GLOBAL FASHION MANAGEMENT EXECUTIVE MBA NEW YORK - PARIS - HONG KONG
INSTITUT FRANÇAIS DE LA MODE
INSTITUT FRANÇAIS DE LA MODE
06 / INSTITUT FRANÇAIS DE LA MODE
The INSTITUT FRANÇAIS DE LA MODE (French Fashion Institute) is the center for training, research and applied expertise in the fashion, design and creative sectors. More than 20 years' experience in the field of fashion has enabled IFM to broaden its horizons with a policy of diversification towards other sectors with a high level of added creative value such as accessories, perfumes/cosmetics, interiors and design. The Institute today enjoys an international reputation and has made a name for itself as the reference for professionals. Its activities (executive education, research projects, market research & consulting) guarantee a level of academic excellence that is in direct contact with the economic and industrial world. The IFM is a corresponding member of the Conférence des Grandes Écoles. Thanks to the Institute’s international perspective and its experience in training, the IFM offers a part-time training program which is compatible alongside a professional activity : the GLOBAL FASHION MANAGEMENT EXECUTIVE MBA (GFM).
6
INSTITUT FRANÇAIS DE LA MODE
FORMATION EDUCATION
// // // / / //
MANAGEMENT POSTGRADUATE POSTGRADUATE MANAGEMENT DESIGN POSTGRADUATE POSTGRADUATE CRÉATION EXECUTIVE MBA MBA EXECUTIVE INTERNATIONALINTERNATIONAUX SCENE PROGRAMMES EXECUTIVE EDUCATION FORMATION CONTINUE SUMMER SCHOOL SUMMER SCHOOL
EXPERTISE EXPERTISE
// // //
SURVEYS ÉTUDES RESEARCH RECHERCHE ECONOMIC TRENDS & FORECASTING CONJONCTURE & PROSPECTIVE
INFORMATION INFORMATION
// // // //
LIBRARY BIBLIOTHÈQUE BOOKS ÉDITION PUBLISHING PUBLICATIONS CONFERENCES & & COLLOQUES SEMINARS CONFÉRENCES
6
GLOBAL FASHION MANAGEMENT NEW YORK - PARIS - HONG KONG / 01
Global Fashion Management Executive MBA
A part-time international program
You work in the textile or fashion industry
This program has been developped in partnership with the FASHION INSTITUTE OF TECHNOLOGY IN NEW YORK and the HONG KONG POLYTECHNIC UNIVERSITY. It has an international focus and prepares highpotential executives for top managerial positions in the fashion and creative industries. It provides future decision-makers with the keys to conceive and adopt strategies adapted to all styles of brands, be they new, institutional, creative, innovative and audacious.
and you wish to prepare yourself to take on high-level managerial responsibilities. You work in another sector and you are highly motivated to work in the fashion and design industries. You have at least 5 years of professional experience. You have a Bachelor's Degree or equivalent : four years of higher level education (possibility for a professional equivalence).
The GLOBAL FASHION MANAGEMENT program is run on a PART-TIME basis and is the only MBA in Fashion and Creative Management that enables the CONTINUATION OF A PROFESSIONAL ACTIVITY. It alternates classes within the IFM in Paris and intensive seminar periods in New York and Hong Kong within our partner institutions.
You wish to
Thanks to a teaching program that is carried out in the heart of THREE GREAT FASHION CAPITALS, participants will expand their knowledge of the codes of fashion, luxury products and design in an international context. The GFM program represents a unique opportunity to share experience and knowledge between participants and teaching staff and will enable the establishment of solid, good quality links with an INTERNATIONAL NETWORK of professionals from the world of fashion and design.
. develop leadership skills that are adapted to the world of fashion and design on an international level, . hold the key to international markets, . expand your knowledge of the codes of fashion, luxury products and design, . integrate creative and cultural dimensions to your managerial practices.
