FASHION DESIGN
IMAGE
FASHION DESIGN POSTGRADUATE PROGRAM MAJOR IN IMAGE
Hans de Foer, Director of the Fashion Design Postgraduate Program
16-MONTH PROGRAM IN ENGLISH INCLUDING A 6-MONTH INTERNSHIP You are
- a Fashion or Design School Graduate, a Visual Art or Film School Graduate or a Graduate of a related field - interested in Fashion, although technical development is not your chosen field - aware of the technical rigors of professional art direction training - highly inspired by the creative aspect of the image Fashion conveys - strongly committed to design and willing to specialize in image and multimedia
You wish to - perfect your knowledge by completing a demanding, full-time course under the auspices of outstanding actors and top-level industry leaders in the communication and image sector - confront your creative vision with a marketing and business approach Art Direction today requires, more than ever, a global view on brand strategy, image building and communication. The communication and image sector offers substantial employment opportunities in the areas of visual merchandising, scenography, photo styling, graphic art direction and web art direction amongst others.
#1 Fashion school in France (Business of Fashion 2015 ranking)
KEY FEATURES
The Fashion Design Postgraduate Program welcomes designers from all over the world chosen for their strong personality, their creativity and their willingness to develop concrete projects with renowned fashion houses and industrial partners. Our method is to declare a state of emergency! We teach fashion designers the art of working within limitations, open the minds of tomorrow’s managers to the complexities of design, and work closely with major actors of the sector to imagine innovative projects and prototypes.
The FASHION DESIGN POSTGRADUATE PROGRAM / Major in Image offers state-of-the-art teaching provided by top faculty, experienced designers and professional experts. Drawing on IFM’s privileged links with the most renowned luxury companies and couture houses, it is 100% in touch with the reality of the p rofessional world, ensuring a perfect balance of creative talent and business acumen. IFM’s FASHION DESIGN POSTGRADUATE PROGRAM is a highly selective international program taught entirely in English. It brings together designers from all over the world, with degrees from fashion, art and design schools such as Antwerp Academy, Central Saint Martins, Ecole de la Chambre Syndicale de la Couture Parisienne, Ecole Duperré, ESAG Penninghen, FIT, Gobelins, HEAD, La Cambre, Parsons the New School of Design, etc.
« IFM turns its students into fashion design professionals. I was impressed by the pace of the projects and by the quality of the faculty dedicated to our program. IFM puts you as close as possible to the reality of the industry, and embraces all the steps of the creative process, right up to the end product. A 360-degree learning experience! » Personal Photoshoot design by Yimeng Zhang © IFM designer 2014 Photography by Babette Pauthier
Guillaume HENRY Class of 2001, Creative Director, Nina Ricci
CURRICULUM The program consists of workshops and masterclasses, all coached by professional experts, providing a natural and immediate link with the sector, as well as a perfect match between the skills of the designers and the needs of the market. The workshops enable the students to become familiar with a variety of different fields in a short lapse of time and to work with major players in the industry (manufacturers, managers and designers...) in order to embrace all the dimensions of a career in the fashion.
#1: FASHION AND TREND STYLING STORY TELLING & PHOTOSHOOT Imagine a personal fashion editorial. Attend a brand brief and imagine a fashion editorial for a brand. Discover and understand the technical constraints. Construct and organize the needed elements with a view to extensive photoshoots. Post-produce your editorials.
#2: GRAPHIC COMMUNICATION & EDITING LAYOUT & VISUAL COMMUNICATION DEVELOPMENTS Imagine the visual identity and packaging for a young designer brand. Study and reinvent the web strategy and edit a new e-design for a partner brand. Imagine and edit the values, the creative dimension and the layout of a magazine. Ensure the development and follow-up of the project creating an editorial team. Acquire mastery of all parameters ranging from pure aesthetics to graphic technology. Present the result in front of brand representatives.
#3: COMMUNICATION & ART DIRECTION PORTFOLIO CONSTRUCTION & INTERVIEW COACHING
COMPANY PROJECTS
PROFESSIONAL PERSPECTIVES
Learn how to communicate your creative universe. Set up a design brief as an art director. Develop the capacity of working in a team. Make digital presentations at the end of each workshop in front of a jury of professionals. Study how to adapt your communication to any actor of the creative chain. Transform your portfolio into a truly professional tool. Prepare yourself for interviews and meet all the major recruitment actors in the business.
