DAILY TIGER
NEDERLANDSE EDITIE Z.O.Z
39TH INTERNATIONAL FILM FESTIVAL ROTTERDAM #2 FRIDAY 29 JANUARY 2010
photo: Ramon Mangold Park Chan-Ok (2nd from left), director of IFFR’s opening film Paju, is joined by the festival’s Managing Director Patrick van Mil (2nd from right) and Dutch Education, Culture and Science Minister Ronald Plasterk (right) at the opening of IFFR 2010 in De Doelen on Thursday night.
You the producer Cinema Reloaded is IFFR’s new initiative to use the web to raise finance and win audiences for cultural cinema. The experiment is bold but will it work, asks Nick Cunningham
An unprecedented number of first-time producers are setting their sights on the 2010 Rotterdam Film Festival. In fact, such are the expected levels of investment frenzy, this year’s event is likely to attract more first-time producers than just about any international film festival you care to mention. But few of these fledgling producers are professional, and their investments can only be measured in relatively modest terms: online coins valued at €5 each. Nevertheless, their involvement in the 2010 Cinema Reloaded experiment represents what IFFR chief Rutger Wolfson believes to be a revolutionary development in the funding of projects in the independent film sector. The festival has selected three directors to pitch a
short-film project online, at cinemareloaded.com. Alexis Dos Santos (Unmade Beds 2009, CineMart 2007) is web-pitching Another World: Rocky + Lulu (working title), a film about love and friendship in the virtual world. Ho Yuhang, whose short As I Lay Dying won a Tiger in 2008, is pitching an as-yet unnamed comic project about a group of radical Indonesians who wish to invade Malaysia, while the wildly idiosyncratic Pipilotti Rist (Pepperminta 2009, CineMart 2007) pitches her surrealist Liebling. The web audience is encouraged to invest in the projects by purchasing €5 coins, thereby becoming in effect co-producers on the film. When a project hits the €30,000 investment mark, it is ready to go into production. The budget can increase to a maximum of €60,000 per project, at which point no more investment in that particular project is possible. If a film fails to hit €30,000 its monies will be re-allocated to the leading film, as determined by investment to date. If no film reaches the minimum requirement, the donations made to the two lowest-yielding projects will be
transferred to the highest-yielding project. If that film subsequently fails to hit €30,000, gap financing will make up the shortfall. It is expected that one or more of the films will be screened at IFFR 2011. The running totals for each project are at cinemareloaded.com for all to see (and the Daily Tiger will also be featuring a daily update). Committed audience
“It is difficult for the type of films we love at this festival to always reach an audience”, Wolfson points out. “And at the same time, this means that the whole production, finance and distribution model is under a lot of stress. As a festival, we are were very well placed to do something about this problem practically, and not just to philosophise about it. We have a very large and committed audience, who I really believe is prepared to step in at the early stages of a film to help finance it. They are then more closely involved with the film than an audience would otherwise be, and for filmmakers it is a great opportunity to start
building an audience right from the beginning of a project. Rotterdam has a very long tradition of responding to developments in the industry, with initiatives such as CineMart and the Hubert Bals Fund. We try to support filmmakers and find ways to facilitate what they do. Cinema Reloaded seems like a logical progression of this into the digital era.” Another World producer Soledad concurs. “The first film we made together, Glue [2006], was partfinanced by grants received from Rotterdam”, she states. “Unmade Beds [2009] had been in development for four years when the money came through from Rotterdam. So the festival’s concept of Cinema Reloaded isn’t altogether alien to me, as the festival has played such an instrumental part in Alexis’ career.” Malaysian director Ho Yuhang expresses his gratitude to the festival in equally robust terms. “A bunch of strangers are giving me money – this is very exciting”, he exclaims. continues on page 3