Daily Tiger UK #3

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DAILY TIGER

40TH INTERNATIONAL FILM FESTIVAL ROTTERDAM #3 SATURDAY 29 JANUARy 2011

NEDERLANDSE EDITIE Z.O.Z

Actors rehearse for visual artist Abner Preis’ short film The Adventures of the Great Abnerio in XL venue Your Space. Now showing his work at Showroom MAMA, Preis drew inspiration for the film from his current exhibition. The cast is made up of volunteers who met one another for the first time earlier this week, and the film will be shot in a single take of around 20 minutes. The results will premiere later next week, on 5 February. photo: Nichon Glerum

MOBILE LAB This year sees the Rotterdam Lab welcome new partners and strengthen its programme. By Nick Cunningham.

The Rotterdam Lab 2011 programme, ostensibly part of CineMart but increasingly assuming its own identity among the professional participants at the IFFR, gets underway today with five new partner organisations on board. This means that this year, 22 national film boards, training organisations and international trade bodies will work with Lab staff to enable 57 emerging producers (each nominated by their local industry) to benefit from the full range of Lab activities. New partners in 2011 are the Royal Film Commission – Jordan; the Secretaria de Estado de Cultura do Rio de Janeiro (Brazil); PROIMÁGENES COLOMBIA; Medienboard Berlin-Brandenburg (Germany) and the Durban FilmMart (South Africa). The Lab continues its MEDIA International partnership, which this year enables five Latin American producers to attend Lab events. WIDER

“The Rotterdam Lab is going into its eleventh year and is now more a parallel programme to CineMart,” comments CineMart’s Marit van den Elshout. “The programme is much stronger and we have given it a greater profile by allocating bigger budgets to invite more speakers, panelists and consultants.” Van den Elshout reveals that a key shift in Lab strategy from 2011 will be to widen the terms of Lab participation and collaborate more closely with established production companies, active in co-production, who will be asked to nominate talented apprentice producers for Lab treatment. “This will increase our

input into the producer selection and will be easier for us to open up to territories that we don’t have partners with, such as parts of Asia.” The stated aim of the Rotterdam Lab is to merge top emerging talent with the great and the good of the international production, finance, sales and distribution sectors. Particular emphasis is placed on digital and multimedia developments across all disciplines, but what makes the experience invaluable for participants is the vibrant festival and market backdrop against which all Lab activities are played out. Participants attend panel discussions and coaching sessions and are encouraged to observe producers and financiers in action during CineMart. Participating producers are offered the golden opportunity to promote themselves, their companies and their projects and, as significantly, they can build or augment their business network using a pre-selected group of highly talented and like-minded creative peers. NETWORKING

“Networking is at the core of the producer’s activity”, comments Kristina Trapp, managing director of EAVE, the professional training and project development organization for audiovisual producers, and a Lab partner. “The Rotterdam Lab is a good introduction for upcoming producers to the world of CineMart and international co-production. The feedback we get from our producers is very good and the networking effect with professionals from all around the world is great. This is a great opportunity for our graduates to meet colleagues from other parts of the world outside Europe and to benefit from the great possibilities that the Lab – but also CineMart – offers.” The themes of the 2011 Rotterdam Lab panels

will be the ‘development and the role of the creative producer’, digital distribution and VOD and a session on post-production management. There will also be a key address on transmedia in which filmmaker Anita Ondine will take the participants through the possibilities of transmedia production. WORKSHOP

The Rotterdam Lab Coaching Session on the ‘effective pitching of film projects’ will be given by Ido Abram of the EYE Film Institute Netherlands, with smaller pitching sessions offered by representatives of the Binger Filmlab. “In my opinion, the Lab is a perfect opportunity for emerging international producers to start or to enlarge their international networks and to get a proper feeling for how the international market is working,” Abram comments. “It’s also a great talent resource for the festival, since many producers return in the (near) future with projects in CineMart or films in the festival. Presenting yourself and your projects in the most efficient way at a festival is crucial, and that’s where my workshop comes in. Besides that, it’s a lot of fun.” CONTACTS

Teresa Hoefert de Turégano, co-pro funding advisor for the Medienboard Berlin-Brandenburg articulates the film board’s reasons for signing up as a Lab partner this year. “The Rotterdam Film Festival is one of the best film festivals in Europe,” she comments. “They have been programming great independent films for many, many years. It is one of the reference festivals in Europe. We chose two fairly young producers [for the Lab], who are beginning to be interesting internationally and have already a little bit of experi-

filmfestivalrotterdam.com

ence working on international co-productions that fit more into the world of Rotterdam. What they have to gain from the Rotterdam Lab is the invaluable contacts that they can make. Because of the programming and what the Rotterdam festival stands for, it means that the people who are nurturing that kind of cinema will be here. Everything has to do with meeting people – and things happen from those meetings.” Sharif Majali of the Jordanian Film Commission, another new Lab partner, attends both as a producer and Commission representative. “We are trying to build a new industry in Jordan,” he stresses. “What we do at the commission is to try to participate in every important laboratory or festival, because you’ll get to know people and they’ll get to know you. This is how work comes along.” ROAD TRIP

Hoefert de Turégano tells a story about a bus trip that pre-dated the Medienboard’s decision to sign up as Lab partners. As European festival and fund heads, and other key professionals, journeyed from Istanbul to Berlin by road on a 3-day odyssey, cursing a certain Icelandic volcano, relationships were forged and strategies formed. CineMart’s Jacobine van der Vloed was on the bus, as were the Medienboard’s Hoefert de Turégano and funding managing director Kirsten Niehuus. It may have been taking networking to extreme lengths, but de Turégano refuses to rule out the possibility that the experience had some bearing on her institution’s decision to sign up for the Lab. “Many things can be sourced back to that bus ride, and will be in the future. The one thing that we all agreed was that nobody talked about business … but maybe it was one of the side reasons.”


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