Fannie May brochure

Fannie May速 Franchise, LLC 8550 West Bryn Mawr Avenue, Suite 550 Chicago, IL 60631 Phone: 773-353-6309 Franchise@FannieMayBrands.com Fax: 773-693-9600 www.FannieMay.com

Franchise Opportunities

This advertisement is not an offering. An offering can only be made by a disclosure document filed first with appropriate agencies of the respective filing states. Such filing does not constitute approval by such agencies.

In 1920, the first Fannie May® retail store opened in downtown Chicago. Founder H. Teller Archibald, a lifelong entrepreneur, had started out selling candy in Chicago grocery stores. He decided to take a chance by opening his own candy shop on North LaSalle Street.

A Rich Tradition Using only premium ingredients and keeping the shelves stocked with quality products was always important at Fannie May®. Our reputation as the purveyor of high quality gourmet chocolates soon spread, and by 1935 we had grown to nearly four dozen stores throughout the Midwest. During World War II, when ingredients were scarce, other companies chose to alter their recipes. But not Fannie May®. We continued to use the same ingredients we always did – even if it meant closing our shops early if we ran out of candy.

Close to ninety years later, Fannie May® is still a trusted friend in gourmet chocolates and we still make our products with the same quality ingredients. Our commitment to quality includes a 100% satisfaction guarantee, and keeps customers coming back time and again. Today, Fannie May® is a time-honored institution with a reputation that extends far beyond its home city limits.

Fannie May® is also backed by a significant corporate organization. In 2006, we joined the prestigious 1-800-Flowers.com family of brands, which includes multiple retail gourmet gift brands such as Cheryl & Co., The Popcorn Factory and Plow & Hearth.

This dynamic group offers Fannie May® franchise owners a powerful support system and high visibility to customers nationwide.

History

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I have been a big fan of Fannie May® Chocolate since I was very young and introduced to it by one of our neighbors for Easter.

You talk about chocolate heaven!

You can’t do any better than Fannie May®….....

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Customer review, Chicago, IL1

1. http://www.judysbook.com/cities/chicago/Candy-Shops/13082802/Fannie_May_Candies.htm

Tastes for Everyone Our never-ending dedication to quality is evident the moment customers step into a tastefully decorated Fannie May® store. They are immediately welcomed by the aroma of fine chocolate, a stunning display of gorgeous, gourmet candies and friendly, trained staff. It’s all designed to create a pleasing and unforgettable experience for every visitor. For franchisees, our commitment to quality begins before the customer even opens the door. Most of the chocolates are delivered to the store in trays from our own factory – to keep them fresh and undamaged – and are then boxed by store employees.

Voted Daily Herald’s 2009 Readers’ Choice for Best Candy Store Are you looking for a truly delicious business opportunity?

Take advantage of our enormous popularity and accept our invitation to join our franchise program program.

Fannie May® is an established business concept that’s been scrupulously planned and perfected.

Our delectable products, elegant packaging, exciting advertising campaigns and special handling techniques used for storage and display are all evidence of our high standards of excellence.

As a franchise owner, you’ll benefit from our renowned, recognized name and innovative approaches in manufacturing, marketing, technology and more.

If you have a passion for chocolate (and who doesn’t?), and a desire to grow your business base in a delicious industry, this could be the career opportunity of your dreams dreams.

A gift from Fannie May® says, “You’re special!” for just about every occasion. For many families, Fannie May® products are a tradition on holidays such as Valentine’s Day, Easter, Mother’s Day, Thanksgiving and Christmas. And it’s no wonder, since our broad product line includes a medley of the finest chocolates, holiday-themed candies and packages, and other related treats.

With our wide selection, there’s something to please everyone: boxed chocolates, custom-packed assortments, gift baskets and towers, individually wrapped chocolate for immediate consumption, premium nuts and peanut brittle, hard candies, seasonal novelties and packages of private-label coffee and hot chocolate.

Fannie May® proudly features signature candies such as: Pixies®: Smooth and silky caramel and crunchy pecans drenched in chocolate. Since 1946.

Trinidads®: Luscious chocolate buttercream center covered in toasted coconut coating.

Since 1970.

Truffles: Melt-in-your-mouth velvety centers drenched in rich chocolate and pastels. Since 1991.

And much, much more!

Even though we’ve been in operation for decades, Fannie May® is a company constantly looking toward the future future, with an array of delicious new products being tested and added on a regular basis. To boost our appeal to loyal customers and attract new ones, we are continually exploring bold new products to enhance our lineup, such as chocolate dipping theaters for dried fruits, strawberries, ice cream bars and more. Every franchise owner will have the chance to offer scrumptious gourmet frozen desserts with proprietary flavors that are based on our best-selling chocolates. This includes ice cream (hand-dipped and packaged pints of premium ice cream), cheesecakes and mousse cakes – all stocked in walk-in and 3-door freezers.

longevity

Opportunity Unbeatable Potential Fannie May® is a concept with undeniable name recognition. For generations, we’ve been a brand synonymous with fine gourmet chocolates – not just in Chicago, but far beyond. Our wide selection of divinely delicious products, some of which are certified Kosher, provides franchisees with multiple revenue streams. Everyone enjoys giving and receiving our products – young and old, women and men (especially around Valentine’s Day), families and singles. And with hot, new product lines to sweeten sales even more, the growth potential for a Fannie May® franchise owner is nearly limitless.

