2016 IFLA Europe Yearbook Futurescapes

Page 46

LANDSCAPE INSTITUTE (LI)

Rethinking urban landscapes

Connecting Landscapes with the decision makers

Our towns and cities are undergoing extraordinary and increasing pressures as we move through c21. Populations are growing, the socioeconomic mix is becoming more divided, cultures are coalescing – and clashing, traditional commercial and industrial activities are declining while new businesses are evolving, and technology is driving change in novel ways and at an unprecedented rate. The Landscape Institute and its members recognize that much of the urban fabric is the space between buildings and this provides common ground for diverse people and activities. The planning, design and management of this are vital to providing an urban environment that responds to and meets current and emerging demands. The LI, therefore, places a high priority on communicating ways in which the landscape is a key element in delivering essential, desirable and inspirational services to urban populations. It seeks to get this message out to a broad audience, including its members, key decision makers and the public. To achieve this, The LI uses publications, digital media, and responses to government consultations, press releases and relationships with relevant third parties.

IAN PHILLIPS IFLA EUROPE DELEGATE

Marketing the Landscape © Landscape Institute

New Urban Ecosystems © Landscape Institute

Landscape solutions to urban issues © Landscape Institute

The garden city reborn © Landscape Institute

The Pecha Kucha for IFLA Europe is therefore in two parts. The first demonstrates the LI’s approach to promoting landscape through its communications. The remainder of the presentation demonstrates some of the ways in which urban landscapes are being transformed, by landscape architects and other associated actors.

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