Daily Tiger UK #4

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41st International Film Festival Rotterdam #4 sunDAY 29 january 2012

Giving the business a boost with new additions to the IFFR’s industry services: CineMart’s Emmy Sidiras, Nienke Poelsma, Jacobine van der Vloed, Tobias Pausinger, Fay Breeman and Jolinde den Haas.

photo: Corinne de Korver

A Perfect Trajectory This year’s CineMart is a mix of the old and the new, Nick Cunningham reports

“Co-production has always been an important means of raising production finance, and will remain so,” stresses CineMart acting chief Jacobine van der Vloed ahead of the event’s 29th edition. While the CineMart format remains essentially unchanged this year, key augmentations to the programme serve to meet the changing needs and requirements of market attendees. Producers representing 36 projects from 31 countries will again vie for the attention of some of international cinema’s leading financiers, sales agents, distributors and co-production personnel during a series of one-to-one meetings. On the closing night, two prizes will be awarded to two outstanding projects: the ARTE France Cinéma Award worth 10,000 Euros and the Eurimages Co-Production Development Award, valued at 30,000 Euros. Over the next four days, Film Office staff will remain on hand to provide industry consultancy to IFFR (and CineMart) filmmakers within the Industry Club. The Video Library will afford delegates the opportunity to check out the previous works of pitching producers and directors, and panels will again be organised on key aspects of industry concern to attending professionals. As in past years, the cream of emerging production talent will be feted and nurtured within the Rotterdam Lab. Additions

So far so familiar, but Van der Vloed stresses three important additions to the standard bill of fare. This

year’s selection includes the first projects chosen within the Boost! programme, launched at IFFR 2011. Boost! is an initiative by the Hubert Bals Fund, CineMart and the Amsterdam-based Binger Filmlab, and its aim is to stimulate the financial, creative and network potential of high-quality projects from Africa, Asia, Latin America, the Middle East and parts of Eastern Europe. “It strikes me as strange that we never thought of this before,” Van der Vloed comments. “We have the Hubert Bals Fund, through which we support filmmakers in developing their scripts. Then we have this amazing Binger on Demand training programme, and then there is CineMart. It’s a perfect trajectory. Of course, it’s the first year so we’ll have to see, and for some of the projects it might be a little early, but on the other hand I think it’s definitely worth it. Some of these producers might not walk away with a deal but, sitting at the table and telling their unique story at least fifty times in four days and receiving all these comments, feedback and advice, that’s really going to help. For us, it is very important to provide this possibility to filmmakers who apply for Hubert Bals Fund script development. Both the Fund and CineMart offer a stamp of approval. Interested parties will assess these projects very seriously.” Different angle

This year, six of the CineMart projects are from established visual artists. These include painter/ sculptor Henry Coombes’ Little Dog Boy (UK) and Knut Åsdam’s Murmansk Kirkenes (Germany, Norway). Van der Vloed and her team were keen to

allow professionals to explore further this emerging fusion of disciplines, so they organised a CineMart panel Art:Film, co-hosted by Screen International and CPH:DOX (today from 16:00 to 18:00 in the Juriaanse Zaal in de Doelen ). “In previous years, we received many transmedia projects, and this year a lot of projects came from artist/filmmakers. They are a completely different type of project and approach the craft of filmmaking from a different angle. So we invited panellists from museums and galleries, and prominent producers like Simon Field, who produces the films of Apichatpong Weerasethakul, who is also an artist. We hope we will find answers to what this shift in emphasis can offer filmmakers and artists in terms of new financing structures. Even galleries are now producing films. The number of financing opportunities is increasing.” Dark Room

Another innovation this year is the Dark Room, a private viewing space on the third floor of de Doelen, complete with DVD/Blu-ray player and widescreen LED monitor, offered to sales agents and producers. “They can book a two-hour slot free of charge and use it for their own professional purposes. For a work in progress, or whatever they like. We give them the key and then it’s all theirs.” The Dark Room has proven a runaway success, as all the slots (Saturday to Wednesday, 09:00 – 20:00 hours) are fully booked. The 2012 CineMart selection sees the welcome return of British, Greek and the Spanish pitching producers, with two projects each. Last year, there were no

projects from these countries, but Van der Vloed is at pains to emphasise that their inclusion this year is solely down to the quality of the projects, and not a redressing of the balance. “On the other hand,” she adds, “we noticed for a number of years that it was difficult to get projects from Spain, which is why we formed a collaboration between Catalan Films & TV and the Rotterdam Lab. We build up these relationships so they may come back in later years with a project.” Pulling power

The 2012 IFFR programme includes nine former CineMart projects, including the closing film, Daniel Nettheim’s The Hunter which was pitched in 2004. So, with a plethora of co-production markets throughout the yearly calendar, how does CineMart retain both its pulling power and reputation as the pitching platform par excellence? Through continuing year-round awareness of the needs and demands of its users, Van der Vloed argues. “It’s important that we stay connected with the producers and the sales agents, and all the other professionals, and really discuss with them what their needs are,” she points out. “That’s why we regularly attend training platforms like EAVE and ACE in order to ask attendees what they want from a market like CineMart and what their goals are. We try to have an open dialogue, and I think each year the concept works. Sometimes we ask in-house: should we re-structure; but no, it really does work the way it is. But what you must do is to continually add value, and that’s what we’ve tried to do this year.”

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