Fashion Stylist
s
tyling is a way of assembling
clothing and accessories, to exhibit them in their most desirable or attractive way in order to sell them. Fashion clothing can be styled alone or as a group of products with or without a model. The select styling process involves selecting and experiment with many alternative garments to establish the perfect composition.
E
ditorial
Styling:
involves
conceptualizing and organizing the photo shoots for the pages in fashion magazines and other media publications. This may also involve selecting items to appear in fashion product pages for magazines and writing articles on personal style, fashion trends etc. Here you will find yourself working closely with photographers, art directors, designers, artist managers, and fashion editors. Print assignments include fashion magazines, publicity shoots, album covers, advertising, and movie posters.
C Different types of stylist
ommercial Styling could be as a
celebrity styling as well. A stylist can work with a celebrity on a regular basis (dressing her/him for day to day as well as events) or the stylist will work with them simply for a special occasion, such as an event. When dressing a celebrity for an event, the stylist needs to consider the brand (does the celebrity have any brand relationships they need to support?), current trends, and what the message is (do they want to shock, make the celebrity look more “respectableâ€? , etc‌) This is also a difficult area to get into.
P
ersonal stylists help clients
achieve their desired looks by aiding them in the selection of personal style items, such as clothes and shoes. Personal stylists must identify a client's tastes, activities, body type and desired image in order to tailor a look to each client's needs. Although personal stylists are often associated with celebrities, people from all walks of life and careers, as well as both men and women, can use their services. Sometimes these services extend further than clothing choice; personal stylists may also work with home decor or hair and makeup.
E The tasks and Responsibilities
very fashion stylist has tasks and
responsibilities which makes them more professional. They have to have an eye for colours and style; Knowledge of Trend Forecasting, Understanding Different Body Shapes, skin tones and hair colour. As well they have to have good Networking Skills. With these skills they can communicate with other companies, brands and shops. Artistic and Creative Flare for every situation; Attention to detail; Experience of Fashion Industry for example internship with relevant Brand / Company; Portfolio of Work ( with all them past work) ; Client Base; Hard Working. They have to be able to work with any gender and body shape, able to work with a Varity of different personalities and use their character to inform style.
F
ashion Stylist's Responsibilities
This often glamorised job entails long hours and excessive travel to locate specific garments and accessories for their clientele, which can range from advertising companies, celebrities, public figures or fashion magazines. The stylist's responsibilities can often entail rearranging their client's closet and wardrobe by removing outdated garments, searching for items that complement their client's figure and personal shopping.
The most successful fashion stylists
K atie Grand The magazine editor and stylist as she is now described, perhaps in reference to the many fashion super brands for which she has helped create defining images - has the sort of non-stop life that sounds just too fabulous and utterly exhausting. Named by British newspaper The Daily Telegraph as "one
of the most powerful stylists in the world", Grand began
fashion styling while still at St. Martins, directing and styling fashion shoots for newly launched magazine, Dazed & Confused in the 1990s. She was later bought by style magazine The Face as Fashion Director. Soon after this, Grand was made Editor-inChief of POP, a launched bi-annual fashion magazine. This position brought Grand many friendships, including with celebrities Madonna and Agyness Deyn, and designers Stella McCartney, Luella Bartley, Miuccia Prada and Giles Deacon. She infamously convinced actress Elizabeth Hurley to pose nude on the cover of POP, just six weeks after giving birth. Katie Grand is the editor of LOVE. She styles many fashion photo shoots and shows including Giles and Unique at Topshop. She has also worked on fashion shows for Louis Vuitton and Prada.
The most successful fashion stylists
ELIZABETH STEWART She studied journalism at the University of South Carolina before moving to New York, where she worked as a Women’s Wear Daily editor. She then relocated to Paris to style covers in the Fairchild offices there, eventually moving to Los Angeles via Manhattan for the The New York Times magazine. Stewart met her first client, Calista Flockhart, during the actress’ Ally McBeal heyday.
