41st International Film Festival Rotterdam #1 thursDAY 26 january 2012
Feeling strong: IFFR director Rutger Wolfson
photo: Bram Belloni
Leaner selection, brighter outlook Though there may be tougher times ahead, IFFR director Rutger Wolfson is looking forward to a strong 2012 edition, and beyond. By Edward Lawrenson
Speaking a day before the opening night, IFFR festival director Rutger Wolfson is in a positive mood. “I think the festival is very strong this year,” he says, “I feel very confident.” Maintaining a bright outlook is one of the responsibilities of any artistic director’s job description, but Wolfson goes on to explain his attitude. “I think we made some smart decisions to make the programme smaller,” he says when asked to elaborate his upbeat forecast. “We did this to have a sharper focus. And we can now give the films the attention they deserve.” Less is more
As with the last two editions, the IFFR programme is divided into three major strands: Spectrum (its showcase for established talent), Signals (its selection of themed programmes) and Bright Future (its celebration of new and developing filmmakers, under which the Tiger competition films screen). As part of their attempt to make a more concentrated edition, Wolfson and his team have now reduced the Bright Future programme by around twenty percent.
“There was some criticism – and I think rightly – that there were so many new titles, professionals coming to Rotterdam were struggling to see them all,” says Wolfson. “That’s one reason for selecting fewer titles. On a more organisational side, if there are fewer films and guests to handle, we can give these films and guests more attention.” Funding futures
These are tough times for arthouse cinema, Wolfson argues, which only underlines the IFFR’s support for independent, challenging work. “I think the economic situation for arthouse films is becoming more difficult for all kinds of reasons. For the kind of films we know and love, Rotterdam will become more important because there’s funding here – with the Hubert Bals Fund and CineMart. I think there will be fewer interesting film projects purely because of the economic situation, but their reason to be in Rotterdam will only increase.” This is one reason why Wolfson is relaxed when asked about competition for titles with the Berlinale, which takes place days after the IFFR ends. Wolfson maintains this sanguine attitude even when filmmakers the IFFR has supported in the past chose other festivals. He cites the example of Edwin’s Postcard from the Zoo, about to play in competition in Berlin.
“We couldn’t have played it in competition because he’s already won a Tiger,” says Wolfson of the Indonesian director, who has a longstanding relationship with the IFFR, “but if he’s in competition in Berlin, it’s better exposure for the film than if he were here in Spectrum. So it’s fine for us to let him go because we care about his career – even if he got Hubert Bals Fund support.” The slightly leaner selection comes against a background of cuts for arts funding in the Netherlands. The IFFR has thus far weathered the tough economic climate relatively well. “It’s OK,” says Wolfson. “About thirty percent of our funding comes from the state. It’s a four-year cycle, which ends in 2012 – our 2013 edition. So this year and next year we have the same level of funding.” He continues: “We haven’t heard yet how much money we’ll get from the government, but the signs are positive. I’m sure we’ll face a cut, but not such a dramatic cut as in other parts of the cultural sector.” Tiger model
In fact, Wolfson sees IFFR as a model for other Dutch cultural organisations in these challenging times. “We are in a very good position to experiment with new forms of raising money,” he says. “We are a very large festival, and our audience is very enthusiastic and dedicated. It feels like we can ask them to commit
a little bit more.” With this in mind, the IFFR introduced a patronage scheme last year – potential donors can sign up for different levels of membership – and recently launched a telephone fund-raising campaign. “It was quite successful”, Wolfson says of the latter initiative. “We were the first in the Netherlands to do this kind of thing – and raised 32,000 Euros, a substantial start.” He continues: “We’re learning a lot. We sense a responsibility to try things, because what’s successful here can help other institutions.” Caribbean connection
This year sees the IFFR enter into a partnership with a new main sponsor, the Curacao International Film Festival Rotterdam. Backed by the Fundashon Bon Intenshon, the IFFR is to help establish a fourday series of screenings and events in Willemstad, the capital of the Caribbean island. Working with the Fundashon Bon Internshon has been a bracing change for Wolfson. “I work a lot with big corporations and governments to raise funds, so it’s been a different dynamic working with a private foundation. I learned a lot.” Plus, the collaboration means a trip to Curacao at the end of the March for the inaugural festival. Is this something Wolfson is looking forward to? “Of course. Come on! It’s the Caribbean.”
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