Every year, companies actively participate in imagining projects with IFM image designers:
IFM provides considerable opportunities to accelerate your career in the fashion and design sectors. During the year, you are individually assisted by the Recruitment and Career Service Department which organizes meetings with Human Resources Directors of renowned fashion companies, couture houses and international headhunters.
#4: THE BRAND & MARKETING BRAND NAME & PRODUCT STRATEGY Explore brand concepts. Analyze the strategy of partner brands. Organize a balanced offer through col lection plans with a view to launching the designed products.
#5: CREATIVE STRATEGY & BUSINESS COSTING & BUSINESS PLAN Balance creativity, technical constraints and production costs. Analyze the cost of the developed prototypes. Draft a letter of intent of an innovative fashion concept. Define a strategy and develop a financial plan with IFM Management students.
CHANEL, CHRISTIAN DIOR COUTURE, DOM PERIGNON, HERMÈS, MAISON MICHEL, MATS ROMBAUT, MARTINEZ LIERAH, OLYMPIA LE TAN...
Know-how on production techniques enables designers to create in a more realistic way without forfeiting inventiveness. Examples of the projects developed by the designers may be found in the catalogue published on IFM’s website.
WORKSHOPS MANAGEMENT / DESIGN
Many of the graduate designers of the FASHION DESIGN POSTGRADUATE PROGRAM join design studios of renowned companies such as: ACNÉ, BALENCIAGA, BALLY, BERNHARD WILLHELM, BURBERRY, CARVEN, CÉLINE, CHANEL, CHRISTIAN DIOR COUTURE, GIVENCHY, HERMÈS, KARL LAGERFELD, KENZO, LANVIN, LOUIS VUITTON, MAISON MARGIELA, MOYNAT, NINA RICCI, SCHIAPARELLI, THIERRY MUGLER, VERSACE...
Joint workshops allow IFM designers and managers to work together and cover topics such as creative identity, marketing strategy, brand image and the launch of an innovative fashion concept.
Others go on to create their own brand and/or line of clothing: AALTO, ANAÏS GUERY, ARTURO MARTINEZ & DANIEL LIERAH, BRITTA U SCHKAMP, CHRISTINE PHUNG, ESTHER PERBANDT, JAKUB POLANKA, RAPHAËLLE H’LIMI, STÉPHANIE COUDERT, WISHARAWISH AKARASANTISOOK...
INTERNSHIP The Program includes a 6-month internship within a company. It reinforces contacts between d esigners and professionals in the industry. Former image design students have carried out internships in companies such as: CHANEL, CHLOÉ, CHRISTIAN DIOR, HERMÈS, KITSUNÉ, LA CHOSE, LE SOUK,
« I have always strived to cultivate my singularity, standing out from the crowd and certainly not following it. IFM gave me the means to sharpen my creative vision, and later launch my own label. » Tuomas MERIKOSKI Class of 2002, Founder, Aalto International
LOUIS VUITTON, OHLMAN CONSORTI, PIERRE HARDY, SPILL, VALENTINO, VETEMENTS...
« During my time at IFM, I was impressed by the number of projects we completed in only one year. I personally designed sunglasses, a handbag, a pair of shoes; each time with different brands, some of which were very prestigious. You are constantly encouraged to work on yourself, and provided with ideal conditions to hone your skills. »
Personal Photoshoots from left to right 1. Design by Yimeng Zhang © IFM designer 2014 Photo by Babette Pauthier 2&3. Design by Rafaela Kacunic © IFM designer 2014 - Photos by Natalie Weiss 4&5. Design by Constanza López Polanco © IFM designer 2014 - Photos by Randy Ceballo. Brand photoshoot for Martinez Lierah 6. Design by Thea Nalls © IFM designer 2014 - Photo by Rainer Torrado, architecture Azhar Khan.
Mathieu DESMET Class of 2009, Women Footwear Designer, Sonia Rykiel
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ADMISSIONS In order to apply for IFM’s FASHION DESIGN POSTGRADUATE PROGRAM / Major in Image, the candidate must have a 4-year BA (Bachelor of Arts, or the equivalent according to international standards, from an art/fashion or design school). Exceptions are possible for high-level creative profiles reinforced by extensive professional experience. Fluent English is required. In order to select students from all around the world, a specific three-stage admissions process applies: 1- Candidates submit a written application file which enables the candidate to present his/her creative universe, achievements, previous experience, professional objectives and motivations. 2- Shortlisted candidates are requested to submit a creative project according to a given assignment. 3- The admissions jury reviews all the material and selects candidates for a final round interview (phone or online). The application form can be downloaded via IFM’s website. There is a non-refundable 100 euros application fee.
