IFFR 2010 Daily Tiger UK #8

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DAILY TIGER

NEDERLANDSE EDITIE Z.O.Z

39TH INTERNATIONAL FILM FESTIVAL ROTTERDAM #8 THURSDAY 4 FEBRUARy 2010

“During the film festival you see Rotterdam at its best – and Rotterdam at its cultural best,” pointed out Rotterdam’s Alderman for Culture Rik Grashoff (second from right) during Monday evening’s IFFR Buyers and Sellers dinner. “We are a multicultural city. We are a cosmopolitan a city with the biggest port in Europe. We have had a focus on the world for centuries,” he said in a speech to diners, “The film festival has had a focus on the world for decades.”

photo: Ruud Jonkers

Less is more Fewer projects but more attendees signal the way ahead for CineMart, director Marit van den Elshout tells Nick Cunningham

As doors closed on CineMart 2010, director Marit van den Elshout reflects on the event’s continuing importance as a key facilitator within the finance of global independent cinema. “Last year’s CineMart was played out against a mood of depression – people were anxious about what was going to happen financially,” she points out. “But this year the market was extremely active. We received great feedback about the selection and all of the projects had a very impressive schedule of meetings.” Targeted

What seems evident this year, she claims, is the extent to which participants had prepared in advance for the event, resulting in a less scattergun, more targeted, assessment of the market offerings. “This is what we have seen this year,” she confirms, “and

that’s why we’ve decided to present a smaller selection.” In 2010, thirty-three projects were selected, a marked contrast to the forty-eight presented in 2007. Illuminations Films Keith Griffiths concurs. “Different people approach CineMart in different ways,” he stresses. “Some visit every table and every project, but I am much more choosy. I am a small cottage industry, not a major production studio. If I can find one really good project during CineMart, then I’m very happy. So I select at the beginning and rarely choose more that four projects to talk to.” Meeting of minds

This reflects Van den Elshout’s belief that less seems to be more, as this year’s market attracted approximately 890 participants: a 20% increase on 2009. She expressed further satisfaction with a Rotterdam Lab programme that is now considered a staple of the Rotterdam and CineMart experience. “We had a diverse group of 67 new producers this year, for whom we provided a very strong schedule of events. I thought that Tuesday’s case-study on post-produc-

tion was excellent, as was the case-study on Agua Fría de Mar about the construction of a Latin American/ European co-production. The Rotterdam Lab is such a solid part of CineMart and will allow it to evolve and professionalise even more. Maybe one thing for the coming years is to combine the emerging producers and their established counterparts in a meeting of minds; a think-tank to help cook up what the future of CineMart may be.” Future plans, Van den Elshout suggests, may include a series of work-in-progress screenings of HBF and CineMart projects. “But I’ve been using these last few days to talk to the industry about what we should be doing,” she continued. “And in general, people say don’t change anything. Yes, we have a problem in that we are crunched between Sundance and Berlin, but I don’t think that we should change our dates because of that fact. Rotterdam and CineMart constitute the start of the European film year. Once again, we have received affirmation that what we are doing has a purpose, that the organisation is good and that we enable people to achieve as much as possible in a short period of time.”

Cinema Reloaded

Van den Elshout seems generally pleased with the Cinema Reloaded experiment initiated this year, as well as the debates the project has spawned, but was realistic about the level of future endeavour necessary to see one or more of the projects come to fruition. “There was a great energy around the project,” she confirms. “It has indicated to both the industry and our audiences just how willing we are at Rotterdam to try anything, to experiment, to see what the future may be. We are not claiming to have devised a new model. But in terms of success, we had a great rapport with the filmmakers and I think that they have seen from all the discussions around the topic that they really need to be a little more proactive in the future. After the festival, I’ll be calling to get them blogging and to get more and more stuff up online: communication with the audience is key to the success of the project.” Continues on page 3


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