There’s power in numbers — and from the Cannes Film Festival to the Oscars, Stewart dressed ultra A-listers Cate Blanchett, Sandra Bullock and Julia Roberts in 102 looks in total, with nary a fashion misstep.
"Iused to hav e a fantasy of a TVshow called Class With Trash because my specialty is a Snow Ball."
Getting her start in the world of print, Stewart spent time in Paris as W’s Paris Fashion Editor and worked as The New York Times Magazine’s Fashion Editor for 14 years where she ended up styling covers and fell in love with creating highconcept shoots that merged the worlds of fashion and Hollywood.
The most successful fashion stylists
L ESLIE FREMAR Witherspoon had two fashion home runs Oscar weekend — a print Giambattista Valli Couture top and skirt at the Independent Spirit Awards and a plunging Hugo Boss dress at the Vanity Fair Oscar party She was the first assistant at Vogue 2003 then they started putting celebrities on the covers. Ms Fremar went on to work as director of VIP relations at Prada, where she met Salma Hayek, who asked her to help pull together a glamorous wardrobe for the Cannes Film Festival.
“Charlize has worn white and pink, so I thought it would be incredible to do a black dress,” says Fremar. “She wasn’t sure but said, ‘I trust you,’ ” says Fremar about the dramatic black Christian Dior Couture that designer Raf Simons custom-made with illusion tulle straps “for a floating effect”
Complementary Colours
Colour theory
Complementary colours are always on opposite sides of the colour wheel to each other. The term ‘ complementary colours’ can be misleading when it comes to fashion advice on the colours that go as it does not necessarily mean that wearing them together will be complementary on you! Rather it means that they complement each other, they bring out and emphasise each other
Use the colour wheel. All the colour wheel does is tell you how best to combine colours. There are particular colour combinations in the colour wheel that are particularly pleasing to the eye, called colour harmonies. The basic primary colours of red, yellow, and blue are used to create the secondary colours. Tertiary colours are created by mixing primary and secondary colours together. There are warm colours and cool colours. Warm colours tend to be orange, red, yellow, etc. and cool colours are greens, blues, and purples. Mixing warm colours with warm colours and cool colours with cool colours can be a good way for a colour coordination novice to get comfortable with the colours. White, black, and grey are neutral colours (and are very important for properly coordinating clothing). When a colour is tinted that means that it's getting lighter (has white added to it) and when it is a shade it is getting darker (has black added to it). Tones in a colour are created by adding grey. When you're coordinating clothes you'll need to see how different tints, tones, and shades work with one another.
Avoid complementary colours as much as possible. These are the colours that emphasize one another and are opposites on the colour wheel (say for example, orange and blue). Don't let the name fool you, these colours are complementary to one another and that doesn't mean that they'll be complementary to you!
c
olour block
Colour theory
For you to actually colour block, you must first know about the colours. The Idea is to mix colours that are not under one tone. Keep within 2 or 3 colours otherwise it becomes too much. 1. Try not to wear more than 3 bright colours at once. Adding too many colours can make it look like you are trying too hard. 2. Incorporate neutrals. Try a neutral shoe or belt to keep some elements simple and pull the outfit together. I love the classic white t-shirt with bold pants and a contrasting blazer. 3. Use solid colours. You’ re already bold with colour blocking, adding patterns will make your outfit look messy. 4. Find the right colour combination. This is the hardest part and might take some time to figure out what colours in your closet will work together. Complimentary colours are opposite from each other on the colour wheel and they always look best together (think orange with blue OR green with purple). 5. When in doubt, use colours in the same family. Colour blocking with different shades in the same colour family is always safe and harmonious. Think light pink with bright, vivid fuchsia. 6. Be aware of tone. Try not to mix warm and cool colour tones together. 7. Dabble. For the weary, start with accessories to add a contrasting colour to neutral outfits – like a bold shoe or handbag. Chunky bright necklaces are fun too! 8. Compliment yourself. Wear the colour that compliments your skin tone (or makeup look) closest to your face. Don’t be afraid to experiment and have fun! I’ m still in my “ dabbling” phase with this trend but I have a few colour blocked dresses lined up for spring/summer!