INSTITUT FRANÇAIS DE LA MODE offers specialized and vocational postgraduate academic programs and executive education which break down barriers between management and design, and nurture an entrepreneurial mindset. IFM is also a renowned center of expertise and research in areas such as textile, fashion, luxury and design. Ranked number 1 fashion school in France in 2015 by the Business of Fashion, IFM welcomes 180 students and 2,000 executives each year. Founded in 1986 by professionals from the industry and supported by the French Ministry of Industry, IFM maintains close ties with businesses. Its circle of corporate sponsors counts 16 of the most prestigious fashion and luxury brands. Academic and applied research are also important assets of IFM, offering numerous publications in social and human sciences applied to fashion and design, as well as professional guidelines for decoding the profound economic and structural changes in the sector in terms of product strategy, consumer behavior and retail strategies. IFM is located in the heart of Paris, close to the headquarters of many of the world’s major fashion and luxury companies, in the city that is a testing ground for young designers and innovative product and retail concepts. Our location along the banks of the River Seine at “Les Docks, Cité de la Mode et du Design”, a platform for showcasing design, places us at the center of innovation and creativity in Paris.
TUITION FEESN Thanks to the sponsorship of the corporate members of Cercle IFM, need based scholarships are a vailable, based upon financial criteria. In 2015, 55% of IFM’s FASHION DESIGN POSTGRADUATE PROGRAM students received a scholarship, which covered up to 70% of their tuition fees. IFM scholarships may be combined with other types of scholarships (CROUS, etc.).
NETWORK IFM is a state-recognized institution of higher education and a member of the Conférence des Grandes Écoles, the organization that unites France’s top business schools and higher education institutions. IFM is also a founding member of IFFTI (International Foundation of Fashion Technology Institutes), an organization that gathers over forty of the world’s leading educational institutions specialized in fashion management, design and technology. The FASHION DESIGN POSTGRADUATE PROGRAM is registered at level 1 (Master level) with the Répertoire National des Certifications Professionnelles (RNCP). This registration entitles the non EU students who have graduated from the program (internship included) to obtain an Autorisation Provisoire de Séjour (APS - Temporary Stay Authorization) allowing them to work in France for a year.
CERCLE IFM IFM’s deeply-rooted ties with the fashion and luxury industry ensure that students are prepared for successful careers in all types of functions and locations. IFM’s circle of corporate sponsors includes some of the world’s most prestigious fashion and luxury companies and foundations. Throughout the years they have been actively supporting IFM’s development and providing financial aid to IFM students. Current members of Cercle IFM are: ARMAND THIERY SAS, CHANEL, CHLOÉ, CHRISTIAN DIOR COUTURE, DISNEYLAND PARIS, FONDATION D’ENTREPRISE HERMÈS, FONDATION PIERRE BERGÉ-YVES SAINT LAURENT, GALERIES LAFAYETTE, GROUPE ERAM, GROUPE ETAM, KENZO, LOUIS VUITTON, L’ORÉAL LUXE, PRINTEMPS, SAINT LAURENT PARIS, VIVARTE. The companies which have joined Cercle IFM are proud to support IFM in its ambition to welcome talented students, whatever their origins or financial situations. Bruno Pavlovsky, President of Chanel’s Fashion Activities, President of Cercle IFM
© James Ewing
The fees for the 2016-2017 academic year are 12,500 euros. This covers teaching and prototype development with manufacturers and fashion houses, transport and accommodation for all course trips.
............................................................................................................................................... MANAGEMENT POSTGRADUATE DESIGN POSTGRADUATE MSC LUXURY IFM START SUMMER SCHOOL
EDUCATION
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Hans de Foer Program Director CONTACT Isabelle Hédou-Beaufort Administration & admissions creation@ifm-paris.com WEB
36, quai d’Austerlitz 75013 Paris, France T. 33 (0)1 70 38 89 89 www.ifm-paris.com