MBA Chicago 2013
AGENDA 8:30 - 9:00am
REGISTRATION AND BREAKFAST
9:00 - 9:15am
INTRODUCTION
9:15 - 9:45am
THE AESTHETIC CHALLENGE: How to Avoid Becoming a Commodity and More
Steven Dayan, MD, FACS
EFFECTIVE LEADERSHIP AND ITS IMPACT ON PATIENTS AND STAFF
J. Matthew Knight, MD, FAAD
10:05 - 10:25am
STOP THIEF! Prevent Staff From Stealing Your Hard Earned Dollars
Walter Miller
10:25 - 10:45am
THRIVE: Marketing Fundamentals
Tracy Drumm
10:45- 11:10am
BREAK ONE
11:10 - 11:30am
OFFICE EFFICIENCIES: Keys to Delegation, Productivity, and Making Your Life Easier
J. Matthew Knight, MD, FAAD
11:30 - 11:50am
WEALTH PROTECTION FOR TODAY’S AESTHETIC PHYSICIAN
David Mandell, JD, MBA
11:50 - 12:10pm
LASERS PART ONE Do They Work, How They Work and What They Can Do
Daniel Wasserman, MD
12:10 - 12:40pm
SUBLIMINAL DIFFERENCE: Tapping into the Subconscious Mind Through Injections
Steven Dayan, MD, FACS
9:45 - 10:05am
12:40 - 1:20pm
LUNCH
1:20 - 1:40pm
LASERS PART TWO Ablative Fractional Resurfacing and What to Consider When Purchasing a System
Daniel Wasserman, MD
1:40- 2:00pm
BLOGGING AND SOCIAL MEDIA
Ashley Ludgood
2:00- 2:20pm
CREATING CELEBRITY BUZZ
Melissa Kelz- Ben Yoseph
2:20 - 2:40pm
DRIVE: YOUR COMPLETE MARKETING PLAN
Tracy Drumm
2:40 - 3:00pm
BREAK TWO
3:00 - 3:20pm
SKIN TO WIN: How to Use Skincare as a Profitable Business Model
Terri Wojak
COMMISSIONS, GROUPON & CORP. PRACTICE OF MEDICINE The Three Evils of Aesthetic Practices
Alex Thiersch, JD
3:40 - 4:00pm
ENHANCING AND MAINTAINING RESULTS
Terri Wojak
4:00- 4:20pm
LASER TECHNICIANS, AESTHETICIANS AND NON-COMPETITION How to Leverage Your Staff and Keep Your Clients
Alex Thiersch, JD
4:20 - 4:30pm
THE TOTAL SOLUTION TRIFECTA: Maximizing Returns with Skincare, Injections and Lasers
Steven Dayan, MD, FACS
3:20-3:40pm
CHAMPAGNE TOAST AND BOOK GIVEAWAY!
Before you arrive, we wanted to share a word from some of our sponsors: •
•
•
•
•
•
NeoGraft is the ONLY complete harvesting system with the No Touch implantation technology. The system incorporates a micro punch that cores the graft with vacuum pressure harvesting the graft into a holding canister. The No Touch implanter allows quick implanting with minimal graft manipulation The American Med Spa Association (AmSpa) was created for the express purpose of providing comprehensive, relevant, and timely resources to medical spa professionals. In addition to providing industry specific resources such as training and education, a med spa job board, insurance and banking products, credit card acceptance, and consulting services, AmSpa’s website is the only source for comprehensive summaries of state med spa laws and regulations. In partnership with attorneys in all 50 states, AmSpa’s state law summaries provide answers to commonly asked questions such as “who can own a med spa”, “who can inject Botox”, and “does a physician need to see every patient prior to treatment?” Visit www.americanmedspa. org today for more information. OcuMend is a comfortable, easy to use gel pad designed to eliminate bruising, swelling, and pain. Its patent pending technology delivers active ingredients directly to the site for a pronounced effect and provides a soothing and cooling sensation upon application to the skin. OcuMend helps your practice: Provides a solution to speed patient recovery; Helps you meet the˜zero complications” expectation; Results in a superior patient experience. Faster recovery. Increased comfort. Reduced anxiety. OcuMend is the only product for bruising, swelling, and pain that offers a ‘no bruise’ guarantee when used after facial injection procedures. PCA SKIN® is a global skin care leader providing chemical peels and daily care products that address acne, aging skin, sensitive skin and hyperpigmentation to medical practices. PCA SKIN is a trusted educational resource for physicians and clinicians, helping to improve skin health and people’s lives for over 20 years. TouchMD is excited to be part of the show and look forward to meeting each of you. TouchMD provides an interactive experience while educating patients in the exam room. TouchMD is the leading developer in educating patients, recording valuable information and allowing patients to revisit their diagnosis/solution on the internet. TouchMD is currently working with Dr Dayan to bring a digital offering of his world renowned Defeating Commoditization vision to the market through the TouchMD Platform. Demonstrations on the digital concept are available at the show.Our client and doctor input shape the future of our product and revolutionizes patient office visits. This development provides a great return on investment by saving time and closing more consultations. Please visit our website to see what TouchMD has done for other doctors and how it could benefit you. You can view a short video here. For more information about TouchMD go to our website at touchmd.com or contact our office at (435) 867-0077. Merchant Advocate has perfected the ability to save money on your credit card processing WITHOUT HAVING TO SWITCH YOUR PROCESSOR. Merchant Advocate begin by analyzing your costs to determine what you are actually paying per month to accept your credit cards. Using their in-depth industry knowledge they benchmark your current costs against what they know you should be paying and use this information to negotiate with your processor for rock bottom rates. The goal is to keep you with your current processor so that you do not have to go through the headache of switching. You begin to save money immediately, and they continue to monitor your account each month to ensure that your savings continue. The upfront cost to you is zero! We are paid out of the savings we achieve on your behalf. The service is a profit-making one for you, in that they recover revenue that was otherwise lost!