBA, IESE, University of Navarra

Raúl Respaldiza Coorganizer CEO Zertior

FOR UPDATED INFORMATION :

www.iese.edu/sportsmanagement2014

WHEN BUSINESS AND LEISURE WORK TOGETHER PROGRAM Thursday, April 24, 2014 8:30

Registration and Welcome Coffee

9:00

Opening t José Aldo Rebelo Figueiredo, Ministry of Sports, Brazil t Jesús Zabalza, President, Banco Santander, Brazil t Prof. Santiago Álvarez de Mon, Academic Director, IESE Business School

9:15

Sports Events and Country Brand t José Aldo Rebelo Figueiredo, Ministry of Sports, Brazil

9:30

New Generation Arenas: From Design to Management t Ralf Amann, Director, Brazil, GMP Architekten t Denio Cidreira, Director of Entertainment Properties, Odebrecht t Tristán López-Chicheri, Vicepresident, L35 Architects Moderator: Raúl Respaldiza, CEO, Zertior

10:45

Coffee Break

11:15

Sports Financing: New Trends and Players t Nelio Lucas, CEO, Doyen Group Speaker and moderator: Alfredo Garzón, Partner, Senn Ferrero Asociados

12:30

Globalizing Sports: The Case of Moto GP t Pau Serracanta, Managing Director, Dorna Sports Moderator: Prof. Antonio Dávila, Academic Director, IESE Business School

13:00

Lunch

14:30

Society, Media and Rights Management t Jorge Claro, Founding Partner, Claro & Asociados t Globo Speaker TBC Moderator: Prof. Antonio Dávila, Academic Director, IESE Business School

15:45

Managing High Performance Athletes t Fabiano Farah, Manager, High Performance Athletes & Sports Marketing Consultant t Julio Senn, Partner, Senn Ferrero Asociados t Arn Tellem, Vice Chairman & President, Wasserman Moderator: Prof. Santiago Álvarez de Mon, Academic Director, IESE Business School

17:00

Coffee Break

17:30

Converting Know-how into Value. Wanda Project, the Chinese Bet t Fernando Roig, CEO, Villarreal C.F. Speaker and moderator: Raúl Respaldiza, CEO, Zertior

18:00

Managing Life: The Day After t Edson Arantes Do Nascimento, Pelé t Jesús Zabalza, President, Banco Santander, Brazil Moderator: Marcos Madureira, Executive Vicepresident for Communication, Marketing, I.R. and Sustainability, Banco Santander, Brazil

19:00

Networking Cocktail

Friday, April 25, 2014 9:00

Sports & Technology: A New Community t Sanjit Atwal, Co-founder & CEO, Squawka t Yankui Shi, Associate Director of Sports Department & Manager of World Cup 2014 Project, Tencent Moderator: Raúl Respaldiza, CEO, Zertior

10:00

Branding Strategy: A Successful Story t Paula Nader, Director of Brand and Marketing, Banco Santander, Brazil Moderator: Prof. Santiago Álvarez de Mon, Academic Director, IESE Business School

10:30

Coffee Break

11:00

The Vision of Sports Business: Europe vs. The Americas t Prof. Antonio Dávila, Academic Director, IESE Business School

11:30

Conquering New Markets: The World Has no Limits t Florentino Pérez, Chairman, Real Madrid C.F. Moderators: Nelio Lucas, CEO, Doyen Group and Julio Senn, Partner, Senn Ferrero Asociados

12:15

Break

12:30

A Competing Mind: Talent and Character t Toni Nadal, Rafael Nadal’s Coach t Ronaldo Nazario de Lima t Teresa Perales, Spanish Paralympic swimmer Moderators: Prof. Santiago Álvarez de Mon, Academic Director, IESE Business School and Julio Senn, Partner, Senn Ferrero Asociados

13:30

Closing Remarks t Ronaldo Nazario de Lima t Prof. Santiago Álvarez de Mon, Academic Director, IESE Business School t Prof. Antonio Dávila, Academic Director, IESE Business School t Raúl Respaldiza, CEO, Zertior t Julio Senn, Partner, Senn Ferrero Asociados

GENERAL INFORMATION: Language The conference languages are English and Portuguese.

Simultaneous translation will be provided into both languages.

Fees* General Fee: IESE and ISE Alumni: IESE Members and Supporting Companies:

Date and Venue April 24-25, 2014 Torre Santander Av. Juscelino Kubitschek, 2235 São Paulo Centro de Convenções – Auditório - 1º mezanino

Contact Details Anna Helena Moreno meetings@ise.org.br - Tel. +55 11 3177 8200 ISE - Rua Martiniano de Carvalho, 573 - Bela Vista 01321001 São Paulo - SP

2,800 reais 2,520 reais 1,960 reais

* The fee includes registration, material, lunch and cocktail on Thursday and coffee breaks

ORGANIZED WITH:

PLATINUM SPONSORS:

GOLD SPONSOR:

Av. Pearson, 21 08034 Barcelona Spain Tel.: +34 93 253 42 00 Camino del Cerro del Águila, 3 28023 Madrid

165 W. 57th Street New York, NY 10019-2201, USA

Rua Martiniano de Carvalho, 573 - Bela Vista 01321001 - São Paulo – SP Tel.: +55 11 3177 8200 contato@ise.org.br