A nalogous Colours
Colour theory
Analogous colours are next to each other on the colour wheel. As they are similar to each other and easy on the eye in combination they make a pleasing palette for an outfit. The analogous colours are those colours which lie on either side of any given colour. Often these are colour schemes found in nature. A site that makes use of analogous colours usually feels harmonious. The secondary colour, as described above, can often be an analogous colour. These are the colours that are right next to one another on the colour wheel, like green and yellow or red and orange. Because they are close to one another they appear easy on the eyes when paired together. An example of using analogous colours to good effect might be a scarlet red dress with gold jewellery and pink shoes. Try to avoid putting no more than 3 analogous colours in one outfit. To use the above example you've already got 3 analogous colours (pink, red, gold), so you wouldn't want to go overboard and add in orange too or purple.
Triadic colours
Colour theory
Are groups of three colours that are all equidistant from each other on the colour wheel. Because of their placement on the colour wheel, when paired together, triadic colour combinations tend to be very vibrant. Just like other colour combinations, it helps to choose one colour as the dominate colour and the two others as supporting colours in accent pieces.
M onochromatic colours
Colour theory
In fashion terms is wearing an outfit comprised of only one colour; it can be of the same shade or different shades, the idea is to keep the shades in the same hue. It can be bright colours, dark colours, it can even be nude colours. It all depends on what colour you choose to go with. There are no limitations. When done correctly a monochromatic outfit can look both stylish and fashion-forward.
How to dress for your body shape: HOURGLASS SHAPE
Body shapes
Tops Do:
Scooped and V-necklines Tops that sit at the waist Clean lined jackets and coat which are well cut and fitted.
Don’t:
Bottoms
Higher necklines Shapeless cuts Body doll tops or empire cuts Embellishments around the hips and bust
Do:
Pencil skirts and A-line skirts Jeans that are fitted around the hips and backside
Don’t:
Baggy and shapeless bottoms Overly shorts skirts
How to dress for your body shape: PEARSHAPE
Tops Do:
Body shapes
Don’t:
Large V or U necks Horizontal stripes Big lapels Padding or embellishments on shoulders Cropped tops
Tops and jackets with decorative patterns that cut off at the bottom Shapeless tops
Bottoms Do:
Wide-leg or straight-leg pants and jeans A-lines skirts that are fitted at the hips Darker colours
Don’t:
Pencil skirts which cling at the hips Bottoms made of stiffer materials Capri-style pants
How to dress for your body shape: Diamond Shape
Tops Do:
Body shapes
Low necklines Bright colours/soft, loose material Belted waists Capped or puffed sleeves
Do:
Don’t:
Tight fabrics Puffy or bulky material Empire waist tops
Dark colours Don’t: Relaxed or straight fir bottoms with high Baggy and shapeless bottoms or large pockets High waisted pants Straight, flare or gather skirts Clingy skirts or dresses
Ov al shape
Do:
Body shapes
Deeper V-necklines or wider necklines Don’t: Nipped in waists Tight fitted Semi fitted or loose and drapey Small prints Shits and jackets that end at the hip Embellishments or ruffles around Rucking in tops
Bottoms Do:
Pocketed cargo pants Straight or slightly flared skirts Bottoms that have a bit of a stretch
Don’t:
Extremely short Tight clinging or bulky skirts Overly tapered trousers
Rectangle shape
Do:
Fitting blazers with shoulder pads to define your waist Embellishments or pockets around the bust and shoulders. Tops that are flawy around the bust.
• •
Body shapes
•
Don’t: • • •
Vertical patterns as they emphasise the up and down straight lines Square neck tops Fitted tops
Bottoms Do: • • •
Large back pockets Figure hugging and low rise jeans Pencil and A line skirts with clinched waists
Don’t: • • •
Straight skirts Baggy styles Too wide flares
Style it up! Handbags
are your outfit and wardrobe necessities. They complete your look, add a fashion statement and they're practical.
