DAILY TIGER
40TH INTERNATIONAL FILM FESTIVAL ROTTERDAM #8 THURSDAY 3 FEBRUARy 2011
NEDERLANDSE EDITIE Z.O.Z
Groove raiders: Dutch/Ethiopian combo the Batiband played a mix of modern Ethiopian and traditional African music for guests at the combined CineMart/Raiding Africa Drinks, hosted by the Durban FilmMart in the Juriaanse Foyer in De Doelen yesterday. photo: Corinne de Korver
Spiced blend As CineMart delegates leave the building to change into their glad-rags ahead of a final night’s revelry, market chief Marit van den Elshout reflects on this year’s event. The ingredients of CineMart 2011 were essentially the same, but the flavour had changed: the dominant spice this year was transmedia. By Nick Cunningham.
“This will be a theme to which we will be returning,” Van den Elshout states. “It was good to see that the transmedia projects had a lot of interest from potential partners. To a degree, everybody knew the producers from their former projects, but it’s the first time the cross-over is so clear; producers who have done arthouse features are now moving into this new field.” Future
Such was the level of interest in the transmedia projects – in great part generated by filmmaker Anita Ondine’s CineMart and Rotterdam Lab presentations on the subject – Van den Elshout is considering a separate transmedia programme within CineMart 2012. “Through Anita’s demonstration and the discussions around that, it is very important to have the multi-disciplinary people here,” she points out. “To actually get the gaming people and the technical people – that is something that we may well work around next year.” Van den Elshout was satisfied that the themed power lunches worked, and they too may be formalized into the programme in future years. “During the fund financing meeting, for example, we
realized that all these people from the different national and regional funds don’t talk to each other a lot; only informally, and they never actually meet so regularly about what they are all doing,” she opines. “I think that is also something to work on.” Balance
In terms of deals struck over the past three days, Dutch producer Marc van Warmerdam enticed Flemish production entity Epidemic into taking a co-pro credit on Camiel Borgman, to be directed by Alex van Warmerdam. Mexican Mantarraya Producciones announced that French Maharaja Film, Holland’s IDTV and German Rohfilm will join its Tree Shade as co-producers, with Le Pacte handling French distribution. Mantarraya’s Post tenebras lux was picked up for world sales by Le Pacte, as well as French distribution. IDTV will act as Dutch co-producer and the German co-pro credit goes to The Match Factory. Three projects will board the Rotterdam Express to the Berlin Co-production Market: The Cyclops by JukkaPekka Valkeapää, Aneta Lesnikowska’s Loud (the Netherlands/Macedonia) and the Swiss project We Are Dead (Tobias Nölle). “At CineMart, we always have this discussion about the balance between the bigger names and the emerging first-time feature directors,” Van den Elshout observes. “But I know that, through the popularity of projects such as Providence (Israel) and Karma Police (Thailand), these are precisely what people are looking for here as well. The balance is right.” “Somebody told us yesterday that it was clear what we were doing here,” she continues. “In some oth-
er markets, there might be more of a mix of commercial and arthouse, and the arthouse producers would have to defend what they were doing before actually getting into the content of their project. Here, the context in which you are pitching your project is always clear. It’s nice to know that we have the right mix of young and experienced talent and that the new and emerging filmmakers are very well looked after.” Popular
For Alexander Dumreicher-Ivanceanu (Amour Fou, Austria) – producer of the Luxembourg/Austria/Belgium co-pro The Night of a Thousand Hours – interest in his project could not have been higher. “For us, CineMart opened up two fantastic opportunities: one was France, the other was Germany,” he enthused. “The first day we were overrun by French companies, which was very interesting – world sales, distributors, possible co-producers – and it was very interesting to see that the project had a real impact, even though we knew director Virgil Widrich is very popular in France.” “Strategy-wise, you can gather a lot of interest here – meet a lot of people and see what the potential would be for your project, then you follow up with the right people at the right moment in Berlin,” adds partner Jean-Laurent Csinidis (Minotaurus Film, Luxembourg). “We can check out the whole pool of possibilities and then pick out the best ones.” “CineMart is the best of these markets, because it seems to have the best quality control over the projects,” comments the Irish Film Board’s Simon Perry. “So for those of us who come looking for projects, we
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can be sure that everything here will be of some interest some time. Whether it’s precisely right for my fund or our country is another matter, but at least we know that we’re not going to be wading through a brochure which is only half good.”
CineMart Awards The winners of the CineMart awards were announced last night at the market’s closing ceremony. The ARTE France Cinéma Award of €10,000 for Best CineMart project went to Adina Pintilie’s Touch Me Not (Romania, France). Fien Troch’s Kid (Belgium, the Netherlands) won the Eurimages Award of €30,000 for the best CineMart project with a European partner. The jury also gave a special mention to Ben Russell and Ben Rivers’ A Spell to Ward Off the Darkness (Germany, France). On their decision to recognise A Spell..., the jury (consisting of Rémi Burah, General Secretary of RTE France Cinéma and Peter Gustaffson, a Board Member of Eurimages), said: “It’s a social experiment that will unfold, exploring different ways of being a human being in this world.” They added that the film epitomized a trend demonstrated by a number of projects this year: “In the meetings, we encountered a lot of filmmakers who try to push the boundaries between cinema and reality, and by doing so try to create a new type of authenticity.”