*
02 / INSTITUT FRANÇAIS DE LA MODE
* GFM CLASS OF 2004-2005
Program Director : VĂŠronique Delignette-Schilling
GLOBAL FASHION MANAGEMENT NEW YORK - PARIS - HONG KONG / 03
Follow the GFM Program while working 1. The IFM Course The course is split into monthly three-day seminars including classes and case-studies, teaching will be by the IFM Faculty and guest lecturers. (Course content on page 06) The course is structured around 6 main sections : . Product & creative process . Design & culture . Image & communication . Brand & strategy . Team building & human resources . Finance & Administration
2. The Intensive Seminars NEW YORK - PARIS - HONG KONG The curriculum is enriched by the specific teaching approaches of each institution. General themes are covered in the Intensive Seminars as well as the issues concerning each of the three regions of the Program, which will give the student a complete, multi-cultural knowledge of the sector. A COMMON TEACHING BASIS : . Main actors . Retail channels . Brands, markets and consumers . Intercultural management . Trends in fashion and contemporary design THEMES SPECIFIC TO EACH REGION : USA . Global merchandising . Retail & Branding . E-commerce
EUROPE . Fashion and design culture . Design management . Luxury goods and fashion marketing
ASIE . Production . Supply chain . Opening and understanding the Asian market
The GFM : an overview LENGTH 18 months (from February to the end of February N+2) including one month abroad. FORMAT Part time course compatible with a professional activity . 16 monthly 3 day long seminars (Thursday, Friday and Saturday) . within IFM . 3 intensive 10 day long seminars in New York, Paris and Hong Kong/Shangai . Teaching in English and French . Individual projects throughout the year EDUCATIONAL APPROACH A teaching program of theory and practice : . Taught seminars . Case studies and workshops concluding each section . Practical workshops . Lectures from professionals, conferences and visits . Individual and group tutoring CANDIDATE PROFILES . Experienced executives who already work in the sector or those with a strong motivation to work in the fashion and creative industries . Bachelor's Degree or equivalent (4 years min.) (professional equivalence possible)
. At least 5 years of significant professional experience . Fluent English ACADEMIC BACKGROUND Management, economics, political science, law, arts, communications, applied art, engineering RECRUITMENT AND FEES Application form and interview (through the relevant institution) 21 000 Euros, Vat included (does not include accommodation and travel expenses, these will have to pe paid by the participants)
Funding available through the Organisme Paritaire Collecteur Agréé (OPCA of your professionnal branch) and FONGECIF CONTACT GFM / Admissions Department Laurence JACQUET Admissions & Professional Placement Manager 36, quai d'Austerlitz 75013 Paris T. 33 (0)1 70 38 89 89 F. 33 (0)1 70 38 89 00 admissionmanagement@ifm-paris.com
04 / INSTITUT FRANÇAIS DE LA MODE
GLOBAL FASHION MANAGEMENT NEW YORK - PARIS - HONG KONG / 05
IFM Course content
ANNA ALEXEEVA Academic Assistant LAURENCE JACQUET Admissions & Professional Placement Manager GFM Executive MBA
TEACHING SEMINARS
PRACTICAL WORKSHOPS
CONFERENCES & ENCOUNTERS
CLOSING WORKSHOPS
SECTION 1 THE PRODUCT & THE CREATIVE PROCESS
Product development in fashion
Brainstorming
Analysing a collection
Understanding the creative process
The Zeitgeist
From the idea to the product, illustrations by sector: fashion, accessories, architecture, music, sculpture, design…
Organizing design & information systems
Mind Mapping
Contemporary aesthetics
The language of creation
Culture of design
Construction of taste
Choosing your Creative Director
Culture of fashion
"The Box"
SECTION 2 DESIGN & CULTURE
History of male clothing
Fashion show analysis SECTION 3 IMAGE & COMMUNICATION
Communication strategy
Analysis of images
Crisis communication
Retail & communication
Analysis of boutiques
Brand content
The sources of brief
Fashion media & networks of influence
SECTION 4 BRAND & STRATEGY
Decision makers & strategies
Negotiation
A reading of fashion & design markets
Management of creative brands
Retail culture & merchandising
Accessories at the heart of fashion
Globalization & competitivity
Sociology of consumption
SECTION 5 MANAGEMENT & HUMAN RESOURCES
Corporate culture
Mindset preferences
Zen presentation
Team management
Public speaking
Management of stress
Intercultural management
Professional interviews
SECTION 6 FINANCE & ADMINISTRATION
Accounting & finance logic
Finding an idea: the method of revolts
Constraints to entrepeneurship
Fashion & financial management
Strategy & fashion business models
Strategic goals & measure of performance
Legal aspects
Creating a new business model
Writing a communication Brief
36, quai d'Austerlitz 75013 Paris admissionmanagement@ifm-paris.com WEB www.ifm-paris.com www.facebook.com/ifm.paris www.twitter.com/IFMPARIS www.dailymotion.com/IFM-PARIS
CONTACT
VERONIQUE DELIGNETTE-SCHILLING Program Director
Performing a systemic diagnosis of an organization
Synthetizing a corporate culture
Creating a new business
INSTITUT FRANÇAIS DE LA MODE / POSTGRADUATE PROGRAMS / EXECUTIVE MBA / EXECUTIVE EDUCATION / SURVEYS / RESEARCH / ECONOMIC TRENDS & FORECASTING / LIBRARY / BOOKS / CONFERENCES & SEMINARS 06 / INSTITUT FRANÇAIS DE LA MODE