Fashion belts are the perfect accessories for the last
Accessories
finishing touch. With the right clothes and belt, you can instantly transform your outfit into a chic and well-puttogether look.
Fashion
costume jewellery is a fantastic for updating your style and multiply your outfits on a budget.
Hats draw attention - to your face and your outfit and creates people's first impression of you.
Scarves are the most versatile, simplest and money-
saving accessories you could ever have in your closet.
Headbands can instantly draw attention to your face and at the same time tame down hair frizz!
Mix ing tex tures
Combining two thick fabrics together is one way to approach such task as clashing different textures. For example, jeans fabric goes really well with suede, leather, jacquard, velvet, jersey, tweed and cotton. Combining luxurious fabric with similar ones is a good idea for creating chic and luxurious looks. When it comes to gentle fabrics such as chiffon and silk, they are combinable with such fabrics as lace, organza, velvet and satin.
Vary the scale of the patterns Wearing medium/large with small patterns create balance. However mixing large patterns can empower your outfit and make you look wider combining two or more small prints on the other hand make your overall appearance busy.
Same colour family
Your patterns should share the same colour scheme. Or a print that has at least one of the colours of the other print.
Break it up a bit
Give your outfit some rest by breaking it up with a basic, solid colour. This makes your outfit look more balanced and modern. Basic wide belts, jackets and hosiery are great for this.
Don’t go too matchy- matchy
Similar polka dot patterns on head and toe make it look like you’ re overly confined to fashion rules. As if your outfit is too well-thought and predictable. It just isn't exciting to look at. Add a few surprises by wearing different types of prints and textures.
Name: Alycia Harrison Body shape: Hourglass Skin colour/ tone: white Hair colour: dark brown Height: 5’ 9 Eye Colour: blue Job: sales assistant Hobbies: dance Special occasions coming up: friend’s birthday. Season : winter Likesand dislikes: food and spiders Insecurities/ Best features : stomach and legs Size : 10 Brands they like: River Island and Topshop Budget : £200
This is minimalistic day outfit. I have chose black coat, black leather trousers and crop shirt. To create glamour's look I have added nude Givenchy bag and nude Luis Vuitton heels.
Second outfit which my client have chose was more girly and suitable for a party or night out with friends. I have chose Emilio Pucci dress, black little bag and black Jimmy Choo heels.
The last outfit is more casual. My client could wear it in winter time because I have chose Ugg boots, oversize sweater and ripped jeans. I have picked up Monochromatic colours for a windy/rainy day
Early adopters Alexandra is 26 years old female. She is single fashion student who lives in East London. She works as sales assistant in Zara. She still lives with her family so she don’t have to pay for all her bills. Alexandra is very social person so she’s always going out with her friends. She loves spending money on brand new clothes. Alexandra loves fashion so she always trying to buy everything in the early stage. She has confidence to follow trend, mix styles and create the desired look from designer, boutique, high-street and vintage.
Student
Kimberley Miller is a 21 year old Art and Design student in Manchester city university. She lives with her friends in small flat. Kim works part-time as a waitress in a restaurant so she always trying to save some money for herself. Kimberley is very sociable, bubbly person. She enjoys looking good and likes to try new things but at the moment she can’t afford to buy all the clothes she wants so she will then just gets a t-shirt or some accessories. During the summer she goes to music festivals like Glastonbury. Often when she is going out with her friends she will throw on a pair of high-waisted leather pants with one of her crop top and some high heels.
Innovators
Abbey is a 32 year old fashion gallery manager is Southampton. She lives with her husband. Her family would be considered middles class because she has her private apartments in city centre. She loves be different- bright colours, different shapes and she’s not afraid to take risk and try something different and new. She works in creative industry so she has to look different. She likes travel around the world so she trying to buy some new clothes from different countries. She likes African accessories so she has a huge collection of different neckless and bracelets.
