Daily Tiger #1 (English)

Page 1

DAILY TIGER 44th International Film Festival Rotterdam #1 Thursday 22 January 2015

4

Peter Greenaway Stienette Bosklopper Force Majeure/Turist

5

Films of the Day: War Book Gluckauf

foto: Bram Belloni

3

Signals: Bruce McClure Hubert Bals Fund Made in Taiwan

ENGLISH EDITION

“We already have a great platform at the festival to look at new developments and changes in the world around us through cinema” – outgoing IFFR head Rutger Wolfson

Rotterdam on Demand This year IFFR introduces two new measures designed to boost audiences for festival films. IFFR chief Rutger Wolfson, in charge for the last time this year, explains all to Nick Cunningham.

director Rutger Wolfson. “So there is this huge problem. People are still going to cinemas, but increasingly only to see a handful of films that are the most popular titles. Everybody is going to see Boyhood or Spiderman but our films are having a hard time.”

taking away a lot of the obstacles to help filmmakers release their films.” “I think this is a huge step,” he continues. “During the festival, we have special industry events lined up to explain how it works, but we also want to learn more from filmmakers and rights-holders to develop it even further.”

Ask anybody who has been reasonably active in the independent film sector over the past few decades, and they will confirm that once IFFR personnel identify a need for radical change, then change is never slow in coming. This is in the DNA of an event that gave us CineMart, the co-pro market that revolutionised the business of international production finance, and the Hubert Bals Fund, which continues to support, finance and champion filmmakers from developing countries. Numerous other co-pro events and similarly targeted funding mechanisms have grown up over the years, but the root of all such initiatives is planted here, in Rotterdam.

Tiger Releases

IFFR Live

To address this fundamental disconnect, IFFR and leading Dutch broadcasting technology company Infostrada have developed the Tiger Releases initiative that provides filmmakers and rights-holders the opportunity to directly release their films on global Video on Demand platforms, in the process guaranteeing them highly favourable returns in revenues – “50% and up,” according to Wolfson. “The current situation is that if you are an individual filmmaker or rights-holder and you want to release your film on iTunes, for example, it’s virtually impossible as you need an aggregation partner – somebody who holds a licence to release films on these platforms, and you need some quite expensive and complicated technical support to reconfigure the film files into such a form that they can be released on these platforms,” Wolfson stresses.

This year also sees the first IFFR Live programme, also aimed squarely at audience development. Four films receiving their world premieres at IFFR and one receiving its European premiere will screen in 40 cinemas across seven European territories and on VOD. The augmented Euro-wide audience can then participate via twitter in all post-screening Q&A events. Selected films include Ramon Gieling’s Erbarme dich – Matthäus Passion Stories, which explains the sense of devotion many people feel for Bach’s masterwork, and Bernard Bellefroid’s Melody, which tells of the relationship between a surrogate mother and the woman for whom she is carrying a baby.

Potential audience

This year the festival has another sector firmly in its sights – distribution – and is determined to tackle head-on the thorny issue of how and why the vast number of superb films that delight and inform festival audiences are rarely granted any meaningful opportunity to do the same for non-festival audiences. “There is a huge potential audience for these films, but they have a very hard time getting a release, not only in Rotterdam or the Netherlands – it’s a global problem,” points out IFFR

Huge step

Now, when filmmakers are selected for IFFR, they can opt to have their films recoded for leading VOD platforms at a fraction of the cost. “Tiger Releases will advance these costs and then recoup them from first sales. If the costs are not recouped, then we take the loss, but we are okay with that. We are

“IFFR Live is really taking off. The participating cinemas are very enthusiastic and very active in marketing and promoting it on twitter and social media. I saw pictures yesterday of a cinema in Poland being decked out in Tigers,” Wolfson points out of the programme devised in association with Fortissimo Films, TrustNordisk and Doc & Film, with financial assistance from Creative Europe. “This is a new type of collaboration between the festival and sales agents which is creating continues on page 3 higher visibility for film, so it is very exciting.”

FLYING SOLO

Insanely popular Japanese singer Shibutani Subaru, who heads up the band Kanjanai Eight, performs solo for the first time this evening (Thursday 22 January) in the Oude Luxor, adjacent to nocturnal festival hangout Bar Central. Subaru stars in Yamashita Nobuhiro’s La La La at Rock Bottom (screening in Spectrum) which world premieres in the same venue before the gig. According to sources, fans (and the Japanese media) are flying in from across the world to see Subaru’s sold-out solo debut.

TIGER ALERT

Prepare for your trip to IFFR with the Tiger Alert Pro newsletter with all the latest industry news. Sign up at https://www.iffr.com/professionals/ iffr-2015/. Shibutani Subaru in La La La at Rock Bottom

INTERNATIONAL FILM FESTIVAL ROTTERDAM


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.