Daily Tiger #4 UK

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DAILY TIGER

40TH INTERNATIONAL FILM FESTIVAL ROTTERDAM #4 SUNDAY 30 JANUARy 2011

CineMart’s winning team: Jacobine van der Vloed, Nienke Poelsma, Loes Knape, Fay Breeman, Marit van den Elshout

NEDERLANDSE EDITIE Z.O.Z

photo: Nadine Maas

Market force CineMart director Marit van den Elshout tells Nick Cunningham why the event is such a natural part of IFFR.

The 28th CineMart opens its doors for business this morning, offering 33 projects to leading international independent finance and co-production professionals, and a plethora of panels and discussions to enable trade participants to make sense of the evolving production and distribution landscapes. Established luminaries of European cinema such as Alex van Warmerdam and Jan Svankmajer will pitch their new projects, rubbing shoulders with the likes of feature debutant newcomer Visra Vichit-Vadakan from Thailand, who is pitching her Karma Police. Projects from prolific, awardwinning companies such as Leipzig-based ma.je. de and Austria’s Amour Fou Filmproduktion will be available for professional perusal, and budgets this year range from the low (€450,000 for the Swedish/Danish co-pro K.R.E.V?!) to – at least in CineMart terms – the high (€6 million plus for the Luxembourg/Austrian/Belgium project The Night of a Thousand Hours).

them to us because of the platform we can give them. We want to stay true to the filmmakers we admire.” Many projects pitched at previous CineMarts have graced leading international festivals over the past 12 months. These include the 2010 Cannes competition title Certified Copy by Abbas Kiarostami (CineMart 2008), Un homme qui crie (MahamatSaleh Haroun, CineMart 2007), The Housemaid (Im Sang-Soo, CineMart 2009) and My Joy by Sergei Loznitsa (CineMart 2007). Many other CineMart titles screened at festivals like Venice, Toronto and Locarno, as well across all other Cannes 2010 sections. This year sees the inaugural Eurimages Co-production Award, valued at €30,000 and to be given to the development of a project with the best European co-pro potential. Other 2011 innovations include the market’s collaboration with Festival Scope, the online film-viewing portal for professionals, to present the back catalogue of all CineMart filmmakers to potential funders prior to festival kickoff. The service will extended after Rotterdam to enable sales agents and distributors to view the 2011 Tiger selection, subject to producer approval.

Platform

Think-tank

“There is an even more curated selection of projects this year,” CineMart director Marit van den Elshout observes. “There is always a pressure to look at the relevance of what we are doing, but I think that the good service we offer is underlined by the projects that we receive and the top independent filmmakers, such as Mantarraya and Svankmajer, who send

Three think-tank power lunches have been organised to assess key industry topics: the true value of public and regional funding, how a film’s distribution strategy can be aided by proper understanding of the festival/press/sales axis, and a comparative analysis of the approaches to transmedia and traditional production. Van den Elshout reserves

a special mention for the digital distribution and VOD panels she has organised for this year’s Rotterdam Lab participants and the active consultancy on transmedia offered this year to CineMart producers by filmmaker and transmedia guru Anita Ondine. She is keen to stress, nevertheless, that all of these activities are organized specifically within a festival context. “There is a lot happening at CineMart, and everybody knows what the issues are to do with independent cinema at the moment, so we also want to encourage people to see films as well, and not just sit on panels.” KEY PLAYERS

Independent multi-award-winning filmmakers Peter Brosens and Jessica Woodworth are back at CineMart this year, pitching The Fifth Season. “We make films for universal audiences, and even niche audiences,” comments Brosens, whose previous CineMart pitches include Khadak, which won the Lion of the Future prize at Venice 2006, and Altiplano, which premiered at Cannes Critics Week in 2009. “We find it very important to launch internationally once a project is in a mature state, and of all the different places – Cannes or Berlin or otherwise – for us, Rotterdam is really the best, because it is so organised, people are so accessible, and all the key players are there. Making films is not just about signing contracts, it’s about building up relationships and maintaining relationships. That’s what the CineMart is so brilliant at.” Dutch producer Marc van Warmerdam, who is in Rotterdam this year to pitch his brother Alex’s

filmfestivalrotterdam.com

Camille Borgman, concurs. “As soon as we are in the CineMart, the film exists, not just for us but for everybody else,” he says. “Then, because it exists, it is much easier for me to talk about the project, to deal with the project, to try to involve people in the project. If it exists it will be made. Every film we have pitched at CineMart has been made.” Van Warmerdam credits the CineMart for his company Graniet’s collaboration with firm co-pro partner La Parti Production (Belgium) with whom the Van Warmerdams have worked on their last two films, The Last Days of Emma Blank (2009) and Waiter (2007), both CineMart projects. “Our relationship with La Parti was a direct result of the CineMart,” he stresses. Director-driven

Van den Elshout stresses the factors that she believes have contributed to CineMart’s continuing high status among the myriad co-production events available to independent filmmakers. “I think this is because we are not so much producer-led as directordriven, more so than most other markets,” she says. “Even though we have many international partners, we can really curate the selection. We are not bound by festival restrictions, whereas other markets may take their lead more from their host festival. CineMart is a natural part of the Rotterdam Film Festival. It is not an add-on. People come to Rotterdam for this. We try to get the best people to work with us, the best services and the best location. This is why we have a high success rate for films that come back, go to other festivals and win prizes, find distribution deals and recoup.”


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