The premium chocolate market is booming.

Between 2001 and 2006, sales rose from $896 million to more than $2 billion1.

But even in tough times, consumers want – and in fact, demand – decadent but affordable indulgences. Total chocolate sales are expected to reach $3.5 billion by 20112. Chocolate is not only “comfort” food but considered health food, too!

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Studies have shown that dark chocolate, which makes up more than 25% of our assortment, may reduce blood pressure, cardiovascular disease and the risk of cancer3.

Flexible Store Options With a long history of retail experience behind us, we’ve found that a strip center, especially one anchored by a popular grocery store chain and other high traffic generators, is a great location for our stores. A typical strip center Fannie May® location requires 1,200 square feet of space, with at least 18 feet wide frontage.

Franchisees may also opt to open within an enclosed mall environment, which will require between 400 - 800 square feet of space plus additional offsite storage in the mall property. Freestanding stores, which can offer great visibility, can be built up to 2000 square feet. No matter which site alternative you choose as a franchise owner, you’ll get guidance with approved building standards, designs and construction guidelines.

Locations have been designed with a warm, contemporary interior that features Fannie May’s signature red and white awning. The dark woods in our retail stores complement the red and white walls that highlight the inviting product presentations.

I started at the plant, I made candy. Then I worked myself up to the retail store. I see it all: the quality of the candy, the ingredients, how it’s made…Fannie May® is one of the top chocolate companies and everybody loves Fannie May®.....

Fannie May® store manager, employee of over 25 years, Oak Lawn, IL

’’ 1. 2008 Trend Report for Premium Chocolate, The Gourmet Retailer. | 2. Ibid. | 3. Fanniemay.com. Health and Chocolate studies.

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Sweet Benefits There are countless advantages to joining our franchise family. Fannie May® is a concept with an extensive retail background.

Our proven concept has established standards and procedures already in place in dozens of cities and towns, and we’re experienced in developing locations and managing a group of stores. In addition, Fannie May® is an efficient operation that’s relatively easy to run and has minimal and flexible staffing requirements. What’s more, franchise owners will be able to obtain high quality products directly from Fannie May® and other approved suppliers. These products have the advantage of being highly desirable with very minimal waste.

Fannie May’s mission is to help our customers express themselves and connect with the important people in their lives.

With a fabulous mix of classic candy favorites, new, trendy products, gift cards and fun promotional programs, our concept appeals to a broad customer base and offers franchise owners endless possibilities for growth. In fact, we’re poised for expansion with a brand new warehouse facility, where we’ll also house a retail training center for franchisees and their managers.

You can’t go wrong with the chocolate here. Anything will do. They have a great assortment of caramels and it’s even better that they have ice cream!

The quality is impeccable…

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Customer review, Chicago, IL1

Premium Support Our superb initial and ongoing support services include thorough training in areas critical to your operation such as hiring, management and operations, periodic on-site field visits and our comprehensive, confidential operations manual. Additionally, we’ll provide guidance in ordering initial candy and food items and supplies, as well as assistance in developing marketing campaigns and building design, construction and site selection.

With the outstanding support and high visibility that a strong corporate structure provides, Fannie May® is truly a concept – and a franchise program – that has everything going for it!

Advantage 1. http://www.consumersearch.com/chocolate/fannie-may

legacy Joining the Fannie May® legacy could be the rewarding business opportunity you’ve been seeking.

As a franchise owner, you’ll benefit from the renowned Fannie May® name and our long-term retail experience.

Plus, our appealing concept has a broad product line with multiple potential revenue streams – all in a market that shows great promise now and in the future.

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I love to give food gifts, especially around the holidays, and all of your friends will delight in the scrumptious flavors of these chocolates from Fannie May®.

These are high quality chocolates and this assortment is rich and decadent, and they will enjoy every bite and every flavor.

We are presently looking for qualified individuals or organizations who will join us as franchisee owners and help us expand in multiple territories. Candidates and their staff must have great management and customer service skills and, of course, a love for fine chocolate.

If you’re interested in talking further about our franchising program, simply complete and return the enclosed information request form, and we’ll take it from there.

Thank you for your interest in the Fannie May® franchise opportunity!

Sincerely, The Fannie May® Family

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Customer review, Las Vegas, NV1

1. http://www.viewpoints.com/Fannie-May-Assorted-Chocolates-reviews