Occupation Jessica is a 45 year old woman. She works in the office. She lives with her husband in two bedroom apartments. She does not like spending money on clothes so she’s not follow any fashion trends or brands. She prepares quality than quantity so she likes shops such as Next, M& S. Usually she wears her office clothes- long skirt and blazer. At her free time she likes long walks by the sea side.
Affluent Tom is a 25 year old business student. His father works for government so he doesn’t have to worry about money. He likes 80s style and he shops usually in expensive shops like Calvin Klein, Hugo Boss. His wardrobe has lots of suits, shirts, coats. He has personal stylist so he doesn’t have to worry about his style and how he is looking because Tom’s stylist is always trying to follow new trends. In his free time he likes be with friends because he is very sociable person. Every summer he’s spending in Italy or France. He also likes to go to music festivals.
Mature
Maternity
Student
Plus Size
Consumer groups
Affluent
Innovator
Future trends AW15/16
Trend board
Customer profile
Creative
I have created a visual customer profile board that reflects that particular person. I have collected images that represent their personality, lifestyle etc.
I nnovator
Photo- shoot inspiration
Make-up and hair ideas
Garment and colour ideas
Location
Accessories
PERSONAL STYLIST DATE:27/02/2015
ASSIGNMENT / CALL SHEET
TIME: 12.00 SHOOT/JOB: photo-shoot LOCATION: studio CREATIVE TEAM DETAILS: Ieva Navickaite and Alycia Harrison PHOTOGRAPHER: Ieva Navickaite MAKE UP: Alycia Harrison HAIR STYLIST: Alycia Harrison WARDROBE STYLIST: Ieva NavickaiteAlycia Harrison MODEL(S): female ( Carly ) PRIMARY CONTACT: 075602244614 ANY SPECIAL INSTRUCTIONS: Make-up, clothes, accessories
Contact sheet
Backstage
Ev aluation
The future trend I have chosen is off beat trend. It’s all about bright, vibrant colours; strong, colourful make-up; urban style which has been born of the street. A ruffian look that emerges from neighbourhoods as opposed to fashion dictated by designers. I have chosen this trend because nowadays people like to wear comfy, sporty and stylish wear. Time out trend is as play becomes a serious issue and exercise continuous to grow in importance, the two entities combine to create a new, enlightened training experience. Transforming the workout environment into an otherworldly dimension, gym spaces are reimagined, becoming immersive with projected visuals and sounds which take participants to other realms, as seen with the Less Mills fitness concept. For my project my consumer group are people who like to be different, mostly of them are innovators-people who introduces new methods, ideas, or products. I have created commercial high street look and used famous brands such as Top Shop, Nike, Adidas. I have chosen dramatic, very bright make-up. This is suitable for young people- students who are not afraid of who they are. I have chosen V magazine. V Magazine was launched in September 1999 as the younger sibling publication to the limited-edition quarterly Visionaries. If Visionaries is a couture book, V is ready-to-wear. V is large-format and visually-driven, international in scope and collaborative in spirit. V is a magazine about fashion with a capital F and all the things that go with it: art, music, film, architecture…you name it. Before V is a place where uptown meets downtown, celebrities mingle with total unknowns, high art converses with underground culture. Chic, wacky, fun, fabulous… For my photos-hoot the first step what I did was research into my future trend. I have created mood-board, customer profile, call sheets. I have chosen location, make-up, clothes, decorations. I have research into others photo-shoot for more inspiration. I did some experiments on Photoshop before making my magazine cover. I feel my shoot went well because I have had a plan. I have prepared for my photo-shootI have had a model, make-up, clothes, a studio, camera and lights to make my photoshoot more professional. I have did a research before I was doing my shoot so I knew what I was doing. For my next project I would do more photos in different locationoutside the college, in the street. I would have more than one model just to make my photo-shoot more interesting. I have been working in the team and it helps a lot because I have had more ideas for our photo-shoot.